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Behind the successful undertaking is the blessing of many is required, but this formal piece of acknowledgment sure not be sufficient to express the feeling of gratitude towards people who have helped me in successful completing my summer training. It gives me immense pleasure to acknowledge my thanks and deep sense of gratitude to Mr. G.S Dua (coordinator of G.G.N.I.M.T) Mrs. Sanmeet Pal Kaur for their ever helping inspiring attitude. I also hold in my deep sense of gratitude to Mr. Bharat Goel (Sr. V.P Finance cum company Secretary) providing me an opportunity to work with such prestigious organization. The credit of invaluable given at all steps of my present studies goes to my research guide Mr. G.D Kapoor (President Marketing and sales) those guidance and suggestions help me throughout the source of investigation. Last but not the least my humble thanks to all the staff and my near and dear ones for their help and support.
I HARSIMRAN SINGH declare that the project report entitled “Sales of geared cycles in Ludhiana”. This Summer Internship Project Report is being submitted by me alone, at G.G.N.I.M.T, for the partial fulfillment of the course BBA, and the report has not been submitted to any other educational institutions for any
HARSIMRAN SINGH Roll No. : 80104320042 BBA 5th
For management carrier, it is important to develop managerial skills, in order to achieve positive and concrete result, along this theoretical concept the exposure of real life situation existing in corporate world is very much needed to fulfill this summer training is required I took this summer training from world renowned company hero cycles. It is situated in Ludhiana. It was my fortune to get training in very healthy atmosphere. I got an ample opportunity to view the overall working of the company. In the forth coming pages an attempt has been made to present a comprehensive report covering different aspects of my summer training.
TABLE OF CONTENTS TOPICS • Introduction • Review of literature • Research methodology • Aims and objectives • Limitation • Suggestions • Reference • Questionnaire
.ABSTRACT The present research study consisted of the study of geared fancy this study is taken place to see which brand is most favored brand of hero cycles the questionnaire method is applied post purchase view points of consumers regarding brands are taken.
by building up stamina. The environmental danger posed by the petrol.INTRODUCTION OF THE CYCLE INDUSTRY “Cycling for life To play football or cricket u need a team To swim you need a sea. the increased need for exercising for improved health is our present day stress ridden society and congestion on road are chiefly responsible for its phenomenal popularity by cycling one can became stronger and delay fatigue. devoid of sophistication of a modern car or aero plane. it is cheapest way of traveling. the bike is likely to maintain its importance in 21st century. river or a swimming pool To ski you need a mountain and snow But for the pleasant and easiest form of exercise In the world You only need a bike!” Despite its being essentially a nineteenth century contraption. .
Besides the cycle offers the cheapest mean of transport with the added benefit of minimum cost operations and maintenance thus with the turnaround in its range once again the bicycle which began as. BICYCLE. not being practical for transportation in any other place than a well maintained pathway such as in a park or garden. the front one steerable. It was made entirely of wood. The device was propelled by pushing your feet against the ground. mounted in a frame which you straddled.ORIGIN AND INVENTION HISTORY OF BICYCLE The Walking Machine In 1817 Baron von Drais invented a walking machine that would help him get around the royal gardens faster: two same-size in-line wheels. This enjoyed a short lived popularity as a fad. The machine became known as the Draisienne or hobby horse. thus rolling yourself and the device forward in a sort of gliding walk. . the glamorous vehicle of the elite in the 18th century appears all the set of recapture its post glory by offering to serve needs of both classes and masses.
light parts out of. The front wheels became larger . and indoor riding academies. but was popularly known as the bone shaker. The High Wheel Bicycle In 1870 the first all metal machine appeared. This machine was known as the velocipede ("fast foot"). could be found in large cities.The Velocipede or Boneshaker The next appearance of a twowheeled riding machine was in 1865. and the combination of these with the cobblestone roads of the day made for an extremely uncomfortable ride. then later with metal tires. when pedals were applied directly to the front wheel. (Previous to this metallurgy was not advanced enough to provide metal which was strong enough to make small. They also became a fad. similar to roller rinks.) The pedals were still atttached directly to the front wheel with no freewheeling mechanism. Solid rubber tires and the long spokes of the large front wheel provided a much smoother ride than its predecessor. since it was also made entirely of wood.
the farther you could travel with one rotation of the pedals. with the hey-day being the decade of the 1880s. You would purchase a wheel as large as your leg length would allow. These bicycles enjoyed a great popularity among young men of means (they cost an average worker six month's pay). Thus the term "taking a header" came into being. or the sudden emergence of a dog. ladies. Because the rider sat so high above the center of gravity. if the front wheel was stopped by a stone or rut in the road. This machine was the first one to be called a bicycle ("two wheel"). could take a spin around the park on an . with his legs trapped under the handlebars. The High Wheel Tricycle While the men were risking their necks on the high wheels. and the rider. the entire apparatus rotated forward on its front axle.and larger as makers realized that the larger the wheel. confined to their long skirts and corsets. was dropped unceremoniously on his head.
the differential. Rack and pinion steering. These machines also afforded more dignity to gentlemen such as doctors and clergymen. Many mechanical innovations now associated with the automobile were originally invented for tricycles. to name a few! .adult tricycle. and band brakes.
now called "classic". and Montgomery Ward. presumably. heavy designs ever. ostentatious. by which time they had taken on design elements of jet aircraft and even rockets. These bikes evolved into the most glamorous. If ever a bike needed a motor. fabulous. featured automobile and motorcyle elements to appeal to kids who. By the '60s. these designs. Sears Roebuck. such as Mead.The Kid's Bike Introduced just after the First World War by several manufacturers. It is unbelievable today that 14-year-old kids could do the tricks that we did on these 65 pound machines! They were built into the middle '50s. the 10-speed derailleur bikes which were popular in the '70s (the derailleur had been invented before the turn of the century and had been in more-or-less . this was it. The Current Scene Pedaling History has on display even the recent history of the bicycle in America that we are more familiar with: the "English 3speed" of the '50s through the '70s. would rather have a motor. to revitalize the bike industry (Schwinn made its big splash slightly later). they were becoming leaner and simpler.
Operating under the flagship of M/S Seth Industrial Corporation. India can meet this demand effectively. It has been observed that there is a broad spectrum of bicycles from fitness to racing in demand. is today all set to expand itself to meet new challenges posed by global slowdown. including the Ingo (you have to see it to believe it!) PRESENT POSITION OF INDIAN BICYCLE INDUSTRY Not many may know but India is the largest bicycle manufacturer in the world after China. having an annual turnover of over 1.2 million bicycles.common use in Europe since). There are also many oddball designs that never quite made it. And. The Indian bicycle manufacturing and bicycle spares industry is widely recognized for its quality standards in international markets. The industry. the ISO certified company came into existence in 1964. and of course the mountain bike of right now. One of the country's leading bicycle manufacturers and exporters is Neelam cycle industries. The company specializes in manufacturing a .
Previously we were confined to East Africa but now we also have West Africa as . the company is facing tough times. Director of the Neelam Cycle Industries.Neelam Cycles too has tested the international waters through direct and indirect exports.2 billion dollars bicycle industry. With new plants in the offing.Seth. which thrives largely on domestic market. Neelam Cycles is optimistic about raising its existing turnover of 24 million USD to 30 million USD by the end of this year. But with recession. "Certainly it (recession) has affected. We have expanded the global markets." said K. By such actions we hope to increase the production by at least 25% from the previous year. spare parts and heavy Duty Kits for Rickshaws.wide range of complete bicycles. We are installing new plants. Latin America and Gulf countries. But we have expanded over area. higher steel prices and stiff competition from China. The country's 1. "Our R and D (Research and Development) is working day and night to develop new models. this has led Neelam Cycles to look at innovative strategies. Our new painting plant has started just recently with the cost of 40-50 Lakhs. ts export base lies in 32 countries. also exports eco-friendly bicycles to Africa. Even small towns of India also have Neelam cycle dealership.K. And.
So we are expanding the area to meet global recession."We have a good response from the market as we are not only the manufacturers of standard bicycles. is fully conscious of the buyer's needs and is launching many more reasonably priced and advanced models. especially in Tier II and Tier III cities in the country. The company closely follows new market trends. Neelam Cycles is of the opinion that there is huge domestic potential. The segment has changed. Apart from that we have a good share in market. K. the marketing head of the Neelam Cycle Industries. Separate bicycle tracks are coming up in Indian cities and this given hope of a revival of cycle culture in metros to the manufacturers." said Satish Talwar. We serve bicycles that cater to different segments from a Child to an elderly. Metros are basically regarded as Tier I cities." said K. Though global recession has hit the bicycle exports too. Burma. We have also added some countries of Asia like Bangaldesh. Seth. relatively smaller cities are regarded as Tier II cities whereas smaller cities are considered as Tier III ones .our market. We have 70-80 per cent of the market for the rickshaw kit.
“To provide excellent transportation to the common man at easily affordable prices and to total satisfaction in all its spheres of activity. Hero a name synonymous with the two wheelers is India is today a multi-unit multi-product geography diversified group of companies. the Munjal rool their own steel . the hero group also complementing their C & . including workers. From a modest manufacture of bicycle components in the year 1940’s to the world’s t largest cycle manufacture in India.” Thus apart from being customer.it enabled services. This philosophy has paid rich dividends through years.PROFILE “Hero” brand name symbolizing the steel ambition of Munjal brother came into being the year 1956.like product designing . The hero group to philosophy is. finance and insurance just to name a few.centric. the odyssey was fueled by one vision to build long-lasting relationships with everyone.make critical components such as free wheels for their bi cycles. Through fully integrate operations. dealers and vendors. and have the foresight to simultaneous diversity into myriad venture .
So. Ludhiana. Co. Hero Nagar. GROUP TO WHICH THE COMPANY BELONG: Hero group of companies DATE OF COMPONENTS: 1956 (as partnership concern) DATE OF INCORPORATION: 1966 (as pvt.Developments. Ludhiana and other at Sahibabad (U. • The company as on cold rolling steel strips unit at Ludhiana.P).T Road. LOCATION OF THE FACTORY: • One unit is located at hero Nagar. C & D cam put India’s cycle industry into a stagnation phase. G. we have to shift our focus C & D to R & D. NAME OF THE REGISTERED OFFICE: Hero cycle ltd. G.T.. Road.) . Ltd.
Brijmohan Lall Munjal (chairman) Sh. Satyanand Munjal Co. Sunil Kant Munjal Managing Director (C. Suresh Chandra Munjal Managing Director (Domestic market) Sh.D (Works) Sh. (Unit-II) Sh.BOARD OF DIRECTORS Sh. chairman cum M. O. & Marketing) Sh. Pankaj Munjal .D (Adm.D.P Munjal Co. Division) Sh. chairman cum M. Vijay Munjal Managing Director (International market) Sh.R. Ashish Kumar Munjal M.
(Works) KEY PERSONNEL 1. Bansal & Co.D. S. Bankers State Bank of India Corporation Bank ICICI Bank Limited Punjab National Bank Citibank N.D. Bharat Goel 2. . 3.M.D.K. (New Hero Auto Rim Division) Sh. Auditors B. Rai M. Senior Vice President Finance Cum Company Secretary Sh.A.
O. Mr. Satyanand Munjal. Brijmohan Lall Munjal and Mr. The spirit of enterprise which dominates the progress of the Group is characteristic of the land where it all began . Mr. The success of the Hero Group lies in the determination and foresight of the Munjal brothers. who shared their vision with their workers and led the Group to a position where its name has become synonymous with top-quality two wheelers. Munjal continue to carry the torch and are actively involved in the day-to-day operations of the Hero Group. The saga is being continued with the same zeal by the second and third generations of the family and by the large working force of the Hero Group. The flame kindled by the Munjal brothers in 1956 with the flagship company Hero Cycles.INTRODUCTION ABOUT HERO CYCLES LTD. P.
It magnifies their self’s in what ever we do and it is everywhere: in the company’s employee etc. Almost a ne to one interaction may it b worker on the shop floor or a . The hero management sum up this attribute in just for words: “The sprit of the hero” it is theirs that keep it morning all the time.the City of Ludhiana.home to some of lndia's finest workers and entrepreneurs. Leadership at hero is the what of life. be it new product launches the new product the customers the right value. The Hero Group is a thriving example of three generations of a family working and striving together to ensure quality. not just in the members but also in mind. People Oriented Approach: The hero management success the of hero brand to a simple strategy that’s seems out of its own experience hero management believes. “the secret lies being it close to the stake holder. satisfaction and extensive growth. What Sets Management Apart: It is the uncompromising quest for absolute leadership. in Punjab ..
This give HCL an opportunity to claim the capital expenditure incurred at its research .a genuine completing the “Hero touch”. Hero cycle was among the earliest companies to go for in just in time inventory. It is called a brand touch. The most of the machines used at the plant are either developed or fabricated by hero help. Product Efficiencies: The group boosts of superb operational efficiencies.dealership may interface with the customer and it is this philosophy that translates into the relationship into the customer. Plan For The Future: Hero’s plan to serve the Indian & world population with the most modem products of technological excellence. Every worker at the component assembly line operates two machines simultaneously to save time and improve productivity. Till date hero has helped set up 300 annularly units. Research And Development: The research and development centre of HCL has been recognized by the govt of India as an “IN HOUSE” Research And Development center upto the year 2020.
Since its inception the center has been instrumental in bringing exciting changes in design elements & quality improvements in bicycles 7 its components. 9216816179 .And development center for tax exemption.
Southern zone: Kerela. It has spread across Nepal and Bangladesh also.MARKETING SET UP Hero cycle has a vast network of dealers. . the company has divided India into 5 marketing zones. Hero has 26 filed executives.P.P Each company has 2 D.G. Haryana. Gujarat and all N. 3.K and Delhi. To collect payments. Their job mainly consists of the following functions. Central zone: U. 1. To collect the order. For the conveniences of marketing. 2. To have legal documents. In all hero cycles have 3200 dealers. J.E states. around whom the company marketing activities revolve.M (Marketing) who look after the company’s affairs in their respective zones.N and A. Northern zone: Punjab. Western zone: Maharashtra. Himachal. All over India. T. These fields executives b have a tour job and they nearly tour about 25 days in a month.
4. To get feedback about. (A) (B) (C) (D) Satisfaction Acceptance Quality Problems etc .
500 bicycle dealers. form the core of hero’s marketing strategy and philosophy. While initial exports were restricted to Africa and the Middle East. With the deep sense of belonging to the hero fraternity. new market segments and product opportunities along with sensitivity to changing customer need. This is primarily because of appropriate product development and excellent quality that hero offers. A nation wide dealer network comprising of over 3. he groups dealers network has catalyzed growth and acted as a strong bridge between the customers and the group. . ensures convent access to the group products across the country. At Hero we essentially have a completely customers driven approach.MARKETING STARTEGY A thorough understanding of the fast changing consumer behavior. 350 dealers for mopeds and 225 franchise holder for motorcycles. today more than 50 percent the group bicycle export meet he demands of sophisticated markets in Europe and America.
electroplating section and sophisticated paint shop. . Hero cycle has experienced personnel to look after management is like marketing finances etc. Hero cycles is fully equipped with the in house computer and it facilities easy accounting in their looks. MANUFACTURING FACILITIES Hero has always been ahead in the quest for product quality thorough advance technology. The bicycles manufacturing facility of hero cycle includes a highly automated production line with one machine and robots a polyurethane saddle molding machine.The group has undertaken a steady up gradation of technologies and there has been diversifications and setting up of newer establishments to meet strength international standards.
only two were given which Munjals were fortune to get for hero cycles & hero motors. Satyanand. In Ludhiana.Mr.100 units were given license to manufacture cycles. . young which added to the growth of the company. Mr. They started in 1944. Though they had to start in scratch.HISTORY OF HERO CYCLE LTD. But in 1947 the family segregated from Amritsar. they captured their lost market by 1951 by 1952 they also started manufacturing spare parts for handle bars for the new upcoming cycle factory in India. The family was stuck together admirably despite having as many as 15 male members involved in the operations of the 3 main companies. Hero Honda Majestic Auto. s partap singh kairon wanted to industrialize Punjab. Dayanand. Munjals were four brother:. Brij Mohan lal and Mr. Dayanand Munjal (1912 . Om Parkash. Hero cycles. They shifted to Ludhiana and party to Delhi. as the cycle past supplier in Amritsar. The whole of the hero groups control by Munjals. Two of them were hard working.1968) was the founder of hero group of companies. Dr. Mr. Then the chief minster.
In 1978. Hero cycle ltd. commenced its operation in 1956 with a modest production of 25 cycles per day &rose to the production of 18000 cycles per day today. Om Parkash which has not dinned with the passage of time. Hero cycle is presently exporting its product to nearly 70 countries. each a success story in its own right. Dayanand Munjal was kindeled the flame with their co founder. Japan for manufacturing 100cc motorcycles namely hero Honda. In 1988. Hero started manufacturing hero majestic range of mopeds. . More than 50% of its exports meet the demand of sophisticated market in Europe & U. This seems to be never ending success story. Mr. Satyanand. It was late Mr.ltd. In 1983. Majestic Auto LTD was the country’s leading manufacturing of mopeds. Brij Mohan lal and Mr. Keeping the wheels of progress turning are the individual companies of hero independent profit center. By 1983.S. Munjals tied up Austria for manufacturing nine motorcycle namely hero-puch. Mr. hero collaborated with Honda co.
• Treat customers feed back as an opportunity for affecting in improvement in product and services. set standard and develop quality those in processes to ensure local satisfaction. In every segments and sphere. • Create congenial working environment for the entire set up associated with hero cycles ltd.QUALITY OBJECTIVE • Generating awareness at all levels of organization about the significance of quality and customer satisfaction. • Strict adherence to specification in all steps and manufacturing distribution and maintenances of dispatch schedules. • Understand and identify customer values. .
. b) Selecting the research method. So acquiring the data regarding this I gone through by several things like: • • • • Books. & Web site. e) Evaluating the data. c) Selecting the sampling procedure. Magazines. Journals.RESEARCH METHODOLOGY For the perfect thesis one has to know each and every aspect of the concept thoroughly. d) Data collection. the various steps which are to be followed are given below: a) Planning the research design. In order to understand the Performance and Prospects of DUKE Apparels in Punjab as per the objective stated.
f) Preparing and presenting the research report. .
RESEARCH DESIGN: Research design essential because it facilitates the smooth flow of various research processes. As a part of exploratory studies the secondary data is being collected since this topic is very highlighted in all over India and the sector growth is also very rapid. the design chosen by the research is exploratory in nature. the research method chosen by the researcher are secondary data and survey methods. This research can be conducted using both qualitative and quantitative technique. In order to get the appropriate results on a clearly defined research topic. Exploratory studies: This research is carried out to make the problem suited to more precise investigation or to frame a working hypothesis from an operational prospective. For this research. It is not used in case where definite result is desired as in our research case where only impact is to be studied. it is important for the researcher to select a proper research method. RESEARCH METHOD: After developing an appropriate research plan. On the basis of that in Ludhiana context this research is an attempt to know the perception of Ludhiana people and the apparel store retailers. Secondary data studies: This .
SAMPLE SIZE: Sample size is around 50 Sampling Area: Ludhiana city DATA COLLECTION: after preparing a suitable sample. which is used to gather information from a sample of respondents by employing a questionnaire. As stated above that research method which will be used in the research comprises of surveys therefore data collected will be of primary in . Since in Ludhiana only few organized apparel outlets is there so the unorganized retailers also are chosen for interviews and customers are chosen at random. For this research the sampling method chosen is simple random sampling and Convenient Sampling. the researcher collects the data from the units in this sample. These surveys will be conducted among them: SAMPLING PROCEDURE: Sampling is generally a part of the research design but is considered separately in the research process. Sampling is a process that uses a small number of items or a small portion of a population to draw conclusion regarding the whole population.is concerned with the analysis of already existing data that is related to the research topic in question. Surveys: This is a research technique.
accuracy and uniformity. PREPARING AND PRESENTING THE RESEARCH REPORT: After all analysis and evaluation is done the final report is presented in a good manner which gives a proper detail about the study and research done on the topic. .nature and partly secondary since secondary data will also be taken. Data was sorted into different categories and numbers of cases that belong to those categories were counted.There is proper detailed study of the research in an easy form which anyone can understand. Different categories were identified into which responses are classified. The Schedules are required to be edited during the field survey for necessary corrections. Then tabulation was done. The next step was coding. coding. tabulation and processing of collected data. After the survey was complete they are required to check again completeness. EVALUATING AND ANALYSING THE DATA: This step includes editing.
to manufacture motorcycles. 1975 Hero Cycles Limited became the largest manufacturer of bicycles in India. 1971 Highway Cycles was set up to meet the demands of Hero Cycles.MILESTONES Hero's success saga contains an element of spirit and enterprise. 1985 Munjal Showa Limited established to manufacture shock . 1978 Majestic Auto Limited was formed and the Hero Majestic Moped was introduced. It is today the largest manufacturer of single speed and multi-speed freewheels. of achievement through grit and determination. 1963 It pioneered bicycle exports from India . Hero Honda Motors Limited established in joint venture with Honda Motors of Japan.a foray into the international market. 1981 1984 Munjal Castings established. coupled with vision and meticulous planning. 1956 1961 Hero Cycles Limited is established. Rockman Cycles Industries Limited established which the largest manufacturer of bicycle chains and hubs is today.
1 among all motorcycles in India. 1991 Hero Honda receives the Economic Times . 1986 Hero Cycles Limited entered the Guinness Book of Records as the largest bicycle manufacturer in the World. established as an ancillary to Hero Honda.Harvard Business School Association Award against 200 . 1987 Gujarat Cycles Limited. 1985 The 100 cc Hero Honda Motorcycle arrived and by 1988 was the No. 1991 Hero Honda receives National Productivity Council's Award. 1987 Sunbeam Auto Limited. This revolutionary machine immediately set new records of petrol efficiency and usable power in 50 . 1990 Hero Cold Rolling Division established and is one of the most modern steel cold rolling plants.65 cc machines.absorbers and struts and is today among the top two shock absorber manufacturing companies in India. earlier a unit of Highway Cycles Limited. It is the largest die casting plant in India. 1988 Introduced "Hero Puch" from Hero Motors Limited. now known as Munjal Auto Industries Limited was established to manufacture and export state-of-the-art bicycles and allied products in its fully automated plant at Waghodia.
Hero Corporate Services Limited. 1996 Hero Winner. 2000 The Hero Group diversifies into IT and IT enabled services through its service segment . 2000-2001 Hero Honda emerges as the market leader in motorcycles with sales of over a million motorcycles and a strong market share of 47%.contenders. Hero Exports established as the International Trading Division for Group and non-Group products. . a large-wheeled scooter was introduced by Hero Motors Limited with a choice of 50 cc and 75 cc engines. ancillaries. 1993 Hero Motors becomes Indias largest exporter of two wheelers 1995 Hero Corporate Services Limited as the service segment for the Hero Group Companies. 1992 1993 Munjal Showa Limited receives National Safety Award. dealers and other associates. suppliers. 1996 Munjal Showa Limited receives British Council's National Safety Award. 1998 Munjal Auto Components established to manufacture gear shafts and gear blanks for motorcycles. 1998 Hero Briggs and Stratton Auto Private Limited was set up to produce 4-stroke two-wheeler engines in various cubic capacities.
2002 Hero Cycles ties up with National Bicycle Industries. Easy Bill Established to offer utility bill collection & retail services. Hero Honda continues as the World's largest manufacturer of two-wheelers with annual sales volume of 2. 2004 2004 Tie up with Aprilia Scooters. part of Matsushita Group to manufacture high-end bicycles.It was commemorated by sales of over 15 million motorcycles & over 100 million bicycles. 2002 2002 Fastener World Established. launches 100cc "Pleasure" 2006 Hero Honda crosses a unit sales threshold of 3. Italy. 2004 2005 Retail Insurance business established.0 billion market cap and Fortune 500 company.0 million motorcycles 2006 Hero Group celebrates Golden Jubilee year since inception. USA. Engineering and Manufacturing. 2006 Hero Honda enters the scooter segment. . 2003 2004 Tie up with Livebridge Inc.2001 Hero Global Design established to offer engineering services in CAD/CAM/CAE related to New Product Development. Design.. Tie up with Bombardier-Rotax GmbH for scooter engines.07 million motorcycles and a market share of 48%. Heroite strengthens its relationship with ACS. USA. USD 5.
The London Business School. Hero Group is discussed as a case study at London Business School. . Japan is over 18 years old. • Boston Consulting Group has ranked Hero Group as one of the top ten Business Houses on Economic value. • HSBC-Merrill Lynch has estimated Hero Group to be amongst the top value creators in the five years 2001-05. • The Hero Group is recognized as a long term partner and an ideal employer: • Hero Group's partnership with Honda Motors.THE ACHIEVEMENTS The Group and its management have acquired a number of accolades and achievements over the years: • Hero Group Management style has been acclaimed internationally by World Bank and BBC. UK. UK and INSEAD. in India. Japan is over 20 years old • Hero Group's Partnership with Showa Manufacturing Corporation. UK. France. has done a case study on the Group as model of entrepreneurship. World Bank has acclaimed Hero Cycles as a role model in vendor development based on a world-wide study.
Mr Brijmohan Lall Munjal received the coveted "Ernst & Young Entrepreneur of the Year" award for 2001. with annual sales volume of 5. .• Group Chairman. • Hero Cycles is the World's largest manufacturer of Bicycles with annual sales volume of over 4.Asia's leading companies award (2003) by Far Eastern Economic Review.2 million bicycles in FY 2004. • Hero Cycles Limited is a Guinness Book Record holder since 1986 as the world's largest manufacturer of bicycles.8 million cycles. • Engineering Exports Promotion Council has awarded Hero Cycles with the Best Exporter Award for the last 28 years in succession. • Hero Cycles was ranked 3rd amongst top Indian companies Review 2000 .
C.AIMS AND OBJECTIVES A. Finding out the purpose of buying geared cycle. B. . To find out which are the consideration that are taken Into account while buying geared cycles. Knowing which brand is most favoured by the consumer.
These cycle geared are difficult to handle. E. B. All above constraints make future of geared cycles dark End narrow in scope. Even their mechanics are no easily available. Geared fancy cycles are not easily available in market. F. . D.LIMITATIONS A. The cycle gears are difficult to handle. These cycles are costlier than simple hero cycles C.
According to my analysis the company should advertise more about there geared cycles.SUGGESTIONS A. D. as half of the people are not aware of them. B. Hero is known for its quality so the quality standards should be maintained. C. there is a scope for improvement as customer have higher expectations. . Company should give various incentive schemes to its dealers as well as to the end customers for better sales. As spare parts are not easily available in the market. so customers have to approach only the dealers for repair.
E. “Marketing Management”.New Delhi:433-466. REFERENCES A. B. “Service Industries. . Richman. Eleventh Edition. 74(2): 9-10. Pearson Publishing House . Company should concentrate on gear shifters. as it disturbs the whole alignment of bicycles when it falls. Second Edition Harvard Business Review.Why customers leave?”. T (1996). Kotler Philip (2004).
C. D.herocycles.herogroup.herohistory. Which brand of cycle do you deal in? Hero Avon Atlas Any other Q2.(2003). Since how long you are into this business? .com www. page 10. Websites:• • • www.com www. Surendar T. Business world. “In Through The Outdoor”. February.com QUESTIONNAIRE Q1.
Less than 5 years 5 to 10 years More than 10 years Q3. What you think about the potential of geared cycle? Good Average Bad Extremely bad Q4. What is the main purpose for buying the geared cycle? For regular use Practice Competition Trend . What factors affect the purchasing decision of a customer for geared cycles? Tick any one. Quality Brand Features Price After sales service Q5.
Which age segment is the largest buyer of geared Age b/w 5 to 10 years Age b/w 10 to 15 years Age b/w 15 to 20 years Above 20 years Q7. Which factor out of the following a customer consider the most when he goes to buying the cycle? Display Showroom Product information Models .Q6.
Which of the following configuration is the most popular? 6 speed 12 speed 15 speed 21 speed Q9.Q8. Excellent Very good Good Average . What is the performance level of geared bicycle according to you. How often there is a need to repair the bi-cycle? Regular Often Sometimes Rarely Q10. Are the spare parts easily available? Yes No Q11.
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