You are on page 1of 1

Creative eCommerce Shortlist

Track Title Brand Product Entrant Company Entrant Country


A02 (Other FMCG)
Experience SCENT BY GLADE S.C JOHNSON GLADE OGILVY Chicago USA

A03 (Healthcare)
Experience THERAFLU GSK - THERAFLU THERAFLU WUNDERMAN THOMPSON COLOMBIA
TRACKER Bogotá

A04 (Consumer Durables)


Experience HEY GOOGLE, ASK NIKE NIKE R/GA New York USA
NIKE
Experience AIR MAX GRAFFITI NIKE AIR MAX AKQA São Paulo BRAZIL
STORES

A06 (Retail)
Experience CAR-2-BIKE VELORETTI VELORETTI BIKES VELORETTI Amsterdam THE NETHERLANDS
Experience THE WHOPPER BURGER KING FOOD FCB NEW YORK USA
DETOUR
Experience MUSEUM OF IKEA IKEA LIVING ROOMS McCANN SPAIN Madrid SPAIN
ROMANTICISM

A11 (Not-for-profit / charity / government)


Experience PAY IT FORWARD THE BIG ISSUE THE BIG ISSUE FCB INFERNO London UNITED KINGDOM

A12 (Corporate Social Responsibility (CSR) / Corporate Image)


Experience DO BLACK - THE DOCONOMY DO BLACK RBK COMMUNICATION SWEDEN
CARBON LIMIT Stockholm
CREDIT CARD

B01 (Payment Solutions: Software & Apps)


Experience DO BLACK - THE DOCONOMY DO BLACK RBK COMMUNICATION SWEDEN
CARBON LIMIT Stockholm
CREDIT CARD

B02 (Payment Solutions: Devices & Technology)


Experience COMPLEXCON ADIDAS ORIGINALS ADIDAS ORIGINALS JAM3 Toronto CANADA
Experience PAY PER BEER AB INBEV BRAHMA BEER AFRICA São Paulo BRAZIL

C03 (Retail Promotions & In-store Integration )


Experience THE WHOPPER BURGER KING FOOD FCB NEW YORK USA
DETOUR
Experience KFC CHRISTMAS YUM CHINA KFC CHRISTMAS ISOBAR CHINA GROUP CHINA
POCKET STORE FRIED CHICKEN Shanghai
SHOP

C04 (Loyalty Programmes)


Experience JERSEY AMERICAN EXPRESS JERSEY ASSURANCE MOMENTUM WORLDWIDE USA
ASSURANCE New York

C05 (Social Business & Commerce)


Experience KFC CHRISTMAS YUM CHINA KFC CHRISTMAS ISOBAR CHINA GROUP CHINA
POCKET STORE FRIED CHICKEN Shanghai
SHOP

D01 (UX, UI & Journey Design)


Experience PET-COMMERCE PETZ ECOMMERCE OGILVY São Paulo BRAZIL

D03 (Predictive Data Targeting)


Experience THERAFLU GSK - THERAFLU THERAFLU WUNDERMAN THOMPSON COLOMBIA
TRACKER Bogotá

E01 (Customer Acquisition)


Experience CAR-2-BIKE VELORETTI VELORETTI BIKES VELORETTI Amsterdam THE NETHERLANDS
Experience KFC CHRISTMAS YUM CHINA KFC CHRISTMAS ISOBAR CHINA GROUP CHINA
POCKET STORE FRIED CHICKEN Shanghai
SHOP

E03 (End to End Customer Journey)


Experience THIS IS HOW YOU SONIC DRIVE-IN SONIC MOBILE R/GA AUSTIN USA
SONIC ORDER AHEAD APP

F01 (Local Brand )


Experience UCB UCB - UCASH, MOBILE BANKING GREY BANGLADESH Dhaka BANGLADESH
AGROBANKING SHWAPNO SERVICE

F02 (Challenger Brand )


Experience DO BLACK - THE DOCONOMY DO BLACK RBK COMMUNICATION SWEDEN
CARBON LIMIT Stockholm
CREDIT CARD

F03 (Single-market Campaign)


Experience CAR-2-BIKE VELORETTI VELORETTI BIKES VELORETTI Amsterdam THE NETHERLANDS
Experience VEGI-BUS Vegibus Inc VEGITABLE HAKUHODO INC. Tokyo JAPAN
Experience HAGGLEBOT FLIPKART INTERNET SALE EVENT - DENTSU WEBCHUTNEY INDIA
PVT LTD FLIPKART'S THE BIG Bangalore
BILLION DAYS
Experience THERAFLU GSK - THERAFLU THERAFLU WUNDERMAN THOMPSON COLOMBIA
TRACKER Bogotá
Experience AIR MAX GRAFFITI NIKE AIR MAX AKQA São Paulo BRAZIL
STORES

F04 (Social Behaviour & Cultural Insight)


Experience ADDRESS THE CARLINGS THE DIGITAL VIRTUE Copenhagen DENMARK
FUTURE COLLECTION
Experience COMPLEXCON ADIDAS ORIGINALS ADIDAS ORIGINALS JAM3 Toronto CANADA
Experience HAGGLEBOT FLIPKART INTERNET SALE EVENT - DENTSU WEBCHUTNEY INDIA
PVT LTD FLIPKART'S THE BIG Bangalore
BILLION DAYS

F05 (Breakthrough on a Budget)


Experience BIHOR COUTURE BEAU MONDE FASHION MAGAZINE McCANN BUCHAREST ROMANIA
Experience OPEN SHELVES WRITER'S BOOKS WAVEMAKER HUNGARY HUNGARY
BOOKSTORE Budapest

Total Entries: 33

You might also like