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Polytechnic University of the Philippines

Anonas St., Sta. Mesa, Manila


Senior High School Department

SOLCA: SOLAR POWER CASE


(PRODUCT PLAN)

Proponents:

Agustin, Kian Xavier J.


Apulog, Nathan Edric R.
Baclig, Benedick James R.
Billonid, John Mark E.
Constantino, Gabrielle A.
De Guzman, John Aston Martin S.
Ecleo, Samantha Ysabelle N.
Ibañez, Ma. Trixia Elaine C.
Macam, Patrick Will F.
Ochoa, John Mari D.
Untalan, Jerich O.

Mr. Mark Christian Catapang


Entrepreneurship Instructor

2018
TABLE OF CONTENTS

CHAPTER 1
Executive Summary
1.1. Introduction 1
1.2. Company and Management 1
1.3. Logo 1
1.4. Mission Statement 2
1.5. Vision Statement 2
1.6. Objectives 2
1.7. Product Overview 3

CHAPTER 2
Target Customers and Consumers
Primary and Secondary Users 4

CHAPTER 3
Product Description and Positioning
3.1. Business Problem 5
3.2. Product History and Concept 6
3.3. Features, Functions, and Benefits 7

CHAPTER 4
Documentation
Canvassing of Materials 8
Meetings and Paper Writing 9

CHAPTER 5
Product Team
Different Departments and Positions 10

CHAPTER 6
Product FAQs
Questions and Answers 12

SolCa: Solar Power Case (Product Plan) ii


CHAPTER 1:
Executive Summary

1.1. Introduction

SolCa is an innovation produced by Tatlong Bituin, Isang Araw Company. It is a solar-


powered mobile phone charger and power bank built into a protective phone case—three
essential accessories built into one for convenience. The company created this product to fulfill
the need for a sustainable and renewable energy source for charging on the go while providing
protection for the mobile device—thus catering to the needs of the modern Filipino. This
product will be marketed mainly towards travelers and students who do not have ready access
to charging stations.

1.2. Company and Management

Tatlong Bituin, Isang Araw Co. is a start-up business based in Manila, Philippines, a
location providing extremely high visibility and with a high concentration of the company’s target
market. The owners of the company are elite students hailing from the Polytechnic University of
the Philippines Senior High School, from the Science, Technology, Engineering, and
Mathematics (STEM) Strand. Having a background in both technology and business, the
owners of the company aim to present a fresh and innovative product that will change the phone
accessory business as we know it.

1.3. Logo

The official logo of Tatlong Bituin, Isang Araw Co. is the symbol that will represent the
company as it progresses. The color scheme of the logo follows that of the Philippine National
Flag. It contains three stars and a sun incorporated with an engraving of the product name,
SolCa (supposedly SolKa), in Baybayin. The name of the company is located on the bottom of
the sun, thus creating the very first face of the company in the corporate and social world.

Chapter 1| SolCa: Solar Power Case (Product Plan) 1


Figure 1.1: Company Logo

1.4. Mission Statement

Tatlong Bituin, Isang Araw is a environment-advocate company that will support the local
technological industry by creating innovative products that promotes an eco-friendly lifestyle
through the use of solar energy.

1.5. Vision Statement

In five years, Tatlong Bituin, Isang Araw Co. envisions to promote green source of
energy for power bank phone cases that will meet the economic and environmental global
standards.

1.6. Objectives

 To create eco-friendly products in order to promote the use of solar power, and to
support the local technological industry.

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 To produce highly marketable innovations that will allow the company to gain a profit,
and to establish a name in the international technological scene.
 To give the employees the opportunity to be advocates of a more eco-friendly lifestyle
while working in a productive and highly organized environment.
 To provide consumers with access to cutting-edge solar powered technology, and to
raise awareness on the benefits of using such renewable energy source.

1.7. Product Overview

With a focus on both functionality and convenience, SolCa offers its users a unique
experience by seamlessly combining three products into one while promoting an eco-friendly
lifestyle. By integrating solar energy into the design, SolCa allows its users to go off the power
grid and utilize renewable energy wherever they go. Tatlong Bituin, Isang Araw Co. aims to
establish SolCa as a game-changer in the phone accessory industry by providing a cost-
effective alternative to the traditional phone case and power bank.

Once established, the company aims to expand the compatibility of SolCa to cater to
both Android and Apple devices, with the goal of making this technology universally compatible.

As of now, the device features a 20,000 mAh energy capacity, a built-in charging cable,
and a 5V solar panel housed in shock proof casing available in three metallic designs. SOLCA
as a product has the competitive advantage of having a low cost to high value ratio, by offering
the functionality of three devices for one product.

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CHAPTER 2:
Target Customers and Consumers

Primary and Secondary Users

The product, being a solar-powered charging unit merged with a phone case for
convenient carrying, is marketed towards all phone users, specifically people who are always
on-the-go. In our technology-centered society, it is becoming more important to individuals to be
able to maximize the use of their devices; as a result, the demand for more efficient sources of
power has increased. Nowadays, the market for power banks has increased drastically which is
why the company decided to create an innovation that will fulfill the need for power while also
integrating a green power source such as solar power. The increased functionality of the solar
power bank allows users to charge on the go, even without a stationary power source.
Therefore, this product is targeted towards those who need an emergency source of energy for
their devices. Examples of these are travelers who need to charge even in remote areas and
students in rural areas who do not have readily available sources of electricity.

Using a broad definition of the market, everyone is a potential user of the product.
SolCa’s main target market are the following: travelers, students, and professionals. Travelers
are people who constantly crave for a steady power source because they are always on-the-go.
Students, nowadays, heavily rely on the internet and mobile devices. Since they are in school
most of the time, they also need a power source to maximize their work efficiency.
Professionals, on the other hand, have active lifestyles. Their works are not limited within the
confines of their own offices. Most of the time, they have to take their work out of the office.
Therefore, they are more in need of a constant power source compared to other potential users.

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CHAPTER 3:
Product Description and Positioning System

3.1. Business Problem

The use of portable chargers, more commonly known as power banks, started out as a
worldwide trend. As a matter of fact, the primary purpose of a power bank is to offer a
sustainable alternative power source for people whose mobile devices run on built-in batteries,
which have very limited battery time. An iPhone, for example, an older version of the popular
smartphone, typically ran up to only four hours. Thus, the creation of portable chargers
somewhat became a mobile device user’s lifesaver. As years pass by, the trend slowly became
a necessity as the market for smartphones and mobile devices grew relatively larger than
before. The booming market of portable chargers could then be attributed to the ever growing
demand and dependence of people for smartphones and mobile devices.

At present, the impact of mobile devices is prevalent in the Philippines. According to


Newsbytes PH (2016), the Philippines is considered as the third largest and fastest growing
market for smartphones in Southeast Asia, and three out of ten Filipinos own a smartphone. In
addition to that, it is estimated that the average usage of internet via smartphone is 3 hours and
14 minutes. Moreover, 79% of Filipinos have already checked their smartphones within 15
minutes after waking up, and there are 40 million Filipinos who are active in social media.
Lastly, a large percentage of the population of smartphone users comes from people whose age
ranges from 16 – 24 years old. These statistics imply that the market for smartphones and
other technological-related products is large.

SolCa will face a moderate competition with other portable chargers in the technological
industry of the Philippines, like Romross, a well-known brand in the country. SolCa will be a
unique product in the market since it will feature, not only a built-in charging cable and solar
panels that harness energy, but it will also be a phone case wherein the portable charger itself
is built-in, thus making it much more convenient for users to carry around. The company is
confident that the product will be successful in placing itself among existing similar products in
the market, especially given the uniqueness and target market of the product.

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3.2. Product Concept and History

The concept of using cell phone cases originated from the need to protect our electronic
devices. Gradually, aside from protection, phone cases are now a popular way of personalizing
our devices. Earlier models of the mobile phones were customizable by replacing the housing
of the phone with varying colors and styles. This method of personalization was expensive
since you need actual parts to customize. Also, not all models of phones have replaceable
housings—an example of this is the iPhone which comes with a non-replaceable body. With the
evolution of mobile phones and invention of smart phones, the companies that produce these
phones try to make personalization much more efficient and accessible. This has led to the
invention of phone cases which has made personalization much easier and cheaper. The
purpose of phone cases is not just for phone customization, but it also protects it from scratches
and lessens damage from falls. Today, there are many variations of phone cases and the
material that they are made of such as plastic or leather and other durable materials. Some
cases include one or more of the following: pouches and sleeves, holsters, shells, skins, safety
straps, bumpers, flip cases and wallets, screen protection and body films, drop and shock
protection, and leather case.

The concept of the power bank first came to light when it was assembled in 2001 with a
few AA batteries and a control circuit. It first appeared at the Las Vegas International Consumer
Electronics show in 2001. In 2007, Apple launched the iPhone, a smart phone with powerful
functions. However, the device had only four hours of battery life. Therefore, the demand for
the custom mobile power banks had increased. In 2009 – 2012, power banks market grew like
the wind. More than 500 new brands became the part of this industry. The power bank market
is now competitive, and you have different brands and power options to choose from. To meet
the various needs of different customers and to win a larger market, power bank manufacturers
now offer more features and functions for their product. They are gradually equipped with other
functions such as USB ports, emergency flashlight, or even Wi-Fi. What’s more, to improve the
conversion rate and charging efficiency, some of the power banks have two or more ports and
apply smart technology, which can automatically identify the input of connected devices and
charge them accordingly at full speed.

In the pursuit to maximize the efficiency and functions of a simple, bland phone case,
Tatlong Bituin, Isang Araw Co. devised a way to incorporate the basic necessities of a phone

Chapter 3| SolCa: Solar Power Case (Product Plan) 6


into a single device—the SolCa, the Solar Power Case. With this product, the company intends
to eradicate the hassle phone users often encounter—falling phones leading to damaged
screens and dented edges, and shortage of phone life due to low battery. By harnessing the
energy we could get from the sun, the company aims to provide the most efficient phone-saving
device the technological world has ever seen.

3.3. Features, Functions, and Benefits

 Functions:
 Protects phone – its durable material will protect the phone from damage
 Recharges phone – the built-in power bank provides the power for charging
 Solar powered power source – eco-friendly and renewable source of energy for
customer convenience

 Features:
 20,000 mAH battery bank as a portable power storage
 5 Volt Solar Module for eco-friendly and convenient charging on the go
 Shock-proof phone casing for optimum phone protection
 Available in 3 colors to choose from (Black, Silver, Gold)
 Uses a USB to micro-USB connection that is compatible with most Android
devices
 Micro-USB port for charging
 LED light indicator for power level

 Benefits:
 Great for travelling and charging on the go
 Promotes an eco-friendly lifestyle
 Convenient carrying because the power bank and solar panel are built-in with the
phone case
 Useful in the event of power emergency

Chapter 3| SolCa: Solar Power Case (Product Plan) 7


CHAPTER 4:
Documentation

Chapter 4| SolCa: Solar Power Case (Product Plan) 8


Chapter 4| SolCa: Solar Power Case (Product Plan) 9
CHAPTER 5:
Product Team

Different Departments and Positions

The Product Manager is the head of the product team. He is responsible for
overlooking the entire formulation of product. He should set the product mission and vision.

The Engineering Department is responsible for the planning of the design and
construction of the product. This department will overlook and supervise the entire duration of
product construction/manufacturing.

The Sales Department is tasked to create a forecast of sales in relation to the revenues
and reports gathered.

The Technical Support Department is responsible in maintaining and monitoring


computer systems and network, especially in answering questions of the customers.

The Operations Management Department has the responsibility of studying the use of
raw materials and ensuring minimal waste occurrences. The department has the job to overlook
the production and materials to be used.

The Marketing Department’s job is to devise a strategy and position the product in the
market, as well as identify the target market.

The Advertisement and Promotion Department is responsible for producing


marketing and promotional materials that will aid in marketing the product to the potential
customers.

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Figure 5.1: Organizational Chart

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CHAPTER 6:
Product FAQs

Questions and Answers

Q: What phones are compatible with SolCa?


A: SolCa is compatible with iPhones and phones with a micro-USB, type B, and type C charger
input.

Q: What would happen if a SolCa-equipped phone falls?


A: At a considerable height, you could guarantee that you phone would be proteted

Q: Does SolCa only depend on solar energy?


A: No. you can charge your SolCa using a wall charger with a micro-USB output

Q: How long does SolCa take to full charge with solar energy?
A: 8 hours

Q: Can you charge your phone while charging SolCa?


A: Yes.

Q: How would you know if SolCa is fully charged?


A: It is fully charged when its LED indicator lights up

Q: When is SolCa most useful?


A: When traveling.

Q: In what colors does Solca come with?


A: Black, Silver, and Gold.

Q: How can SolCa save you money?


A: You save more money by maximizing the use of solar energy and you get three products in
one.

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