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Mobile App Set to Make a Ruckus in the Publishing World

Mobile app rthe says it will unbind books and release their stories to mobile phone users - a little at
a time.

Austin, TX, June 10, 2019 --( Book publishing has morphed along with technology. Authors
no longer need to wait on that one contest win, great review, or publisher acceptance. DIY came swiftly
to the writing world in the form of self-publishing. Marketing and distribution have not.

“rthe will do for publishing what the web did for newspapers,” says CEO, Marjorie Mancini. “More
people aren't reading books, because they're not packaged to fit in their lives. Yet, all we do is read on our
phones. We rarely talk on them anymore. We use them for all kinds of things to entertain ourselves, most
of which involve reading. We are just providing some new entertainment.”

rthe will take books and short stories and ship them out to phones in a bite-sized format referred to as

The design and vision of the rthe app are reflected in its name, a unique word that means eager, at the
ready, and early in the blooming cycle. "We are both,” says Mancini.

This will be like hand delivering books and short stories to every iPhone in the US (sorry Android users,
version 1 is iPhone only; Android to follow) while compensating Authors for their work.

Book and story content will be released in 350-word Episodes each day. The first Episode is always free.
App Users can choose to purchase subsequent Episodes for pennies or not. Our users can enjoy any
traditional printed book Authors have available. Marjorie explains, “We are not a bookstore. We are
happy to give our Authors the tools to advertise their work in other formats for our Readers who
absolutely cannot wait for all the Episodes to be released. We want Authors to be successful. We simply
believe there is an untapped market of people who would be entertained by the stories being created if
those stories were available, packaged, and delivered in a way that can be easily integrated into their
lives. Like Gogurt. Kids didn't care anything about yogurt until you put it into a popsicle tube and called
it Gogurt. Mom throws it in the lunch bag, easy peasy. This is innovation, and it is happening.”

The book world is overdue for fair payment for Authors. Traditional printed book publishing royalties
don't rise above 20 percent. The age-old practices pay Authors on a schedule that can be as long six
months in arriving. The accounting is arcane and frustrating.

“Writers coming into the Author space today are not going to buy into that kind of arrangement, and why
should they? Mobile technology exists. We have a computer in the palm of our hands. We have literally
turned that model upside down to compensate the creators of the content and used technology to package
and distribute that content,” said the CEO.

Authors interested in publishing their stories can do so at or make contact via email at

Page 1/3 Press Release Distribution Terms of Use The app itself is set to launch July 4, 2019, on Apple iTunes.

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Contact Information:
Dr. Katharine Hodgdon
Contact via Email

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