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ALL INDIA MANAGEMENT ASSOCIATION

A PROJECT REPORT ON

A Comparative Study of Telecom Services Provided


By Vodafone & Other Telecom Company
At

Aanchal Telecom Vodafone Ltd Company


Saheed Nagar, BBSR

Submitted in the partial fulfillment of requirement for the award to

AIMA Post Graduate Diploma in Management

UNDER SUPERVISION OF

PROF. BIBHU PRASAD MISHRA

SUBMITTED BY:-

NAME: ADITYA PRAKASH DAS

REGISTRATION NO: B21720824

NODAL CENTRE CODE: 210 BHUBANESWAR

ADDRESS FOR CORRESPONENCE: Regional College of Engg. &


Management, Plot-18, Sec-A, Zone-B, Mancheswar Industrial Estate,
Bhubaneswar, Odisha 751010
ACKNOWLEDGEMENT

With Candor and Pleasure I take opportunity to express my


sincere thanks and obligation to my esteemed guide Prf.
Bibhu Prasad Mishra. It is because of his indispensable and
mature guidance and co-operation without which it would
not have been possible for me to complete my project.

Finally, I gratefully acknowledge the support,


encouragement & patience of my guide and other
supportive teachers of RCEM Bhubaneswar along with my
family and Lord Jagarnnath, Thank You!

ADITYA PRAKASH DAS

B21720824
DECLARATION

I hereby declare that this project work titled “ A


COMPARATIVE STUDY OF MOVBILE SERVICES
PROVIDED BY VODAFONE & OTHER TELECOM
COMPANY” is my original work and no part of it has been
submitted for any other degree purpose or published in any
other from till date.

NAME: ADITYA PRAKASH DAS

REGN NO: B21720824


TABLE OF CONTENTS

S.No. Contents

01. Introduction

02. Company profile

03. Product Profile

04. Objective of study

05. Research Methodology

06. Data Analysis

07. Conclusion
INTRODUCTION

About Vodafone

It will be the communications leader in an increasingly connected


world

Vodafone Group Plc is the world's leading mobile telecommunications company,

with a significant presence in Europe, the Middle East, Africa, Asia Pacific and
the United States through the Company's subsidiary undertakings, joint
ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In

the United States the Group's associated undertaking operates as Verizon

Wireless. During the last two financial years, the Group has also entered into

arrangements with network operators in countries where the Group does not

hold an equity stake. Under the terms of these Partner Network Agreements, the

Group and its partner networks co-operate in the development and marketing of

global services under dual brand logos.

At 30 June 2008, based on the registered customers of mobile


telecommunications

Ventures in which it had ownership interests at that date, the Group had
269

million customers, excluding paging customers, calculated on a proportionate


basis

in accordance with the Company's percentage interest in these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and

the Company's American Depositary Shares ('ADSs') are listed on the New

York Stock Exchange. The Company had a total market capitalisation of

approximately £79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England under

registered number 1833679. Its registered office is Vodafone House,

TheConnection, Newbury, Berkshire, RG14 2FN, England.

HISTORY
Vodafone over the years

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then

known as Racal Telecom Limited, approximately 20% of the company's capital

was offered to the public in October 1988. It was fully emerged from Racal

Electronics Plc and became an independent company in September 1991, at

which time it changed its name to Vodafone Group Plc.

Following its merger with AirTouch Communications, Inc. (‘AirTouch’), the

company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,

following approval by the shareholders in General Meeting, reverted to its

former name, Vodafone Group Plc, on 28 July 2000.

Key milestones in the development of Vodafone can be found in the following

sections, organized by year:

2008
Vodafone acquires a 70% stake in Ghana Telecom for $900 million

(July)Vodafone launches the M-Paisa mobile money transfer service on

Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint.


(February)

2007

A consortium led by Vodafone Group is awarded the second mobile phone

license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and

Tele2 Telecommunication Services SLU from Tele2 AB Group. (October)

Vodafone announces completion of the acquisition of Hutch Essar from

Hutchison Telecommunications International Limited. (May)

Safaricom, Vodafone’s partner in Kenya announces the launch of M-PESA, an

innovative new mobile payment solution that enables customers to complete

simple financial transactions by mobile phone. (February)

Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a

leading operator in the fast growing Indian mobile market, (February)

Vodafone announces agreements with both Microsoft and Yahoo! to bring

seamless Instant Messaging (IM) services to the mobile which can be

accessed from both the PC and mobile handsets. (February)

Vodafone signs a series of ground-breaking agreements which will lead to the

mobilizing of the internet. You Tube agrees to offer Vodafone customers

specially rendered You Tube pages on their mobile phones. With Google,

Vodafone announces its intention to develop a location-based version of Google

Maps for With eBay, Vodafone announces it is to offer the new eBay mobile
Service to customers, With MySpace.com Vodafone announces an exclusive

partnership to offer Vodafone customers a My Space experience via their mobile

phones. (February).

Vodafone reaches 200 million customers (January)

2006

Sale of 25% stake in Switzerland's Swisscom (December)

Sale of 25% stake in Belgium's Proximus. (August)

The number of Vodafone live! customers with 3G reached 10 million in March


2006.

We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May


2006.

Launch of mobile TV capability and Vodafone Radio DJ, which


offers a

personalized, interactive radio service streamed to 3G phones and PCs.

3G broadband through HSDPA launched offering faster than 3G speeds.

Japan business sold to SoftBank.

‘Make the most of now’ global marketing campaign launched.

Sir John Bond succeeds Lord MacLaurin as Chairman.

2005

We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile


a.c.

(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service
for
customers who want to use voice and text services with minimum complexity
(May).

Introduction of Vodafone Passport, a voice roaming price plan that


provides

customers with greater price clarity when using mobile voice services abroad

2004

We launched our first 3G service in Europe with Vodafone Mobile Connect

3G/GPRS data card.

We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and

Luxembourg.

Vodafone live! with 3G launched in 13 markets (November).

2003

At the GSM Association Awards Ceremony in Cannes, France, we won the

mobile industry's most prestigious awards in two categories, Best Consumer

Wireless Application or Service and Best Television or Broadcast


Commercial

for its global consumer service, Vodafone live! Our premium handset for

Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the

Sharp Corporation.

Vodafone live! attracts 1 million customers in its first six months.

Verizon Wireless and Vodafone co-operate on laptop e-mail, internet and

corporate applications access for the US and Europe.

Arun Sarin succeeds Sir Christopher Gent as Chief Executive.


2002

We trial our global mobile payment system in the UK, Italy and Germany. The

trial enables customers to purchase physical and digital goods using their mobile

phone.

We launch the first commercial European GPRS roaming service. Customers

are able to seamlessly access services such as corporate e-mail, intranet and

personalized information on their mobile phones, laptops or PDAs over GPRS.

The Vodafone Group Foundation is launched, with plans to contribute £20

million to community programmes, guided by the Group Social Investment

Policy.

In October, we announce the launch of Vodafone live!, a new consumer

proposition, and Mobile Office, a new business proposition. In November,

Vodafone Remote Access is launched as part of Mobile Office. The service gives

business customers an easy way to connect to their corporate LAN to access e-

mail, calendar and other business specific applications whilst on the move.

2001

We acquire Ireland's leading mobile communications company, Eircell.

Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance

agreement'.

The Group completes the acquisition of a 25% stake in Swisscom Mobile.

We introduce instant messaging to our networks, a faster and more efficient way
to communicate using text messages via SMS or WAP.

First global communications campaign launched in August. The campaign

features TV, cinema, print, online and outdoor media, each version asking the

question, 'How are you?'.

First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading

mobile operator. The agreement is the first of its kind in the mobile industry and

means Vodafone and TDC Mobil will cooperate in developing, marketing and

advertising international roaming products and services to


international

travellers and corporate customers.

We make the word's first 3G roaming call (between Spain and Japan).

2000

On 4 February, terms are agreed with the Supervisory Board of Mannesmann

by which Mannesmann would become a part of the Vodafone community. The

transaction almost doubles the size of the Vodafone Group.

The agreement to acquire Mannesmann AG receives European Commission

clearance on 12 April 2000.

Verizon Wireless is launched in May, the combination of Vodafone AirTouch's

and Bell Atlantic's US cellular, PCS and paging assets.


Board Members

 John Buchanan - Deputy Chairman


 Andy Halford - Chief Financial Officer
 Alan Jebson
 Nick Land
 Anne Lauvergeon
 Simon Murray
 Luc Vandevelde
 Tony Watson
 Philip Yea

Board members

 Sir John Bond


 Andy Halford
 Anthony Watson
 Philip Yea
 Vittorio Colao
 Nick Land
 John Buchanan
 Alan Jebson
 Anne Lauvergeon
 Simon Murray
 Luc Vandevelde

Chairman : Sir John Bond

Meet the board


Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006
having

previously served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated senior


independent

director and his role includes being available for approach or representation
by

directors or significant shareholders who may feel inhibited from raising issues
with

the Chairman. He is also responsible for conducting an annual review of


the

performance of the Chairman and, in the event it should be necessary, convening


an

annual meeting of the non-executive directors.

The Company considers all it’ s present non-executive directors to be


fully

independent. Read the terms of appointment for non-executive


directors.

The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

Chief ExecutiveVittorio Colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008,
having previously served as a Board Director.

John Buchanan - Deputy Chairman

Board director since: 1 April 2003

Board committees: Nominations and Governance Committee and Audit


Committee

John Buchanan is a member of the Nominations and Governance Committee


and of

the Audit Committee and, solely for the purposes of relevant legislation, is the

Board's appointed financial expert on that Committee. He retired from the


Board of

BP Plc in 2002 after six years as Group Chief Financial Officer and executive

director following a wide-ranging career with the company. He was a member of


the

United Kingdom Accounting Standards Board from 1997 to 2001. He is the


Deputy

Chairman of Smith & Nephew plc and a non-executive director of AstraZeneca

PLC and BHP Billiton.


Andy Halford - Chief Financial Officer

Andy Halford became the Chief Financial Officer of the Company in July 2005.
He

joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK

operating company, and in 2001, he became Financial Director for Vodafone's

Northern Europe, Middle East and Africa Region. In 2002, he was appointed
Chief

Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he was

Group Finance Director at East Midlands Electricity Plc.


What we do

Mobile is always at the heart of what we do, but now we are moving into
integrated

mobile and PC communication services.

We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed

Download Packet Access), but also using fixed line broadband services like DSL

(Digital Subscriber Line).

Our customers benefit from a complete Vodafone experience in and out of their

homes and offices. They are notified about email with our consumer push email

service, access existing instant messaging services on the move, and share images

and video captured on their handsets.

We offer a suite of products that, starting with voice calls, offers our customers
an

alternative to a traditional fixed telephone line. Vodafone Zuhause in Germany


and

Vodafone Casa in Italy, provide our customers with an easy-to-use mobile


service,
combined with low-cost fixed line telephony and DSL (Digital Subscriber Line)

broadband. We have extended our reach into the office by delivering richer
business

applications and integrated fixed and mobile services, such as higher speed
internet

access.With developments in technology we can provide integrated mobile and


PC

offerings to give our customers a consistent experience whether they are at home
or

on the move.

Products and Services

 Voice

 Data

 Fixed and other services

 Devices

Technology

 How do mobiles work?



 Mobile evolution

 Network infrastructure

 Privacy Policy |

 Terms & Conditions |

 Mobile Version
Data services
We offer a number of products and services to enhance our customers’
access to data services, including Vodafone live! for consumers as well as a suite
of products for business users such as Vodafone Mobile Connect data cards and
internet-based and corporate email solutions.

Vodafone live! – Internet on Your Mobile

Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! offers 750,000 songs
Vodafone live! includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month

“Internet on your Mobile” offers easy to use and secure browsing, including
Google search, an unlimited browsing tariff and access to some of the most
popular online services.

You can use your mobile to access and update your social networking profiles,
view and upload YouTube videos, buy and sell items on eBay, and check
locations on Google Maps.

You can also chat to friends easily with Yahoo! and MSN instant messaging using
an easy to use dedicated interface.

Using the new Vodafone live! mobile and PC music player you can search for
music, artist pages and previews from a catalogue of more than 750,000 songs.
Music from some of the world’s greatest artists is available, with music secured
from agreements with major record labels such as Sony BMG Music
Entertainment, EMI, Universal Music, Warner Music, as well as independent
music labels.

Mobile TV offers an average of 20 channels from both local and international


broadcasters. Vodafone has local agreements with broadcasters, such as the
BBC, ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as international
broadcasts from HBO, Fox, NBC Universal, Warner Brothers, UEFA
Champions League, Vodafone McLaren Mercedes and MTV, ensuring diverse
and relevant mobile content.

Vodafone Mobile Connect

Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA
technology

Vodafone Mobile Connect enables you to access the internet on your laptop or
PC via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB
modems.

Business customers can access services such as email, corporate applications and
company intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you need
to make an internet connection from your computer using a mobile network is
installed and configured, allowing you to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds
which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising
HSPA technology.

Vodafone Mobile Connect USB modems:

There are a range of Vodafone Mobile Connect USB modems with exclusive
designs. The USB modems are “plug and play” compatible, allowing for a fast
set up and making the device easy to use.
Privacy Policy

Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or


"our") is committed to respecting your privacy and to complying with applicable
data protection and privacy laws. You can visit www.vodafone.com ("Site")
without disclosing any personally identifiable information about yourself.
We have provided this Privacy Policy Statement to help you understand how we
collect, use and protect your information when you visit the Site. We wish to help
you make informed decisions, so please take a few moments to read the sections
below and learn how we may use your personal information.

For the purposes of this Privacy Policy Statement "Vodafone Group" means
Vodafone Group Plc and any company or other entity in which Vodafone Group
Plc owns (directly or indirectly) more than 15% of the issued share capital.

You should read this notice in conjunction with the Terms and Conditions of use
for the Site.

Personal Information Collection


We endeavour to collect and use your personal information only with your
knowledge and consent and typically when you use services, make customer
enquiries, register for information or other services, or when you respond to
communications from us (such as questionnaires or surveys).

The type of personal information we may collect could include, for example,
your name and postal address, date of birth, gender, telephone and fax numbers,
email address, and lifestyle and other information collected on registration or
through surveys. If you choose to provide us with personal information it will be
used in support of the intended purposes stated at the time at which it was
collected, and subject to any preferences indicated to you.

You acknowledge that by providing data to us, you consent to the processing of
your data in accordance with this Privacy Policy Statement.

Access to your Information


You can write to us at any time to obtain details of the personal information we
may hold about you.*

Data Protection Manager (SAR)


Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England
Please quote your name and address. We would be grateful if you could also
provide brief details of what information you want a copy (this helps us to more
readily locate your data).

We will take all reasonable steps to confirm your identity before providing you
with details of any personal information we may hold about you.

*we may charge GBP10.00 to cover the administration costs involved.

Information Security
Please be aware that communications over the Internet, such as
emails/webmails, are not secure unless they have been encrypted. Your
communications may route through a number of countries before being
delivered - this is the nature of the World Wide Web/Intranet. Vodafone cannot
accept responsibility for any unauthorised access or loss of personal information
that is beyond our control.

Transferring your information outside of the European Economic Area**


It may be necessary to transfer your personal information to other companies
within the Vodafone Group located in countries outside of the EEA. This may
happen where our servers or such companies are based outside of the EEA or
where you use our services and products while visiting countries outside of the
EEA. The data protection and other laws of these countries may not be as
comprehensive as those in the UK or the EU - in these instances we will take
steps to ensure that your privacy rights are respected.

**The European Economic Area (EEA) currently comprises the Member states
of the European Union plus Norway, Iceland and Liechtenstein.

Privacy Support
Vodafone reserves the right to amend or modify this Privacy Policy Statement at
any time and in response to changes in applicable data protection and privacy
legislation.

If you have any enquiry about Vodafone's data protection and privacy policy or
practices, please write to:

Data Protection Manager


UK Regulatory
Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England
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Content, services or otherwise in respect of these and you agree to conform to
the acceptable use policies of such websites, resources and/or networks.

7.4 Subject to Clause 11 you agree that Vodafone does not generally and is not
required to monitor or edit the use to which you or others use the Site and the
Services or the nature of the Content and Vodafone is excluded from all liability
of any kind (to the extent permitted by law) arising from the use of the Services,
and in particular but without limitation to the foregoing, the nature of any
Content. Notwithstanding the foregoing, Vodafone reserves the right to edit, bar
or remove any Services and/or Content, at any time as Vodafone in its sole
discretion believes to be necessary in order to prevent any breach of these Terms
and Conditions or any breach of applicable laws or regulations.

8. Exclusion of liability

8.1 Nothing in these Terms and Conditions shall act to limit or exclude
Vodafone's liability for death or personal injury resulting from Vodafone's
negligence, fraud or any other liability, which may not by applicable law be
limited or excluded.

8.2 Vodafone shall use its reasonable endeavours to ensure the maintenance and
availability of the Site and the Services but availability may be affected by your
equipment, communication networks, too many people trying to use
communication networks or the Internet at the same time or other causes of
interference and may fail or require maintenance without notice.

8.3 Neither Vodafone nor any member of the Vodafone Group shall be liable for
any special, indirect or consequential damages or any damages whatsoever,
whether in an action of contract, negligence or other tortious action, arising out
of or in connection with the performance of or use of Services available on the
Site and in particular, but without limitation to the foregoing, Vodafone
specifically excludes all liability whatsoever in respect of any loss arising as a
result of:

8.3.1 use which you make of the Site and the Services or reliance on Content or
Services or any loss of any Services or your Content resulting from delays, non-
deliveries, missed deliveries, or services interruptions; and

8.3.2 defects that may exist or for any costs, loss of profits, loss of your Content
or consequential losses arising from your use of, or inability to use or access or a
failure, suspension or withdrawal of all or part of the Site and the Services at any
time.

8.4 All conditions or warranties which may be implied or incorporated into these
Terms and Conditions by law or otherwise are hereby expressly excluded to the
extent permitted by law.

8.5 Your only remedy under these Terms and Conditions is to discontinue using
the Site and the Services.

8.6 Vodafone makes every effort to ensure the security of your communications.
You are however advised that for reasons beyond our control, there is a risk that
your communications may be unlawfully intercepted or accessed by those other
than the intended recipient. For example, your communications may pass over
third party networks over which we have no control. The Internet is not a secure
environment. Unwanted programs or material may be downloaded without your
knowledge.

9. Indemnity by you

9.1 You hereby agree to fully indemnify and to hold Vodafone harmless from and
against any claim brought by a third party resulting from the use of the Site and
the Services or the provision of Content to Vodafone by you and in respect of all
losses, costs, actions, proceedings, claims, damages, expenses (including
reasonable legal costs and expenses), or liabilities, whatsoever suffered or
incurred directly of indirectly by Vodafone in consequence of such use of the Site
and the Services or provision of Content or your breach or non-observance of
any of these Terms and Conditions.

10. Variation

10.1 Vodafone reserves the right to modify the Site and/or the Services or
suspend or terminate the Site and/or the Services or access to part or all of them
at any time.

10.2 Vodafone reserves the right to revise these Terms and Conditions at any
time. Such variations shall become effective two weeks after being posted on the
Site. By continuing to use the Site you will be deemed to have accepted the varied
Terms and Conditions.

11. Monitoring/recording of communications

Monitoring or recording of your calls, emails, text messages or other


communications may take place in accordance with the law, and in particular for
Vodafone's business purposes, such as for quality control and training, to
prevent unauthorised use of Vodafone's telecommunication systems and to
ensure effective systems operation and in order to prevent or detect crime.

12. Termination

12.1 Vodafone may elect to suspend, vary or terminate the Services and the Site
immediately and without prior notice at any time for repair or maintenance
work or in order to upgrade or update the Site and the Services or for any other
reason whatsoever.

12.2 Vodafone may elect to terminate the Services or your access to the Site
forthwith on breach of any of these Terms and Conditions by you, or if Vodafone
ceases to offer the Site and the Services for any reason whatsoever.

13. General

13.1 Governing Law and Jurisdiction - These Terms and Conditions are
governed by and construed in accordance with the laws of England and Wales
and you hereby submit to the non-exclusive jurisdiction of the English courts.

13.2 Severability - These Terms and Conditions are severable in that if any
provision is determined to be illegal or unenforceable by any court of competent
jurisdiction such provision shall be deemed to have been deleted without
affecting the remaining provisions of these Terms and Conditions.

13.3 Waiver - Vodafone's failure to exercise any particular right or provision of


these Terms and Conditions shall not constitute a waiver of such right or
provision unless acknowledged and agreed to by Vodafone in writing.

13.4 Representations - You acknowledge and agree that in entering into these
Terms and Conditions you do not rely on, and shall have no remedy in respect of,
any statement, representation, warranty or understanding (whether negligently
or innocently made) of any person (whether party to these Terms and Conditions
or not) other than as expressly set out in these Terms and Conditions as a
warranty. Nothing in this Clause shall, however, operate to limit or exclude any
liability for fraud.
13.5 Assignment - You in entering into these Terms and Conditions undertake
that you will not assign, re-sell, sub-lease or in any other way transfer your
rights or obligations under these Terms and Conditions or part thereof.
Contravention of this restriction in any way, whether successful or not, will
result in the Services being terminated by Vodafone forthwith. Vodafone may
assign these Terms and Conditions in whole or in part to any third party at its
discretion.

13.6 Rights of Third Parties - A person who is not a party to this Agreement has
no rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise to
enforce any Clause of this Agreement.

13.7 Force Majeure - Vodafone shall not be liable in respect of any breach of
these Terms and Conditions due to any cause beyond its reasonable control
including but not limited to, Act of God, inclement weather, act or omission of
Government or public telephone operators or other competent authority or
other party for whom Vodafone is not responsible.

14.

Neither an audit nor a review provides assurance on the maintenance and


integrity of the website, including controls used to achieve this, and in particular
whether any changes may have occurred to the financial information since first
published. These matters are the responsibility of the directors but no control
procedures can provide absolute assurance in this area.

Legislation in the United Kingdom governing the preparation and dissemination


of financial information differs from legislation in other jurisdictions.

PRODUCT PROFILE

BASIC SERVICES

 Clip

 Call Hold/call waiting

 Call conference
 Clir

 Itemised Bill (Post Paid)

 SMS

 Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This

allows you the benefit of accepting or rejecting the call; although, at times caller Line

Identification may not appear due to technical problems in the originating network.

CALL HOLD/ CALL WAIT

This feature allows you to receive or make another call, while you are already busy

with a call, without disconnecting it . You can receive or make a second call, by

putting the first call on hold. You billed for both the calls. You can activate call

waiting by using the menu of your cell phone

CALL CONFERENCE (CC)

This feature allows you to have a teleconference with up to five people at the same

time, from wherever you are. You can conference with either cellular or landline

phones, including STD and ISD calls. To make a conference call simply make your

first call. Then put the first call on hold and dial the next number. To conference,
scroll through the handset menu and select the conference feature. Now your call are

connected . to invite another person follow the same steps again

Note:

 Call conference is a handset dependent feature

 You are charged for the time on hold and conference

 The originator of the calls will be charged for all the calls initiated by

him.To use the facility you need to activate the “call waiting” feature on

your handset.

CALLER LINE IDENTIFICATION RESTRICTION (CLIR)

Now, with CLIR you can restrict your cellular phone number from being

displayed on the receiver’s cellular phone. This means, you can maintain

complete confidentiality of your number. This feature might not function across

operator networks, but will definitely restrict caller ID when called within the

same cellular operator network’s Mobile numbers.

ITEMISED BILLING

An itemized bill gives you the details of all calls made and received, and of all the

other facilities you availed of, on your mobile number during a month. It also

carries details of the number called/ received, time and date of the call, duration

and the amount charged.


SHORT MESSAGING SERVICE

This feature allows you to send and receive messages to and from, respectively;

almost all national and international cellular operators. SMS allows you access to

services lime receiving stock quotes, horoscopes, Jokes messages, email, news

and many others. It comes as an in built feature to all Vodafone subscrib

VALUE ADDED SERVICES

VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND

EXCITING AS YOUR DESIRES.

VALUE ADDED SERVICES –

SMS SERVICES -

 vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service

VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE

vodafone’s 3G compatible network supports general Packet radio

service (GPRS) and EDGE, which allows you to access internet websites and

information portals on your mobile, making it possible to stay informed and

remain truly connected in this dynamically changing and competitive


environment. Gone are the days when connecting to a website from the

mobile took as long as 2 – 3 minutes. GPRS compatible handsets ensure that

as a user, you are “ always on”. There is no need for a dial up connection or

any ISP connection.

Now you can now carry the world Wide Web in their pocket – the

vodafone world. Read email, get stock quotes, check the weather, read the

latest news and even chat with friends and “Buddies” on Idea Network, yahoo,

MSN and ICQ while on the move.

One of the mind – blowing applications on GPRS/EDGE in

multimedia Messaging Service (MMS). Vodafone is among the pioneers in the

country to provide MMS. This latest innovation in the area of mobile

communication provides you the ability to communication provides you the

ability to communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with

photographs, attach voice clips and append text too. Just in case the receiver

does not have on MMS handset, even then the photographs can be accessed

from our website http.//www. vodafone co.in// for your convenience, we have

also created a library of photo album and voice clips, from where you can

choose and send photographs. Further, you can also compose your own MMS
message on the above – mentioned website and send it across to a cellular

phone or any e-mail ID.

With the introduction of GPRS on its networks, vodafone also supports

the use of the GPRS phone as a modem, providing busy lap top armed

executives, like most of you; the opportunity to log in wirelessly while “ on

the go” . thus now you can surf the Internet using our GPRS connectivity with

your computer.

ADVANTAGE OF VODAFONE GPRS

 High speed and “ always on “ internet on the move

 Internet access on prepaid also

 Liberation from the shackles of dial - up or ISP connection.

 Receive voice calls or SMS even while logged on to GPRS.

 Revolutionary concept of charging - only for what you send and receive

MARKETING RESEARCH - AN INTRODUCTION

Marketing basically consist of spotting the need of customers and meeting

them in the best possible manner. Marketing Research plays key role in this

process. It helps the firm acquire a better understanding of the consumer, the
competition & The marketing environment. It also aids the formulation of

marketing Mix.

Today carrying out research relating to customers products and market

requires specialized skills sophisticated techniques

DEFINITION OF MARKETING RESEARCH:

“Marketing research is the systematic gathering recording and

analyzing of data about problems relating to the marketing of goods and

services. “

AMERICAN MARKETING ASSOCIATION

CLASSIFICATION OF MARKETING RESEARCH PROBLEM

The various marketing research problem can be classified based on the

subject matter of research as shown below:-

1. Research on Product
2. Research on Market

3. Research on consumer

4. Research on advertisement and Promotion

5. Research on distribution

6. Research on Price

7. Research on competition

8. Research on Sales method

Research on Products includes studies on the competitive position of a

product /brand : the level of consumer acceptance of a products/ brands etc.

consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty.

Consumer resistance etc.

Research on market includes market share analysis demand analysis

determining market characteristics, market segmentation studies . Analysis of

market territories etc.

Characteristics, market segmentation reveals trends in competition,

evaluates the marketing progress of majors competitors. Shops their strengths

and weakness and analysis their vs. Performance.

Research on distribution includes studies on distribution policies

transportation, warehousing etc.


Research on advertisement and promotion includes studies on

advertising effectiveness, studies on media and their relative effectiveness and

cost- benefits of sales promotion etc.

MAIN STEP INVOLVED IN MARKETING RESEARCH

1. Defining the marketing problem tom be tackled and identifying the marketing

research problem involved in the task

2. Specifying the information requirement

3. Developing the research design & research procedure.


4. Gathering the information

5. Analyzing the Information & Interpreting it in terms of the problem being

tackled.

6. Preparing the Research report

TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R. Techniques

market survey is at times viewed as synonyms with market research. It is just

one method of collecting the marketing information required for carrying out

a given marketing research task.


STEPS IN MARKET SURVEY

PLANNING THE SURVEY

1. Problem definition

2. Selection of the survey method

3. Sampling

4. Questionnaire development

5. Pilot survey

FIELD WORKS

1. Selection and training of investigator

2. Collection of data

3. Supervision

ANALYSIS AND INTERPRETATION OF DATA

1. Editing

2. Tabulating, Processing & Interpreting data

3. Statistical analysis & Interpreting

REPORT MAKING
1. Summarizing findings & Recommendations

2. Report writing
OBJECTIVE OF SURVEY

This Survey is designed to bring about a sharp

understanding of the market potential for

telecommunication products. The corporate support to

different brands. The study is made to assess and


access the consumer desire from versatile angles

leading to skim out the potentially of market

strengthening Vodafone cellular action plan meeting

future target not only this much but it also makes a

gesture to assess the current to rest competitors of

telecommunication.

The following are the main objectives of this

survey:

1. To find out the degree of market potentiality for Idea.

2. To study the present and future needs of mobile along

with corporate support to a particular brand of

telecommunication connection in comparison to other

competitor of telecom.

3. To study the impact of attributes like price quality of

connectivity and services etc. for preferring a particular

brand of telecommunication connection.

4. To assess the potentiality of respondent as future target

customer for Vodafone telecommunication.

OBJECTIVES OF THE RESEARCH

The main aim of research is to find out the truth

which is hidden and which has not been discovered yet.


Though yet each research study has its own specific

purpose thesis can be:-

1. To gain familiarity with a phenomenon or to achieve new

insights into it (exploratory or formative research).

2. To portray accurately the characteristics of a particular

individual situation or a group (descriptive research).

3. To determine the frequency with which some thing

occurs or with which it is associated with something else

(diagnostic research).

4. To test a hypothesis of a casual relationship between

variables (hypothesis- testing research).


TYPES OF THE RESEARCH

The basic types of Research are as follows:

1. Descriptive Research:

The major purpose of this research is sales

promotion activities in telecom with special Reference to

idea Cellular.

2. Analytical Research:

In this Research the researcher has to use facts

or information already available and analyze these to

make a critical evaluation of the material.

3. Applied Research:

It aims at finding a solution for an immediate

problem facing a society or a industrial / business

organisation.

4. Fundamental Research:

It mainly concerned with generalization and with

the formulation of a theory.


5. Quantitative Research:

It is based on the measurement of quantity or

amount. It is applicable to phenomena that can be

expressed in terms of quantity.

6. Qualitative Research:

It is concerned with the qualitative phenomenon is

phenomena relating to or involving quality or kind.

7. Conceptual Research:

It is related to some abstract ideas or theory.

8. Empirical Research:

It is data based research coming with conclusions,

which are capable of being verified by the observation

and experiment.

9. Diagnostic Research:

Such a research follow case study method or in

depth approaches to reach the basic casual relation.


10. Exploratory Research:

The objective of this research is the development

of hypothesis rather than their testing.

My Research:

My research is for “ Viability and Presence of

telecom product at non telecom outlets with

reference to Allahabad city" which is being done by

myself first time for "Vodafone cellular" so my research

is exploratory research.

Research Process

Formulating the Research Problem

Extensive Literature Survey

Preparing the Research Design

Determining Sample Design


Collection the Data

Analysis of Data

Preparation of Report
Function of Research Design

1. Statement of evidence needed to solve the problem.

2. Anticipation of what will be done with the data to provide

answer to problem.

3. Specification of evidence from where it will be obtained

and how.

4. Statement of basic schemes whereby answers will be

revealed and validated.

5. A guide for the calculation and approval of the feasibility

and cost of project.

6. Provision of blue prints or plan 6 or guiding the work.

Types of Research Design

There are three types of Research Design.

1. Research Design in case of exploratory research

studies.

2. Research Design in case of descriptive and diagnostic

research studies.

3. Research design in case of hypothesis- testing research

studies.
My Research Design

My research was exploratory research so I am

discussing only exploratory research design. In

exploratory research design hypothesis is developed on

the basis of the influencing variables which are

available. The main purpose to do research design is to

find new ideas for which the researcher must always

remain alert. There are three principles stages of

exploratory research design.

First Stage: Survey of secondary information sources.

Second Stage: Interview with knowledge persons.

Third Stage: Examination of situation that are analyses

to the problem.

Sampling Design:

It refers to the technique or the procedure the

researcher would adopt in selecting item for the sample.

Different Types of Sample Designs:

There are basically two types of sample designs:

1. Non- probability sampling.

2. Probability sampling.
My Sampling Design:

For the survey of Vodafone cellular in Bhubaneswar

city.

Methods of Data Collection

There are two types of data:

1. Primary data

2. Secondary data.

Primary Data:

The primary data are those which are collected a fresh

and for the first time and thus happen to be original in

character.

Secondary Data:

In the case of secondary data the nature of data

collection work is merely that of complication.

Collection of Primary Data:

1. Observation Method.

2. Interview Method.

3. Through questionnaire.

4. Through schedules.
Collection of Secondary Data:

1. Various Publication of the Central, State and local

government.

2. Technical and trade journals.

3. Book magazines and newspapers.

4. Report and publications of various associations

connected with business and industry, bank stock

exchange etc.

5. Reports prepared by research scholars, universities

economists etc. in different field.

Collection of My Secondary Data

In my research study I used only primary data and I

collected it through the questionnaire methods, I

collected these data from Bhubaneswar.

Limitation of Research Report

1. The finding of this survey were made on the basis of the

data provided by the people.

2. We have to collect the information according to the

convenience of the people hence the data may not be

accurate.
RESEARCH METHODOLOGY

Preplanning is sin qua non for any kind of work.

Preliminary preparation leads to reach closer to the

successful achievement of the target. Initially the topic

of work upon was decided and basing on which certain

imitative to minimize the gap between planning and

achievement was taken. Finally a questionnaire was

framed in such a fashion focusing certain most

important points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their

level of satisfaction.

(e) Availability of basic amenities in a particular city / town /

village.

(f) Finally assessing the exact living standard of the people

in a particular city / town / village.

Data Surface : Primary Data.

Research Approach : A survey of telecom and non

telecom outlet.
Research Instrument : Schedule A schedule was

prepared and used for collection the primary data. The

schedule consisted of question related to:-

(a) Usage of telecommunication connection and their

coverage connectivity.

(b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

Objective Schedule:

To gather the full detail to arrive at the present and

accurate living standard. Comparison to other telecom

with special reference to idea.

Sample Size: 500

Structured questionnaire help in collection data, (Primary data). Secondary

data were collected by the internet (www.vodafone.com).


For Telecom Outlets

Are you selling Sim card?

Yes No
72% 28%
Which type of sim service Provided ?

Pre Paid Post Paid Both


70 % 20 % 10 %
Are you sell recharge voucher’s ?

Yes No
68% 32%

32%
Yes
No
68%
Which kind of recharge vouchers sell mostly ?

Paper Recharge Electronic Recharge Both


45 % 30% 25 %

25%
Paper Recharge
45%
Electronic
Recharge
Both

30%
How many Network available at your outlet ?

Two Four Six All available


10 % 35 % 25 % 30 %
Which Network you prefer to sell ?

Hutch BSNL Idea Airtel Tata Reliance


30% 20% 10 % 20% 08% 12%

Hutch
30% 20%
BSNL

20% Idea
Airtel
Tata
08%
10% Reliance
12%
What’s the consumer need and demand at you outlet ?

Better service Better scheme Both of them


25 % 35 % 40 %
Do you have any problem with any service provider ?

Yes No
39 % 61%

39%
No
Yes
61%
Would you like to prefer those service provider who provide
better service and attractive margin ?

Yes No
90 % 10 %

10%

Yes
No

90%
Are you satisfy with the current Vodafone plans and service ?

Yes No Can’t say


35 % 25 % 40 %

35%
40% Yes
No
Can’t say

25%
For Non Telecom outlets
Do you sell Sim & Recharge?

Yes No
70% 30%

30%

Yes
No

70%
Why don’t you sell recharge to your existing customer?

Financial Problem Unawareness of Unavailability of Other reason


Schemes Service
39% 24.5% 16.5% 20.%
Do you know the attractive margins & schemes?

Yes No
59% 41%
Is there any demand of Sim & Recharge?

Yes No Upto some extant


60% 30% 10%

10%
30%

No
Yes
Upto some extant

60%
Does you existing loyal customers have use of mobile?

Yes No
83.60% 16.40%

16.40%

Yes
No

83.60%
Would you like to sell Sim & Recharge when your customer
demands?

Yes No
90% 10%

10%

Yes
No

90%
LIMITATIONS

There are different reason in the different to

markets for not using the Vodafone cellular. The

limitation's which was found by me are as under.

1. Lack of proper advertisement and hoarding Vodafone

cellular are firstly emphasizing on the urban area &

developed markets only.

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the rural

area people.

5. Lack of taking interest in the western odisha region.


RECOMMENDATIONS

Vodafone cellular is the growing and big competitive

industries, today in telecommunication sector there are

many company, like BSNL, Airtel, Reliance and now idea

& TATA has also launched his telecommunication service

TATA Indicom, so, Vodafone has to face many

competition in the market in the case of sales promotion

activities in telecom with special reference to vodafone

cellular, so, Vodafone has improve thee tower in the

Rural area also I want to recommended to Vodafone

cellular to established there tower as fast as they can do

so, Vodafone is a big and stable company so they have

to improve themselves as a good telecom service

provider.
PROMOTION

Another one of the 4P's is 'promotion'. This

includes all of the tools available to the marketer for

'marketing communication'. As with Neil H.Borden's

marketing mix, marketing communications has its own

'promotions mix.' Think of it like a cake mix, the basic

ingredients are always the same. However if you vary

the amounts of one of the ingredients, the final outcome

is different. It is the same with promotions. You can

'integrate' different aspects of the promotions mix to

deliver a unique campaign. The elements of the

promotions mix are:

 Personal Selling

 Sales Promotion

 Public Relations

 Direct Mail

 Trade Fairs and Exhibitions

 Advertising

 Sponsorship
The elements of the promotions mix are integrated

to form a coherent campaign. As with all forms of

communication. The message from the marketer follows

the 'communications process' as illustrated above. For

example, a radio advert is made for a car manufacturer.

The car manufacturer (sender) pays for a specific advert

with contains a message specific to a target audience

(encoding).

It is transmitted during a set of commercials from

a radio station (Message / media). The message is

decoded by a car radio (decoding) and the target

consumer interprets the message (receiver). He or she

might visit a dealership or seek further information from

a web site (Response). The consumer might buy a car or

express an interest or dislike (feedback). This

information will inform future elements of an integrated

promotional campaign. Perhaps a direct mail campaign

would push the consumer to the point of purchase.

Noise represent the thousand of marketing

communications that a consumer is exposed to

everyday, all competing for attention.


The Promotion Mix

Let us look at the individual components of the

promotions mix in more detail. Remember all of the

elements are 'integrated' to form a specific

communications campaign.

1. Personal Selling

Personal Selling is an effective way to manage

personal customer relationships. The sales person acts

on behalf of the organization. They tend to be well

trained in the approaches and techniques of personal

selling. However sales people are very expensive and

should only be used where there is a genuine return on

investment. For example salesmen are often used to sell

cars or home improvements where the margin is high.


2. Sales Promotion

Sales promotion tend to be thought of as being all

promotions apart from advertising, personal selling, and

public relations. For example the BOGOF promotion, or

Buy One Get One Free. Others include couponing,

money-off promotions, competitions, free accessories

(such as free blades with a new razor), introductory

offers (such as buy digital TV and get free installation),

and so on. Each sales promotion should be carefully

costed and compared with the next best alternative.

3. Public Relations (PR)

Public Relations is defined as 'the deliberate,

planned and sustained effort to establish and maintain

mutual understanding between an organization and its

publics' (Institute of Public Relations). It is relatively

cheap, but certainly not cheap. Successful strategies

tend to be long-term and plan for all eventualities. All

airlines exploit PR; just watch what happens when there

is a disaster. The pre-planned PR machine clicks in very

quickly with a very effective rehearsed plan.


4. Direct Mail

Direct mail is very highly focussed upon targeting

consumers based upon a database. As with all

marketing, the potential consumer is 'defined' based

upon a series of attributes and similarities. Creative

agencies work with marketers to design a highly

focussed communication in the form of a mailing. The

mail is sent out to the potential consumers and

responses are carefully monitored. For example, if you

are marketing medical text books, you would use a

database of doctors' surgeries as the basis of your mail

shot.

5. Trade Fairs and Exhibitions

Such approaches are very good for making new

contacts and renewing old ones. Companies will seldom

sell much at such events. The purpose is to increase

awareness and to encourage trial. They offer the

opportunity for companies to meet with both the trade

and the consumer. Expo has recently finish in Germany

with the next one planned for Japan in 2005, despite a

recent decline in interest in such events.


6. Advertising

Advertising is a 'paid for' communication. It is

used to develop attitudes, create awareness, and

transmit information in order to gain a response from the

target market. There are many advertising 'media' such

as newspapers (local, national, free, trade), magazines

and journals, television (local, national, terrestrial,

satellite) cinema, outdoor advertising (such as posters,

bus sides).

7. Sponsorship

Sponsorship is where an organization pays to be

associated with a particular event, cause or image.

Companies will sponsor sports events such as the

Olympics or Formula One. The attributes of the event

are then associated with the sponsoring organization.

The elements of the promotional mix are then

integrated to form a unique, but coherent campaign.


CONCLUSION

With this the I come to the conclusion part of the

research report. It was a wonderful experience for the

me of working on the topic. Although it was not an easy

task collecting information in the competitive market of

telecom services. But taking up the challenge itself was

very interesting.

• It is clear from the analysis Vodafone cellular is much

better than other telecom due to the survey of

Bhubaneswar according to the customer of

Bhubaneswar living standard of high people and lower

people.

• By the survey I have found that there are many telecom

company but and many competitors in market but no any

one defeat the Vodafone cellular.

• Many activity of Vodafone cellular as tariff plan, Recharge, there

activity customer satisfaction and prove all the best of other

telecom.

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