How to write KRA ± Example JD of a Sales Manager Functions of a Sales Manager

:
y

y

y

y

y

y

y

y

y

y

Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. Responsible for the performance and development of the Account Executives. Prepares action plans by individuals as well as by team for effective search of sales leads and prospects. Initiates and coordinates development of action plans to penetrate new markets. Assists in the development and implementation of marketing plans as needed. Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive¶s sales and activity performance. Provides timely feedback to senior management regarding performance. Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin. Maintains accurate records of all pricings, sales, and activity reports submitted by Account Executives. Creates and conducts proposal presentations and RFP responses.

Controls expenses to meet budget guidelines. First I wrote the definition for the KRA and then gave a description along with measure and time line.y y y y Assists Account Executives in preparation of proposals and presentations. Adhere to company policies. . and hires Account Executives based on criteria agreed upon by senior management. procedures and business ethics codes and ensures that they are communicated and implemented within the team. Create and conducts proposal presentations and presentations 6. After going through the above list I identified the following six functions (actually there can be around 10 but for convenience I chose only 6) that are critical to a Sales Manager¶s job and can be measured quantitatively: Critical Measurable Functions of a Sales manager 1. Negotiates with prospective customers in order to maximize the profits 5. Writing Goals (KRAs) for Critical Functions: Here are the KRA (/Goals) based on above functions. Reporting to Management about Performance of Sales Team 4. Recruits. Improvement in Financial Performance of Account Executives 2. Development of Sales Action Plans 3. Adheres to all company policies. tests.

Goal Definition Improves Financial Performance of Account Executives Goal Description To ensure that all sales executive under him meets/exceed the sales targets provided to them. Reporting to Management about Performance of Sales Team Create and send the monthly reports with accuracy and time to management. Reports should clearly indicate the strengths and weaknesses of the sales team. Development of Sales Action Plans Conducts market research and develops solid sales plans. Sales plan must be reported every quarter to management team for analysis and approval. Target: Renew and Renovate the Plan every quarter. Track the performance of sales and guides the salesmen to improve their skills to ensure more sales. Target: Conduct 2 Sales Training per month. Target: Average Selling Price: US$ 10. Target: Complete Reports to be send by 7th of Every Month. Negotiates with prospective Sales manager should ensure that all customers in order to maximize salesmen are pitching most competitive the profits and profitable rates to the clients.000 per quarter for the whole team. Target: US$ 500.000 or above .

Target: 90% attendance in Sales Meetings. Adhere to company policies and procedures Ensure that all teams members attend the weekly sales meet and present their report. and Price Quotations in Time. Target: All Proposals to be submitted to management for review 2 days prior and to customer as on date. Collections of Due Revenues Sales Manager should assist the Accounts Receivables manager in collecting all due invoices in time. He/She should ensure that customer has accepted the delivery of the product and the Invoice. . Target: 80% of the due invoices to be collected within 30 days/ ad agreed in Purchase Order.Create and conducts proposal Reply to Request for Proposals. Tender presentations and presentations Notices.

Sign up to vote on this title
UsefulNot useful