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HAMBURG • MUNICH • BERLIN • VIENNA • ZURICH • LUXEMBURG • BARCELONA • MADRID • VALENCIA • PALMA • MALMÖ • MANCHESTER • OXFORD • ST.

PETERSBURG • DEBRECEN •

TIMISOARA • TÂRGU MUREȘ • ISTANBUL • TORONTO • QUERÉTARO • MEXICO CITY • MEDELLÍN • BARANQUILLA • PANAMA CITY • SÃO

PAULO • DUBAI • LAHORE • FAISALABAD • PUNE • NEW DELHI • JAKARTA • KUALA LUMPUR • SINGAPORE • BANGKOK • HONG KONG • WWW.EXPANDEERS.COM

Generating new business for


Midsize Companies around the world
Hamburg, July 2019
EXPANDEERS IN A NUTSHELL

We are major Full-Service Provider for Internationalization


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for midsize companies from around the world

Expandeers is NOT a distributor and NOT a consultancy.


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We are an ENABLER in B2B segments

We do make internationalization for any SMB highly convenient,


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most efficient & utmost riskless. With fair pricing

We are your solution partner, when you plan to


✓ expand into regions you are not familiar with
✓ grow your new business fast, riskless and efficiently
✓ preserve your internal resources

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EXPANDEERS IN NUMBERS

2013 starting year

20+ partnerships

3 50
founders accredited partners
6 offices
° HAMBURG °
° BERLIN °
° ZURICH °
° LAHORE °
° DUBAI °
° KUALA LUMPUR °

35+ 40 regions

industry sectors

45+ client projects

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UNCERTAINTY PREVENTS COMPANIES TO EXPAND & GROW

A lack of knowledge, skills, resources Where to expand to? How does the new

and trust are main reasons of SME / market work?


What potential does
Startups for not expanding
II exist abroad? We do not know any
people or suppliers over
Expansion is What are the total costs We don’t know the
there
expensive and risks? culture

How does sales and


We do not have There must be lots of Nobody in our company
marketing work in new
the resources legal & tax issues speaks that language
country?

How should we maintain QA from


abroad
Our mission is to to make internationalization
for any SMB as convenient, efficient and as riskless
How should we control operations
as possible. With a fair and transparent pricing!

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WE GENERATE REVENUE – RISKLESS & EFFICIENT

✓ We know how to make your business successful abroad


✓ Initial Audit, Workshop, Research and Analyses
✓ Thorough Planning and Strategy development
✓ Pragmatic Execution (business, marketing, sales, digital, training)

✓ Approach new markets with building up trust


✓ Provision of local resources (people, office, address, subsidiary, knowledge, skills)
✓ Localization of your appearance (language and cultural adaptation of materials, domain)
✓ Marketing and Sales approaches and execution aligned at local conditions

✓ Rely on our 100% committed full-service business development

✓ Your outsourced country management in almost every country


✓ A trustworthy network of over 48 competent Senior Managers with c-level experience
✓ Constant control with continuous and transparent documentation and reporting
✓ No long-term obligations – stay with us as long as you like

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LET‘S GET PERSONAL. WHO IS THE „WE“ WE TALK ABOUT?

EXPERIENCED
RELIABLE
TRUSTWORTHY

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THERE‘S MORE: 20+ STRATEGIC PARTNERS & MEMBERSHIPS

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WE ARE PRESENT AT MAJOR TRADE FAIRS, EXHIBITIONS,
CONVENTIONS AROUND THE WORLD

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WE COVER IN FACT A LOT OF BUSINESS SEGMENTS

Production / Manufacturing Banking / Insurance / Cash Management


e.g. automotive, textile, robotics

Renewable Energies, Education / Law / Human Resource


e.g. solar, wind, water, biomass &
maintenance

Health / Pharma / Life science


Waste Management Personal Care / Cosmetics

Raw Materials,
e.g. ore, oil IT / Hardware / Software / AI
e.g. consulting, ERP, cloud services

Logistics, Packaging
Telecommunications

Leisure, Sports, Tourism


Media / Ad-tech
e.g. programmatic, dashboards
Retail / Wholesale / ecommerce

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CLIENT BUSINESS DEVELOPMENT PROJECTS

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WE OFFER OUR SERVICE TO SMB ON MOST CONTINENTS

North America Europe

Central America Middle East

South America Southeast Asia

HAMBURG ° MUNICH ° BERLIN ° VIENNA ° ZURICH ° LUXEMBURG ° BARCELONA ° MADRID ° VALENCIA ° PALMA ° MALMÖ °
MANCHESTER ° OXFORD ° ST. PETERSBURG ° DEBRECEN ° TIMISOARA ° TÂRGU MUREȘ ° ISTANBUL ° TORONTO ° QUERÉTARO
° MEXICO CITY ° MEDELLÍN ° BARANQUILLA ° PANAMA CITY ° SAO PAULO ° DUBAI ° LAHORE ° FAISALABAD ° PUNE ° NEW
DELHI ° JAKARTA ° KUALA LUMPUR ° SINGAPORE ° BANGKOK ° HONG KONG ° AND MANY MORE TO COME

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OUR SERVICE SCOPE – FROM 1st PLANNING TO EXECUTION

From reseach to revenue

Financial /
Research Brand eCommerce Sales
Legal Advice
+ + + Operations
+
Strategic Performance Digital +
Business
Consulting Marketing Business Execution
Services

o Audits (e.g. of existing o Business Planning o Brand strategy and o Website adaptat-ions o Setup of a highly
operations) o Legal overview and positioning / landing page effective sales
o Market Scans implications via o Communications and o Domain strategy organization
o Potential Analysis strategic partner lobbying o Planning, execution o Execution of direct
o Investor search and o Public Relations and maintenance of and indirect sales
o Market Entrance
Strategy (sales & pitches o Translation and online channels, e.g. o Sales management,
marketing attempt) o Funding options production of sales SEO, PPC, Social key account
gear / presentation o Development of management and
o Company set up and
eCommerce strategy sales execution
foundation
o Office services and o Execution online
support media production
activities, e.g.
o Expat service support, creatives, content
e.g. Visa
o Cultural workshops

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OUR EXPANSION PACKAGES
BASIC ADVANCED FULL

Target Market Scan / Go-to-market options and selection ✓


x ✓ ✓

Full Market Entrance Strategy (marketing & sales perspective) ✓


x ✓
x

Kick-Off Workshop at company location ✓ ✓ ✓

Virtual Office / Shared office with postal address ✓


x ✓
x

Own office with postal address ✓


x

Translations Flyer / Product brochure / PowerPoint master ✓


x ✓
x ✓
x

Translation Landing Page (one page) x


✓ x

Translation Web Site (several pages) ✓
x

Formation of company incl. notary, tax accountant and registration, tax no. ✓
x ✓
x

Opening Company bank account ✓


x ✓
x

Product registration, certifications, approvals of local / European authorities ✓


x

Staffing / Headhunting for Country Management / opt. staff ✓


x

Marketing planning / execution (offline + digital), trade fair attendance ✓


x ✓
x

Digital performance marketing (strategy & execution) ✓


x

PR / Communications ✓
x

Trade show attendances with own stand ✓


x

Sales development / Lead generation / negotiations and closings ✓


x ✓
x ✓
x

Advice and consulting services ✓


x ✓
x ✓
x
IS YOUR COMPANY READY TO EXPAND WITH EXPANDEERS?

CHECK YOUR 3i ...


✓ Does your company offer INNOVATIVE products / services ?

✓ Is your company INTERNATIONALLY experienced or minded ?

✓ Are you aware that expansion always means INVESTMENT ?

EXPANDEERS GLOBAL NETWORK


YOUR ONE-STOP RESSOURCE FOR INTERNATIONAL EXPANSIONS
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WHAT OUR CLIENTS SAY

“ Thanks to Expandeers business development services, we have been able to grow our digital printing business considerably in
Germany, by winning several large tenders with Top 500 companies. Today Expandeers is taking care of our international
expansion for several European countries. For us, they have proven to be the ideal platform for fast and sustainable international
growth with a minimum of risk.

(Robert Domnosil, Founder & CEO of BOOM TISK, spol. s r.o., client since 2015


Your UK partner helped us greatly and extremely professional to expand our business from Germany
to UK. Within a year together we planned and executed the market entrance, setup of a reseller-network and marketing our key-
deposit solutions. Together with Expandeers we will now approach further countries!”

(Cathrin Kalthoff, MD, Kniggendorf & Kögler GmbH), client since 2014

“ Your partner supported us in a very professional manner to expand our retail software business
into the Spanish market. Thanks to the great market knowledge, our Spanish company was able to promote our retail software
solutions to large retail accounts around Spain.“
(Thilo Freund, Managing Director of Micros - an ORACLE company)

“ The German partner showed an extremely high reliability, very thorough work, great professional
know-how and methodology combined with a high degree of sympathy.”
(Barbara Siebert, Director Marketing, APCOA Deutschland GmbH), clients since 2017

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LET US GROW YOUR BUSINESS GLOBALLY

EXPANDEERS GLOBAL NETWORK GMBH


Hanseatenhof VII
Kattrepelsbruecke 1
D-20095 HAMBURG

Contact Gerrit Stroomann


phone +49 (0) 40 228 662 - 01
THANK YOU! email GStroomann@expandeers.com
web www.expandeers.com

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WE OFFER
MALAYSIA OUR
/ Singapore
VERSION ONLY
SERVICE TO SMB ON ALL CONTINENTS
and Thailand

HAMBURG * MUNICH * BERLIN * VIENNA * ZURICH * LUXEMBURG * BARCELONA * MADRID * VALENCIA * PALMA *
MALMÖ * MANCHESTER * OXFORD * ST. PETERSBURG * DEBRECEN * TIMISOARA * TÂRGU MUREȘ * ISTANBUL * TORONTO
* QUERÉTARO * MEXICO CITY * MEDELLÍN * BARANQUILLA * PANAMA CITY * SAO PAULO * DUBAI * LAHORE * FAISALABAD
* PUNE * NEW DELHI * JAKARTA * KUALA LUMPUR * SINGAPORE * BANGKOK * HONG KONG * AND MANY MORE TO COME

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HOW AOptional
BESPOKE PACKAGE CAN LOOK LIKE
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Office & Operations
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o address exemplary
o phone / fax
o business service
o front desk
o general admin Brand Establishment
Training o Presentation Master
o Export Seminar o Product Flyer
8 o Culture-Workshop o Translations
o Trade fair attendance

Business Development
Digital Service
o Market Intelligence
o eCom strategy
o Potential Analysis
o Website adaptation
o Entrance Strategy
o Translations
o Sales Setup
o Execution

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Packaging
Marketing o Enhance packaging
o Strategy o Market readiness 4
o Communications
o Search Engines
Product
o Market fit
o Naming / image
o Import prereq.
o Certifications
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5
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AINTERNAL
BESPOKE
ONLY PACKAGE (PRICING)
exemplary
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Deliverables: Timing Deliverables: Timing

• a local address, Ongoing on • Local language PPT 1-2 months


Office & Operations phone & fax monthly basis • Translations of sales
Brand Establishment
number will be gear, incl. cultural Pricing
o postal address provided and Pricing adaptations (approx.)
o Presentation Master • Attendance at PPT Master
o phone / fax answered, mail will 450 €/month
be opened and o Product Flyer relevant local trade (1.950 EUR)
o business service
forwarded o Translations fairs Flyer
o front desk
• additional o Trade fair (1.850 EUR)
o general admin
administrative attendance Trade fairs
topics will be taken (1.250 EUR +
over and solved travel expenses)

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Deliverables: Timing Deliverables: Timing

• A strategic paper 3 months overall • A conceptual 2 months


with options and Packaging approach including overall
Digital Service recommendation Pricing (approx.) options,
(ppt / doc) will be eCom strategy o Enhance packaging recommendation Pricing
• eCom strategy provided. (5.890 EUR) for packaging (approx.)
o Market readiness
• Website adaptation • Website will be Website enhancements will concept
• Translations adapted to local (4.450 EUR) be delivered (6.250 EUR)
requirements Translations • All executions for Execution
• Translations and (2.400 EUR ) creating ready (4.280 EUR +
localization will be packaging are creative agency
delivered included work if
required)

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AINTERNAL
BESPOKE
ONLY PACKAGE (PRICING c‘td)
exemplary
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Deliverables: Timing Deliverables: Timing

• The product is 3 months • A promotional >6 months


Product suitable for local Promotion strategy has been
markets, incl. a Pricing (approx.) developed Pricing (approx.)
o Market fit matching name in Market fit o Strategy • A communication strategy
o Naming / image local language (4.950 EUR) o Communications (PR) roadmap is in place (4.950 EUR)
o Import prereq. • All prerequisites are Naming o Search Engines (SEO) • Search Engine PR roadmap
o Certifications taken care of (1.850 EUR) Optimization is (3.180 EUR)
• The product has Prerequisites planned and PR execution
been taken through (3.850 EUR) initiated (2.400 p.M.)
all relevant Certification SEO Roadmap
certifications (5.550 EUR + ( 3.370 EUR +
processes expenses) 1.900 EUR p.M.)

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Deliverables: Timing Deliverables: Timing

• Entrance strategy >6 months • Seminar export / 1 month


Business Development with potential, Training expansion incl. a
com-petition, Pricing cultural workshop Pricing (approx.)
recom-mendation (approx.) o Export Seminar for understanding Seminar
o Market Intelligence • Sales organi-zation Strategy o Culture-Workshop foreign rules held (2 (3.900 EUR +
o Potential Analysis set up persons á 2 d) travel costs )
(5.850 EUR) o Roadmap to local
o Entrance Strategy • Leads generated & Sales set up • A roadmap Roadmap
o Sales Setup converted on
success
(4.350 EUR) developed for the (3.750 EUR)
o Execution monthly basis (ca. Sales execution company to go
6d p.M.) (5.900 p.M. + ahead
sales commission)

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