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By Elidjen, S.Kom, M.InfoCommTech firstname.lastname@example.org Student Creativity Development Center (SCDC) Manager Binus University
UBINUS VISION 20/20
A world-class university in continuous pursuit of innovation and enterprise
Key Words What do we mean by…? Graduates of UBINUS will be accepted in the global market and environment through the highest level of education excellence encompassing teaching, learning and applied research A university characterized by the utilization of evolving knowledge to create economic value through its distinctive competences The economically successful introduction and application of new and existing scientific knowledge and teaching-learning process for practical purposes in order to create superior stakeholder value Innovative business practices relating to an individual or organization's capability to drive positive changes in the global market and environment
Lion Air Mendobrak Pakem Industri Penerbangan I believe I can fly I believe I can touch the sky I think about it every night and day Spread my wings and fly away I believe I can fly I believe I can fly Cuplikan lagu I Believe I Can Fly dari Robert Sylvester Kelly, peraih Grammy Award 1998, agaknya bisa menjadi “lagu wajib” maskapai penerbangan Lion Air.
Siapa pun kini bisa bepergian dengan pesawat terbang. Bina Nusantara . “We make people fly”. Lion membuat naik pesawat yang semula terkesan “wah” dan eksklusif kini menjadi biasa saja.Lion Air Mendobrak Pakem Industri Penerbangan cont. Betapa tidak. senapas betul dengan lagu itu. motto Lion Air.
Mengandalkan konsep low cost carrier (LCC). Total 122 pesawat baru. Bahkan per tanggal 30 April 2007. Tiket murah menjadi tren baru.Lion Air Mendobrak Pakem Industri Penerbangan cont. Bina Nusantara . setiap bulannya Lion Air menambah 1 pesawat baru Boing 737-900ER dengan kapasitas 213 seats yang dikirim langsung dari pabrik Boing di Amerika. Maskapai domestik diajak berlomba adu irit. maskapai milik Rusdi Kirana ini berhasil mendobrak pakem industri penerbangan nasional. Salah satu rahasia suksesnya adalah berani melawan arus.
Alasannya. orang disuruh minum air putih gratis saja enggan. Bina Nusantara . apalagi kalau disuruh membayar mahal.Tirto Utomo yang Visioner Banyak pakar pemasaran yang berpendapat bahwa air mineral dalam botol yang kemudian dikenal sebagai air mineral dengan merek Aquatidak akan laku dijual.
seiring dengan tambah parahnya polusi dan makin rusaknya lingkungan. Bina Nusantara . Keyakinan itu timbul dari inspirasi yang didapat pada saat dia bekerja di sebuah perusahaan minyak. Ia melihat bahwa banyak expatriate hanya mau minum air kalau air itu adalah air yang berada dalam kemasan dan bermerk. pada saatnya nanti kesadaran akan perlunya air minum yang jernih dan sehat akan timbul dan tumbuh semakin kuat. Tirto Utomo yakin.Tirto Utomo yang Visioner cont.
menjadi tambang keuntungan yang tak kunjung habis.Tirto Utomo yang Visioner cont. sehingga banyak meminjam istilah Paulus Winarto pengusaha ”latah” yang mengikuti jejaknya. Namun. Semua orang tahu. mungkin saja dia juga memiliki keyakinan bahwa: being the first you get so many privileges and advantages. Bina Nusantara . Aqua telah menjadi market leader.
bahkan tanpa rasa sama sekali.Pemikiran Di Luar Batasan Konvensional Pada dekade-dekade terakhir ini. banyak kita temukan produk-produk laris hasil pemikiran di luar batasan-batasan konvensional. • minuman tanpa rasa manis. • sabun yang dijual tanpa menghilangkan rasa lengket Bina Nusantara . • makanan dengan kalori sangat rendah. • produk kecantikan dijual tanpa zat pewangi karena tak sedikit konsumen yang alergi dengan zat-zat pewangi.
dengan ongkos produksi barang atau jasa. Bina Nusantara . ”Price has nothing to do with cost.Pemikiran Di Luar Batasan Konvensional cont. Seorang guru besar pemasaran dari Amerika dalam suatu konferensi tahunan di New Orland mengatakan. murah bukan jaminan untuk laris.” Harga jual tidak ada sangkut pautnya dengan harga pokok. Konsumen bersedia membayar dengan harga lebih mahal untuk memperoleh produk-produk yang biaya produksinya jauh lebih rendah. Ingat.
or have the iPod nano choose it for you based on your workout. voice feedback congratulates you when you’ve reached a personal best — your fastest pace. iPod nano tells you your time. Besides the voice feedback. or most calories burned. You can also choose to play PowerSong. iPod nano plays the workout songs you choose. longest distance and time.Apple's Best Innovation As one runs. and calories burned via voice feedback that adjusts music volume as it plays. distance.Nike + iPod . In addition to progress reports. Bina Nusantara . pace.
Apple's Best Innovation Nike + iPod . R/GA EVP/Chief Creative Officer . with each other & with the Brand.Nike + iPod . and Nike+ redefines how a brand can reach its audience through meaningful enabling experiences.Apple's Best Innovation “Where most initiatives focus on enticing consumers to complete a purchase. Nike+ continues to engage the consumer long after the transaction has occurred.Nick Law. People are beginning to expect more from a brand than a witty narrative.” Bina Nusantara . keeping Nike+ runners motivated & connected.
Apple's Best Innovation + + Product + Content + Community = Bina Nusantara Premium Consumer Experience .Nike + iPod .
.What is Innovation? The use of new ideas or current thinking applied in fundamentally different ways that result in significant change and economically successful. A Presentation at Global Innovation Forum March 2007. Idris Moote. – IBM Research Bina Nusantara Source: 10 Lessons of Innovation. Experience from the Field.
Sponsored by the CSC Catalystsm Program and the Leading Edge Forum. April 2. Pascal Gambardella.Innovation is More than Invention Bina Nusantara Source: Innovation Frameworks Survey and Synthesis of Current Innovation Approaches Leading Edge Forum Technology Grant. 2006 .
” Sam Palmisano.Innovation is More than Invention cont. one that arises from the intersection of invention and insight. phenomenon. not a technological. Innovation is a societal. Chairman & CEO. IBM Bina Nusantara . Innovation isn’t the same as invention.
—Andrew Papageorge Bina Nusantara but then neither is survival.Innovation is the Key for Success Innovation is not absolutely necessary. .
Now without lifting your pen from the paper. which John Adair introduced in 1969.Nine Dots Problem Draw nine spots. as in figure. You have to go beyond that invisible box. The reason why you may not have been able to solve the problem is that unconsciously your mind imposed a framework around the nine circles. draw four straight lines which go through all the dots. From this problem. comes the phrase ‘Think outside the box!’ Bina Nusantara .
Creativity —Edward de Bono Bina Nusantara "Creativity involves breaking out of established patterns in order to look at things in a different way." .
Expertise: knowledgeTechnical. & motivation. creative thinking skills. procedural and intelectual Creative thinking skills: How flexible and Imaginatively people approach problems Expertise Creativity CreativeThinking skills Motivation Bina Nusantara Motivation: intrinsic Is more effective than extrinsic .Three Components of Creativity Amabile argues that creativity is a function of three components: expertise.
Barriers to Creativity • Why don’t we think creatively more often? • What are the barriers that get in our way? Barrier that get in our way • Time • Why change? • Usually don’t need to be creative • Habit • Routine • Haven’t been taught to be creative What are some other barriers that get in our way? Bina Nusantara .
By Roger von Oech Bina Nusantara . The Right Answer now and again.” 6.Barriers to Creativity Mental blocks are reasons (attitudes) why we don’t “think something different. I’m Not Creative Source: CPS: The Key Things to Keep in Mind. Follow the Rules not doing 4. 2. Play Is Frivolous 8. Don’t Be Foolish Director 10.” “If you're not 10 Mental Locks failing every 1. That’s Not My Area The Commedian and Film 9. That’s Not Logical it's a sign you're 3. To Err Is Wrong -Woody Allen 7. Avoid Ambiguity innovative. Be Practical anything very 5.
. Ford should take? Bina Nusantara Source: Creative Problem Solving for Manager. He did not perceive the effects that the changing environment would have on customer’s wants and needs. It was a statement by a man who had been on top so long he thought nothing could dislodge him from that position. which developed as the American economy grew in the early part of the twentieth century. Increasing consumer affluence. but Ford did not. Identify the blocks to creative thinking in this case? What action do you think Mr. Tony Proctor. General Motors (Chevrolet) took over as number one in the USA.Ford Model ‘T’ Car: the mindset of Henry Ford Henry Ford’s model ‘T’ remained unchanged for years while General Motors (Chevrolet) was making changes – often using new technology. meant that people had more disposable income and hence more capacity to exercise choice. and in particular on their requirements in terms of the motor car. In the late 1920s Ford nearly went out of business as a result of this myopic approach. and Ford did not catch up until the late 1980s. General Motors recognized this. Henry Ford said: We’ll give the customer any color he wants as long as it is black.
Target specific areas in which to try creative thinking techniques. Bina Nusantara . 2. It is not possible to change the way we think about everything. obsolete ways of doing things and explore new ways. Give yourself permission to abandon the old.Golden Rules of Creative Thinking 1. Start small trying to discover new ways to be creative. 4. 3. but it is worth it! 5. Remember that creative thinking is both hard work and fun. Understand that creative thinking requires time. but start.
7. 8. Include “new and different” in your creative thinking process as well as “better and more.Golden Rules of Creative Thinking cont. 6. Collaboration fosters creative thinking.Keep innovating. 9. Trying to do too many things at once compromises the effort and may take away from the results. Include other people in the creative thinking process with you. Practice creative thinking for today as well as tomorrow.” 10. Focus on what you can reasonably do. Bina Nusantara .
Are we forgetting anything? 5. What should we eliminate? 10...10 Questions To Encourage Ideas 1.? Bina Nusantara . What do you think about…? 8. How can we improve…? 3. What other ideas do you have. What should we add? 9. What if…? 2. What’s the next step? 6. What can we do better…? 7. How will the Optimist Member and/or the community benefit? 4.
Teresa Amabile busted six cherished myths about creativity. R. Competition Beats Collaboration 6.The Six Myths of Creativity In an interview with Fast Company . Money Is a Creativity Motivator 3. J. Sternberg. They even suggest that individuals with very high IQs may be rewarded so much for their analytical thinking that they do not reach their creative potential. Bina Nusantara . Sternberg. Fear Forces Breakthroughs 5. While this is occasionally true. there is no correlation between traditional intelligence and creativity. In R. Time Pressure Fuels Creativity 4. J. New York: Cambridge University Press. and O’Hara. 1. Creativity handbook. Creativity and intelligence (251-272). L. (pp. Creativity Comes From Creative Types 2. A Streamlined Organization Is a Creative Organization Very creative people are often thought to be highly intelligent. (1999). Sternberg and O’Hara (1999) found people with low IQs are not likely to be exceptionally creative but above 120. 251-272). evidence shows that the connection between intelligence and creativity is not straightforward.
It make works more fun. Brainstorming is a great way to get new ideas.Brainstorming Purpose: To generate a large number of ideas in a short period of time. Bina Nusantara .
. Idris Moote.Brainstorming Bina Nusantara Source: 10 Lessons of Innovation. Experience from the Field. A Presentation at Global Innovation Forum March 2007.
“The best way to have a good idea is to have a lot of • Encourage wild ideas ideas.” • Build on other ideas Linus Pauling (two Nobel Prizes Winner ) – Elaboration Bina Nusantara . – Fluency => variety of ideas clustered around a common theme.Brainstorming Brainstorming Rules • Evaluate later • Go for quantity – Flexibility => a range of different classes of ideas.
.’ • Identify one or two relevant redefinitions • Generate ideas for each redefinition • Select the most appropriate ideas Bina Nusantara .Brainstorming Brainstorming Process • State the problem • Redefine the problem in terms of ‘how to….
SCAMPER SCAMPER is based on the notion that everything new is a modification of something that already exists. • S = Substitute • C = Combine • A = Adapt • M = Magnify • P = Put to Other Uses • E = Eliminate (or Minify) • R = Rearrange (or Reverse) Bina Nusantara .
the problem "How can I increase sales in my business?“ Following the SCAMPER recipe.SCAMPER To use the SCAMPER technique. here are a few questions you could ask: • S (Substitute): "What can I substitute in my selling process?" • C (Combine): "How can I combine selling with other activities?" • A (Adapt): "What can I adapt or copy from someone else’s selling process?" • M (Magnify): "What can I magnify or put more emphasis on when selling?" • P (Put to Other Uses): "How can I put my selling to other uses?" • E (Eliminate): "What can I eliminate or simplify in my selling process?" • R (Rearrange): "How can I change. Consider. reorder or reverse the way I sell?" Bina Nusantara . first state the problem you’d like to solve or the idea you’d like to develop. for instance.
” .“Insanity: doing the same thing over and over again and expecting different results.Albert Einstein Bina Nusantara .