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The 360° Corporation
Table of Contents
From Stakeholder Trade-offs
Management and to Transformation
Leadership................................... 2-4
Sarah Kaplan
Nonprofit and
Philanthropy...............................4-6 Companies are increasingly
Organizational facing intense pressures to
Development address stakeholder demands
and Change................................. 6-7 from every direction: consum-
Finance...............................................8 ers want socially responsible
Business and products; employees want
Economics................................... 8-9 meaningful work; investors
Entrepreneurship.................... 9-10 now screen on environmental,
Sustainability............................ 10-11 social, and governance criteria;
Innovation........................................ 11
“clicktivists” create social
media storms over company
ORDERING missteps. CEOs now realize that their companies must be social
Use code S19BUS to receive as well as commercial actors, but stakeholder pressures often
a 20% discount on all ISBNs create trade-offs with demands to deliver financial performance
listed in this catalog. to shareholders. How can companies respond while avoiding
Visit to order online. Visit simple “greenwashing” or “pinkwashing”? This book lays out a
for information on phone
roadmap for organizational leaders who have hit the limits of
orders. Books not yet published the supposed win-win of shared value to explore how compa-
or temporarily out of stock will be nies can cope with real trade-offs, innovating around them or
charged to your credit card when
they become available and are in
even thriving within them. Suggesting that the shared-value
the process of being shipped. mindset may actually get in the way of progress, bestselling
author Sarah Kaplan shows in The 360° Corporation how trade-
offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.
“This book puts leveraging tradeoffs instead of romanticizing
Blog: stanfordpress.
shared values at the center stage of managerial decision-making
and offers rare insights on how to combine humility, inspiration,
Examination Copy Policy
and aspiration in business. A must-read for anyone interested in
Examination copies of select titles
the potential of companies to do more than generate profits.”
are available on —Johanna Mair,
Stanford Center on Philanthropy and Civil Society
To request one, find the book you
are interested in and click Request
Review/Desk/Examination Copy. “This book outlines the critical criteria and a process of inquiry
You can request either a free needed to make better business decisions, especially in today’s
digital copy or a physical copy
to consider for course adoption.
ever-changing stakeholder environment.”
A nominal handling fee applies —Dave Stangis,
for all physical copy requests. Chief Sustainability Officer and Vice President
of Corporate Responsibility, Campbell Soup Company

232 pages, September 2019

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2 Management and Leadership

Quantum Leadership Unlocking Leadership Strategic Execution
New Consciousness in Business Mindtraps Driving Breakthrough Performance
Frederick Chavalit Tsao and How to Thrive in Complexity in Business
Chris Laszlo Jennifer Garvey Berger Kenneth J. Carrig and
In this new book, Frederick Chavalit Author and consultant Jennifer
Scott A. Snell
Tsao and Chris Laszlo argue that Garvey Berger has worked with CEOs regularly identify strategic
current approaches to leadership fail all types of leaders – from top execution as their biggest challenge,
to produce positive outcomes for executives at Google to nonprofit and the top priority facing today’s
either businesses or the communities directors who are trying to make a business leaders. Based on their
they serve. Employee disengagement dent in social change. She hears a research with senior executives
and customer fickleness remain version of the same plea from every across a variety of industries—and
high, resulting in a lack of creativity client in nearly every sector around including firms like Marriott,
and collaboration at all levels of the world: “I know that complexity Microsoft, SunTrust, UPS, and
entrepreneurial activity. Investor and uncertainty are testing my Vail Resorts—Kenneth J. Carrig
demand for Environmental, instincts, but I don’t know which and Scott A. Snell have distilled
Social, and Governance (ESG) to trust. Is there some way to know the elements that are most critical
continues to be poorly inte- what to do when I can’t know for execution. This book addresses
grated into profit strategies. what’s next?” the challenges of execution, why
it matters, and why the approach
Drawing on extensive research, Her newest work is an answer to
remains elusive. It introduces an
this book shows how changing a this plea. Using her background
integrated framework for under-
person’s consciousness is the most in adult development, complexity
standing four priorities underlying
powerful lever for unlocking his or theories, and leadership consul-
execution excellence. Ultimately, it
her leadership potential to create tancy, Garvey Berger discerns five
all comes down to alignment, agility,
wealth and serve humankind. The pernicious and pervasive “mind
ability, and architecture. The authors
journey to higher consciousness traps” to frame the book. These are:
lay out a process for applying the
changes people at a deep intuitive the desire for simple stories, our
framework, helping business leaders
level, combining embodied experi- sense that we are right, our desire
to diagnose their challenges and
ence with analytic-cognitive skill to get along with others in our
to determine their path toward
development. Readers will come group, our fixation with control,
breakthrough performance.
away with a deep understanding of and our constant quest to protect
quantum leadership and the day- and defend our egos. 240 pages, September 2019
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achieve greater effectiveness and
wellbeing at work. 168 pages, January 2019
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272 pages, July 2019
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Management and Leadership 3

Leading Matters Lead and Disrupt Measuring Social Change
Lessons from My Journey How to Solve the Performance and Accountability
John L. Hennessy, Innovator’s Dilemma in a Complex World
Foreword by Walter Isaacson Charles A. O’Reilly III and Alnoor Ebrahim
In Leading Matters, current Chairman Michael L. Tushman Alnoor Ebrahim addresses one of the
of Alphabet (Google’s parent company) A startling fact: companies large fundamental dilemmas facing leaders
and former President of Stanford and small are shuttering more as they navigate change in the social
University, John L. Hennessy shares quickly than ever. Innovation sector: preformance mesurement.
the core elements of leadership that guru Clayton M. Christensen has How can they track performance
helped him become a successful tech been pessimistic about whether towards worthy goals such as reducing
entrepreneur, esteemed academic, and established firms can prevail in the poverty or climate change, improving
venerated administrator. face of disruption, but Charles A. public health, or advancing human
O’Reilly III and Michael L. rights? What results can they reason-
He discusses the pivotal role that
ably measure and legitimately take
humility, authenticity and trust, service, Tushman know they can!
credit for? This book tackles three core
empathy, courage, collaboration, Lead and Disrupt explains how challenges of performance faced by
innovation, intellectual curiosity, shrewd organizations have har- social enterprises and nonprofit orga-
storytelling, and legacy have all played nessed ambidexterity to solve their
nizations alike: what to measure, what
in his prolific, interdisciplinary career. own innovator’s dilemmas. These kinds of performance systems to build,
Hennessy takes these elements and luminaries improve their existing and how to align multiple demands for
applies them to instructive stories, businesses through efficiency, accountability. It lays out four different
such as his encounters with other control, and incremental change, types of strategies for managers to
Silicon Valley leaders including while also seizing new markets consider—niche, integrated, emergent,
Jim Clark, founder of Netscape; where flexibility, autonomy, and and ecosystem —and details the types
Condoleezza Rice, former U.S. experimentation rule the day. of performance measurement and
Secretary of State and Stanford “One of the perennial puzzles in busi- accountability systems best suited
provost; and Phil Knight, founder ness is how established companies can to each. Finally, this book examines the
of Nike and philanthropist with maintain their core while simultane- roles of funders such as impact
whom Hennessy cofounded ously pursuing new growth. This book investors, philantrhopic foundations,
provides an insightful perspective and international aid agencies, and
Knight-Hennessy Scholars at on the important role leadership
Stanford University. can play in solving that puzzle.” details how they can best enable
meaningful performance measurement.
“It’s an indispensable guide for leaders Clayton M. Christensen,
at every level.” Harvard Business School, and author 320 pages, July 2019
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4 Management and Leadership Nonprofit and

The Nonprofit Sector Money Well Spent NEW IN PAPERBACK
A Research Handbook, A Strategic Plan for Smart Engine of Impact
Third Edition Philanthropy, Second Edition Essentials of Strategic Leadership
Edited by Walter W. Powell and Paul Brest and Hal Harvey in the Nonprofit Sector
Patricia Bromley Philanthropy is a booming William F. Meehan III and
The nonprofit sector has changed in business, with billions of dollars Kim Starkey Jonker,
fundamental ways in recent decades. committed to the social sector each Foreword by Jim Collins
As the sector has grown in scope year. Money Well Spent, an award- We are entering a new era—an era of
and size, both domestically and winning guide on how to structure impact. The largest intergenerational
internationally, the boundaries philanthropy so that it really makes transfer of wealth in history will soon
between for-profit, governmental, a difference, offers a comprehensive be under way, bringing with it the
and charitable organizations have and crucial resource for individual potential for huge increases in phil-
become intertwined. Nonprofits donors, foundations, non-profits, anthropic funding. Engine of Impact
are increasingly challenged on their and scholars who focus on and shows how nonprofits can apply the
roles in mitigating or exacerbating teach others about this realm. principles of strategic leadership to
inequality. The Nonprofit Sector The authors draw on the experi- attract greater financial support and
takes up these concerns and offers a ences of hundreds of foundations leverage that funding to maximum
cutting-edge empirical and theoretical and non-profits to explain how to effect. As Good to Great author Jim
assessment of the state of the field. deliver on every dollar. They pres- Collins writes in his foreword, this
This book, now in its third edition, ent the essential tools to help read- book offers “a detailed roadmap of
brings together leading researchers— ers create and test effective plans disciplined thought and action for
economists, historians, philosophers, for achieving demonstrable results. turning a good nonprofit into one that
political scientists, and sociologists The second edition accounts for a can achieve great impact at scale.”
along with scholars from communica- decade of progress: a rise in impact “As a philanthropist constantly
tion, education, law, management, investing, the advent of pay-for- grappling with how I can achieve
and policy schools—to investigate success programs, the maturation more impact, I found Jonker and
the impact of associational life. of impact evaluation, and the Meehan’s insights to be provocative
emergence of a new generation of and engaging. A must-read.”
Chapters consider the history of the
nonprofit sector and of philanthropy; mega-donors. Today, the notion —Jeff Raikes,
Co-Founder, Raikes Foundation,
the politics of the public sphere; of results-driven philanthropy is former CEO, Bill & Melinda Gates
governance, mission, and engage- more important than ever. With Foundation, and Chairman,
this book, the social sector has the Stanford Board of Trustees
ment; and global perspectives on
nonprofit organizations. techniques it needs to deliver on 280 pages, September 2019
970 pages, April 2020
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nonprofit and philanthropy 5

New in Paperback Organizations for People Organizational
Innovation and Scaling Caring Cultures, Basic Needs, Transformation
for Impact and Better Lives How to Achieve It, One
How Effective Social Michael O’Malley and Person at a Time
Enterprises Do It William F. Baker Bruce J. Avolio
Christian Seelos and For many years, there has been It is estimated that approximately
Johanna Mair quite a bit of talk about em- seventy percent of organizations
Innovation and Scaling for Impact ployee engagement as a means to fail in their attempts to implement
forces us to reassess how social lift corporate profits and reduce transformative change. This book
sector organizations create value. absenteeism and turnover. However, will help lessen that rate. Using
Drawing on a decade of research, this talk has not produced better real-world examples, Bruce J. Avolio
Christian Seelos and Johanna Mair companies. In fact, the evidence maps four states of change that
reveal an overlooked nexus between shows that incivility and instances any organization must go through:
investments that might not pan out of employee abuse are getting identifying and recognizing, initiating,
(innovation) and expansion based worse. The companies featured in emerging and impending, and insti-
on existing strengths (scaling). In this book see it as their mission to tutionalizing new ways of operating.
the process, it becomes clear that offer people a better, more fulfilling Each state is described in detail, as are
managing this tension is a difficult life for themselves, and assist with the leadership qualities necessary to
balancing act that fundamen- that holistic journey by providing solidify and transition from one to
tally defines an organization and its the organizational elements people the next. These “in-between mo-
impact. And common innovation need to reach their potential. They ments” are an often-overlooked key
pathologies often derail organiza- do this first by creating respectful to organizational transformation.
tions by thwarting their efforts to and kind cultures that treat every So too is the fact that organizational
juggle these imperatives. With four person as an equal, sentient partner change happens one individual at a
rich case studies, the authors detail in the success of the company. time. For transformation to take
innovation archetypes that effectively Second, they diligently work to root, each person must shift his or
sidestep these pathologies and blend satisfy people’s basic needs: financial her sense of self at work and the
innovation with scaling. security, belonging, meaning, role that he or she plays in the trans-
autonomy, self-confidence, and forming organization.
“A timely corrective to commonly held
myths in the social sector, this book growth. By providing a place where
“Brilliantly presents a progressive
has potential to save entrepreneurs people can do their best work guide for leaders to position their
much heartache and confusion.” and thrive as individuals and as organization and envision a path
—Sarah Soule,
members of a cohesive community, toward transformational change.”
Stanford University everyone profits. —Thomas A. Kolditz,
248 pages, October 2019 Rice University
256 pages, September 2019 216 pages, 2018
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6 Nonprofit and Organizational development and Change

Peer Coaching at Work Human Resource Excellence Tackling Wicked Problems
Principles and Practices An Assessment of Strategies in Complex Ecologies
Polly Parker, Douglas T. Hall, and Trends The Role of Evaluation
Kathy E. Kram, and Edward E. Lawler III and Edited by Rodney Hopson and
Ilene C. Wasserman John W. Boudreau Fiona Cram
Peer Coaching at Work draws on Human Resource Excellence delivers This book is a call to action, focusing
research and practice to deliver a the newest findings about what on the role that evaluators can play
hands-on guide to this powerful makes HR successful and how it can in addressing social and economic
relational learning technique, add value to today’s organizations. problems. Evaluation extends beyond
which many coaches consider to theories and methods, encompassing
For over twenty years, USC’s
be the next wave in professional a range of proven approaches for ad-
Center for Effective Organizations
development. dressing ecological complexities that
has conducted the definitive
The authors present a rigor- longitudinal study of the human drive inequities around the globe.
ously tested three-part model resource management function. Bringing together leading thinkers
for facilitating peer coaching Analyzing new data every three and problem-solvers, this collection
relationships in one-on-one set- years, the Center charts changes traverses the range of contexts at the
tings and in larger groups. With in HR and offers guidance on how frontiers of the field—from inad-
lively case studies, they define peer human resource professionals can equate food supply and housing to
coaching as a focused relationship drive performance. In this latest unemployment and poverty. Editors
between equals who supportively survey, the authors conclude that Rodney Hopson and Fiona Cram
learn from, actively listen to, and HR is most powerful when it demonstrate the effects of an engaged
judiciously question each other, plays a strategic role, makes use of approach to evaluation, in which
which leads to breakthroughs that information technology, and has three considerations take center
may otherwise lie dormant in one’s tangible metrics. Their insights stage: its relevance, the relationships
career. A fundamental guide for offer an essential understanding of it engenders, and the responsibilities
anyone with an interest in mentor- HR’s changing role in strategy, big it requires.
ing and transformational learning, data, and social networks.
“The editors have assembled a group of
this book is a must-have for the “Lawler and Boudreau’s ideas are internationally renowned contributors
talent management bookshelf. conceptually innovative, research- to demonstrate how a complex ecology
“This in-depth treatment of peer based, and useful for anyone lens can benefit evaluative thinking
coaching is unmatched.” committed to advancing HR.” and practice.”
—William H. Hodgetts, —David Ulrich, —J. Bradley Cousins,
William James College University of Michigan University of Ottawa
208 pages, 2018 296 pages, 2018
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Organizational development and Change 7

Pricing Credit Products NEW IN PAPERBACK Revolutionizing World Trade
Robert L. Phillips Reframing Finance How Disruptive Technologies Open
New Models of Long-Term Opportunities for All
In the wake of the 2008 financial Investment Management
crisis, it became apparent that Kati Suominen
pricing loans in a way that is Ashby Monk, Rajiv Sharma, and Globalization has dominated world
profitable for lenders and sensitive Duncan L. Sinclair trade policy-making and guided
to risk is anything but simple. Beneficiary organizations—like pen- hundreds of billions of dollars in
Robert L. Phillips worked with sion funds, sovereign wealth funds, business investments and develop-
major banks and financial services endowments, and foundations—are ment spending for almost three
companies for more than a decade seeking ways to mitigate the risk of decades. But we are now on the cusp
to help them improve their pricing their investments and make better of a new era. Revolutionizing World
capabilities. This book draws on financial decisions. This book argues Trade argues that technologies such
his experience, as well as the latest that institutional investors would as ecommerce, 3D printing, 5G, the
academic research, to demonstrate better serve their long-term goals Cloud, blockchain, and artificial
how lenders can apply the proven intelligence are revolutionizing
by putting money into large-scale,
techniques of price optimization, the economics of trade and global
future-facing projects such as
such as market segmentation, target- production, empowering businesses
infrastructure, green energy, and
ing customers, and machine learning of all sizes to make, move, and
innovation in agriculture. Drawing
and optimization, to responsibly market products and services
on key contributions in economic
improve the profitability of their worldwide and with greater ease
sociology, social network theory, and than ever before. The twin forces of
loans. It is a go-to resource for economics, the book conceptualizes digitization and trade are changing
academics and professionals alike, a collaborative model of investment: the patterns, players, politics, and
particularly lenders who are looking large investors contribute more possibilities of world trade, and can
for ways to do better business in directly to private market assets, while reinvigorate global productivity
an increasingly competitive (and financial intermediaries seek to foster growth. This book uses new empirical
regulated) market. co-investment partnerships, better evidence and policy experiences to
“Bob Phillips is the preeminent aligning incentives for all. examines the clash between emerg-
authority on and intellectual father “Finally, a manifesto for the future ing possibilities in world trade and
of price optimization in retail of finance that is informed, and outdated policies and institutions,
banking. As banks globally are im- takes seriously what can be accom- offering several policy recom-
plementing data-driven approaches plished in the long-term. This book mendations for navigating these
to pricing, this is required reading.” is pathbreaking!” obstacles to catalyze growth and
—Frank Rohde, —Gordon L. Clark, development around the world.
CEO, Nomis Solutions Oxford University
Emerging Frontiers in the
256 pages, 2018 Stanford Economics and Finance
Global Economy
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8 finance business and economics

The Gift of Global Talent Bubbles and Crashes Beyond Technonationalism
How Migration Shapes Business, The Boom and Bust of Biomedical Innovation and
Economy & Society Technological Innovation Entrepreneurship in Asia
William R. Kerr Brent Goldfarb and Kathryn C. Ibata-Arens
The Gift of Global Talent deftly David A. Kirsch What accounts for the rapid and
explores why talented migration In Bubbles and Crashes, Brent sustained economic growth of
drives the knowledge economy, Goldfarb and David A. Kirsch give biomedicals in Asia?
describes how universities and us new insights into the causes of To answer this question, Kathryn
firms govern skilled admissions, speculative booms and busts. They Ibata-Arens integrates global and
explains the controversies of identify a class of assets—major national data with original fieldwork
the H-1B visa used by firms like technological innovations—that can, to present a conceptual framework
Google and Apple, and discusses but does not necessarily, produce that considers how national govern-
the economic inequalities and bubbles. This methodological twist is ments have managed key factors,
superstar firms that global talent essential: Only by comparing similar like innovative capacity, government
flows produce. Examining popular events that sometimes lead to booms policy, and firm-level strategies.
ideas and rigorous research across and busts can we ascertain the root Taking China, India, Japan, and
fields such as entrepreneurship and causes of bubbles. Goldfarb and Singapore in turn, she compares
innovation, regional advantate, and Kirsch identify the factors that play each country’s underlying competi-
economic policy, Kerr gives voice a key role in these episodes, consider tive advantages. What emerges is an
to data and ideas that should drive implications for technology bubbles argument that countries pursuing
the next wave of policy and busi- that may be in the works today, offer networked technonationalism
ness practice. tools for investors to identify whether (NTN) effectively upgrade their
“This is a clear-eyed exposition of a bubble is happening, and propose capacity for innovation and
how talent moves around the world policy measures that may mitigate encourage entrepreneurial activity
and why so much lands in the the risks associated with future in targeted industries. In contrast
United States. This is a must-read speculative episodes.
for policy makers.” to countries that engage in classic
“A fascinating account of how and technonationalism—like Japan’s
—Janet Napolitano when new technologies lead to developmental state approach—net-
256 pages, 2018 exuberant asset prices. Anyone who worked technonationalists are global
9781503605022 Cloth $28.00  $22.40 sale thinks about innovation and finan- minded to outside markets, while
cial markets will enjoy this book.”
remaining nationalistic within the
—Jonathan Levin, domestic economy.
Stanford Graduate School
of Business Innovation and Technology in
264 pages, February 2019 the World Economy
9780804793834 Cloth $35.00  $28.00 sale 352 pages, April 2019
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business and economics entrepreneurship 9

Life Is a Startup Entrepreneurial Finance Can Business Save the Earth?
What Founders Can Teach Venture Capital, Deal Structure & Innovating Our Way to
Us about Making Choices and Valuation, Second Edition Sustainability
Managing Change Janet Kiholm Smith and Michael Lenox and
Noam Wasserman Richard L. Smith Aaron Chatterji
Like entrepreneurs, we all deal with Through a combination of theory Increasingly, business leaders are
uncertainty, tough decision-making, and methods, this book prepares tasked with developing new prod-
and problem-solving. Whether we readers for a wide variety of situa- ucts, services, and business models
freelance or work for large organiza- tions that stakeholders confront in that minimize environmental
tions, whether we’re married or an entrepreneurial venture, teaching impact while driving economic
single, have kids or not, we must them how to think from the inves- growth. It’s a tall order—and a call
be able to think on our feet, assess tor’s perspective. The second edition that is only getting louder.
risks and opportunities, and recruit is thoroughly revised to reflect
In Can Business Save the Earth?,
others to help us navigate them. new data, research, and chanegs
Michael Lenox and Aaron Chatterji
This book offers important advice in practice in this fast-moving
explain just how the private sector
for envisioning change in our lives field. It has an increased focus on
can help. Many believe that markets
and managing changes to which venture capital, while maintain-
will inevitably demand sustainable
we’ve already committed. With his ing its hallmark coverage of the
practices and force them to emerge.
extensive database of entrepreneur- financial aspects of entrepreneur-
But Lenox and Chatterji see it
ship case studies—from Pandora ship. Updates throughout address
differently. Based on more than a
to Twitter to Nike— Noam Was- technological changes that have the
decade of research and work with
serman is able to go deeply into the potential to dramatically change
companies, they argue that a bright
entrepreneurial mindset and show the landscape for finance. These
green future is only possible with
us how startups provide specific include: blockchain, cryptocurrency,
dramatic innovation across multiple
lessons for crafting our most suc- crowdfunding, artificial intelligence
sectors at the same time.
cessful lives. and machine learning, and internet
connectivity (loT). Lastly, the book “This marvelous book unites rigor-
“Noam Wasserman is a leading
offers a useful suite of resources ous research with in-depth examples
expert on founders, and he makes
for students and instructors alike, to show how business really might
a compelling case that an entrepre-
be able to save the earth. It’s the
neurial mindset can help us make including: spreadsheets, templates, perfect answer to the question my
important decisions in every part of simulation applications, and interac- students ask me all the time: How
our lives.” tive cases and tutorials that are can I make a difference?”
—Adam Grant, available for download.
New York Times bestselling author —Rebecca M. Henderson,
of Originals, and Give and Take 632 pages, July 2019 Harvard Business School
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192 pages, 2018
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10 entrepreneurship sustainability
The Green Bundle Research Universities and The Craft of Creativity
Pairing the Market with the Planet the Public Good Matthew A. Cronin and
Magali A. Delmas with Discovery for an Uncertain Future Jeffrey Loewenstein
David Colgan Jason Owen-Smith While we laud the products of
The market for green products In a political climate that is skeptical creativity, the stories behind them
has expanded rapidly over the of hard-to-measure outcomes, are often abridged and elusive
last decade, but most consum- public funding for research univer- “aha!” moment, the result of a
ers need something more than sities is under threat. But if we scale momentary stroke of genius.
eco-benefits to motivate their back support for these institutions, Matthew A. Cronin and Jeffrey
purchases. Magali A. Delmas and we also cut off a key source of value Loewenstein present a new way to
David Colgan argues that many creation in our economy and socity. understand how we innovate. They
green products now offer the total Research Universities and the Public emphasize the importance of the
package—a “green bundle” that Good offers a unique view of how journey and reveal the limitations of
checks the environmental box, but universities work, what their pur- focusing on outcomes. Drawing on a
also offers improved performance, pose is, and why they are important. wide range of scholarship, their own
health benefits, savings, and status.
Countering recent arguments that research, and interviews with profes-
To help consumers cut through the
we should “unbundle” or “disrupt” sionals and learners who employ
noise and make their best decisions,
higher education, Jason Owen- creativity in the arts, engineering,
we need new strategies. The Green
Smith argues that research universi- business, and more, Cronin and
Bundle offers some of the best and
ties are valuable gems that deserve Loewenstein argue that creativity is
most effective communication
support. While they are complex a cognitive process that hinges on
techniques for pushing consumers
and costly, their enduring value is changing one’s perspective. Breaking
in the right direction.
threefold: they simultaneously act as new ground in the discussion about
Combining insights from sustainable sources of new knowledge, anchors how we innovate, this book provides
business and behavioral economics, for regional and national communi- strategies that everyone can use to
Delmas and Colgan show managers ties, and hubs that connect disparate be more creative.
how to lead buyers from information parts of society. These distinctive “A must-read for those eager for a
to action. This book is a research- freatures allow them, more than new perspective on creativity and
based, practical guide for under- any other institution, to innovate innovation.”
standing how companies can in response to new problems and —Jennifer Mueller,
create the next tipping point in opportunities. author of Creative Change: Why We
green consumption. Resist It, How We Can Embrace It
Innovation and Technology in
288 pages, 2018 the World Economy 288 pages, 2018
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sustainability innovation 11
S t a n f o r d U n i v e r s i t y P r e ss
485 Broadway, First Floor, Redwood City, CA 94063-8460