Cannes Lions 2019: Industry Craft Shortlist

Industry Craft Shortlist
Track Title Brand Product Entrant Country Idea Creation Production
A01 (Brand & Communications Design)

Craft SANS FORGETICA RMIT UNIVERSITY RMIT UNIVERSITY AUSTRALIA NAKED BANTAM Sydney /
EDUCATION COMMUNICATIONS NAKED
Sydney COMMUNICATIONS
Sydney / ORCHARD
Sydney
Craft ADOBE HIDDEN ADOBE INC. ADOBE CREATIVE USA ABBY PRIEST Stockholm ADOBE San Francisco
TREASURES: THE CLOUD, ADOBE / ADOBE San Francisco
LOST FONTS
TYPOGRAPHY OF
THE BAUHAUS
Craft THE VERY HAPPY MCDONALD'S JAPAN HAPPY MEAL JAPAN BEACON/LEO BURNETT ONION Tokyo
MEAL FONT. Tokyo
Craft THE FOLDED SAMSUNG GALAXY FOLD / USA OGILVY New York DE YAN New York /
LOGO ELECTRONICS MOBILE DEVICES OGILVY New York
Craft GREAT STORIES TRIBECA FILM TRIBECA FILM USA DDB NEW YORK
ARE TIMELESS FESTIVAL FESTIVAL
A02 (Packaging Design)

Craft COCONUT MILK GRINNING FACE INC. COCONUT MILK CANADA LEO BURNETT Toronto
Craft SUBJECTIF 13TH STREET SUBJECTIF CANADA LG2 CANADA
WINERY
A03 (Print & Publishing)

Craft THE 9'58 PUMA BIOGRAPHY BOOK BRAZIL BETC/HAVAS São Paulo BETC/HAVAS São Paulo
BIOGRAPHY
Craft THE GUN ILLINOIS COUNCIL ILLINOIS COUNCIL USA FCB CHICAGO LORD & THOMAS
VIOLENCE AGAINST HANDGUN AGAINST HANDGUN Chicago / THE MILL
HISTORY BOOK VIOLENCE VIOLENCE Chicago
A04 (Outdoor)
1 of 1
Craft PAIN-DREAM 28 TOO MANY (FGM) FEMALE UNITED ARAB IMPACT BBDO Dubai
GENITAL EMIRATES
MUTILATION
Craft SHAME-DEFIANCE 28 TOO MANY (FGM) FEMALE UNITED ARAB IMPACT BBDO Dubai
GENITAL EMIRATES
MUTILATION
Craft INHUMAN-HUMAN 28 TOO MANY (FGM) FEMALE UNITED ARAB IMPACT BBDO Dubai
GENITAL EMIRATES
MUTILATION
Craft DESPAIR-JOY 28 TOO MANY (FGM) FEMALE UNITED ARAB IMPACT BBDO Dubai
GENITAL EMIRATES
MUTILATION
B01 (Brand & Communications Design)

Craft REARRANGED BERLINER BERLINER GERMANY SCHOLZ & FRIENDS
PHILHARMONIKER PHILHARMONIKER Berlin
Craft THE ORIGIN OF BIOCLUB TOKYO BIOCLUB JAPAN SHA INC. Tokyo ORANGE JELLIES Tokyo
LIFE / QOSMO Tokyo / SHA
INC. Tokyo / THE ELVES
AND THE
SHOEMAKER.CO.,LTD.
Tokyo
Craft JUST DO IT HQ AT NIKE NIKE USA MOMENTUM CANADA
THE CHURCH Toronto / MOMENTUM
WORLDWIDE New York
Craft UBERTOYS UBER UBERTOYS FRANCE DDB PARIS ART BRIDGE / QUAD
GROUP Paris
Craft THE MOST JAPAN PARA TABLE PARA PINGPONG JAPAN TBWA\HAKUHODO INC. AMANA Tokyo / NOMAD
CHALLENGING TENNIS TABLE Tokyo TOKYO, LLC /
PINGPONG TABLE ASSOCIATION QUANTUM Tokyo / SAN-
EI CORPORATION Chiba
Craft 110 YEARS OF DIAGEO JOHNNY WALKER BRAZIL CRISPIN PORTER CRISPIN PORTER
THE STRIDING BOGUSKY+ São Paulo BOGUSKY+ São Paulo
MAN
Craft THE FOLDED SAMSUNG GALAXY FOLD / USA OGILVY New York DE YAN New York /
LOGO ELECTRONICS MOBILE DEVICES OGILVY New York
B02 (Packaging Design)

Craft ART DIRECTED BY VINSKI PODRUM PIQUENTUM WINE CROATIA STUDIO SONDA Vizinada
NATURE - 6 YEAR BUZET
WINE
COLLECTION
1 of 1
Craft DISCOVER YOUR NIKE AIR MAX DAY USA FOOT LOCKER New York CYCLE MEDIA New York
AIR / LAUNDRY SERVICE
New York / NIKE Portland
B03 (Print & Publishing)

Craft ROBOTS COMMISSION FOR COMMISSION FOR SOUTH AFRICA DDB SOUTH AFRICA
GENDER EQUALITY GENDER EQUALITY Johannesburg
Craft MCDELIVERY-1 MCDONALD'S DELIVERY SERVICE FRANCE TBWA\PARIS
FRANCE
FRANCE
FRANCE
FRANCE
BIOGRAPHY
Craft STAN SMITH: ADIDAS THE STAN SMITH USA ADIDAS Herzogenaurach /
"SOME PEOPLE SHOE JOHANNES LEONARDO
THINK I'M A New York
SHOE!"
Craft STAR TREK KFC HONG KONG, KFC HONG KONG HONG KONG OGILVY HONG KONG ILLUSION BANGKOK
DISCOVERY JARDINE
(AMAZON PRIME) RESTAURANT
GROUP
Craft GAME OF KFC HONG KONG, KFC HONG KONG HONG KONG OGILVY HONG KONG ILLUSION BANGKOK
THRONES (HBO) JARDINE
RESTAURANT
GROUP
Craft MOTLEY CRUE KFC HONG KONG, KFC HONG KONG HONG KONG OGILVY HONG KONG ILLUSION BANGKOK
THE DIRT JARDINE
(NETFLIX) RESTAURANT
GROUP
Craft EXPEDITION KFC HONG KONG, KFC HONG KONG HONG KONG OGILVY HONG KONG ILLUSION BANGKOK
VOLCANO (BBC) JARDINE
RESTAURANT
GROUP
Craft IT'S COMING BRITISH AIRWAYS FLIGHTS & UNITED KINGDOM OGILVY London
HOME DESTINATIONS
Craft THE WILL 2 MAGNUM/UNILEVER ICECREAM SPAIN LOLA MULLENLOWE PROPPA Madrid
Madrid
Craft IKEA REAL LIFE IKEA FURNITURE/LIVING SPAIN PUBLICIS SPAIN Madrid
SERIES 1 ROOM
Craft HOMEWORK CHUPA CHUPS CHUPA CHUPS HONG KONG CHEIL WORLDWIDE ILLUSION BANGKOK
(SNACK TO HOME HONG KONG
LIMITED)
1 of 1
Craft MUSIC CHUPA CHUPS CHUPA CHUPS HONG KONG CHEIL WORLDWIDE ILLUSION BANGKOK
LIMITED)
Craft TIDY-UP CHUPA CHUPS CHUPA CHUPS HONG KONG CHEIL WORLDWIDE ILLUSION BANGKOK
LIMITED)
Craft Ikea Real Life Series IKEA FURNITURE/LIVING SPAIN PUBLICIS SPAIN Madrid
Simps... ROOM
Craft IKEA REAL LIFE IKEA FURNITURE/LIVING SPAIN PUBLICIS SPAIN Madrid
SERIES 3 ROOM
Craft ALICE PENGUIN RANDOM PENGUIN BOOK HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
HOUSE NORTH ASIA BEIJING / CHEIL BEIJING / CHEIL
WORLDWIDE HONG WORLDWIDE HONG
KONG KONG
Craft DRACULA PENGUIN RANDOM PENGUIN BOOK HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
KONG KONG
Craft GATSBY PENGUIN RANDOM PENGUIN BOOK HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
KONG KONG
B04 (Outdoor)
Craft GUILIN - KROMLAU DEUTSCHE BAHN DEUTSCHE BAHN GERMANY OGILVY GERMANY
Frankfurt
Craft VANCOUVER - DEUTSCHE BAHN DEUTSCHE BAHN GERMANY OGILVY GERMANY
HUNSRUECK Frankfurt
Craft OREGON - DEUTSCHE BAHN DEUTSCHE BAHN GERMANY OGILVY GERMANY
BAVARIA Frankfurt
Craft 72POSTERS FOR THE HOKKOKU KANAZAWA HIGH JAPAN DENTSU INC. Tokyo AMANA Tokyo / J.C.
SCHOOL TEAMS SHIMBUN SCHOOL SUMO SPARK Tokyo
PARTICIPATING IN WRESTLING
THE HIGH TOURNAMENT
SCHOOL SUMO
TOURNAMENT -1
THE HIGH TOURNAMENT
SCHOOL SUMO
TOURNAMENT -2
1 of 1
THE HIGH TOURNAMENT
SCHOOL SUMO
TOURNAMENT -3
Craft GET BACK, EAST JAPAN TOHOKU JAPAN DENTSU INC. Tokyo COTORI-OFFICE Tokyo /
TOHOKU. 1 RAILWAY COMPANY SHINKANSEN CREATIVE POWER
UNIT Tokyo / FUMIHITO
KATAMURA
PHOTOGRAPH OFFICE
Tokyo / ICHIKURA
OFFICE Tokyo /
YOKOHAMA SUPER
FACTORY Tokyo
KATAMURA
PHOTOGRAPH OFFICE
Tokyo / ICHIKURA
OFFICE Tokyo /
YOKOHAMA SUPER
FACTORY Tokyo
KATAMURA
PHOTOGRAPH OFFICE
Tokyo / ICHIKURA
OFFICE Tokyo /
YOKOHAMA SUPER
FACTORY Tokyo
KATAMURA
PHOTOGRAPH OFFICE
Tokyo / ICHIKURA
OFFICE Tokyo /
YOKOHAMA SUPER
FACTORY Tokyo
FRANCE
FRANCE
FRANCE
1 of 1

FRANCE
FRANCE
Craft RETWEETS FROM COLUMBIA COLUMBIA USA TBWA\CHIAT\DAY New TBWA\CHIAT\DAY New
STRANGERS JOURNALISM JOURNALISM York York
REVIEW REVIEW - NEWS
Craft DAD'S FACEBOOK COLUMBIA COLUMBIA USA TBWA\CHIAT\DAY New TBWA\CHIAT\DAY New
POSTS JOURNALISM JOURNALISM York York
Craft SOME GUY'S COLUMBIA COLUMBIA USA TBWA\CHIAT\DAY New TBWA\CHIAT\DAY New
BLOG JOURNALISM JOURNALISM York York
Craft THE FAKE NEWS COLUMBIA COLUMBIA USA TBWA\CHIAT\DAY New REBEL AND ROGUE
STAND JOURNALISM JOURNALISM York New York
Craft GRAVE OF FOXTEL GAME OF THRONES AUSTRALIA DDB SYDNEY REVOLVER/WILL
THRONES O'ROURKE Sydney
THE DIRT JARDINE
GROUP
DISCOVERY JARDINE
GROUP
Craft GAMES OF KFC HONG KONG, KFC HONG KONG HONG KONG OGILVY HONG KONG ILLUSION BANGKOK
RESTAURANT
GROUP
RESTAURANT
GROUP
Craft TRUCK ART BERGER PAINTS BERGER PAINTS PAKISTAN BBDO PAKISTAN Lahore SARAH TAREEN
CHILDFINDER PRODUCTIONS Lahore
Craft LET'S SAMBA ALPARGATAS HAVAIANAS BRAZIL ALMAPBBDO São Paulo ACACA São Paulo /
ADELMO ART Bauru /
ESTUDIO PUM São
Paulo / GELMI ESTÚDIO
DE ARTE São Paulo
Craft LET'S CARNIVAL ALPARGATAS HAVAIANAS BRAZIL ALMAPBBDO São Paulo ACACA São Paulo /
ADELMO ART Bauru /
ESTUDIO PUM São
DE ARTE São Paulo
LIMITED)
1 of 1
LIMITED)
LIMITED)
Craft DRINK WITH THIS AMBEV GUARANÁ BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo
POSTER ANTARCTICA / S DE SAMBA São Paulo
/ SUGARCANE FILMES
São Paulo
Craft PIRARUCU AMBEV GUARANÁ BRAZIL ALMAPBBDO São Paulo S DE SAMBA São Paulo /
ANTARCTICA SUGARCANE FILMES
São Paulo
Craft JIBÓIA AMBEV GUARANÁ BRAZIL ALMAPBBDO São Paulo S DE SAMBA São Paulo /
ANTARCTICA SUGARCANE FILMES
São Paulo
Simps... ROOM
Strang... ROOM
Frien... ROOM
Craft MONKEY PENGUIN RANDOM PENGUIN BOOK HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
KONG KONG
KONG KONG
KONG KONG
C01 (Brand & Communications Design)

Craft LOSE YOURSELF PENGUIN RANDOM PENGUIN BOOK HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
IN A BOOK HOUSE NORTH ASIA BEIJING / CHEIL BEIJING / CHEIL
KONG KONG
Simps... ROOM
Strang... ROOM
Frien... ROOM
1 of 1
Craft A SWEET ESCAPE CHUPA CHUPS CHUPA CHUPS HONG KONG CHEIL WORLDWIDE ILLUSION BANGKOK
LIMITED)
C02 (Packaging Design)

Craft TESCO FINEST TESCO TESCO FINEST FISH UNITED KINGDOM JONES KNOWLES
FISH RITCHIE London
Craft 110 YEARS OF DIAGEO JOHNNY WALKER BRAZIL CRISPIN PORTER CRISPIN PORTER
THE STRIDING BOGUSKY+ São Paulo BOGUSKY+ São Paulo
MAN
Craft LET'S SUMMER ALPARGATAS HAVAIANAS BRAZIL ALMAPBBDO São Paulo ACACA São Paulo /
ADELMO ART Bauru /
ESTUDIO PUM São
DE ARTE São Paulo
C03 (Print & Publishing)

Craft MUTOMBO BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS
Craft BARKLEY BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS
Craft BLACK BOX FACULDADE ZUMBI FACULDADE ZUMBI BRAZIL J. WALTER THOMPSON EVIL TWIN São Paulo
DOS PALMARES DOS PALMARES BRAZIL São Paulo
BIOGRAPHY
LIMITED)
LIMITED)
LIMITED)
KONG KONG
KONG KONG
C04 (Outdoor)
Craft JORDAN BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS
Craft CURRY BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS
1 of 1
Craft RODMAN BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS

Craft MUTOMBO BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS
Craft JOHNSON BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS
Craft BARKLEY BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS
Craft EYE. HEAL TRAFFICKING HUMAN USA AREA 23, AN FCB
TRAFFICKING HEALTH NETWORK
AWARENESS COMPANY New York /
CAMPAIGN FOR GREY NEW YORK
PHYSICIANS
Craft MOUTH. HEAL TRAFFICKING HUMAN USA AREA 23, AN FCB
TRAFFICKING HEALTH NETWORK
AWARENESS COMPANY New York /
CAMPAIGN FOR GREY NEW YORK
PHYSICIANS
Craft CONFUCIUS HAAGEN DAZS ICE CREAM UNITED ARAB VMLY&R Dubai
EMIRATES
Craft ABSOLUT LOVE ABSOLUT VODKA ABSOLUT VODKA USA 360I New York /
BOTTLE ABSOLUT New York
LIMITED)
LIMITED)
LIMITED)
KONG KONG
KONG KONG
KONG KONG
Craft ALICE PENGUIN RANDOM PENGUIN BOOK HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
KONG KONG
1 of 1
D01 (Brand & Communications Design)

Craft BLINK. AND JIMMY NELSON JIMMY NELSON INDIA J. WALTER THOMPSON SMALL FRY
THEY'RE GONE. FOUNDATION FOUNDATION AMSTERDAM / J. PRODUCTIONS Mumbai
WALTER THOMPSON
INDIA Mumbai
D02 (Print & Publishing)

Craft PARADE PROGRESSIVE PROGRESSIVE USA ARNOLD WORLDWIDE ZOMBIE STUDIO São
INSURANCE INSURANCE Boston Paulo
Craft MOUNT PROGRESSIVE PROGRESSIVE USA ARNOLD WORLDWIDE ZOMBIE STUDIO São
RUSHMORE INSURANCE INSURANCE Boston Paulo
Craft FIRST FLIGHT PROGRESSIVE PROGRESSIVE USA ARNOLD WORLDWIDE ZOMBIE STUDIO São
INSURANCE INSURANCE Boston Paulo
Craft REARRANGED - 1 BERLINER BERLINER GERMANY SCHOLZ & FRIENDS
Craft MAGNUM BY UNILEVER MAGNUM SPAIN LOLA MULLENLOWE
MAGNUM Madrid
FRANCE
FRANCE
FRANCE
FRANCE
FRANCE
FRANCE
RESTAURANT
GROUP
THE DIRT JARDINE
GROUP
RESTAURANT
GROUP
1 of 1
DISCOVERY JARDINE
GROUP
Craft FEEDING SAVE THE CHILDREN SAVE THE CHILE VMLY&R Santiago
CHILDREN
Craft MAN IN THE IRON CHICAGO PUBLIC LIBRARY USA FCB CHICAGO SANDRO FILMS Chicago
MASK LIBRARY
Craft HOME STATE OF INSTITUTIONAL CHILE PROLAM Y&R Santiago
PALESTINE
D03 (Outdoor)
KATAMURA
PHOTOGRAPH OFFICE
Tokyo / ICHIKURA
OFFICE Tokyo /
YOKOHAMA SUPER
FACTORY Tokyo
KATAMURA
PHOTOGRAPH OFFICE
Tokyo / ICHIKURA
OFFICE Tokyo /
YOKOHAMA SUPER
FACTORY Tokyo
KATAMURA
PHOTOGRAPH OFFICE
Tokyo / ICHIKURA
OFFICE Tokyo /
YOKOHAMA SUPER
FACTORY Tokyo
1 of 1
KATAMURA
PHOTOGRAPH OFFICE
Tokyo / ICHIKURA
OFFICE Tokyo /
YOKOHAMA SUPER
FACTORY Tokyo
FRANCE
FRANCE
FRANCE
FRANCE
FRANCE
FRANCE
RESTAURANT
GROUP
DISCOVERY JARDINE
GROUP
THE DIRT JARDINE
GROUP
RESTAURANT
GROUP
Craft FRANKENSTEIN CHICAGO PUBLIC LIBRARY USA FCB CHICAGO SANDRO FILMS Chicago
LIBRARY
Craft WONDERFUL CHICAGO PUBLIC LIBRARY USA FCB CHICAGO SANDRO FILMS Chicago
WIZARD OF OZ LIBRARY
Craft THE JUNGLE CHICAGO PUBLIC LIBRARY USA FCB CHICAGO SANDRO FILMS Chicago
BOOK LIBRARY
1 of 1
Craft SCARLET LETTER CHICAGO PUBLIC LIBRARY USA FCB CHICAGO SANDRO FILMS Chicago
LIBRARY
Craft MAN IN THE IRON CHICAGO PUBLIC LIBRARY USA FCB CHICAGO SANDRO FILMS Chicago
MASK LIBRARY
Craft BLINK TEST JIMMY NELSON JIMMY NELSON INDIA J. WALTER THOMPSON SMALL FRY
FOUNDATION FOUNDATION AMSTERDAM / J. PRODUCTIONS Mumbai
WALTER THOMPSON
INDIA Mumbai
WALTER THOMPSON
INDIA Mumbai
Craft BLINK OFF JIMMY NELSON JIMMY NELSON INDIA J. WALTER THOMPSON
FOUNDATION FOUNDATION AMSTERDAM / J.
WALTER THOMPSON
INDIA Mumbai
WALTER THOMPSON
INDIA Mumbai
Craft BLINK OFF JIMMY NELSON JIMMY NELSON INDIA J. WALTER THOMPSON
FOUNDATION FOUNDATION AMSTERDAM / J.
WALTER THOMPSON
INDIA Mumbai
E03 (Print & Publishing)

Craft STAN SMITH: ADIDAS THE STAN SMITH USA ADIDAS Herzogenaurach /
"SOME PEOPLE SHOE JOHANNES LEONARDO
THINK I'M A New York
SHOE!"
Craft THE PAN AVON AVON BRAZIL J. WALTER THOMPSON EVIL TWIN São Paulo /
BRAZIL São Paulo SLINGSHOT São Paulo /
VIDEOCUBO Sao Paulo
Craft THE BROOM AVON AVON BRAZIL J. WALTER THOMPSON EVIL TWIN São Paulo /
VIDEOCUBO Sao Paulo
Craft THE PILLOW AVON AVON BRAZIL J. WALTER THOMPSON EVIL TWIN São Paulo /
VIDEOCUBO Sao Paulo
Craft THE HEELS AVON AVON BRAZIL J. WALTER THOMPSON EVIL TWIN São Paulo /
VIDEOCUBO Sao Paulo
1 of 1
E04 (Outdoor)
Craft BREWED IN PINNACLE DRINKS JOHN BOSTON AUSTRALIA M&C SAATCHI Sydney
HONOR OF
LEGENDS/MAIN
COURSE
Craft SPOIL YOUR HONDA MOTO MONKEY FRANCE DDB PARIS
INNER CHILD
Craft BECAUSE HONDA MOTO MONKEY FRANCE DDB PARIS
MATURITY
Craft CHILDREN HATE HONDA MOTO MONKEY FRANCE DDB PARIS
Craft HEALTH MARS SNICKERS CHINA BBDO CHINA Shanghai
INSURANCE
RENEWAL
Total Entries:
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Cannes Lions 2019: Industry Craft Shortlist

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Cannes Lions 2019: Industry Craft Shortlist

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Copyright:

Available Formats

Industry Craft Shortlist

Track Title Brand Product Entrant Country Idea Creation Production

A01 (Brand & Communications Design)

A02 (Packaging Design)

A03 (Print & Publishing)

B01 (Brand & Communications Design)

B02 (Packaging Design)

B03 (Print & Publishing)

Craft MCDELIVERY-4 MCDONALD'S DELIVERY SERVICE FRANCE TBWA\PARIS

C01 (Brand & Communications Design)

C02 (Packaging Design)

C03 (Print & Publishing)

Craft RODMAN BASKET MAG SPORT MAGAZINE FRANCE TBWA\PARIS

D01 (Brand & Communications Design)

D02 (Print & Publishing)

E03 (Print & Publishing)

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