Thesis-Revised V2

PRICING STRATEGIES OF CLOTHING SELLERS
PRICING STRATEGIES OF CLOTHING SELLERS IN GUAGUA, PAMPANGA

AND ITS IMPACT ON THE PROFITABILITY OF THEIR BUSINESSES
A Thesis Presented to the

Senior High School Department
In Partial Fulfillment of the Requirements for the Subject

Inquiries, Investigation and Immersion
Ravienne Gail S. Baluyut

Maria Theresa D. Barcenas
Denzel Haze Y. Galindez
Zedrielle I. Ignacio
Tricia Anne B. Layug
Maricar D. Sampang
Joshua T. Serrano
Cheska C. Tenorio
March 2019
ii
APPROVAL SHEET
This thesis entitled, PRICING STRATEGIES OF CLOTHING SELLERS

IN GUAGUA, PAMPANGA AND ITS IMPACT ON THE PROFITABILITY OF
THEIR BUSINESSES prepared and submitted by Ravienne Gail S. Baluyut, Maria
Theresa D. Barcenas, Denzel Haze Y. Galindez, Zedrielle I. Ignacio, Tricia Anne B.
Layug, Maricar D. Sampang, Joshua T. Serrano, Cheska C. Tenorio in partial
fulfillment of the requirements for the subject Inquires, Investigation and Immersion has
been examined and is recommended for acceptance and approval for Oral Examination.
Engr. Gregorio G. Maniti II

Adviser
Committee on Oral Examination
Accepted and approved in partial fulfillment of the requirements for the subject
Inquires, Investigation and Immersion.
Mr. Jerome S. Sampayan

Chairman
Rosalie P. Cayabyab, LPT, MAED Elizer S. Sampang, LPT

Panel Member Panel Member
Approved by
Donezza G. Mariano, LPT, MAEd

Senior High School Principal
Mary Rechelle A. Guzman, DBA

Executive Vice President
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ACKNOWLEDGMENT
This thesis becomes a reality with the kind support and help of many individuals.
The researchers would like to extend their sincerity and want to offer this endeavor to the
GOD Almighty for the wisdom He bestowed upon us, the strength, peace of mind and good
health in order to finish this research paper.
The researchers would like to express their gratitude towards their families for the
encouragement which helped them in the completion of our paper.
Mr. Jerome Sampayan the Researchers’ instructor, thank you for the words of
wisdom and utmost consideration.
Engr. Gregorio Maniti II the Thesis Adviser, for his guidance and constant
supervision as well as for providing necessary information regarding this research and also
for his support in completing this paper.
Mr. Luther Bonita, Ms. Lyngie Fernandez, and Mr. Dennis De Jesus the Validators,
thank you for validating the letter for the survey questionnaire.
Mrs. Donezza G. Mariano the Principal, thank you for approving our permission to
conduct a survey outside the school.
The researchers would like to thank all the people who have willingly helped them
out with their abilities to finish this paper.
-The Researchers
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DEDICATION
The researchers humbly and wholeheartedly dedicate this thesis study to our
families who supported us from the start up to the end.
To our teachers who gave us the strength to surpass all the trials we have
encountered.
To all upcoming students and future entrepreneur may this thesis study serve as an
encouragement and inspiration in making their own thesis study and also for building a
business.
Above all, to our great Creator, our Almighty God who lent us the right knowledge
and wisdom and for giving us strength which made this study possible.
-The Researchers
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TABLE OF CONTENTS
Title Page …………………………………………… i
Approval Sheet …………………………………………… ii
Acknowledgment …………………………………………… iii
Dedication …………………………………………... iv
Table of Contents …………………………………………… v
List of Tables …………………………………………… vi
List of Figure …………………………………………… viii
Abstract …………………………………………… ix
Introduction …………………………………………… 1
Method …………………………………………… 7
Results …………………………………………… 10
Discussions ………………………………………….
References ……………………………………………
Appendices ……………………………………………
Curriculum Vitae ……………………………………………

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LIST OF TABLES
Table 1 Frequency and Percentage Distribution of Respondents …………………. 11
According to their Age
Table 2 Frequency and Percentage Distribution of Respondents …………………. 11
According to their Gender
Table 3 Market Profile …………………………………………………………… 12
Table 4 Giving Discounts ……………………………………………………….. 13
Table 5 Profitability ………………………………………………………........... 14
Table 6 Product Quality.…………………………………………………............ 15
Table 7 Analysis of Variance of the Responses of the Participants ……………. 16
when grouped According to their Ages (Market Profile)
when grouped According to their Ages (Giving Discounts)
when grouped According to their Ages (Profitability)

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when grouped According to their Ages (Product Quality)
Table 11 Difference Between the Responses of Male and Female ……………..... 18
in the Market Profile
in Giving Discounts
in the Profitability
in the Product Quality

viii
LIST OF FIGURE
Figure 1 Conceptual Framework ……………………………. 7

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Abstract
In this study, we present The major purpose of this study was to find out if the
pricing strategy has the huge impact in the profitability of a business and to help
entrepreneurs what to consider before setting a clothing business. This study examines, 1)
Market Profile; 2) Pricing Strategy; 3) Profitability; and 4) Product Quality.
a theoretical model to determine if there is a relationship between pricing strategy
and profitability. The data have been gathered through the use of survey or quantitative
analysis. The data is analyzed by identifying, comparing and categorizing the respondents
answer. The analysis and the model answer the question in which factor has the lowest
rate and be considered which in the result is profitability.
The major findings of this study conclude that there is a relationship between
pricing strategy and profitability.
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Pricing Strategies of Clothing Sellers in Guagua, Pampanga and its Impact on the
Profitability of their Businesses
Business is the engine of our economy. A business must have a good mission and
vision to achieve all the goals needed especially in earning profit. Pricing strategies will
also help the business toward competitors and gain a competitive advantage in the market
place. Nowadays, clothing sellers earn more and gain profits especially those who sells in
shops and rented stall. These clothing sellers have a variety of merchandise such as pants,
tops, dresses, shorts and many more. Buyers usually call these sellers ukay- ukay or “UK”
for short. In every ukay-ukay store, clothes that are newly trending, original brands or
signature dresses can be bought at low prices unlike in malls where in clothes are sold at a
much higher price. At the shop and stall, you can buy anything for only PhP50, PhP100 or
sometimes you can buy in bulk of three (3) or four (4) pieces for PhP100 only. Clothing
sellers in Guagua earn more in this strategy than other sellers in Malls.
According to Kar, (2017) “Pricing is critical to businesses”, Katherine Paine of
News Group quoted “The moment you make a mistake in pricing, you are eating into your
reputation on your profits”. Price is the value that is put onto a product or service after
researching, understanding, and calculating a complex set of problems by possessing the
risk-taking ability.
Based to McCormick, (2016) In the online marketplace, the price of a product can
draw in enthusiastic customers or make them hastily click onto another website. Get your
pricing strategy right and it can pave the way to ecommerce success –
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get it wrong and you're in trouble!! There is a black and white approach to pricing online
but the reality is you need to consider many different options when deciding on what will
work best for your business.
Another idea by Zahorsky, (2017) The pricing strategy of your small business can
ultimately determine your fate. Small business owners can ensure profitability and
longevity by paying close attention to their pricing strategy.
As mentioned by Kenton, (2018) Competitive pricing is the process of selecting
strategic price points to best take advantage of a product or service based market relative
to competition. This pricing method is used more often by businesses selling similar
products, since services can vary from business to business, while the attributes of a
product remain similar. This type of pricing strategy is generally used once a price for a
product or service has reached a level of equilibrium, which occurs when a product has
been on the market for a long time and there are many substitutes for the product.
As stated by Rao (2014), Pricing is the heart of a business. It affects everything you
do and is affected by everything you do. Economists talk of supply and demand as key
factors behind pricing—successful entrepreneurs manipulate demand by making their
products more desirable.
According to Khan, (2016) One of the most exciting and nerve-wracking aspects
of retail is determining what price to sell your products at. Pricing is both an art and a
science that requires an experimental attitude coupled with an intuitive feel for how you
want your brand and by extension your products to be perceived. Price your products too
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low and you might get a ton of sales but you might find yourself going under when you
tally up your expenses at the end of the month.
Pricing is incredibly important for fashion brands because it has a direct impact on
the place your brand sits in the market, as well as on your profits. –Serma, (2015)
According to Hudson, (2018) Many factors influence a retailer's bottom line,
including properly priced products that hit the sweet spot of maximizing unit sales without
sacrificing the profit per unit. Understanding your business cost structure and choosing the
right pricing strategy are crucial steps toward achieving your profit goals. Many pricing
strategies exist, and it may be wise to experiment when you price products until you find a
strategy that is the most effective for your business.
Based to Lundin, (2019) Many people want to start a clothing line or clothing brand.
After all, how difficult could it be? The truth is that clothing brands become successful in
part because they’re created by people who are passionate about clothing. But, a clothing
brand needs more than just an exquisite apparel design to create a lasting business. It needs
all the trappings of a successful business as well. Apparel retailers need to master
marketing, manufacturing, and retailing, among other things.
As mentioned by Boachie, (2016) Psychological pricing is a pricing/marketing
strategy based on the theory that certain prices have a bigger psychological impact on
consumers than other.

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“Knowing what to sell and how to sell it are two essential components of any
successful business. After all, without a solid product or service and great sales people to
move it along, there's really no way to grow your bottom lines “. - King, (2017).
As stated by Dawson, (2013) While it’s definitely true that the pricing process is
the most important aspect of your business, your pricing strategy is only as good as its
implementation. Almost everyone in your company is involved with pricing, from
marketing and distribution to management and sales.
Another idea by Patel, (2016) In some cases, raising prices can have a detrimental
effect with customers, but for many businesses, raising prices is the only way to continue
making a profit. If your business operates in a super-competitive market with low profit
margins and larger players lock prices down, you generally won’t have a say with pricing.
On the other hand, if you’re in a narrower niche, there’s no reason why you shouldn’t use
price as a tool grow your revenue and bottom line. (2016)
“I will focus on the marketing aspect of this strategy, and, more precisely, on what
we named “the anti-laws of marketing.” In fact, we coined the term anti-law of marketing
to designate the counterintuitive managerial principles, which made these brands command
their incredible pricing power and margins.” By Bastien, (2015)
As stated by Fabregas, (2017) Deciding how to price a product can mean the
difference between success and failure for your small business. Price items too high and
no one will buy, too low and you’ll struggle or even lose money. Pricing strategies are a
mix of art and science, but the whole process can be streamlined.
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The purpose if this study is to determine the impact of pricing strategy to
profitability of clothing business in Guagua, Pampanga.
This study will assess the effectiveness of pricing strategy used by different
clothing sellers specifically; it will answer the following queries:
1. What is the profile of the respondents in terms of:
1.1 Age
1.2 Sex
2. How may the respondents assess the pricing strategies of clothing sellers in terms
of:
2.1 Market Profile
2.2 Giving discounts
2.3 Profitability
2.4 Product Quality
3. Is there a significant difference between the assessment of male and female in the
pricing strategies?
4. Is there a significant difference between the assessment of the pricing strategies in
terms of age?
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The findings of this study will be a contributing factor to the profitability increase
of clothing sellers considering that pricing strategies plays an important role in business
nowadays. The students, teachers, clothing sellers and entrepreneurs will gain knowledge
on how to run a good business plans perfectly by simply doing some market and pricing
strategies for example they need to give the customers a good and affordable price for them
to be in high demand. This will benefit the people on how they can be a successful business
man/woman because in this study it helps you to give tips, information and guide on how
you can be a good seller to your customers, thus it can also help them to inform their fellow
business friends on how they can make their business become in high demand for
customers.
Students – Students can gain knowledge and they will learn something that they can use
in the future about pricing strategy on businesses.
Teachers – Teachers can teach their students or fellow teachers about the pricing strategy
and how a good business runs.
Clothing Sellers – They may use it to sell more clothing in a good price for the customers
for to buy that product they sell.
Entrepreneurs – Entrepreneurs will usually use this kind of strategy when it comes to
businesses competencies and other business projects.
Future Researchers – This study will serve as a guide for them if ever their study has
some relevance with this research study.

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There is no significant difference between profile of the respondents and pricing
strategies.
There is no significant difference between the assessment of the respondents in
terms of age.
According to Griffin, “Price is the only element in the marketing mix that produces
revenues; all others represent costs,” according to Business Link, a public-private
partnership business support organization. Choosing the right price for your product helps
send the correct price-quality signal. Price-signaling occurs when the cost of something
reflects the product’s perceived quality. Whether or not your product is the best quality for
the best price, your pricing strategy aims to convince the buyer that is the case.
The following figure was used as the framework of the study.
Profile of the respondents Pricing Strategies

Age
Gender
Figure 1. Conceptual Framework
Method
This chapter consists of the research design, the participants who are involved in
this study, the research instrument used and the procedure on how the data will be gathered.
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Research Design
The aim of the study is to find out the pricing strategies of clothing sellers and its
impact in the profitability of their businesses. The study used quantitative type of research.
According to Manuel and Medel (2014) it involves the description, recording, analysis, and
interpretation of the present nature of processes of phenomena. Under quantitative
research, the researcher used descriptive type and casual comparative research. Descriptive
type involves observing and describing the behavior of a subject without influencing it in
anyway. Casual comparative research looks to uncover a cause and effect relationship
which involves comparison.
Participants
This study has the Clothing Sellers in Guagua, Pampanga. In order to get our
respondents, the researchers will use purposive sampling. We randomly selected 30
participants, 10 from shop, 10 from rented stall and 10 from tiangge. All participants were
selected through purposive sampling. This method use wherein all respondents get an
opportunity/chance of being selected based on characteristic of a population and the
objective of the study. In order to use this sampling strategy, we ask them regarding their
techniques in marking up their products to be able to easily attract the customers.
Instrument
The researchers used a survey questionnaire in order to collect data regarding the
subject which is under study. The researchers prepared sixteen (16) questions and the
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demographic profile of the respondents that is validated by the three (3) expert in the field
of teaching. The questionnaire is divided into 4 items based on the questions of the
statement of the problem with regards to the pricing strategies of clothing sellers and its
impact on profitability.
Procedures
These are the procedures for gathering information: (1) The researchers surveyed
for small clothing stores and asked permission to the sellers if they would want to
participate in the study. (2) Then if the sellers agreed to participate, the researchers next
are to distribute the questionnaires to the respondents. (3) After distributing the
questionnaires, the researchers conducted an orientation on how to fill up or how to fill up
or the given questionnaire. (4) Lastly, the researcher gathered the comprehensive
questionnaire that contains the information required for the study. Conducted an analysis
of the data, and made a comprehensive report of the findings.
Data Analysis
The researchers will use statistical tools such as frequency and percentage
distribution to determine the number of observations. A frequency distribution is an
overview of all distinct values in some variable and the number of times they occur, and
percentage frequency distribution is a display of data that specifies the percentage of
observations that exist for each data point or grouping of data points. The researcher will
also use mean, standard deviation, likert scale, t-test and anova. Mean is the average of the
number. Standard deviation is a measure of how spread out numbers are. Likert scale to
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measure the levels of agreement or disagreement of the respondents pertaining to questions,
from 1 to 1.80 represents strongly disagree, 1.81 to 2.60 represents disagree, 2.61 to 3.40
represents neutral, 3.41 to 4.20 represents agree and 4.21 to 5 represents strongly agree. T-
test is a type of inferential statistic used to determine if there is a significant difference
between the means of two groups. Anova is a statistical method in which the variation in a
set of observations is divided into two or more groups.
Ethical Considerations
The topic discussed by the researchers first to the respondents before conducting the
survey. This gave assistance or support to know if the respondents have been willing to
cooperate with the researchers. If the respondents agreed, their individuality and data are
guaranteed to be safe and kept. The researchers remained professional throughout the
survey.
Results
This portion of the research study presented the outcomes in interpretation of the
different information gathered from the respondents. To present these outcomes in a
systematic way with interpretation, results are presented in tables.
Table 1 showed the frequency distribution and percentage of the respondents based
on their Age. It is divided into three (3) groups. 18-19 are teenagers, 21-38 are adults and
40-72 are senior adults.
Analyzing the result, most of our respondents are adults at the age of 21-38.
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Table 1.
Frequency and Percentage Distribution of Respondents According to their Age
Age Frequency Percentage
18-19 2 6.67%
21-38 21 70.00%
40-72 7 23.33%
Overall 30 100%
Table 2 showed the frequency distribution and percentage of the respondents based
on their Gender. Twenty (20) or 66.66% of the respondents are female and ten (10) or
33.33% are male.
Analyzing the result, it showed that majority of the respondents are female.
Table 2.
Frequency and Percentage Distribution of Respondents According to their Gender
Gender Frequency Percentage
Female 20 66.67%
Male 10 33.33%
Overall 30 100%
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Table 3 shows the rating of the respondents with regards to market profile of the
clothing business.
Analyzing the result, most of the respondents agreed that the market profile of the
clothing business is a factor to attract customers of a business.
Table 3.
I. Market Profile Mean SD Verbal Interpretation
1. The ambiance of 4.06 0.89 Agree

the shop is well
decorated and
organized.
2. A nice and many 3.96 0.98 Agree

of products are
present.
3. The members of 4.06 0.94 Agree

the store knows
how to do the
“sales talk”.
4. The store has 4.03 0.71 Agree

spacious place and
it can occupy
number of customers.
Overall Mean 4.03 Agree
Table 4 shows the rating of the respondents with regards to the giving discounts of
the clothing business. Most of the respondents agreed that they are giving discounts to the
customers.
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Table 4.
II. Giving Discounts Mean SD Verbal Interpretation
1. Selling product with 3.9 0.91 Neutral

freebies are present to
attract customers.
2. Offering discounts 4 0.82 Agree

to the customers’ in
buying the products.
3. Giving promo and 3.73 1.09 Agree

sales.
4. Giving additional 3.8 1.08 Neutral

product if they
purchase more.
Table 5 shows the rating of the respondents with regards to the profitability of the
store. Most of the respondents agreed that the store is profitable. The store or the sales
could sustain the operations of the shop.
Table 5.
III. Profitability Mean SD Verbal Interpretation
1. The profit of the 3.8 0.91 Neutral

business make as
a support to
sustain the
company’s other
expenses.
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2. The store is 3.56 0.84 Agree

earning income
more than other
clothing businesses
3. The store usually 3.36 1.08 Neutral

meets the sales
target of the product
in order for the
business to grow.
4. The store always 3.43 1.02 Agree

encounter higher
revenues than the
market capital or
expenses of the
business.
Table 6 shows the rating of the respondents with regards to the product quality of
the store. Most of the respondents agreed that the products have good quality.
Table 6.
Product Quality Mean SD Verbal Interpretation
1. Customers are 4.06 0.64 Agree

comfortable with
the products.
2. The products are 4 0.77 Agree

made up from high
quality and
long-lasting fabrics.
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3. The products are 3.83 0.97 Agree

as durable as
supermarket
products yet they
are so convenient.
4. The store manages 4.26 0.77 Strongly Agree

the looks of the
product so that it is
clean and good as
they buy it.
Table 7 shows that there are no significant differences between and among the age
groups with regards to the assessment of the market profile of clothes’ resellers.
Table 7.
Analysis of Variance of the responses of the participants when grouped according to their
Ages
Ages F Ƞ2
(18-19) (21-38) (40-72)
Market Profile 3.88 4.13 3.82 1.33 0.30
(0.23) (0.002) (0.02)
Note: * = p < .05
Table 8 shows that there are significant differences between and among the age
groups with regards to the assessment in giving discounts of clothes’ resellers.

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Table 8.
Ages
Ages F Ƞ2
(18-19) (21-38) (40-72)
Giving Discounts 2.75 3.88 4 21.04* 4.68
(0.25) (0.01) (0.01)
Note: * = p < .05
groups with regards to the assessment of the profitability of clothes’ resellers.
Table 9.
Ages
Ages F Ƞ2
(18-19) (21-38) (40-72)
Profitability 3.63 3.61 3.33 0.99 0.22
(0.23) (0.11) (0.00)
Note: * = p < .05
groups with regards to the assessment of the product quality of clothes’ resellers.
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Table 10.
Ages
Ages F Ƞ2
(18-19) (21-38) (40-72)
Product Quality 4.25 4.07 4 0.68 0.15
(0.25) (0.01) (0.03)
Note: * = p < .05
Table 11 shows that there is no significant difference between the assessment of
males and females with regards to market profile.
Table 11.
Difference Between the Responses of Male and Female in the Market Profile
Gender
Male Female t df
4.08 4.03
Market Profile -0.61 6
(0.02) (0.004)
Note: * = p < .05. Standard deviation appear in parentheses below means.
males and females with regards to giving discounts.

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Table 12.
Difference Between the Responses of Male and Female in the Giving Discounts
Male Female t df
Giving 3.73 3.89

1.70 6
Discount (0.03) (0.007)
Table 13 shows that there is significant difference between the assessment of males
and females with regards to profitability.
Table 13.
Difference Between the Responses of Male and Female in the Profitability
Male Female t df
3.1 3.79
Profitability 4.13* 6
(0.07) (0.07)
males and females with regards to product quality.

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Table 14.
Difference Between the Responses of Male and Female in the Product Quality
Male Female t df
4.10 4.03
Product Quality -0.39 6
(0.07) (0.03)
Discussion
A business can use a variety of pricing strategies when selling a product or service.
The price can be set to maximize profitability, which is the ability of a business to earn
profit. Many factors influence a retailers’ bottom line, including properly priced products
that hit the sweet spot of maximizing unit sales without sacrificing the profit per unit.
Understanding the business cost structure and choosing the right pricing strategy are crucial
steps toward achieving our profit goals.
Based on the data gathered, most of the respondents in this study have an age of 18
to 72 years’ old that is divided into three (3) groups. At the age of 18-19 are teenagers, 21-
38 are adults and 40-72 are senior adults. In terms of gender, the majority of the respondents
are female with a percentage of 66.67% and the rest are male have a percentage of 33.33%.
Considering the Market Profile, the majority of the respondents agreed that the
ambiance of the shop is well decorated and organized with a mean of 4.06, many of
products are present with a mean of 3.96, the members of the store know how to do the
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sales talk with a mean of 4.06 and the store has spacious place with a mean of 4.03. The
overall mean is 4.03. As cited by Lowe, in order to market your product or service, it is
imperative that you tailor your marketing and sales efforts to specifically reach the segment
of population that will most likely buy your product or service.
With regards to giving discounts of the clothing business, most of the respondents
agreed that they are selling the products with freebies, discounts, promo and sales and
giving additional product if the customers is considering a bulk purchase. The overall
mean is 3.86. As quoted by Victoria (2019), “whenever you alter the sales price and mark
up your goods and services, it’s important to understand how this will affect your profit
margins and sales target.
In terms of Profitability, most of the respondents agreed that the store is earning
income more than other clothing business and usually meets the sales target and always
encounter higher revenues that helps to sustain the company’s other expenses. The
respondents assessed profitability with an overall mean of 3.54. According to Queensland
Government (2017), to be more profitable you need to understand the concepts of profit
margins and profit drivers. You can then develop strategies to increase your profit,
including ways to increase your sales revenue, your profit on individual products and
services, and decrease cost.
With regards with the Product Quality, most of the clothing sellers agreed that the
customers are comfortable with the products they sell because it’s made up from high
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quality and long-lasting fabric and products are clean and durable as supermarket products.
As stated by Business.com (2018), Product quality is also how well the product does what
it is supposed to do because some consumers view quality as a price point while others
appreciate products because it is “greener”.
In table 7 shows that there are significant differences between and among the age
groups with regards to the assessment of the market profile of clothes’ resellers. Adults
with the age of 21-38 are more focused in the looks of the store compared to the teenagers
and senior adults.
It describes in table 8 that there are significant differences among the age groups in
terms of giving discounts. Sellers with ages 18-19 disagree with the items concerning
giving discounts. However, adult and senior adult respondents agree with the items in terms
of giving discounts. For them, their products will sold immediately and that their shop will
earn more profit.
Based on the data gathered on table 9, it shows that there are no significant
differences since the means regarding the respondents’ assessment in terms of profitability
are close with each other. The mean of their assessments are as follows: (1) Teenagers (18-
19) has the mean of 3.63, Adults (21-38) has the mean of 3.61, and Senior Adults (40-72)
has the mean of 3.33. They all agree that their shops have enough earning.
It represents in table 10 that there are no significant differences because just like on
the table 9 the results are also close to each other because the age of 18-19 has the mean of
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4.25, the age of 21-38 has the mean of 4.07 and the age 40-72 has the mean of 4. It shows
that they all agree that product quality is an important aspect of a business.
In table 11 shows that there is no significant difference between the assessment of
males and females in terms of the market profile of their shops. Both genders agree that
market profile is an important aspect in managing a business.
It describes in table 12 that there is no significant difference between the assessment
of males and females in terms of giving discounts in their shops. Both of the genders agree
that giving discounts, freebies, promo and sales and gives an additional product is a plus in
selling their products.
It shows in table 13 that there is significant difference in terms of profitability
because based on the data gathered most of the clothing sellers in Guagua, Pampanga are
female, and they know how to do sales talk to persuade customers to buy the products than
male.
In table 14 shows that there is no significant difference between the assessment of
males and females in terms of product quality because both are focused when it comes to
quality.
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Based on data gathered and analyzation, the researchers considered the following
recommendations to overcome the problems related to the subject matter of the study:
1. In the pricing of the products, the company should change its pricing techniques to the
method that is set based on the analysis of customer perception of the product value.
2. Sellers must assure the quality of the products in order to win customers’ satisfaction.
3. Offer new products or improve the designs of upcoming items that will be on sale. The
seller should always consider the trend in choosing the items that will be sold in the store.
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References
Bastien , V. (2015, September 20). Marketing To A High-End Consumer, Using the

Luxury Strategy. Retrieved from https://www.google.com.ph/amp/s/
www.entrepreneur.com/amphtml/250745
Boachie, P. (2016, July 21). 5 Strategies of 'Psychological Pricing'. Retrieved from

https://www.google.com.ph/amp/s/www.entrepreneur.com/amphtml/279464
Dawson, T. (April 23, 2013) While it’s definitely true that the pricing process.
Retrieved from https://www.priceintelligently.com/blog/bid/177799/How-Your-
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dissertation.laerd.com/purposive-sampling.php&ved=2ahUKEwiinf
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9GZOxEoGYmWfrSGtd
26
Appendix A
SURVEY QUESTIONNAIRE
27
28
29
Appendix B
CERTIFICATE OF VALIDATION OF RESEARCH INSTRUMENT

30
Appendix C
LETTER FOR CONDUCTING SURVEY

31
Appendix D
LETTER FOR VALIDATION OF RESEARCH INSTRUMENT

32
Appendix E

33
Appendix F

34
Appendix G
Curriculum Vitae
RAVIENNE GAIL S. BALUYUT

San Roque Dau 2nd, Lubao, Pampanga
ravienne17baluyut@gmail.com
0928-938-4395
Personal Data
Age : 17 years old
Birthdate : May 6, 2001
Birthplace : Lubao, Pampanga
Gender : Female
Civil Status : Single
Citizenship : Filipino
Religion : Roman Catholic
Father : Rolly M. Baluyut
Occupation : Tire Inspector
Mother : Regina S. Baluyut
Occupation : Teacher
Language Spoken : Filipino, Kapampangan, English
Educational Attainment
SECONDARY : MARY THE QUEEN COLLEGE
ACCOUNTANCY, BUSINESS AND MANAGEMENT
San Matias Guagua, Pampanga
S.Y. 2017-Present
: HOLY ROSARY ACADEMY

San Nicolas 1st, Lubao, Pampanga
S.Y. 2016-2017
: ST. MARY’S ACADEMY

San Roque, Guagua, Pampanga
S.Y. 2013-2016
PRIMARY : ST. MARY’S ACADEMY

San Roque, Guagua, Pampanga
S.Y. 2007-2013
35
Curriculum Vitae
MARIA THERESA D. BARCENAS

Purok 3 San Roque Guagua, Pampanga
0942-430-4102
Personal Data
Age : 17 years old
Birthdate : June 27, 2001
Birthplace : Lubao Pampanga
Gender : Female
Father : William Barcenas
Occupation : Security Guard
Mother : Victoria Barcenas
Occupation : OFW
S.Y. 2017-Present
: GUILLERMO D. MENDOZA NATIONAL HIGH

SCHOOL
Guagua, Pampanga
S.Y. 2013-2017
PRIMARY : GUAGUA ELEMENTARY SCHOOL

Sta. Filomena Guagua, Pampanga
S.Y. 2007-2013
36
Curriculum Vitae
DENZEL HAZE Y. GALINDEZ

Pascual Village Guagua, Pampanga
denzgalindez14@gmail.com.
0926-198-0578
Personal Data
Age : 18 years old
Birthdate : July 10, 2000
Birthplace : Florida Blanca, Pampanga
Gender : Male
Father : Blas Galindez
Occupation : Seaman
Mother : Vivian Galindez
Occupation : House wife
SECONDARY: MARY THE QUEEN COLLEGE
S.Y. 2018-2019
DON HONORIO VENTURA TECHNOLOGICAL

STATE UNIVERSITY
Bacolor, Pampanga
S.Y. 2017-2018
ST. MARY’S ACADEMY

San Roque Guagua, Pampanga
S.Y. 2013-2017
PRIMARY: ST. MARY’S ACADEMY

San Roque Guagua, Pampanga
S.Y. 2007-2013
37
Curriculum Vitae
Zedrielle I. Ignacio
Purok 2 San Nicolas 1st Lubao, Pampanga
Zed.ignacio01@yahoo.com.
0967-638-6535
Personal Data
Age : 18 years old
Birthdate : October 13, 2000
Birthplace : Obando, Bulacan
Gender : Male
Father : Eduardo Ignacio
Occupation : STL
Mother : Rosalia Ignacio
Occupation : House wife
S.Y. 2017-Present
: Lubao National High School

San Nicolas 1st Lubao, Pampanga
S.Y. 2013-2017
PRIMARY : Lubao Elementary School

Lubao, Pampanga
S.Y. 2007-2013
38
Curriculum Vitae
TRICIA ANNE B. LAYUG

Purok 1, JASA, Guagua, Pampanga
tricialala29@gmail.com
0910-736-1207
Personal Data
Age : 17 years old
Birthdate : October 29,, 2001
Birthplace : Diosdado Memorial Hospital
Gender : Female
Father : Jimmy Layug
Occupation : Vendor
Mother : Queenee Layug
Occupation : Vendor
S.Y. 2017-Present
: LUBAO INSTITUTE
S.Y. 2013-2017
PRIMARY : SIRAN ELEMENTARY SCHOOL

Siran, Guagua, Pampanga
S.Y. 2007-2013
39
Curriculum Vitae
MARICAR D. SAMPANG
Purok 9, Concepcion, Lubao, Pampanga
maricarsampang17@gmail.com
0956-309-5783
Personal Data
Age : 17 years old
Birthdate : May 17, 2001
Gender : Female
Father : Reynaldo Sampang
Occupation : STL
Mother : Maricar Sampang
Occupation : STL
S.Y. 2017-Present
: LUBAO INSTITUTE
S.Y. 2013-2017
PRIMARY : LUBAO ELEMENTARY SCHOOL

S.Y. 2007-2013
40
Curriculum Vitae
JOSHUA T. SERRANO
Purok 1, San Rafael, Guagua, Pampanga
jocjoc.serrano@yahoo.com
0946-407-3521
Personal Data
Age : 17 years old
Birthplace : San Rafael Guagua
Gender : Male
Father : Rolly Serrano
Occupation : OFW
Mother : Jocelyn Serrano
Occupation : House Wife
S.Y. 2017-Present
: IMMACULATE CONCEPCION ACADEMY

Sto. Nino, Guagua, Pampanga
S.Y. 2013-2017
PRIMARY : SAN RAFAEL ELEMENTARY SCHOOL

San Rafael, Guagua, Pampanga
S.Y. 2007-2013
41
Curriculum Vitae
CHESKA C. TENORIO
San Roque Dau 1st, Lubao, Pampanga
cheskatenorio1424@yahoo.com
0950-730-4740
Personal Data
Age : 17 years old
Gender : Female
Father : Francis Tenorio
Occupation : Jeepney Driver
Mother : Rose Tenorio
Occupation : OFW
S.Y. 2017-Present
: SAN ROQUE DAU HIGH SCHOOL

San Roque Dau 1st, Lubao, Pampanga
S.Y. 2013-2017
PRIMARY : SAN ROQUE DAU ELEMENTARY SCHOOL

San Roque, Dau 1st, Lubao, Pampanga
S.Y. 2007-2013

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PRICING STRATEGIES OF CLOTHING SELLERS

PRICING STRATEGIES OF CLOTHING SELLERS IN GUAGUA, PAMPANGA

A Thesis Presented to the

In Partial Fulfillment of the Requirements for the Subject

Ravienne Gail S. Baluyut

This thesis entitled, PRICING STRATEGIES OF CLOTHING SELLERS

Engr. Gregorio G. Maniti II

Committee on Oral Examination

Mr. Jerome S. Sampayan

Rosalie P. Cayabyab, LPT, MAED Elizer S. Sampang, LPT

Donezza G. Mariano, LPT, MAEd

Mary Rechelle A. Guzman, DBA

health in order to finish this research paper.

encouragement which helped them in the completion of our paper.

wisdom and utmost consideration.

for his support in completing this paper.

conduct a survey outside the school.

out with their abilities to finish this paper.

families who supported us from the start up to the end.

Title Page …………………………………………… i

Approval Sheet …………………………………………… ii

Acknowledgment …………………………………………… iii

Table of Contents …………………………………………… v

List of Tables …………………………………………… vi

List of Figure …………………………………………… viii

Curriculum Vitae ……………………………………………

Table 1 Frequency and Percentage Distribution of Respondents …………………. 11

According to their Age

Table 2 Frequency and Percentage Distribution of Respondents …………………. 11

According to their Gender

Table 3 Market Profile …………………………………………………………… 12

Table 4 Giving Discounts ……………………………………………………….. 13

Table 5 Profitability ………………………………………………………........... 14

Table 6 Product Quality.…………………………………………………............ 15

Table 7 Analysis of Variance of the Responses of the Participants ……………. 16

when grouped According to their Ages (Market Profile)

Table 8 Analysis of Variance of the Responses of the Participants ……………. 16

when grouped According to their Ages (Giving Discounts)

Table 9 Analysis of Variance of the Responses of the Participants ……………. 17

when grouped According to their Ages (Profitability)

Table 10 Analysis of Variance of the Responses of the Participants ……………. 17

when grouped According to their Ages (Product Quality)

Table 11 Difference Between the Responses of Male and Female ……………..... 18

in the Market Profile

Table 12 Difference Between the Responses of Male and Female ……………..... 18

Table 13 Difference Between the Responses of Male and Female ……………..... 19

Table 14 Difference Between the Responses of Male and Female ……………..... 19

in the Product Quality

Figure 1 Conceptual Framework ……………………………. 7

According to Kar, (2017) “Pricing is critical to businesses”, Katherine Paine of

researching, understanding, and calculating a complex set of problems by possessing the

work best for your business.

longevity by paying close attention to their pricing strategy.

As mentioned by Kenton, (2018) Competitive pricing is the process of selecting

factors behind pricing—successful entrepreneurs manipulate demand by making their

products more desirable.

tally up your expenses at the end of the month.

According to Hudson, (2018) Many factors influence a retailer's bottom line,

strategy that is the most effective for your business.

marketing, manufacturing, and retailing, among other things.

As mentioned by Boachie, (2016) Psychological pricing is a pricing/marketing

consumers than other.

implementation. Almost everyone in your company is involved with pricing, from