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PRESS RELEASE

Serengeti Breweries announces top leadership changes


Dar es Salaam, June 17th, 2019: Leading beer and spirits company, Serengeti Breweries
Limited (SBL), has appointed a new Managing Director to replace Helene Weesie who has
successfully steered the company’s turn around since 2015.

Helene has been with SBL for four years during which the company has made several
important product launches leading to remarkable growth of the business, numerous
innovation awards and a number of investments. The outgoing MD, who moves to a new
position in Diageo Europe, is also credited for developing and growing local talents during her
tenure.
The incoming MD, Mark Ocitti, is currently the Managing Director
of Uganda Breweries Limited (UBL) which is also a subsidiary of
East Africa Breweries Limited (EABL), the region’s largest alcohol
manufacturing company. Ocitti is credited for successfully
improving the performance of UBL’s business by delivering
important margin expansion growth.

Commenting on the appointment, EABL Group Managing


Director and CEO, Andrew Cowan said: “Mark has positively
turned around our Uganda business, sharpening our competitive
Mark Ocitti edge and markedly improving UBL profitability over the last 3
years. No doubt, we expect SBL, our fastest-growing business in the last years, to leverage his
strategic and visionary leadership, to grow even further.”

…Ends…

About SBL

Incorporated in 1988 as Associated Breweries, SBL is the second largest beer company in
Tanzania, with its beer brands accounting for over 20% of the market share by volume.
SBL has three operating plants in Dar es Salaam, Mwanza and Moshi.

Since the creation of SBL in 2002, the business has grown its portfolio of brands year on
year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment
in international quality standards leading to greater job opportunities for the people of
Tanzania.
SBL Brands have been receiving multiple international awards and include Serengeti
Premium Lager, Pilsner, Tusker Lager, Kibo Gold, Guinness Stout, Serengeti Lite and now
Pilsner King. The company is also home to world’s renowned spirits such as Johnnie Walker
Whisky, Smirnoff Vodka, Gordon’s Gin, Captain Morgan Rum and Baileys Irish Cream.

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For further information contact;

John Wanyancha
SBL Corporate Relations Director
Tel: 0692148857
Email: john.wanyancha@diageo.com

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