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Synerise Strengthens Its Operations in the Gulf Region; Mohamed Abdelsalam

Joins as Country Leader

Abu Dhabi, United Arab Emirates, June 17, 2019 --( The Middle East is a crucial area of
business development for Synerise, recognized by EY as one of the fastest growing technology
companies in the world. After opening its office in Dubai in February of this year, Synerise has welcomed
senior executive Mohamed Abdelsalam to run its operations in the Arabian Peninsula.

Mohamed Abdelsalam joins Synerise as Country Leader in United Arab Emirates. He will be responsible
for business development in the entire Gulf area with a focus on Dubai-based companies. Mohamed
Abdelsalam has a proven record of leading digital transformations of companies in various sectors across
the region. He specializes in helping retail industry CxOs to work with a data-led approach, to put the
customer at the center of their business and orchestrate 1-to-1 customer journeys at a high-volume scale.

He has also held several senior positions in a number of technology companies. He has eight years of
sales, business development & strategy experience in Customer Experience & CRM practice across six
countries in the Middle East. For the last three years he was Territory Sales Manager and then Senior
Territory Sales Manager at Oracle. Previously, he worked at partner companies of Microsoft and
Salesforce, selling Microsoft Dynamics CRM Online and sales and marketing solutions.
He studied Innovation & Entrepreneurship at Stanford University Graduate School of Business.

"We are very excited to have Mohamed taking on the role of the Synerise Country Leader for Gulf
region. He brings an exceptional combination of energy, professionalism, and proven leadership to
support Synerise's expansion to the Middle East. We expect Mohamed to not only quickly build our
operations in the Gulf but to respond to high demand for our Artificial Intelligence Powered Platform and
to support Synerise's partner network in the Region."
- Janusz Naklicki, Chief Strategy Officer at Synerise

"I am honored and thrilled to join the Synerise team and promote our success in the Middle East. Synerise
offers one complete Customer Data Platform with AI capabilities to deliver real-time marketing
automation & highly personalized experiences. Sales & Marketing are the major functions that benefit
from AI, affecting areas like pricing & promotion, customer acquisition/service management, and more."
- Mohamed Abdelsalam, UAE Country Leader at Synerise

Synerise has been present on the Arabian Peninsula since 2018, when the first business contacts with
UAE's leading companies were established. After a few months of participating in various conferences
and local meetups with decision makers, Synerise opened its office in Dubai on February 2019. The
official launch in UAE was preceded by Synerise CEO JarosBaw Królewski's speech at the World
Government Summit and followed by participation in the largest tech shows in region, like AI Everything
and World AI Show. Synerise is closely cooperating with Microsoft in UAE and other Arabic-speaking

"The Middle East is one of our focus markets due to its growth potential and we are excited to have

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Mohamed Abdelsalam joining us to lead the Gulf region. Middle East-based companies are showing a
growing need for Artificial Intelligence Marketing & Sales solutions in industries like Retail,
E-Commerce, banking, and other Business-to-Consumer industries."
- Remi Wojtczak, Global Business Development Director

About Synerise

Synerise is one of the most recognizable Polish companies on the tech market and is known for its
research and development activities in the field of Big Data and AI (artificial intelligence). It cooperates
with international corporations representing various market sectors, in particular retail, finance, Telco and
e-commerce as well as research and development organizations around the world. One of the key and
strategic directions of the company's development for 2018-2020 is investing and expanding
competencies in the field of intelligent systems, with particular emphasis on practical implementations of
the solutions being developed.

Synerise AI Growth Cloud is an all-in-one business platform that uses Artificial Intelligence to improve
customer engagement and increase revenues.

It can orchestrate sales, marketing and price management activities in real time, for organizations of all

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Contact Information:
Jacek Dabrowski
+48 507 359 389
Contact via Email

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