Professional Documents
Culture Documents
A PROJECT REPORT ON
UNDER SUPERVISION OF
SUBMITTED BY:-
B21720824
DECLARATION
S.No. Contents
01. Introduction
07. Conclusion
INTRODUCTION
About Vodafone
with a significant presence in Europe, the Middle East, Africa, Asia Pacific and
the United States through the Company's subsidiary undertakings, joint
ventures, associated undertakings and investments.
The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In
Wireless. During the last two financial years, the Group has also entered into
arrangements with network operators in countries where the Group does not
hold an equity stake. Under the terms of these Partner Network Agreements, the
Group and its partner networks co-operate in the development and marketing of
Ventures in which it had ownership interests at that date, the Group had
269
The Company's ordinary shares are listed on the London Stock Exchange and
the Company's American Depositary Shares ('ADSs') are listed on the New
HISTORY
Vodafone over the years
was offered to the public in October 1988. It was fully emerged from Racal
company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,
2008
Vodafone acquires a 70% stake in Ghana Telecom for $900 million
2007
license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and
specially rendered You Tube pages on their mobile phones. With Google,
Maps for With eBay, Vodafone announces it is to offer the new eBay mobile
Service to customers, With MySpace.com Vodafone announces an exclusive
phones. (February).
2006
2005
(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service
for
customers who want to use voice and text services with minimum complexity
(May).
customers with greater price clarity when using mobile voice services abroad
2004
We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and
Luxembourg.
2003
for its global consumer service, Vodafone live! Our premium handset for
Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the
Sharp Corporation.
We trial our global mobile payment system in the UK, Italy and Germany. The
trial enables customers to purchase physical and digital goods using their mobile
phone.
are able to seamlessly access services such as corporate e-mail, intranet and
Policy.
Vodafone Remote Access is launched as part of Mobile Office. The service gives
mail, calendar and other business specific applications whilst on the move.
2001
Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance
agreement'.
We introduce instant messaging to our networks, a faster and more efficient way
to communicate using text messages via SMS or WAP.
features TV, cinema, print, online and outdoor media, each version asking the
First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading
mobile operator. The agreement is the first of its kind in the mobile industry and
means Vodafone and TDC Mobil will cooperate in developing, marketing and
We make the word's first 3G roaming call (between Spain and Japan).
2000
Board members
director and his role includes being available for approach or representation
by
directors or significant shareholders who may feel inhibited from raising issues
with
The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.
Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008,
having previously served as a Board Director.
the Audit Committee and, solely for the purposes of relevant legislation, is the
BP Plc in 2002 after six years as Group Chief Financial Officer and executive
Andy Halford became the Chief Financial Officer of the Company in July 2005.
He
Northern Europe, Middle East and Africa Region. In 2002, he was appointed
Chief
Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he was
Mobile is always at the heart of what we do, but now we are moving into
integrated
We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed
Download Packet Access), but also using fixed line broadband services like DSL
Our customers benefit from a complete Vodafone experience in and out of their
homes and offices. They are notified about email with our consumer push email
service, access existing instant messaging services on the move, and share images
We offer a suite of products that, starting with voice calls, offers our customers
an
broadband. We have extended our reach into the office by delivering richer
business
applications and integrated fixed and mobile services, such as higher speed
internet
offerings to give our customers a consistent experience whether they are at home
or
on the move.
Voice
Data
Fixed and other services
Devices
Technology
Privacy Policy |
Terms & Conditions |
Mobile Version
Data services
We offer a number of products and services to enhance our customers’
access to data services, including Vodafone live! for consumers as well as a suite
of products for business users such as Vodafone Mobile Connect data cards and
internet-based and corporate email solutions.
Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! offers 750,000 songs
Vodafone live! includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month
“Internet on your Mobile” offers easy to use and secure browsing, including
Google search, an unlimited browsing tariff and access to some of the most
popular online services.
You can use your mobile to access and update your social networking profiles,
view and upload YouTube videos, buy and sell items on eBay, and check
locations on Google Maps.
You can also chat to friends easily with Yahoo! and MSN instant messaging using
an easy to use dedicated interface.
Using the new Vodafone live! mobile and PC music player you can search for
music, artist pages and previews from a catalogue of more than 750,000 songs.
Music from some of the world’s greatest artists is available, with music secured
from agreements with major record labels such as Sony BMG Music
Entertainment, EMI, Universal Music, Warner Music, as well as independent
music labels.
Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA
technology
Vodafone Mobile Connect enables you to access the internet on your laptop or
PC via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB
modems.
Business customers can access services such as email, corporate applications and
company intranets using the service.
You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you need
to make an internet connection from your computer using a mobile network is
installed and configured, allowing you to work on the move.
The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds
which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising
HSPA technology.
There are a range of Vodafone Mobile Connect USB modems with exclusive
designs. The USB modems are “plug and play” compatible, allowing for a fast
set up and making the device easy to use.
Privacy Policy
For the purposes of this Privacy Policy Statement "Vodafone Group" means
Vodafone Group Plc and any company or other entity in which Vodafone Group
Plc owns (directly or indirectly) more than 15% of the issued share capital.
You should read this notice in conjunction with the Terms and Conditions of use
for the Site.
The type of personal information we may collect could include, for example,
your name and postal address, date of birth, gender, telephone and fax numbers,
email address, and lifestyle and other information collected on registration or
through surveys. If you choose to provide us with personal information it will be
used in support of the intended purposes stated at the time at which it was
collected, and subject to any preferences indicated to you.
You acknowledge that by providing data to us, you consent to the processing of
your data in accordance with this Privacy Policy Statement.
We will take all reasonable steps to confirm your identity before providing you
with details of any personal information we may hold about you.
Information Security
Please be aware that communications over the Internet, such as
emails/webmails, are not secure unless they have been encrypted. Your
communications may route through a number of countries before being
delivered - this is the nature of the World Wide Web/Intranet. Vodafone cannot
accept responsibility for any unauthorised access or loss of personal information
that is beyond our control.
**The European Economic Area (EEA) currently comprises the Member states
of the European Union plus Norway, Iceland and Liechtenstein.
Privacy Support
Vodafone reserves the right to amend or modify this Privacy Policy Statement at
any time and in response to changes in applicable data protection and privacy
legislation.
If you have any enquiry about Vodafone's data protection and privacy policy or
practices, please write to:
Please read these Terms and Conditions carefully. These are the general Terms
and Conditions governing your access and use of this website ("Site"). If you do
not agree with them, you should not proceed any further on the Site. By
continuing to use the Site and/or any of the services shown on the Site, you agree
to be bound by these Terms and Conditions.
1. Use of content
1.1 The services that we are providing to you via the Site consist of the Content
and the Functionalities available on the Site or otherwise provided to you as a
result of your use of the Site ("Services").
1.2 You acknowledge and agree that you are only permitted to use the Site and
the Services as expressly set out in these Terms and Conditions or on the Site.
1.3 You agree that the Site and the Services are for your own personal use only
on a single computer or device.
1.5 Any use of caching, http accelerators such as Harvest, Squid, Netscape proxy
or Microsoft Catapult, or similar technology is permitted, however, you have the
responsibility of ensuring you are viewing the most recent version of the web-
page on content.
1.6 You may establish a link or "deep link" to the Site from your site, provided
that you have obtained Vodafone's prior written consent and that in Vodafone's
sole discretion, the context is relevant and the link or its description is not
detrimental to Vodafone.
2. Your Obligations
2.1 You warrant that you will only use the Site and the Services in accordance
with these Terms and Conditions and in an appropriate and lawful manner and
by way of example and not as a limitation, that you shall not (and shall not
authorise or permit any other party to):
2.1.3 use the Site and/or the Services to advertise or offer to sell any goods or
services for any commercial purpose without Vodafone's written consent;
2.1.5 hack into, make excessive traffic demands, deliver or forward chain letters,
"junk mail" or "spam" of any kind, surveys, contests, pyramid schemes or
otherwise engage in any other behaviour intended to inhibit other users from
using and enjoying the Site and/or the Services or any other web site, or which is
otherwise likely to damage or destroy Vodafone's reputation or the reputation of
any third party.
2.2 You acknowledge that chat, discussion group or bulletin board services and
similar services that may be offered by Vodafone ("Public Communication
Services") are public communications and your communications may be
available to others and consequently you should be cautious when disclosing
personal or sensitive information or any information which may identify you.
Vodafone is not responsible for, and does not control or endorse any Content of
any Public Communication Services.
3. Your Information
4. Proprietary rights
4.1 All Trade Marks used on the site and/or the Services are the trade marks of
Vodafone or one of the Vodafone Group companies. You shall only make fair use
of the Trade Marks and will not use the Trade Marks, whether design or word
marks: (1) as or as part of your own trade marks; (2) in a manner which is likely
to cause confusion; (3) to identify products to which they do not relate; (4) to
imply endorsement or otherwise of products or services to which they do not
relate; or (5) in any manner which does or may cause damage to the reputation
of Vodafone or the Trade Marks.
4.2 You acknowledge and agree that the Services and the Site or any part
thereof, whether presented to you by Vodafone, advertisers or any third party
are protected by copyrights, trademarks, service marks, patents, or other
proprietory rights and laws. All rights are expressly reserved.
4.3 You are only allowed to use the Site and the Services as set out in these Terms
and Conditions and nothing on the Site and/or the Services shall be construed as
conferring any licence or other transfer or rights to you of any intellectual
property or other proprietary rights of Vodafone, any member of the Vodafone
Group or any third party, whether by estoppel, implication or otherwise.
5. Costs
5.1 Use of the Site is currently free. However, Vodafone reserves the right to
charge for access to part or all of the Site in the future, subject to giving you
clear notice when entering any part to which charges apply. Some services may
be chargeable as indicated on the Site and in any accompanying terms and
conditions.
5.2 You will need to provide all equipment necessary to access the Site and the
Services on the Internet and be liable for the payment for the local telephone call
charges at the rates published by the telephone operator with whom you make
your local calls or any other Internet access charges to which you may be
subject. If your equipment does not support relevant technology including but
not limited to encryption you may not be able to use certain Services or access
certain information on the Site.
6.2 The Site and the Services are provided on an "as is" basis. Although every
effort has been made to provide accurate information on these pages, neither
Vodafone, nor any of its employees, nor any member of the Vodafone Group,
their suppliers, nor any of their employees, make any warranty, expressed or
implied, or assume any legal liability (to the extent permitted by law) or
responsibility for the suitability, reliability, timeliness, accuracy or completeness
of the Content or any part thereof contained on the Site or the Services.
6.3 You acknowledge that Vodafone is unable to exercise control over the security
or subject matter of Content passing over the Site or via the Services and
Vodafone hereby excludes all liability of any kind for the transmission or
reception of infringing Content of whatever nature.
6.4 Please read the sections headed "Cautionary Statement Regarding Forward-
Looking Statements" and "Principal Risk Factors and Uncertainties" in
Vodafone Group Plc's Annual Report for the year ended 31 March 2008 for a
detailed explanation of forward-looking statements and a review of the reasons
why actual results and developments may differ materially from those expressed
or implied by these forward looking statements.
6.5 Any information contained in this Site on the price at which ordinary shares
or American depository shares in Vodafone Group Plc have been bought or sold
in the past, or the yield on such shares, should not be relied upon as a guide to
future performance.
7.2 Vodafone assumes no responsibility for and does not endorse unless expressly
stated, Content created or published by third parties that is included in the Site
and the Services or which may be linked to and from the Site.
7.3 The Site and/or the Services may be used by you to link into other websites,
resources and/or networks worldwide. Vodafone accepts no responsibility for the
Content, services or otherwise in respect of these and you agree to conform to
the acceptable use policies of such websites, resources and/or networks.
7.4 Subject to Clause 11 you agree that Vodafone does not generally and is not
required to monitor or edit the use to which you or others use the Site and the
Services or the nature of the Content and Vodafone is excluded from all liability
of any kind (to the extent permitted by law) arising from the use of the Services,
and in particular but without limitation to the foregoing, the nature of any
Content. Notwithstanding the foregoing, Vodafone reserves the right to edit, bar
or remove any Services and/or Content, at any time as Vodafone in its sole
discretion believes to be necessary in order to prevent any breach of these Terms
and Conditions or any breach of applicable laws or regulations.
8. Exclusion of liability
8.1 Nothing in these Terms and Conditions shall act to limit or exclude
Vodafone's liability for death or personal injury resulting from Vodafone's
negligence, fraud or any other liability, which may not by applicable law be
limited or excluded.
8.2 Vodafone shall use its reasonable endeavours to ensure the maintenance and
availability of the Site and the Services but availability may be affected by your
equipment, communication networks, too many people trying to use
communication networks or the Internet at the same time or other causes of
interference and may fail or require maintenance without notice.
8.3 Neither Vodafone nor any member of the Vodafone Group shall be liable for
any special, indirect or consequential damages or any damages whatsoever,
whether in an action of contract, negligence or other tortious action, arising out
of or in connection with the performance of or use of Services available on the
Site and in particular, but without limitation to the foregoing, Vodafone
specifically excludes all liability whatsoever in respect of any loss arising as a
result of:
8.3.1 use which you make of the Site and the Services or reliance on Content or
Services or any loss of any Services or your Content resulting from delays, non-
deliveries, missed deliveries, or services interruptions; and
8.3.2 defects that may exist or for any costs, loss of profits, loss of your Content
or consequential losses arising from your use of, or inability to use or access or a
failure, suspension or withdrawal of all or part of the Site and the Services at any
time.
8.4 All conditions or warranties which may be implied or incorporated into these
Terms and Conditions by law or otherwise are hereby expressly excluded to the
extent permitted by law.
8.5 Your only remedy under these Terms and Conditions is to discontinue using
the Site and the Services.
8.6 Vodafone makes every effort to ensure the security of your communications.
You are however advised that for reasons beyond our control, there is a risk that
your communications may be unlawfully intercepted or accessed by those other
than the intended recipient. For example, your communications may pass over
third party networks over which we have no control. The Internet is not a secure
environment. Unwanted programs or material may be downloaded without your
knowledge.
9. Indemnity by you
9.1 You hereby agree to fully indemnify and to hold Vodafone harmless from and
against any claim brought by a third party resulting from the use of the Site and
the Services or the provision of Content to Vodafone by you and in respect of all
losses, costs, actions, proceedings, claims, damages, expenses (including
reasonable legal costs and expenses), or liabilities, whatsoever suffered or
incurred directly of indirectly by Vodafone in consequence of such use of the Site
and the Services or provision of Content or your breach or non-observance of
any of these Terms and Conditions.
10. Variation
10.1 Vodafone reserves the right to modify the Site and/or the Services or
suspend or terminate the Site and/or the Services or access to part or all of them
at any time.
10.2 Vodafone reserves the right to revise these Terms and Conditions at any
time. Such variations shall become effective two weeks after being posted on the
Site. By continuing to use the Site you will be deemed to have accepted the varied
Terms and Conditions.
12. Termination
12.1 Vodafone may elect to suspend, vary or terminate the Services and the Site
immediately and without prior notice at any time for repair or maintenance
work or in order to upgrade or update the Site and the Services or for any other
reason whatsoever.
12.2 Vodafone may elect to terminate the Services or your access to the Site
forthwith on breach of any of these Terms and Conditions by you, or if Vodafone
ceases to offer the Site and the Services for any reason whatsoever.
13. General
13.1 Governing Law and Jurisdiction - These Terms and Conditions are
governed by and construed in accordance with the laws of England and Wales
and you hereby submit to the non-exclusive jurisdiction of the English courts.
13.2 Severability - These Terms and Conditions are severable in that if any
provision is determined to be illegal or unenforceable by any court of competent
jurisdiction such provision shall be deemed to have been deleted without
affecting the remaining provisions of these Terms and Conditions.
13.4 Representations - You acknowledge and agree that in entering into these
Terms and Conditions you do not rely on, and shall have no remedy in respect of,
any statement, representation, warranty or understanding (whether negligently
or innocently made) of any person (whether party to these Terms and Conditions
or not) other than as expressly set out in these Terms and Conditions as a
warranty. Nothing in this Clause shall, however, operate to limit or exclude any
liability for fraud.
13.5 Assignment - You in entering into these Terms and Conditions undertake
that you will not assign, re-sell, sub-lease or in any other way transfer your
rights or obligations under these Terms and Conditions or part thereof.
Contravention of this restriction in any way, whether successful or not, will
result in the Services being terminated by Vodafone forthwith. Vodafone may
assign these Terms and Conditions in whole or in part to any third party at its
discretion.
13.6 Rights of Third Parties - A person who is not a party to this Agreement has
no rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise to
enforce any Clause of this Agreement.
13.7 Force Majeure - Vodafone shall not be liable in respect of any breach of
these Terms and Conditions due to any cause beyond its reasonable control
including but not limited to, Act of God, inclement weather, act or omission of
Government or public telephone operators or other competent authority or
other party for whom Vodafone is not responsible.
14.
PRODUCT PROFILE
BASIC SERVICES
Clip
Call conference
Clir
SMS
Clip identifies the caller by displaying the number of the caller on the handset. This
allows you the benefit of accepting or rejecting the call; although, at times caller Line
Identification may not appear due to technical problems in the originating network.
This feature allows you to receive or make another call, while you are already busy
with a call, without disconnecting it . You can receive or make a second call, by
putting the first call on hold. You billed for both the calls. You can activate call
This feature allows you to have a teleconference with up to five people at the same
time, from wherever you are. You can conference with either cellular or landline
phones, including STD and ISD calls. To make a conference call simply make your
first call. Then put the first call on hold and dial the next number. To conference,
scroll through the handset menu and select the conference feature. Now your call are
Note:
The originator of the calls will be charged for all the calls initiated by
him.To use the facility you need to activate the “call waiting” feature on
your handset.
Now, with CLIR you can restrict your cellular phone number from being
displayed on the receiver’s cellular phone. This means, you can maintain
complete confidentiality of your number. This feature might not function across
operator networks, but will definitely restrict caller ID when called within the
ITEMISED BILLING
An itemized bill gives you the details of all calls made and received, and of all the
other facilities you availed of, on your mobile number during a month. It also
carries details of the number called/ received, time and date of the call, duration
This feature allows you to send and receive messages to and from, respectively;
almost all national and international cellular operators. SMS allows you access to
services lime receiving stock quotes, horoscopes, Jokes messages, email, news
SMS SERVICES -
Text Messaging
service (GPRS) and EDGE, which allows you to access internet websites and
as a user, you are “ always on”. There is no need for a dial up connection or
Now you can now carry the world Wide Web in their pocket – the
vodafone world. Read email, get stock quotes, check the weather, read the
latest news and even chat with friends and “Buddies” on Idea Network, yahoo,
ability to communicate not just in voice or text but also in full color images.
Now you can send your emotions to your near and dear ones; with
photographs, attach voice clips and append text too. Just in case the receiver
does not have on MMS handset, even then the photographs can be accessed
from our website http.//www. vodafone co.in// for your convenience, we have
also created a library of photo album and voice clips, from where you can
choose and send photographs. Further, you can also compose your own MMS
message on the above – mentioned website and send it across to a cellular
the use of the GPRS phone as a modem, providing busy lap top armed
the go” . thus now you can surf the Internet using our GPRS connectivity with
your computer.
Revolutionary concept of charging - only for what you send and receive
them in the best possible manner. Marketing Research plays key role in this
process. It helps the firm acquire a better understanding of the consumer, the
competition & The marketing environment. It also aids the formulation of
marketing Mix.
services. “
1. Research on Product
2. Research on Market
3. Research on consumer
5. Research on distribution
6. Research on Price
7. Research on competition
1. Defining the marketing problem tom be tackled and identifying the marketing
tackled.
Marketing Survey:-
one method of collecting the marketing information required for carrying out
1. Problem definition
3. Sampling
4. Questionnaire development
5. Pilot survey
FIELD WORKS
2. Collection of data
3. Supervision
1. Editing
REPORT MAKING
1. Summarizing findings & Recommendations
2. Report writing
OBJECTIVE OF SURVEY
telecommunication.
survey:
competitor of telecom.
(diagnostic research).
1. Descriptive Research:
idea Cellular.
2. Analytical Research:
3. Applied Research:
organisation.
4. Fundamental Research:
6. Qualitative Research:
7. Conceptual Research:
8. Empirical Research:
and experiment.
9. Diagnostic Research:
My Research:
is exploratory research.
Research Process
↓
Collection the Data
Analysis of Data
Preparation of Report
Function of Research Design
answer to problem.
and how.
studies.
research studies.
studies.
My Research Design
to the problem.
Sampling Design:
2. Probability sampling.
My Sampling Design:
city.
1. Primary data
2. Secondary data.
Primary Data:
character.
Secondary Data:
1. Observation Method.
2. Interview Method.
3. Through questionnaire.
4. Through schedules.
Collection of Secondary Data:
government.
exchange etc.
accurate.
RESEARCH METHODOLOGY
important points.
level of satisfaction.
village.
telecom outlet.
Research Instrument : Schedule A schedule was
coverage connectivity.
Objective Schedule:
Yes No
72% 28%
Which type of sim service Provided ?
Yes No
68% 32%
32%
Yes
No
68%
Which kind of recharge vouchers sell mostly ?
25%
Paper Recharge
45%
Electronic
Recharge
Both
30%
How many Network available at your outlet ?
Hutch
30% 20%
BSNL
20% Idea
Airtel
Tata
08%
10% Reliance
12%
What’s the consumer need and demand at you outlet ?
Yes No
39 % 61%
39%
No
Yes
61%
Would you like to prefer those service provider who provide
better service and attractive margin ?
Yes No
90 % 10 %
10%
Yes
No
90%
Are you satisfy with the current Vodafone plans and service ?
35%
40% Yes
No
Can’t say
25%
For Non Telecom outlets
Do you sell Sim & Recharge?
Yes No
70% 30%
30%
Yes
No
70%
Why don’t you sell recharge to your existing customer?
Yes No
59% 41%
Is there any demand of Sim & Recharge?
10%
30%
No
Yes
Upto some extant
60%
Does you existing loyal customers have use of mobile?
Yes No
83.60% 16.40%
16.40%
Yes
No
83.60%
Would you like to sell Sim & Recharge when your customer
demands?
Yes No
90% 10%
10%
Yes
No
90%
LIMITATIONS
area people.
provider.
PROMOTION
Personal Selling
Sales Promotion
Public Relations
Direct Mail
Advertising
Sponsorship
The elements of the promotions mix are integrated
(encoding).
communications campaign.
1. Personal Selling
shot.
bus sides).
7. Sponsorship
very interesting.
people.
telecom.