Significance of the Study

This study will be significant to the future customers of Adobo Mix Plate and to those people who also
wanted conduct a case study about the said restaurant. This study will also be beneficial to the students and other
people in strategic management and in corporate strategy, if they want to start their own business particularly in the
field of the Korean cuisine with the mix of Filipino cuisine. This research will provide knowledge about Adobo Mix
Plate which is located at San Pablo that makes the business more in-demand around the area and among the
Filipinos who loves spicy or korean food.

OBJECTIVES OF THE STUDY

1. Determine the Business Model of Adobo Mix Plate according to Alexander Osterwalder’s
Business Model Canvass.

RESULTS AND DISCUSSION

For our Objective #1, the Business Model of Adobo Mix Plate

As we conducted our interview with the owner, we are able to assess the Business Model of Adobo Mix Plate.

Value Proposition
Adobo Mix Plate has unique choices of menu where in every dish of Korean food, there will always be a part
of it that has a taste of adobo. The owner of the restaurant chose adobo because it is catchy to all Filipinos,
especially to the adults, and they insert Korean food to target the millennial.

Customer Segment
The customers of Adobo Mix Plate are both male and female aging from seven years old and above that
belong to the middle and upper class social economic level that is looking for a classy restaurant that serves Filipino
dishes with a twist of Korean taste.

Channels
Aside from having a physical store at San Roque, San Pablo City, Laguna, and Adobo Mix Plate are using
advertising through the use of social media to reach larger group of people since it is the area where most people are
active nowadays. They also use tarpaulins outside their physical store to give awareness to the commuters that
Adobo Mix Plate exists. And as the result of having a pleasant food, word of mouth became one of their channels in
spreading brand awareness.

Customer Relationship
Adobo Mix Plate ensures to protect the image of their restaurant by maintaining good customer relationship
through having a friendly approach of the employees and owner to the customers. They also have promotions to
engage more customers to buy the product that they offer.

Revenue Streams
The value of which customers are willing to pay is the quality of the food that Adobo Mix Plate serves and
presents. It can also be the welcoming service of the employees and decorative facilities that gives comfortable
feeling to everyone who wants to dine at the restaurant.

Key Resources
According to the owner of Adobo Mix Plate, when the restaurant is in need of a new worker, she preferred
the recommendations and referrals of her employees than accepting someone who is unfamiliar to everyone. And
when it comes to physical resources, the owner stated that they have the usual kitchen supplies, especially that
important equipment (e.g. pressured burners, commercial refrigerators, etc.) needed by a restaurant business.

Key Partners
As for the key partners, the owner confirmed that they do not have partnership with any organization and
when it comes to supplier, the owner said that she is the one who goes to the market and for every section of
vegetables, meats and seafood they have different direct suppliers.

Key Activities
Kitchen and Dining operations are the important activities to run a restaurant business. The owner
mentioned during the interview that she teaches the chef to cook the dish since she create the menu and then the
chef will later on teach it to his/her co-chef. Also, Adobo Mix Plate ensures to protect their image by sustaining the
quality of food they offers and the cleanliness of their facilities, especially the kitchen where they make and prepare
the dish, and restroom where the customers do their sanitation.

Cost Structure
The main expenses of Adobo Mix Plate are the buying of the ingredients, paying of its utilities and salaries
of the employees.

Conclusion
After having a thorough analysis on the interview that we have made with the Adobo Mix Plate’s owner, we
have come to a conclusion that its strength was the experience that she had which became the foundation of its
management team. However, every business has its own weakness, and in this restaurant it is the difficulty of the
owner on training some of the employees who has zero experience in the field.