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Perception of BSBA Students of Ateneo de Zamboanga University

Toward Foodtrip Eatery

A Research Proposal
Presented to the Faculty of
Ateneo de Zamboanga University
College

In Partial Fulfillment
Of the Requirements
In Business Management 102

By:
Glaizel Mae F. Arcillas

May 2019
I. TITLE

Perception of BSBA students of Ateneo de Zamboanga University toward Foodtrip eatery

II. STATEMENT OF THE PROBLEM

This study aims to determine the perception of BSBA students of Ateneo de Zamboanga

University towards #Foodtrip eatery. Specifically, it seeks to answer the following questions:

1. Why do students buy at #Foodtrip eatery?

2. What makes #Foodtrip eatery striking to customers? Specifically BSBA students.

III. SIGNIFICANCE OF THE STUDY

This paper is designed to know the perceptions of BSBA students towards

#Foodtrip, this paper will be able to benefit the following:

The cafe atenista food stalls will know what makes the students attract upon their

products, and stall. Wherein they can improve and stabilize their way on attracting the

customers.

The institution, specifically BSBA organization in AdZU will also benefit from this

study by analyzing key words from the data gathered. This paper will contribute to the

business as a lesson upon the perception of the students towards #Foodtrip.

Finally, this study will serve as a reference to the future student researcher upon

conducting a related research about perceptions towards the food stall of #Foodtrip in Cafe

Atenista.
IV. SCOPE AND LIMITATIONS

This study focuses on the perceptions of 1st year BSBA students of Ateneo de

Zamboanga University during the summer class of 2019. This study will be conducted to be

able to determine what the BSBA students’ perception about #Foodtrip eatery located at

Café Atenista in Ateneo de Zamboanga University campus. The researcher will get 30

students to be the respondents for this study. The researcher will provide checklist

questionnaire that will be analyze afterwards.

V. RESEARCH METHOD

Research design

The research design used for this study is descriptive design whereas the researcher

obtained information’s included by the use of survey questionnaire and studies the insights’

of the respondents chosen for this study.

Population and Sampling Procedure

The researcher has chosen the participants for this study are 1st year BSBA students

of Ateneo de Zamboanga University that are currently enrolled for the summer class.

Specifically 30 respondents will be chosen by a simple random sampling used to be asked to

answer a survey questionnaire each.

Research instrument

The research instrument used for this study is survey questionnaire wherein the

respondents will have to check each question until they finish the questionnaire.
Data gathering procedure

First, the researcher will provide a questionnaire for the respondents, and will seek

for approval from the respondents if they are willing to answer the given survey

questionnaire. After getting the approval, the researcher will give the survey questionnaire

and wait until the respondents are through.

Analysis of data

After gathering the data needed, each of the survey questionnaire will be analyzed

separately and will be categorized distinctively. The results will be shown through tables

and figures followed by the interpretation of the data.

Presentation and Analysis of data

Table 1

1.) Do you buy at Café Atenista? YES % NO %

MALE 10 91% 1 9%

FEMALE 18 95% 1 5%

TOTAL 28 93% 2 7%

From the table shown above, it showed that out of 30 respondents of BSBA, 28

responded yes, that they go to Café Atenista and only 2 said that they don’t go to Café

Atenista. 18 females said they go to Café Atenista and only 1 female responded no; 10 males

responded yes and only 1 said no.


Table 2

2.) Do you buy at #FOODTRIP eatery? YES % NO %

MALE 7 64% 3 27%

FEMALE 13 68% 5 26%

TOTAL 20 66% 8 27%

From the table shown above, it showed that out of 30 respondents of BSBA, 20

responded yes they buy at #Foodtrip eatery meanwhile 8 responded as no, that they don’t

buy at #Foodtrip eatery. 7 males responded yes and 3 responded no; 13 females responded

yes and 5 responded no.


Table 3

3. Who influenced you to buy at #FOODTRIP eatery?

FRIENDS FAMILY OTHERS

MALE 7 60% 0 0% 0 10%

FEMALE 8 42% 0 0% 5 26%

TOTAL 15 54% 0 0% 5 18%

From table 3 shown above, it showed that about 14 responded “friends” are the

ones who influenced the respondents most, in the second option which is the “family” no

one chose the option, while on “others” there are 6 students who reasoned out about

“personal choice”. In friends, there are 6 males and 8 females responded to this option. In

family, both genders didn’t choose the option, and on others, there’s 1 male and 5 females

chose the option, in total of 20 respondents. The remaining respondents which are 10, those

students are the ones who don’t buy at Café Atenista and/or Foodtrip eatery.
Table 4

4. What did you like most about #FOODTRIP eatery?

FOOD PRODUCT POPULARITY COUNTERS OTHERS

PRICING & FRIENDLY SALESLADY

MALE 6 60% 1 10% 0 0% 0 0% 0 0%

FEMALE 8 42% 4 22% 0 0% 1 6% 0 0%

0%
TOTAL 14 50% 5 18% 0 0% 1 4% 0

From the table 4 shown above, it showed that “Food” is the most liked about in the

stall of Foodtrip eatery about 14 responded to this option, second is the “products’ pricing”

about 6 respondents, third is the “counter & friendly saleslady” about 3 respondents, fourth

is the “others” about 1 respondent who reasoned out (I only bought there because it’s the

only stall that is left open that time), meanwhile in “popularity” no one responded to this

option, in total respondents who answered to this item is24. Out of 30 respondents,

supposedly there are 10 respondents who don’t buy at café atenista/foodtrip yet in this

item there are 24 respondents and in that 24, there are 3 respondents answered a multiple

choices in this item, the 2 respondents out of 3 answered multiple choice namely ( food,

product pricing) and the left respondent out of the 3 respondents who answered as multiple

he chose 3 options, namely (food, product pricing, counters & friendly saleslady) and so until
it came out as total to be 24 respondents who answered at this item, there are 6 left out of

30 respondents.

Table 5

5.) Why don’t you buy food at #Foodtrip eatery?

Question item 1 I eat outside of the campus

MALE 1 9%

FEMALE 1 5%

TOTAL 2 7%

Question item 2

don’t stay at I don’t like Because it’s doesn’t know the viands

school after class the food expensive the location are pork

MALE 1 (10%) 1(10%) 1(10%) 0 (0%) 0(0%)

FEMALE 0 (0%) 1(6%) 1(6%) 2 (7%) 1 (6%)

TOTAL 1 (4%) 2(7%) 2(7%) 2(7%) 1(4%)

From the last table shown above, there are 10 respondents who don’t buy food at

Foodtrip eatery. The main top 4 reasons on why the respondents don’t buy at Foodtrip

eatery according from the tally that the researcher got is because the respondents don’t like

the food, the respondents eat outside of the campus, because it’s expensive, and the

respondents doesn’t know where it is located. The least reason on why the respondents don’t
buy at Foodtrip is because the respondent doesn’t stay too long at school after class and the

viands are mostly pork. From the tally, the total respondents for this item are those students

who don’t buy at Café Atenista and/or Foodtrip eatery.

VI. Summary and Conclusion

In this last chapter is where the researcher will give the summary of the research

data given from above and the conclusion for the paper. The research paper aimed to know

why students buy at Foodtrip eatery. 30 respondents were involved in this study,

specifically 1st year BSBA students who are enrolled during the summer class of 2019. The

finding of this study is that there are about 20 respondents who buy at Café

Atenista/foodtrip and about 10 respondents who don’t buy at café atenista/foodtrip. From

the interpretation of the table 3, most influencing option is the Friends about 14

respondents chose this option and the most liked about foodtrip is their food, followed by

the product pricing then counters & friendly saleslady. Lastly, based from the interpretation

above from the last table which is table 5, respondents who answered this item gave their

reasons that the respondents don’t like the food, the respondents eat outside of the campus,

because it’s expensive, and the respondents doesn’t know where it is located.