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com VOL 2019 ISSUE 6


Next Housing Recession in 2020?

Zillow polls 100 real estate experts
about their predictions for the housing market

T he housing market in the U.S. could enter a recession in

under five years, with online real estate company Zillow
predicting that it will happen in 2020. In a research report in
which Zillow polled 100 real estate experts and economists
about their predictions for the housing market, it disclosed that
nearly half of all survey respondents said the next recession
will commence in 2020, with the first quarter of the year cited
the most as to when the recession will start. The main culprit
for the housing recession: monetary policy.

By Donna Fuscaldo

"As we close in on the longest ever recorded. While a housing below monetary policy concerns. Other • The U.S. housing market has
economic expansion this country has collapse ushered in the Great concerns are focused on a trade war recovered from the 2008–09
ever seen, meaningfully higher interest Recession of 2008 and 2009, most with China, a stock market correction,
rates should eventually slow the survey respondents don't think a and unexpectedly high inflation. Those
financial crisis, with home
frenetic pace of home value downturn in the economy will be same respondents expect the housing prices exceeding the pre-
appreciation that we have seen over centered on the housing market this market to continue to grow, with home collapse valuation in many
the past few years, a welcome respite time around. They think the Federal values expected to rise 5.5% this year. areas.
for would-be buyers," said Zillow Reserve's actions when it comes to At this time a year ago, the real estate
senior economist Aaron Terrazas in the interest rates will be the biggest experts thought home values would
research report. "Housing affordability reason for the looming recession. After increase 3.7% this year.
•  Despite a record bull market
is a critical issue in nearly every all, if rates go up, it will be more costly "Constrained home supply, persistent over the past decade, the
market across the country, and while to take out a mortgage, shutting some demand, very low unemployment, and housing market in the U.S.
much remains unknown about the buyers out of the purchasing process. steady economic growth have given a could enter a recession in
precise path of the U.S. economy in They noted that, if the Fed raises rates jolt to the near-term outlook for U.S. 2020, according to Zillow.
the years ahead, another housing too quickly, it could slow down the home prices," said Pulsenomics
market crisis is unlikely to be a central economy and thus lead to a recession. founder Terry Loebs, which conducted
protagonist in the next nationwide Zillow pointed out that, less than a the survey for Zillow. "These conditions • This prediction is based on
downturn." year ago, survey respondents were are overshadowing concerns that their own outlook combined
Zillow Survey Insights more concerned with geopolitical mortgage rate increases expected this with results from a survey of
If the survey respondents' issues, citing a crisis on that front as year might quash the appetite of homeowner sentiment.
predictions prove true, the current the most likely cause of a future prospective home buyers."
economic expansion will be the longest recession. Those worries are now

2 BuildersOutlook 2019Issue6

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2019Issue6 BuildersOutlook 3


About the Business of Building Homes

From larger scale corporations to small family owned businesses, we share key elements
First of all, I took a massive pay cut us to make just about the same amount of systems to do it. Larger companies also
when I decided to go into business for money as we would have made if we had struggle with finding the right size due to
myself. During the first few years, the built 10 homes, with a lot less work and increased bureaucracy, increasing capital
company lost money due to overpaying stress. In retrospective, I did not have a demands, etc. Depending on the type of
everyone and undercharging for homes. business; I had a very stressful job. Some home you build and how your projects are
Because I was busy building homes, I did people say that being a builder can be the geographically located, you may find
not pay attention to accounting, technology, worst job out there. You work a lot, you issues determining how many homes each
systems and administration among other gamble a lot and it seems that you are foreman can effectively manage.
key areas of the business. The first issue I always fighting clients, subs, inspectors, Companies may have trouble
encountered was my difficulty in trusting the state, the IRS, etc. The 2006-2008 understanding how much cash in hand is
others to do the work correctly, so it took recession hit and we almost lost required to weather the next market
me too long to hire a secretary, a everything. I got sick from stress, and my downturn, how much debt to equity to
Sergio Cuartas bookkeeper and a foreman. Someone said family relationships suffered. have, and what are the right metrics to
President that all businesses are family businesses. Eventually, I took on a business partner, follow.
El Paso Association of Builders That is because your business will have an Antonio Cervantes. Antonio took over the Whether you are a small associate or
impact in your relationships, your health, management of the company, and our builder or you are growing, my message is:
Some home builders build a few custom and your finances, which will impact your productivity grew -- we progressed from 1. It is critical to hire the right people and
homes every year, others decide to build a family. building 30 homes per year to 100 homes put them in the right seat; 2. Develop
few more and be semi-custom, and, When my wife and I started, BIC Homes per year. He established procedures that processes and systems which your people
depending on their risk tolerance, available was truly a family business. Imagine the allowed us to become profitable. I learned can follow for every area of your business;
resources and knowledge, others yet two of us using our personal checking to trust people and that we needed people 3. Write down your company’s core values
decide to be production builders. Each account, writing the checks by hand and if we wanted to grow. Now we are in the for everyone in the organization to follow
business model has its own challenges bookkeeping ourselves using Excel. process of growing from 100 homes per when there is not a written procedure; 4.
and rewards. I want to share a little bit Initially, I wanted to build 10 homes per year to about 200 per year and we are Delegate so that you, the owner, can focus
about my own experience and a few year, but because business was booming, I going through productivity issues similar to on finding the next opportunity.
lessons learned in the process. decided to pre-sell about 25 to 30 homes (I what I experienced when we grew from 10 Some literature which I have found
I started BIC Homes, LLC after figured, if I could build 10, I could build 30- to 30. We are finding out that we need helpful in managing my business is: Good
completing and undergraduate degree in 40). The law of diminishing returns quickly systems, that we need cost controls, that to Great by Jim Collins, The E-Myth
architecture, 4 years of service in the US took over. I was the only employee and I having more people is not enough. We Contractor by Michael Gerber, The 7
Army at Fort Bliss and an MBA. My had difficulty delegating. One day, I looked need effective processes and software Habits of Highly Effective People by
businesses experience was very limited at all of our homes and nothing happened because growing a building business by Stephen Covey and Rich Dad Poor Dad by
and what I had learned in my MBA in any house that day. This is because relying on Excel spreadsheets is very Robert Kiyosaki and Sharon Lechter. Hiring
prepared me to work in corporate America, every home and every subcontractor were difficult. a coach to help steer the establishment of
not in a small business. This is why my waiting on me to make a decision. At the International Builder’s Show in this organization and processes may prove
road to becoming a home builder has not Needless to say, we experienced delayed Las Vegas earlier this year, I ran into a helpful.
been an easy one. This short article may construction, many errors and unhappy seasoned builder who told me that going I welcome any advice from seasoned
be educational to some who are new customers. We had to hire extra labor at an from 100 to 200 homes per year is hard builders and I will also gladly mentor new
entrepreneurs and amusing to others who extreme extra cost in order to finish the but going from 200 to 300 is easier builders if they reach out at
have been down this path before. homes in a timely manner, which caused because you already have the people and
4 BuildersOutlook 2019Issue6

Executive’sMessage PRINT & INTERNET
The hard sell PUBLISHING
When do sales ethics begin and when are they abused? CONTENT MANAGEMENT

the customer that the product is

shoddy. The builder who was the
victim of this act was shocked at COMMUNICATION 
what he saw. STRATEGY
What should you get from this?
Clearly this is not something new EDITORIAL SERVICES
because it’s like other ways sales
agents try to get the sale regardless
of ethics. It’s no different than a
builder getting a call asking only
Ray Adauto “what is the bonus” paying to the
Executive Vice President
El Paso Association of Builders
agents, and when told none the
caller hangs up. Today’s buyer has a
way to see homes on apps like Zillow
A video showing a real estate and others that list properties.
agent in a not so professional way Worse it shows that the agents who
was shared online and it disturbed do “bonus” thing are only looking out
me on a variety of fronts. The agent for the money and not the client.
has been identified by those who Thank goodness its only the very few On another note...
know the agent. I don’t know the out there doing this. A breakfast of Champions:
agent personally, but I do know the So, this is a heads up, to both the Cereal. Hot or cold we now know
family he comes from. The first thing builder community and to the agents. something about it. Most importantly
I thought was that the family would Watch yourself, how you represent our contributing members poured out
be ashamed of the tactic. It is yourself, and never stoop to things literally thousands of servings without
disturbing because the agent was like this. I hope that bringing up the raising a spoon. Congratulations to
telling a potential buyer about the topic gives awareness to the industry Angelique Roman and her committee
victimized builders’ method and that you don’t need a lens to do the for getting the association involved in
ted escobedo
slamming it verbally as well as right thing but assume there’s one this first-time event. Read all about it, ted@snappypublishing•com
physically. The agent said in video out there. For the offending agent on page 8. talk & text: 915•820•2800
that the construction was subpar. the video I feel bad for you. You
The agent is shown kicking the wall have brought a black eye to an Get Creative. Make it Snappy.
inside what looks like a garage telling honorable profession and yourself.



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2019Issue6 BuildersOutlook 5

Housing Starts Relatively
Flat Off of Strength in
Multifamily Sector

Total housing starts declined 0.9 percent

in May to a seasonally adjusted annual
rate of 1.27 million units from an upwardly
revised reading in April, according to a
report from the U.S. Housing and Urban
Development and Commerce Department.
The May reading of 1.27 million is the
number of housing units builders would
begin if they kept this pace for the next 12
months. Within this overall number, single-
family starts fell 6.4 percent to 820,000
units. The multifamily sector, which
includes apartment buildings and condos,
increased 10.9 percent to a 449,000 pace.
"The rise in single-family permits echoes
the stabilization we are seeing in our
builder confidence survey," said Greg
Ugalde, chairman of the National
Association of Home Builders (NAHB) and
a home builder and developer from
Torrington, Conn. "While the increase in
permits is a positive sign for the housing
market, there are still affordability
concerns throughout the country,
especially in high-cost areas."
"The decline in single-family starts is off
a solid upward revision in April," said
Danushka Nanayakkara-Skillington, NAHB
assistant vice president of forecasting and
analysis. "This is another indicator that
ongoing builder supply-side concerns are
making it more difficult to build homes at
affordable price points. We expect single-
family housing starts to remain flat through

Builder Confidence
Solid in June Amidst
Economic Uncertainty
Builder confidence in the market for
newly-built single-family homes fell two
points to 64 in June, according to the latest
National Association of Home
Builders/Wells Fargo Housing Market Index
(HMI) released today. Sentiment levels
have held at a solid range in the low- to
mid-60s for the past five months.
“While demand for single-family homes OF
remains sound, builders continue to report BUILDERS
rising development and construction costs,
with some additional concerns over trade
issues,” said NAHB Chairman Greg
Ugalde, a home builder and developer
C O M I N G S E P T E M B E R 2019
from Torrington, Conn.
“Despite lower mortgage rates, home
prices remain somewhat high relative to
2 0 1 9 - 2 0 2 1 TA B C O N T R A C T S
incomes, which is particularly challenging
for entry-level buyers,” said NAHB Chief T E X A S A S S O C I AT I O N O F B U I L D E R S
Economist Robert Dietz. “And while new I S H E R E TO H E L P P R OT E C T YO U !
home sales picked up in March and April,
builders continue to grapple with excessive Updated TA AB Contracts will reflect the most recent legislative changes affecting the homebuilding
regulations, a shortage of lots and lack of industr y in Texas.
skilled labor that are hurting affordability
and depressing supply.” TAB
A ’s current Texas Residential Construction Cont
o racts Package subscription will expire August 31, 2019

6 BuildersOutlook 2019Issue6

El Paso Builder
Market Break-Down
By the El Paso Association of Builders Market
Intelligence Committee

In an ongoing effort to provide member

value for the El Paso association of
Builders, the Market Intelligence
Committee has been tasked with
compiling valuable market insight for
our members. This article is the first of
a monthly reoccurring market
breakdown to be featured in the
Builders Outlook. Below you will find
detailed market information relevant to
those in the home building industry.

Second Quarter Survey Results

Question 1:
“How has the labor shortage affected
your home build times?”
22.73% of builders recorded no
9.09 % recorded a decrease in build
36.36% of builders reported in
increase in build times of one
month or less
31.82% of builders reported large
increases of over a month in
build time.

Question 2:
“What is your optimism of market
0% responded negative
47.62% responded not sure and
52.38% responded positive

Question 3:
“Where are the bulk of your planned
future projects located?”
59.09% of builders responded inside
the El Paso city limit
40.09% of builders responded in the

Pertinent Issues

The recently passed HB 852 and how

the city of El Paso is dealing with is an
issue that EPAB members need to be
aware of. The city of El Paso has been
acting on updating the permit fees
evaluation without vetting it with EPAB.
This action may cause severe
increases in permit fees for custom
home builders. More updates will come
in future Market Breakdowns as the
city moves forward on this. For the
most up-to-date information this
subject please follow up with the
Government Affairs Comittee.
2019Issue6 BuildersOutlook 7

‘Modern Monetary Theory’ Is Voodoo Economics Redux
Laffer. It began with the age-old politically attractive way out of a fiscal MMT but both nations had to reverse
observation that taxes had important bind. Regrettably, MMT is flawed at course. Separately, the UK and Italy
Elliot Eisenberg incentive effects and that, in many levels. both had to be bailed out by the IMF in
Economic & Policy conceivable circumstances, tax cuts First, it promises that by printing the mid-1970s because of an excessive
could raise revenue. That said, from money the government can finance reliance on inflationary finance.
these two well understood deficits at zero cost. Not true! The Supply-side economics was an
underpinnings, it grew into the government in fact pays interest on unreasonable extension of valid ideas.
ludicrous idea that tax cuts would money it creates as it becomes To that end, few support a return to the
always pay for themselves. In the reserves held by commercial banks very high marginal tax rates that
1980 presidential primaries, future and the Fed pays interest on reserves. prevailed before the tax reform of the
There is currently widespread President George H.W. Bush called this Second, contrary to MMT, governments 1980s. Similarly, in an era of very low
frustration with the performance of the idea “voodoo economics” and in the cannot simply print money to pay bills inflation, and of real interest rates of
global economy. Traditional policy following decades this doctrine did and avoid default. Looking back at close to zero, we can and should
approaches are not delivering the substantial damage to the US economy developing nations that have employed carefully reconsider our traditional
economic results they have in the past. and has largely short-circuited MMT demonstrates that beyond a views of federal borrowing; they need
In the US, Millennials are poorer, have meaningful debate about taxes. certain point printing money leads to at a minimum a careful and thoughtful
lower incomes, marry less often, and Now comes MMT, which, like supply- hyperinflation. Third, MMT rethink. That said, when something
have fewer children than the side economics, makes a good conveniently assumes an economy that sounds too good to be true, as was the
generations before them. In Europe, observation, that fiscal policy needs to does not trade with other nations. case with supply-side economics, and
the rise of previously fringe parties is be rethought in an era of low real Regrettably, money printing will result is the case with MMT, it’s important to
unmistakable as voters express their interest rates, but then stretches it into in a collapsing exchange rate that will make this clear to improve debate and
frustrations with the status quo at the a ludicrous claim that massive deficit in turn boost inflation, raise long-term hopefully prevent us from making
ballot box. All this has led to the rise of spending on job guarantees can be interest rates, encourage capital flight another costly and unnecessary
Modern Monetary Theory (MMT), a set financed by central banks without any and reduce real wages. economic policy mistake.
of ideas that reflect a significant and burden on the economy. At a moment And it is not only in emerging
unfortunate break with previous of deep economic and political markets where MMT has played out Elliot Eisenberg, Ph.D. is President of
orthodoxy. frustration, some fringe wing of the out- badly. France in the early to mid-1980s GraphsandLaughs, LLC and can be reached at
During the late 1970s, a similar His daily 70-word
of-power party is again offering the and West Germany in the late 1980s economics and policy blog can be seen at
economic malaise gave rise to supply- proverbial economic free-lunch as a employed what now would be called
side economics popularized by Arthur
Cereal Drive
From Cap’n Crunch to Frosty flakes, our members help
feed kids this summer
By Ray Adauto
A call came out that there’s hungry kids in our community and that those kids
might go hungry without some help. The call was made by the Hospitals of
Providence East Campus and it was heard by the association. The response was
quick and huge with donations pouring into the association office. Cereal, both
hot and cold were donated as well as checks made out to the agency doing the
help, El Pasoans Fighting Hunger. The word was sent out by Community
Outreach committee headed up by Angelique Roman from Sierra Title asked us to
get involved, a cry that was heard around the membership.
“I knew that this drive was something we had to do, feeding those kids, and as
a mother I know that feeding kids would drive our members into action,” Angelique
told the Outlook. “I am so grateful that our members took this cereal drive and
gave generously,” she said.
In the drive that lasted a couple of weeks the members brought in boxes after
boxes. It started with Chuck Haskins dropping off what seemed like a truck load
of boxes. “When I told my crew what we wanted to do they all agreed, and after
all it’s about kids. C’mon Ray, it’s about kids” he told Ray Adauto. Turns out that
the same feeling was felt by so many others. Big things were being posted on the
El Paso Association of Builders FaceBook account, with member after member
bringing in those cereal boxes. The association also asked for donations and the
first check came all the way from Corpus Christi when Leslie Schey of 2-10 Home
Warranty sent in her personal check. “I can’t physically send you some boxes,
but I hope this helps,” Leslie told the association. Indeed, it does, and Leslie was
only the first one. E. F. Building Materials sent a check, as did Classic American
Homes. “We hope that this helps,” was written on all the checks we got. We got
one all the way from Phoenix, Arizona when Lisa Walling of Rebath El Paso sent
her personal contribution. “Ray, here you go. I am blessed and so glad to give…”
she wrote. Rebath had already delivered cereal to us.
So, in the end Margaret diligently got the servings from each box and when
she added it up there was 9,603 servings. That is huge. And that is so
indicative of the willingness of members
to give. We also got word from some of
our members who had already given to
the Hunger group, like Charlie Tellez
from Jobe Concrete. They made a very
serious donation just a few weeks back
and so we thank them for doing so.
Here’s the list of contributors:
Sierra Title
Haskins Electric
Sun City Winnelson
2-10 Home Builders Warranty
E. F. Building Materials
Classic American Homes
Snappy Publishing-Ted Escobedo
Randall Smith
Builders Source Appliance Center
Rebath of El Paso
Lisa Walling, REBath Corporate
Loyalty Homes
Thrive Real Estate
Massey Johnson
IES Electrical
Stewart Title of El Paso
Lupe Morales
Trejo Construction
McCoy’s El Paso
I want to share this. When Abigail
Trejo dropped off the donation from
Trejo Construction, she brought along
her two boys, Euclid and Einstein, both
little guys and both with a little hesitation
when I greeted them. I promised to
show them the big rooms full of boxes of
cereal and when they entered Einstein
blurted out “OH WOW!”. The mountain
of boxes clearly made an impression.
The cute part was added to when he
found a cereal he liked and promptly sat
it on the floor and opened the box.
He then heard us say “OH WOW, We
get to taste them”. And so we did,
making sure to replace that box of
happiness. I think the kids gave us a
chance to be kids ourselves. And to
say thanks that we have the members
who truly know the meaning of giving.
Membership Meeting
Executive from TAB talks law and pending legislation

The June general meeting was held at the El Paso Club and featured Scott
Norman, Texas Association of Builders. His topic was about the last Texas
legislature and the significant changes to laws that affect our members. Also at
the meeting was Justin Reyes NAHB Regional Representative.

MTI Shows El Paso Pride

Nothing that Tony Mullen does in business is normal. His company MTI Ready
Mix has always been run with the philosophy of get it done, service the customer,
treat employees well, and take pride in the community.
Recently MTI Ready Mix updated the paint scheme on their trucks to “welcome
back” the El Paso trolleys. The trucks, or as Tony calls them “rolling billboards”
were updated in celebration of an iconic landmark. “I hope that we might bring
back some memories or create new ones with our trolley tribute” Tony told the
Outlook. “Plus, it’s just cool to do” he said smiling.
MTI Ready Mix is a proud supporting member of the El Paso Association of
Builders for decades. We thank Tony and his staff for thinking beyond concrete
and sharing their love for El Paso.

For All Your Electrical Needs

Residential Specialists
Tract Homes • Custom Homes
El Paso Disposal

Total Customer 915-208-9313

772-7495 Satisfaction 800-853-3996
BuildersOutlook 2019Issue6

BUILDER & DEVELOPERS Cullers Homes Guel Construction Pacifica Homes, Inc 915-598-6606
Bain Construction Jason R. Cullers Rudy Guel Juan Jose Vasquez Trejo Construction Co
Scott Bain 915-584-5600 915-595-0979 915-857-1855 Juan Trejo
915-852-8620 D B Innovations LLC Hakes Brothers LLC Padilla Homes 915-637-5193
Althon Investments, LLC Dan Berry Chris Hakes Misael Navarrete Tropicana Building Corp.
Jose Luis Martin (915) 283-7558 575-373-1120 (915) 833-3839 Bobby Bowling IV
(915) 532-3100 Dawco Home Builders Hanson Asset Management, LP Palo Verde Homes 915-821-3550
Bella Vista Custom Homes, Inc. Walter O. Lujan Russell Hanson Edgar Montiel Tropicana Development
Edgar Garcia 915-587-5267 915-842-0111 915-584-9090 Greg Bowling
915-433-4854 Deal 2 Deal Custom Homes Homes by Design Pointe Homes 915-757-1802
BIC Homes Delton Deal Leslie Driggers Hoard Carlos Villalobos Tropicana Homes
Antonio Cervantes 915-217-9233 915-525-4765 915-790-1515 Randy Bowling
915-855-8236 Del Rio Engineering, Inc. Hunt Communities, LLC Porter Homes 915-821-3550
Blue Sage Homes, LLC Sal Masoud Kathy Parry Albert Porter Tropicana Properties
Jaime Gonzalez 915-833-2400 915-298-0490 915-833-3597 Demetrio Jimenez
915-787-9175 Diamond Homes, LLC ICON Custom Builder, LLC. R.C. Baeza & Associates 915-755-9113
Blue Star Construction Valerie Baquera Carlos Garcia Robert C. Baeza Uptown Homes Residential, Inc.
Carlos Villasana 915-449-9044 915-859-3713 915-857-1818 Francisco Baquera
915-217-6003 E. Valencia Land Development LLC Industrial Realty Group Incorporated R.E. Welch Contractor 915-240-4996
Carefree Homes Eddie Valencia Brent D. Harris Gordon Welch Vallance Construction LLC
Richard Aguilar 915-855-0622 915-877-4300 915-778-9977 Oswaldo Prieto
915-590-8511 Eclat Homes & Designs JER Custom Homes, LLC Rassette Homes, Inc. (915) 245-8580
Casas De Leon, LLC Veronica Guerra Jorge E. Rodriguez Donald Rassette Villagi Homes, LLC
Nick Bombach (915) 630-6729 915-929-8420 915-585-3330 Kristi Eddings
915-584-5050 Edward's Homes, Inc. Lloyd Hamilton Contruction Rio USA 915-449-8570
Cisco Homes LLC Eduardo Fernandez Lloyd Hamilton, III Fredduy Klayel Will Harvey Development
Francisco Arroyos III 915-849-8819 915-588-8558 915-526-2885 Will S. Harvey
915-633-8002 EPT Bella Custom Dream Homes LMJ Construction Co., LLC Rosewood Design and Build 915-584-8242
Classic American Home Leti & Javier Navarrete Mike Lopez Brianna Barnes Winton/Flair/Accent Homes
Priscilla Hernandez 915-779-4553 915-855-2323 (915) 730-4747 Herschel Stringfield
915-593-7707 EPT Land Communities Loyalty Homes Santana Custom Homes 915-584-8629
Crown Heritage Homes David Bogas Gustavo Loy Fernando Santana Zia Homes of El Paso, LLC
Lydia Mlouhi 915-838-8100 915-471-1894 915-694-4256 Preston Brown
915-252-8193 Everest Homes M A Builders & Design, LLC Southwest Land Development 915-490-9525
CS Custom Homes Edmundo Dena, Jr. Mustafa Ali Services
Steve Gonzalez 915-855-8633 915-587-9566 Doug Schwartz
915-346-1107 Fortune Custom Homes Maravilla Homes 915-592-0290
Cullers & Caldwell Builders Javier Andrade Victor Robles Spanish Oaks Custom Homes
John Cullers 915-856-7795 915-328-8599 Juan R. Saenz
915-584-5600 Gaddy Construction Metro Homes, Inc. 432-238-3090
Charles Gaddy Judith Arrunada, Fernando Torres The Heritage Group
915-581-3966 915-538-2497 David Bingham

AssociateMembers Appears Alphabetically by Service or Product

Vision Consultants, Inc. Bank of Texas Cristina Sheldon MATERIAL Beasley, Mitchell & Co., LLP
Kelly Sorenson Ray Owen 915-855-3859 GCC Sun City Materials, LLC Brad Beasley
915-227-2100 915-313-6720 Simpson Strong-Tie Company, Inc. Antonio “Tony “ Chavez 575-528-6700
City Bank Texas Ken Donham 915-565-4681 James L. Ellis, CPA, PC
APPLIANCE DISTRIBUTORS Bob Kotarski 505-991-4719 Jobe Materials, LP Jim Ellis 915-593-7070
Builders Source Appliance Gallery 915-833-0267 1 Lowes Home Improvement Charlie Tellez 915-598-8631
Sandra Lucero Citizens Loan Center Johnny Rodriguez 915-298-9900 Pate & Appleby, LLP
915-775-1000 Jim Easley 915-755-9155 Mini Concrete Materials Richard De Santos
Morrison Supply 915-275-0715 McCoy's Building Supplies Joe Soto 915-532-8000
Sam Shallenberger First National 1870 Doug Danner 915-852-4468 SBNG, P.C.
915-778-3086 Ernesto Avila 915-751-8261 MTI Ready Mix, Inc. Tyler Smith
915-881-6702 L & P Building Supply Tony Mullen 915-544-6770
APPLIANCES Vantage Bank Denise McConnell 915-859-5767 Randall Smith, CPA
GE Appliances Josie Cantu 575-527-8000 Randall Smith
Christine R. Villanueva 915-594-3404 Foxworth Galbraith Lumber CONCRETE ACCESSORIES & 915-225-5200 915-533-8266
806-252-3683 Western Heritage Bank Dan Villarreal MASONRY-LANDSCAPE
Whirlpool Kathy Carrillo 915-779-7777 Border Construction Specialties CREDIT UNION
Gwen Walker 915-782-2400 Ricardo Yvellez First Light Federal Credit Union
505-220-3915 WestStar Bank CABINET MANUFACTURING 915-566-1688 Lorenzo Revelez
David Osborn J. B. Laminates 915-225-0581
ASPHALT PAVING 915-747-1640 Gina Rodriguez CONCRETE CONTRACTOR GECU- Greater El Paso Credit Union
Alpha Asphalt 915-886-5510 Felipe Rocha Construction Danny Galindo
Gabriel Chavez BATHROOM RENOVATIONS Agustin Favela Concrete 915-774-4733
915-252-6244 Rebath of El Paso/Las Cruces CABINETS Oropeza Concrete TFCU
Lisa Walling Cabinet Masters Yolie Melendez-Estrada
ASSOCIATION 915-633-8101 Mike Robles CONCRETE WORK -CURB 915-843-8328
El Paso Mortgage Bankers Association 915-256-5012 Big A Construction
Brenda Aguirre BRICK David Hernandez Cabinets Thelma Vasquez CUSTOM PADS, LANDSCAPING,
915 204-3867 Acme Brick Company David Hernandez 915-838-6611 CUSTOM AQUARIUM, BUBBLE
Greater El Paso Assoc. of Realtors Brent Smith 915-342-7847 WALLS
Jason Sanchez 915-859-9171 Eagle Custom Cabinets CONCRETE WORK-POST TENSION The Dorian Group/Ocean Gallery USA
915-779-3521 Juan Benabidez J & H Concrete & Post Tension Miguel Angel Mercado
Greater El Paso Chamber of Commerce BUILDER REBATES 915-820-8532 Jorge Herrera ‘ 915-778-5111
David Michael Jerome Home Sphere, LLC Bassett Woodworks 915-581-3103
915-534-0522 Chris Hoag Danny Murillo DESIGN & BUILD
214-425-9482 915-855-2184 CONSULTING, COACHING AND EZE-R-DESIGNS
Firth, Johnston, Bunn & Kerr BUILDING MATERIALS CIVIL ENGINEERS Senpai Training and Development 915-329-5102
Jay Kerr; Victor Firth BMC Select Moreno Cardenas Inc. Leonardo Corral
915-532-7500 David Quintana Roberto Moreno 915-303-0743 DISPOSAL HAULING
915-218-5816 915-532-2091 Demcon Disposal Management, LLC
AUDIO Boise Cascade CONSULTING/ENGINEERING Maria Elena (Nena) Gomez
El Paso Audio Video by Design Mike Flores CONCRETE LOI Engineers 915-577-9477
Joe Gutierrez 915-525-6037 Agustin Favela Concrete Bernardino Olague 915-781-1532
915-346-9118 DWS Building Supply Agustin Favela 915-871-1190
Sabrina Voorhies 915-822-0375
TAB endorsed State Auto E.F. Building Materials, Inc Angel Oropeza PLANS
(Association Insurance Solutions) Efren Fraire 915-873-7391 Bukaty Financial Companies Group
Russ Sartain, Danner Bethel 915-593-1301 Ruth Rivera
512-203-2910 El Paso Building Materials 512-796-1205
Ken Wade
2019Issue6 BuildersOutlook 11

DOOR SHOP/ MILLWORK Sun City International Doors INSURANCE - RISK VMP Painting Felix Vizarreta TOTAL OFFICE SOLUTION
SUPPLIER Jorge Carmona MANAGEMENT Victor Prieto 915-691-0532 SOURCE
Trim Team 915-591-1423 915-222-8607 HUB International 915-407-6231 Hernandez Roofing Spectrum Technologies
915-856-0791 Luis Rosas Concepcion Hernandez Miled Daou
915-206-6023 915-222-1797 915-781-2000. 915-781-2288
Masonite International Juan Carlos Perez Grading C. D. Lee/Britton Insurance & J. F. Plastering Alexandro Garcia TRUSS
Jesse Carlson/ Bob Westby Juan Carlos Perez Bonding Juan Florez 915-222-3838 El Paso Truss
480-271-5553 915-252-4036 Anthony Landavazo/Lisa 915-474-7137 RGR Roofing, LLC Luis Mendiola
Franklin Door and Trim Daniels Alvarado Plastering & Stucco, Mario Rodriguez 915-751-0025
Jesse C. Brown GRANITE COUNTERTOPS 915-595-3393 LLC 915-329-1001 Franklin Building Materials,
940-210-0450 Magicstone Jorge Enrique Alvarado USA General Contractors Cristina Sheldon,
Marco Gomez IRON WORK PRODUCTS 915-691-3870 Javier Olmos 915-855-3859
DRY WALL 915-843-2500 Area Iron & Steel Works, Inc. 915-633-3339
Barraza Drywall Corp. Quality Granite Fred L. Edmonston Jr. PLUMBING UTILITY
Ignacio Barraza Hector Porras 915-833-9494 Desert Quest Plumbing ROOFING PRODUCTS Texas Gas Services
915-502-1732 915-892-1340 De la Torre Ironworks Hector Gonzalez ABC Supply Co., Inc. Maria Ortiz
Jose Moreno Dry Wall Alfredo De La Torre 915-253-4908 Larry Eck 915-680-7288
Jose Moreno GRANITE/QUARTZ 915-328-4933 Q Martins Plumbing 915-533-0645
915-922-8972 COUNTERTOPS Jose Martinez Eagle Roofing Products VEHICLE DEALERSHIP
S & J Drywall, LLC Stone City Rocks JANITORIAL SERVICES 915-240-5218. Scott Aguilar Rudolph Chevrolet
Yair Jalil/ Sergio Jalil Chris Baca Amelia's Janitorial Services 928-220-3899. Mike Ruffin
915-694-7024 915-246-7614 Amelia Gomez PLUMBING & IRRIGATION 915-544-4321
DUMPSTER RENTAL/SPRAY GYM Service Master Commercial Baron Supply United Site Services
FOAM INSULATION Forge Factory Strength & Heidi Avedician David Trammell Ramon Armendariz WASTE DISPOSAL
915 Siteworks, LLC Conditioning 915-525-5535 915-886-3697 915-330-2318 El Paso Disposal
Hugo Jasso Edmundo Portillo Moen Irma Parsons
915-859-3713 915-549-9145 LEGAL SERVICES/TITLE Frank Graf SELF STORAGE 915-772-7495
COMPANY 505-238-2731 Remcon Self Storage
ELECTRICAL HOME FURNISHINGS David J. Ellis Fee Office for Sun City Winnelson Will Harvey WATER SOFTENERS
CONTRACTORS Copenhagen Imports Sierra Title Dean Moore 915-833-2399. El Paso Water Softeners
Allbrite Electrical Flemming Carlsen David J. Ellis 915-532-1600 Rebecca Estrada
Carlos Nunez 915-581-8897 915-584-7769 915-566-2666. 915-566-0111 El Paso Winnelson SHUTTERS 915-307-9183
915-630-9432 Rene Goldfien Loyas Shutters
Castillo Electric HOME WARRANTY LIGHTING 915-778-4640. Alfredo Loya
Jose Del Val 2-10 Home Buyers Warranty City Lights W.W. Sales 915-999-7799 WATER REMOVAL
915-877-3335 Leslie Schey Thomas Brown Eric Hoppes Jimmy Garza Emergency
Elizardo Garcia Electric 915-242-7699. 303-306-2222 915-533-6045. 915-533-6096 505-463-8204 SOIL TESTING Water Removal
Elizardo Garcia Centricity Designer's Mart Soil Mechanics Jimmy Garza
915-333-9675 Brent R. Morgan Valerie Edmiston Lorenza Escareno 915-562-1123
Haskins Electric 800-749-0381X4790 915-778-9223 PORTABLE RESTROOMS 915-433-2720
Charles B. Haskins, Jr. Home of Texas Sarabias Blue Sanitation WINDOW TREATMENTS
915-629-9196 Amanda Eason LIGHTING & BATH FIXTURES Monica Brown SOLAR PANELS Southwest Décor El Paso
IES Residential 210-540-7891 Ferguson Enterprises Inc. 915-544-9022. 915-533-3108 Border Solar Corporation
Joshua Garnica StrucSure Home Warranty Albert Holguin Porta- Jons Javier Ruiz Chris Matthews
915-356-5644 Scott Whisenant 915-231-5836. 915-231-9357 915-613-4168 915-594-9240
Saldivar Electric, Inc. 210-232-3947 POST TENSION Solar Smart Living Marlo Building Services
Martin A. Saldivar LOW VOLTAGE WIRING Post Tension Steel Larry Perea Roberto Martinez
915-778-7085 HVAC Prewire of El Paso, Inc. Dennis Moore 915-400-2995 915-832-1121 915-757-0774
4 Tech A/C Service Steven Drury 915-474-0180. 915-532-0119
Senercon 915-519-7239 PREWIRE Value Stone Pella Windows
Javier Ruiz A C Refrigeration, LLC LUMBER Southwestern Prewire Isabel Chacon Jason Bates
915-892-0547. Angel Cabrera 84 Lumber Joe Trejo 915-474-4289 915-833-3066
915-820-8503 Ernie Chavez 915-549-2611 Sun West Windows and Glass
ENGINEERING Go Pro Refrigeration 915-584-8447 STORMWATER/SAFETY Ernie Hernandez
CEA Engineering Group Humberto Diaz PUBLICATIONS ESS Environmental and Safety 915-383-2201
Jorge L. Azcarate Parra's A/C and Heating Service MIRROR, SHOWER DOOR, Homes of El Paso Solutions
915-544-5232. Aureliano Parra STOREFRONT,AUTOMATIC Riley Stephens Jose L. Garcia Ramirez WROUGHT IRON -
Conde, Inc. 915-401-9667 DOORS & CURTAIN WALLS 915-585-1000 915-775-1171 915-775-1174 ENTRIWAYS
Conrad Conde Polar Mechanical LLC Performance Glass & Su Casa Magazine The Iron Snail Inc.
915-592-0283. Francisco Amezquita Aluminum Edwin Rosario STUCCO David Zuniga
TRE & Associates 915-694-8313 Hector Hernandez 915-355-7190 EDLR Platering 915-204-7215
Linda Troncoso Startech Heating and Air 915-592-5583 Eduardo De La Rosa
915-852-9093. Conditioning PUBLISHING SERVICES 915-203-8979 SUBCONTRACTOR
Luis Procter MOLDING & LUMBER Snappy Publishing, LLC JFM Enterprises, Inc. Rito Magallanes
EVENT VENUE/CATERING 915-757-1982 Adams Moulding & Lumber Ted Escobedo Jaime Flores 915-228-5968
150 Sunset Wolf Air Tom Swahlen 915-820-2800 915-255-9945 Serrano's Construction
Danny Heredia Arturo Alcantar 915-584-1440 Juan Serrano
915-585-0801 915-694-8214 READY MIX SURVEYING ENGINEERING 915-288-0398
MORTGAGE COMPANIES MTI Ready Mix, Inc. Barragan & Associates
EXTERIOR FOIL SHEATHING HVAC EQUIPMENT Cadence Lending Group Tony Mullen Benito Barragan
Powerfoam Insulation Lennox Industries Carolyn De Leon 915-859-5767 915-591-5709
Arnie Pedersen Brandon Walker 915-779-1633 915-706-2649
972-299-5556. 818-932-5063 New American Funding REAL ESTATE SERVICES TESTING & ENGINEERING
Goodman Mfg. Tania Guzman Campaign ERA Sellers & Buyers CQC Testing and
EXTERIOR PATIO PRODUCTS Jorge Guajardo 757-831-7322. Karla Rayos Engineering,LLC
Modern Exteriors 915-219-3896 Patriot Mortgage 915-585-2222 Jaime Rojas
Hector Macias Randy Bowling Team Juan Uribe, LLC 915-771-7766
915-857-5126 HVAC SALES/INSTALLATION 915-757-9500 Juan Uribe
Belmont's Air Conditioning, Inc. Rocky Mountain Mortgage 915-479-5151. TILE & NATURAL STONE
FIREPLACES/INSTALLATION Rafael Belmonte Company Home Pros Real Estate Group Interceramic Tile & Stone
Jack White Building Specialties 915-778-7399 Dean Inniss Penny Moore. Gallery
Claudia Lardizabal 915-593-3111 915-585-8806 David Holguin
915-855-8630 HVAC Supplies Supreme Lending Legacy Real Estate Services 915-593-7357
Hercules Industries Lisa Wren Patrick Tuttle
FLOORING John Chaney 601-549-6768 915-231-9994. TILE INSTALLATION
Bordertown Carpets 915-778-9377 Commerce Mortgage Century 21 The Edge CMF
Brian M. Abraham Stephen Sepulveda, Gilbert Scott Kesner Carlos Munoz
915-522-8993 HVAC/ROOFING Pedregon 915-772-0553 915-633-3517
Carpet Warehouse Diaz Services, Inc. 915-209-3189 Harris Real Estate Group Miguel Sanchez Cano
Erez Belkin Emmanuel Diaz Lane Harris 915-226-2148
915-565-7847 915-822-0039 NEWSPAPER 915-443-8423
Edgar's Flooring El Paso Times Hector De La Canal Real TITLE & ESCROW 
Edgar Enriquez I T & WEB DESIGN Sal Hernandez, Justin Riley Estate Group COMPANIES
915-626-4865 Cognent, Inc. 915-546-6244. 915-546-6406 Hector De. La Canal Del Sol Title Co.
Martin Paredes 915-630-0686 Hector Phillips
FOAM INSULATION 407-809-4417. PAINT DISTRIBUTOR Keller Williams 915-838-8000
New Era Foam Dunn-Edwards Paints Mo Goodarzi, REALTOT Lone Star Title Co. of El Paso
George Tollen INSULATION Nathan Gordon 915-549-3027 Aaron Rich
915-861-6683 New Start Insulation 915-855-7535 915-855-8168 Majestic Realtors 915-545-2222
Jose Carreon Sherwin Williams Paint Patti Musshorn Sierra Title Company
FOUNDATION REPAIR & 915-256-2371 Cruz Lopez 915-779-5740 Angelique Roman, Marielsa
STABILIZATION 915-532-6921. Minerva Al-Tabbaa Realtor Pulido
G & G Enterprises Gen. INSURANCE Minerva Al-Tabbaa 915-544-3322
Contractor Compareowl Insurance Agency PAINTING 915-740-3463 Stewart Title of El Paso
Juan F. Garcia Victoria Dominguez A Plus Remodeling & Repairs Bella Vista Realty Cindy Bilbe
915-726-8995 915-598-3500 Martin Arroyos Grisel Ortega 915-225-8200
Farmers Ins. Mercedes Ruiz 915-474-6548 915-491-2056 WestStar Title
FRAMING Agency J. C. Balcorta Painting Rachel Valles
Segura Framing Mercedes Ruiz Cruz Balcorta RES. & COMM BUILDING 915-849-5537
Erika Segura 915-860-1000. 915-731-4565 PRODUCTS Texas Title Company
915-407-9400 Great American Insurance Ramon Romero Painting Massey Johnson Steve Raney
Sergio Herrera Framing Group Ramon Romero Josie Ledesma 915-593-3400
Sergio Herrera Julie Tomlinson 915-487-0465 915-487-3359
915-328-6024 513-412-4921 Rey Construction
Joe Bernal Ins. & Financial Manuel Reyes ROOFING
GARAGE DOORS Services, Inc. 915-252-2238 H P Roofing & Construction TITLE INSURANCE
Garage Doors and More Joe M. Bernal X Construction Heriberto Prieto Prosperus Title & Escrow
Miguel Moran 915-542-0900. Emmanuel Chavarria 915-727-2461 Alexandra Jade Hedrick
915-831-9828 915-820-3392 MAK Roofing & Construction 915-288-2462
12 BuildersOutlook 2019Issue6

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El Paso Builders Assoccation

Health Benefit Programm*
*Medical benefits provided under GSABA Health and Welfar
e e Plan

• Potential premium • Enhannced coverage
savings • State
e mandated coverage
• Stable renewals • COBRRA administration
• Lower deductibles • Teled
e doc services


Builders Association provides
• Safety services for your • Education
E classes for
many benefits. Members construction company pro
ofessional development
receive an incomparable menu • Industry advocacy at the local,
• Listing
L of Company in the
of products, programs and state and national levels
Buiilders Association online
services to support their • Networking opportunities with dire
other industry professionals

AYLEY | | 713-299-6886
2019Issue6 BuildersOutlook 13

Upcoming Events Soda Sponsor

New Members
Floor & Décor
Contact: Pedro Ramirez
9801 Gateway Blvd.
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Our deepest condolences to Antonio Cervantes on the loss of
9400 Gateway East  El Paso, TX  79907
his wife Lidia Gonzalez and to Kathy Parry on the loss of her (915) 593-1301  (800) 356-9546
dad, Bobby Don Stroud wwww..effb

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14 BuildersOutlook 2019Issue6

543521034/.-.,3+*-.3)(3,4*-.3'*-3&*%34/$(3#%,433"-.$43!-) 3$(3
,4*(.3-*% 4,333-*+3!-) 3,4*(.3"$,,3 .-$+) 34).3$(3 New Home Warranties
*- .$)(334*3**3'**-)("3$.-,3$(3+*-.3
/.3-,43($+.3)(3-) 3),3&*%-3$ .3'*-3+*-.332$3*-3),)43%, • A Texas Warranty designed for Texas Builders
• 10 Year New Home Warranties
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Texas Strong for Over 37 Years!

521032323 3 35+.-) $,35.303

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$.-,33-$()4.33$4.33**-)("33$,,3* 331*-.
800.445.8173 ext. 2149 •



Nothing is more attractive to homebuyers than the right mix of comfort and value. You can
provide both when you build homes that have natural gas.

• NETWORKING Natural gas furnaces, water heaters and clothes dryers offer greater efficiency and lower
operating costs than their electric counterparts, and natural gas kitchens sell themselves.
• HEALTH PLANS Let us help you plan for natural gas right from the start.

• RETIREMENT PLANS For more information:
William Nieves: 915-496-6126
• BUSINESS DEVELOPMENT Jorge Sejera: 915-680-7216

Please continue to direct service line and meter set requests to the Texas Gas Service
Call 778-5387 Builder Services
Hotline at slimgas­metroElPaso@onegas.comoror 1­866­206­9587.

today! VOL 2019 ISSUE 6

Insurance developed for builders.
Developed for builders with the backing of the strongest insurance
6046 Surety Dr. El Paso, TX 79905 915-778-5387 • carriers serving the Texas building industry, our insurance program
offers flexible coverage options and rates that are more competitive
■ EXECUTIVE OFFICERS Johnny Rodriguez, Lowe's than ever. As an authorized member of Builder Agent Network©, we’re
PRESIDENT Randall Smith, Randall Smith, Cpa dedicated to providing builders and contractors with the best-in-class
Sergio Cuartas Justin Hahn, Rocky Mountain Mortgage insurance programs, pricing, underwriting, resources and service.
VICE PRESIDENT Angelique Roman, Sierra Title
Edgar Garcia Ted Escobedo, Snappy Publishing
SECRETARY Patricia Martinez, Stewart Title
Product Portfolio Highlights
Sal Masoud
EXECUTIVE VICE PRESIDENT ■ TAB STATE DIRECTORS t“A” rated carriers, several available
Ray Adauto Randy Bowling, Life Director
Sam Shallenberger t(-PêFSJOHDoverage for property damage that results from faulty, defective,
Edmundo Dena or poor workmanship in your work.
Edmundo Dena
Gus Loy
Don Rassette
Luis Rosas
Luis Rosas tExpanded policy form for commercial projects
Sal Masoud
■ NATIONAL DIRECTORS tBuilder’s Risk master policies, monthly reporting, annual and one shots
Bobby Bowling, IV
GOLF TOURNAMENTS t Workers’ Comp - Two highly cost-effective programs
Demetrio Jimenez
Sam Shallenberger
Kathy Carrillo/Treasurer
Honorary Life Members
t$PNNFrcial Umbrella
Angelique Roman
Rudy Guel
Brad Roe
Sal Masoud
Wayne Grinnell El Paso, Permian Basin and Surrounding Area
Don Henderson
Patrick Tuttle
Anna Gill HUB International Insurance Services
Mark Dyer
Ted Escobedo
Sam Shallenberger -VJT3PTBT
■ ADVISORY TO THE BOARD 915-206-6047
Jay Kerr, Firth, Johnston, Bunn & Kerr Past Presidents
Committed to Serve
Builders: Edmundo Dena
Jaime Gonzalez, Blue Sage Homes Edgar Montiel
Frank Torres
Lee Gillett, Classic American Homes
Frank Arroyos
Lydia Mlouhi, Crown Heritage Homes
Greg Bowling
Dan Berry, D B Innovations,LLC
Randy Bowling
Delton Deal, Deal-2-Deal Bobby Bowling IV
Eder Gallardo, Edwards Homes Doug Schwartz
Leti Navarrete, EPT Bella Custom Dream Homes John Cullers
Kathy Parry, Hunt Companies Robert Baeza
Samira Gonzalez, Icon Custom Home Builders Mark Dyer
Laura Loy, Loyalty Homes Kelly Sorenson
JJ Vasquez Pacifica Homes Rudy Guel
Trevor Turner, Rassette Homes Brad Roe
Fernie Santana, Santana Homes Herschel Stringfield
Jacob Barde, Tropicana Homes Bob Bowling III
Carlos Villalobos
Sandra Lucero, Builders Source EPAB Mission Statement:
John Chaney, Hercules Industries The El Paso Association of Builders is a federated professional
Luis Rosas, HUB International organization representing the home building industry, committed
Jorge Herrera, J & H Post Concrete & Tension to enhancing the quality of life in our community by providing
Joe Bernal, Joe Bernal Insurance affordable homes of excellence and value.
Patrick Tuttle, Legacy Real Estate Service The El Paso Association of Builders is a 501C(6) trade
Aaron Rich, Lone Star Title
© 2019 Builder’s Outlook is published and distributed for the