CONTENTS

1. History
1.1 Founding
1.2 International expansion
1.3 Quixtar
2. Global markets
2.1 Amway China
3. Brands
3.1 Household cleaners
3.2 Health and beauty
3.2.1 Artistry
3.2.2 Nutrilite
3.2.3 e Spring
3.2.4 Atmosphere
4. Ditto Delivery
5 .Business model
5.1 Definitions
6 .Other interests
6.1 Radio
6.2 Orlando Arena naming rights
6.3 San Jose Earthquakes
6.4 Los Angeles Sol
7. Politics and culture
8. Controversy
8.1 Pyramid scheme accusations
8.1.1 FTC investigation
8.1.2 Amway Andhra Pradesh (India)
8.2 Canadian tax case
8.3 RIAA lawsuit
8.4 Procter & Gamble
8.5 Amway UK
8.6 Welcome to Life (Poland)
8.7 Other issues
9. See also
10. References

1
 INTRODUCTION

Amway is the largest direct selling company and manufacturer in the world that uses network
marketing to sell a variety of products, primarily in the health, beauty, and home care
markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada,
Michigan, the company and family of companies under Alticor reported sales growth of 2.3%,
reaching US$8.4 billion for the year ending December 31, 2009. Its product lines include home care
products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers,
air purifiers, insurance and cosmetics. In 2004, Health & Beauty products accounted for nearly 60%
of worldwide sales. Amway conducts business through a number of affiliated companies in more than
ninety countries and territories around the world. It is ranked by Forbes as one of the largest private
companies in the United States and by Deloitte as one of the largest retailers in the world.

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 AMWAY BUSINESS OPPORTUNITY

“Dream big, dream small. It’s up to you. In this

business you have the opportunity to control your
own future.” Doug DeVos, Amway president

WHAT DOES “OPPORTUNITY” LOOK LIKE TO YOU?

What would the opportunity to own your own business mean for you? An opportunity to make more
money, be your own boss, spend more time with your family, give back to your community, create a
legacy for your children, or build something uniquely your own. Hundreds of thousands of men and
women – just like you – have chosen the AMWAY® business opportunity, and we have helped over
3 million people worldwide launch their dream. These Independent Business Owners (IBOs) were
attracted to:

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 An opportunity that is blind to color, race, occupation, language,
gender, age, and country of origin.

• Unlimited potential.

• A corporation with over 50 years of experience. • Amway’s

premier compensation plan.

• Ongoing education to help build stronger businesses. •

Company recognition and rewards for performance.

• Top-selling products featuring health, beauty, and home. Is this

the right business opportunity for you? We hope that once you
learn more about Amway and the business opportunity that is
waiting for you, you’ll agree with millions of IBOs – owning your own AMWAY business is an
opportunity worth pursuing.

A BUSINESS OPPORTUNITY FOR A BETTER LIFE The Amway story begins with two
friends in West Michigan who wanted a better life for their families. Jay Van Andel and Rich DeVos
launched their business in the 1950s selling NUTRILITE® Dietary Supplements door to door. While
Amway has grown into a global company, what Rich and Jay discovered in Ada, Michigan, over 50
years ago still remains true today – people and relationships are the core of this business.

The AMWAY® business opportunity was founded on principles that are carved in stone in front of
the World Headquarters in Ada, Michigan: Freedom, Family, Hope, and Reward.

Amway will:

• Support the fundamental freedom of people to determine their own future.

• Allow the time and resources to protect and nurture family.

• Offer hope to individuals.

• Present the opportunity to receive reward in proportion to individual efforts.

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HISTORY
FOUNDING

Jay Van Andel and Richard DeVos, friends since school days, had been
business partners in various endeavors including a hamburger stand, air
charter service, and a sailing business. In 1949 they were introduced by
Neil Maaskant (Van Andel's second cousin) to the Nutrilite
Products Corporation. Nutrilite was a California-based direct sales
company founded by Dr. Carl Rhenborg, developer of the
first multivitamin marketed in the United States. In August 1949, after a
night-long talk, DeVos and Van Andel signed up to become distributors
for Nutrilite food supplements. They sold their first box the next day for $19.50, but lost interest for
the next two weeks. Shortly thereafter, at the urging of Maaskant, who had become their sponsor,
they traveled to Chicago to attend a Nutrilite seminar. The meeting was at a downtown hotel, with
over a hundred people in attendance. After seeing promotional filmstrips and listening to talks by
company representatives and successful distributors, they decided to pursue the Nutrilite business
opportunity with enthusiasm. They sold their second box of supplements on their return trip to
Michigan, and rapidly proceeded to develop their new business further.

In 1949, DeVos and Van Andel had formed Ja-Ri Corporation (abbreviated from their respective
first names) for importing wooden goods from South American countries; after their trip to the
Nutrilite seminar, they dropped this business and Ja-Ri became their Nutrilite distributorship. In
addition to profits on each product sold, Nutrilite also offered commission on the sales of products by
new distributors introduced to the company by existing distributors—a system today known as multi-
level marketing or network marketing. By 1958, DeVos and Van Andel had built an organization of
over 5,000 distributors. However, following concerns about the stability of Nutrilite, in April 1959
they and some of their top distributors formed The American Way Association to represent the
distributors and look for additional products to market.

Their first product was called Frisk, a concentrated organic cleaner developed by a scientist in Ohio.
DeVos and Van Andel bought the rights to manufacture and distribute Frisk, and later changed the
name to LOC (Liquid Organic Concentrate). They subsequently formed Amway Sales Corporation to
procure and inventory products and to handle the sales and marketing plan, and Amway Services
Corporation to handle insurance and other benefits for distributors (Amway being an abbreviation
of American Way). In 1960 they purchased a 50% share in Atco Manufacturing Company in Detroit,
the original manufacturers of LOC, and changed its name to Amway Manufacturing Corporation. In
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1964 the Amway Sales Corporation, Amway Services Corporation, and Amway Manufacturing
Corporation merged to form a single entity, Amway Corporation Amway bought control of Nutrilite
in 1972 and full ownership in 1994.

INTERNATIONAL EXPANSION
Amway expanded overseas to Australia in 1971, to Europe in 1973, to parts of Asia in 1974, to Japan
in 1979, to Latin America in 1985, to China in 1995, to Africa in 1997, to India and Scandinavia in
1998, to Russia in 2005, and to Vietnam in 2008.

QUIXTAR

In 1999 the founders of the Amway corporation

established a new holding company, named Alticor,
and launched three new companies: a sister (and
separate) Internet-focused company
named Quixtar, Access Business Group, and Pyxis
Innovations. Pyxis, later replaced by Fulton
Innovation, pursued research and development
and Access Business Group handled manufacturing and logistics, for Amway, Quixtar, and third
party clients.

After virtually all Amway distributors in North America switched to Quixtar, Alticor elected to close
Amway North America after 2001. The main difference was that all distributors, now
called Independent Business Owners (IBO) could order directly from Amway on the internet, rather
than from their upline "direct distributor", and have products shipped directly to their home. The
Amway name continued being used in the rest of the world, and the home of the Orlando Magic was
named the Amway Arena in 2005. The Orlando Magic is owned by Amway founder Richard
DeVos. In 2006, Quixtar published The Quixtar Independent Business Owner Compensation Plan, in
which the company reported that the average monthly gross income for "Active" IBOs was $115. In
June 2007 it was announced that the Quixtar brand would be phased out over an 18 to 24 month
period in favor of a unified Amway brand worldwide. That name is Amway Global.

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GLOBAL MARKETS
In 2008 two thirds of Amway's 58 markets reported sales increases, including strong growth in the
China, Russia and India markets. Amway India sales grew 40% to 1128 crore (US$230million).

AMWAY CHINA

Amway grew quickly in China from its

market launch in 1995. In 1998, after
abuses of illegal pyramid schemes led to
riots, the Chinese Government enacted a
ban on all direct selling companies,
including Amway. After negotiations,
some companies like Amway, Avon,
and Mary Kay continued to operate through a network of retail stores promoted by an independent
sales force. China introduced new direct selling laws in December 2005, and in December 2006
Amway was one of the first companies to receive a license to resume direct sales. At the time they
had a reported 180,000 sales representatives, 140 stores, and $2 billion in annual sales. In 2007
Amway Greater China and South-east Asia Chief Executive Eva Cheng was ranked #88 by Forbes
magazine in its list of the World's Most Powerful Women. In 2008 Amway Greater China was
Amway's largest market, reporting 28% growth and sales of ¥17 billion (US$2.5billion).

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BRANDS

Amway's product line grew from LOC, with the laundry detergent SA8 added in 1960, and later the
hair care product Satinique (1965) and the cosmetics line Artistry (1968). Today Amway
manufactures over 450 products, with manufacturing facilities in China, India & the US, as well as
Nutrilite organic farms in Brazil, Mexico and The United States (California & Washington State). In

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addition, Amway affiliates market products from hundreds of other manufacturers offering
everything from books (e.g. Barnes & Noble, North America) to wine (World of Wine, Europe).

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HOUSEHOLD CLEANERS

Amway is best known in North America for its original multi-purpose cleaning
product LOC, SA8 laundry detergent, and Dish Drops dishwashing liquid. In the January 2007 issue
of Consumer Reports, SA8 with Bioquest was rated the best-performing laundry detergent, scoring
99 out of a possible 100 points. Consumer Reports did, however, criticise SA8's pricing, a situation
which was disputed by Amway. In 2008, Amway's cleaning products were named "Favourite of
Experts" by an independent consumer survey in Ukraine.

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HEALTH AND BEAUTY
The majority of Amway's sales today come from the Health & Beauty sector and in North America
the Amway Global/Quixtar website is ranked the #1 Health & Beauty website by Internet Retailer. In
South Korea Amway is ranked one of the top two companies in toiletries and cosmetics. Amway's
health & beauty brands include Artistry, Beauty cycle, Time Defiance, Artistry Essentials, Pure
White, Satinique, Tolsom, Body Series, Glister, Moiskin (South America),
Nutrilite, Nutriway (Scandinavia and Australia/New Zealand), e Spring, Atmosphere and I Cook as
well as XL and XS Energy drinks. The beauty of your new business is that there are hundreds of
products that you represent. Every product can help you to build a healthy retail business. And, you’ll
be excited to have these products in your home to use and share with others. Your customers will feel
like they’ve been given something special when they experience our exclusive, premier quality
products that make up your new AMWAY® business. We are so confident in the products we offer,
that we back them with a 180-day Satisfaction Guarantee.

HEALTH
A supplement innovator for over 75 years, Nutrilite is the expert in providing plant-based nutrition
products. NUTRILITE® is the world’s leading brand of vitamin, mineral, and dietary
supplements1, offering wellness-promoting and sports nutritional products. And, it is the
only global vitamin and mineral brand to grow, harvest, and process plants on its own
certified organic farms. Other top brands in the Health category include: XS® Energy
Drinks, I Cook® Cookware, eSpring® Water Purifier, Perfect Empowered Drinking
Water®, and ATMOSPHERE® Air Purifier.

11
ARTISTRY
Artistry (cosmetics)
Amway's Artistry products include skin care, cosmetics, and anti-aging creams and
serums. Euromonitor International, an independent researcher and publisher of market reports,
business reference books and online information databases, ranks Artistry as one of the world's top 5
best selling brands in the prestige brand category, alongside Clinique, Estee Lauder, Lancome,
and Shiseido. Artistry is the only direct sales brand classifed in the "prestige" category.

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Amway is ranked number 1 in the on-line health and beauty market in North America from 2004-
2010. Artistry sponsored the 2010 Miss America contest, and they are planning to do the same for
2011. The current Miss America is an official spokeswoman for Artistry.

NUTRILITE
Nutrilite

Amway's Largest selling brand is the Nutrilite range of health supplements (marketed as Nutriway in
some countries), and in 2008 Nutrilite sales exceeded US$3billion globally Nutrilite products
incorporate organically grown whole-plant concentrates. Euromonitor has for several years ranked
Nutrilite the world's best-selling nutritional brand in tablet or capsule form. In 2001, five Nutrilite
products were the first dietary supplements to be certified by NSF International. Surveys by
independent group Consumerlab.com since 2002 have rated Nutrilite as having the highest customer

satisfaction rating (96% in 2006) in the direct selling/MLM brand category. In 2006, 2007, 2008, and
2009 in the nutrient and health food category, Nutrilite won "Platinum" and "Gold" awards in
Malaysia, China, Taiwan, Thailand, and Asia overall in the Reader's Digest "Trusted Brands of Asia"
survey. In 2008 Nutrilite scientists, in partnership with Alticor subsidiary Interleukin Genetics won
the 12th John M. Kinney Award for Nutrition and Metabolism for their research into the interaction
between nutrition and genetics.

ESPRING

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 Amway's "eSpring" water filter, introduced in 2000, was the first
home water treatment system to incorporate a carbon block filter and
ultraviolet disinfection unit, becoming the first home system to achieve certification for ANSI/NSF
Standards 42, 53 and 55. The unit was also the first commercial product to include sister
company Fulton Innovations' eCoupled wireless power induction technology. Fulton Innovation
introduced the technology in other consumer electronic products at the 2007 International Consumer
Electronics Show. Companies licensing this technology include General Motors, Motorola and
Visteon. In 2006 eSpring was named Product of the Year by the Poland-based non-profit World
Foundation of Health, Heart and Mind. E Spring has won numerous Gold and Platinum awards in
the Reader's Digest Most Trusted Brand Asia surveys.

ATMOSPHERE

In 2008 Amway's HEPA air filtration system became the first air cleaner certified Asthma and
Allergy Friendly by the Asthma and Allergy Foundation of America.

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DITTO DELIVERY

Amway owns a patent on the online shopping method of Ditto Delivery, which allows consumers to
specify an automatic monthly delivery of each product. In May, 2001, Ditto Delivery accounted for
30% of Quixtar's North American sales.

BUSINESS MODEL

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16
Amway combines direct selling with a network marketing strategy. IBOs may both market the
products directly to potential customers and also recruit (sponsor) and train other people who become
IBOs themselves and in turn have the same opportunity. Each IBO may earn income both from the
retail markup on any products they sell personally, plus a performance bonus based on the sales
volume they and their downline have generated. People may also register as IBOs to buy products at
a discounted rate. Amway has been accused of using high pressure tactics and in effect brainwashing
its IBO's, using peer pressure in meetings and threats to get IBO's to recruit more, lower income
members who are less likely to complain about being taken advantage of. These claims however have
never been proved in the many court cases against them due to alleged clever manipulation of the
employment laws in various countries.

DEFINITIONS

 IBO/ABO/AIE — Independent Business Owner/Amway Business Owner/Amway

Independent Entrepreneur is a business partner of Amway who is authorized to market and
distribute products and services available from Amway. Different names are used in different
markets.
 Distributor - an older term for IBO
 PV — Point Value is a value assigned to each product or service sold by Amway. An IBOs
monthly performance bonus bracket depends on total PV in a month.
 BV — Business Volume is typically the wholesale cost of the product or service sold by
Amway. Performance bonuses are multiplied by the groups total BV.
 Performance bonus is the monthly bonus paid by Amway to IBO's. The higher the PV, the
greater the percentage earned. In North America the Performance bonus ranges from 3% to 25%.
In other markets it ranges from 3% to 21%. In India it ranges from 6%-21%.
 Retail Profit is the markup earned by an IBO when they sell a product to a consumer, either
personally or through an Amway website. Recommended retail markup ranges from 20%-35%.
 Sponsor is an IBO who refers (sponsors) a new IBO to Amway, although IBO's do not get
paid to sponsor.
 Upline is the term used to refer all the IBOs up in the line of sponsorship of an IBO.
 Downline is the term used to refer all the IBOs down in the line of sponsorship of an IBO.
They are collectively also known as group
 Leg refers to a personally sponsored IBO and all of their downline.
 Silver Producer is an IBO who has reached the maximum bonus level for one month.
 Gold Producer is an IBO who has reached the maximum bonus level for three months.
 Platinum or direct is an IBO who has reached the maximum bonus level for six months. In
North America a Platinum is generating a minimum of approximately $30,000 in sales volume
per month.
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  Emerald a distributor with at least three legs generating Silver Producer volume for at least 6
months of a year.
 Diamond a distributor with at least six legs generating Silver Producer volume for at least 6
months of a year.
 Q-12 is a Platinum or higher IBO that qualifies every month for 12 months of a year.

OTHER INTERESTS
RADIO
Amway bought the Mutual Broadcasting System radio network in 1977 and sold it in 1985.

ORLANDO ARENA NAMING RIGHTS

In December 2006, Alticor secured the naming rights for the 17,000-seat basketball arena in Orlando,
Florida - home of the Orlando Magic, which are owned by the family of Rich DeVos. The arena,
formerly known as the TD Waterhouse Centre, is now called Amway Arena. The new arena, opening
for the 2010 NBA season, is also named after Amway, and is called the Amway Center.

SAN JOSE EARTHQUAKES

Prior to the 2009 Major League Soccer season, Amway Global signed a three-year deal with the San
Jose Earthquakes to become the team's official jersey sponsor.

A major part of the partnership is focused on community initiatives in the Bay Area. As a result,
Amway Global is now also the official sponsor of the team's Kicks for Kids program that focuses on
fitness and healthy lifestyles, as well as bringing underprivileged children to Earthquakes games.

The partnership also saw the creation of the Amway Global Street Team, which appears at all
Earthquakes home games and at a number of soccer and non-soccer events throughout the Bay Area.
The members of the Amway Global Street Team give away Earthquakes-branded merchandise and
provide soccer skills demonstrations at each event.

LOS ANGELES SOL

In March 2009, Amway Global signed a multi-year deal to become the official presenting partner of
the Los Angeles Sol of Women's Professional Soccer.

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POLITICS AND CULTURE
Commentators have identified Amway as supporting the U.S. Republican Party, and its founders
contributed $4,000,000 to a conservative 527 group in the 2004 election cycle. Amway states that its
business opportunity is open to people regardless of their religious and political beliefs.

Rolling Stone's Bob Moser has contended that former Amway CEO and co-founder Richard DeVos is
connected with the dominionist political movement in the United States. Moser states that DeVos was
a supporter of the late D. James Kennedy, giving more than $5 million to Kennedy's ministry.

Multiple high-ranking Amway leaders such as Richard DeVos and Dexter Yager are also owners and
members of the board of Gospel Films, a producer of movies and books geared towards conservative
Christians as well as co-owner (along with Salem Communications) of Gospel Communications.

Amway co-founder, Jay Van Andel (in 1980), and later his son Steve Van Andel (in 2001) were
elected by the board of directors of the United States Chamber of Commerce as chairman of that
organization.

In May 2005, former Amway President Dick DeVos, one of the wealthiest men in Michigan,
announced that he would run against Governor Jennifer Granholm in Michigan's 2006 gubernatorial
election. DeVos, running as a Republican, won 42% of the popular vote, while Granholm won 56%.

Amway emphasizes the environmental benefits of many of its products, and in June 1989 the United
Nations Environmental Program's Regional Office for North America recognized it for its
contributions to the cause of the environment.

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CONTROVERSY
PYRAMID SCHEME ACCUSATIONS
Amway has several times been accused of being a pyramid scheme. A 1979 FTC investigation in the
United States (see below), a 1997 Belgian court and a 2008 court judgement in the United Kingdom
all dismissed these claims.

FTC INVESTIGATION
In a 1979 ruling, the Federal Trade Commission found that Amway does not qualify as a pyramid
scheme since Amway compensation system is based on retail sales to consumers, not payments for
recruiting.

It did, however, order Amway to stop retail price fixing and allocating customers among distributors
and prohibited the company from misrepresenting the amount of profit, earnings or sales its
distributors are likely to achieve with the business. Amway was ordered to accompany any such
statements with the actual averages per distributor, pointing out that more than half of the distributors
do not make any money, with the average distributor making less than $100 per month. The order
was violated with a 1986 ad campaign, resulting in a $100,000 fine.

AMWAY ANDHRA PRADESH (INDIA)

In September 2006, following a public complaint, Andhra Pradesh state police (CID) initiated raids
and seizures against Amway distributors in the state, and submitted a petition against them, claiming
the company violated the Prize Chits and Money Circulation Schemes (banning) Act. They shut down
all offices of firm Amway, and Arijit Saha writes that "with it the fate of 80,000 distributors of the
company has been indefinitely sealed". The enforcement said that the business model of the company
is illegal. The Reserve Bank of India (RBI) had notified the police that Amway in India may be
violating certain laws regarding a "money circulation scheme" and the IB Times article writes that
"some say ... Amway is really more about making money from recruiting people to become
distributors, as opposed to selling products." The complaint was initiated following a dowry dispute
between a local man and his wife, an Amway distributor. Following a petition by Amway, the state
High Court issued an injunction against the CID and stated the Act did not prima
facie apply, however after Amway requested the CID petition be dismissed the High Court declared
that if police allegations were true, Amway's Indian subsidiary would be in violation of the act and
the investigation should continue. On August 14, 2007 the Supreme Court of India ordered the state
police to complete the investigation against Amway in 6 months. In 2008, citing the High Court

20
decision, the Andhra Pradesh state government enacted a ban on Amway media
advertisements. Amway challenged the ban and in July 2009 the AP High Court refused a petition the

ban should be enforced. As of June, 2009 the original 2006 CID case was still pending at the Chief
Metropolitan Magistrate Court in Hyderabad.

CANADIAN TAX CASE

In 1983, Amway pleaded guilty to criminal tax evasion and customs fraud in Canada, resulting in a
fine of $25 million CAD, the largest fine ever imposed in Canada at the time. In 1989 the company
settled the outstanding customs duties for $45 million CAD. In a 1994 interview, Amway co-founder
Rich DeVos stated that this incident had been his greatest "moral or spiritual challenge", first in "soul
searching as to whether they had done anything wrong" and then for pleading guilty for technical
reasons, despite believing they were innocent of the charges. DeVos stated he believed that the case
had been motivated by "political reasons".

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RIAA LAWSUIT

The Recording Industry Association of America (RIAA), as part of its anti-piracy efforts, sued
Amway and several distributors in 1996, alleging that copyrighted music was used on "highly
profitable" training videotapes. Amway denied wrongdoing, blaming the case on a misunderstanding
by distributors, and settled the case out of court for $9 million. In a related lawsuit initiated by the
distributors involved, the Court established that Mahaleel Lee Luster, who had been contracted to
make the videotapes, had violated copyright without the knowledge of three of the five of those
distributors.

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PROCTER & GAMBLE

Some Amway distributors

were involved with an urban
legend that the (old) Procter &
Gamble service mark was in
fact a satanic symbol or that
the CEO of P&G is himself a
practicing Satanist. (In some
variants of the urban legend, it
is also claimed that the CEO
of Procter & Gamble donated
"satanic tithes" to the Church
of Satan.) Procter & Gamble
alleged that several Amway
distributors were behind a resurgence of the urban legend in the 1990s and sued several independent
Amway distributors and the company for defamation and slander. The distributors had used Amway's
Amvox voice messaging service to send the rumor to their downline distributors in April 1995. After
more than a decade of lawsuits in multiple states, by 2003 all allegations against Amway and Amway
distributors had been dismissed. In October 2005 a Utah appeals court reversed part of the decision
dismissing the case against the four Amway distributors, and remanded it to the lower court for
further proceedings. On 20 March 2007, Procter & Gamble was awarded $19.25M by a U.S. District
Court jury in Salt Lake City, in the lawsuit against the four former Amway distributors. On
November 24, 2008 the case was officially settled.

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AMWAY UK
In May 2007, the UK Department of Trade and Industry (DTI) accused Amway and distributor
organizations Britt WorldWide and Network TwentyOne UK of "objectionable practices" and
petitioned to wind up the companies. The case against Amway was dismissed in 2008 on the
condition that a full earnings disclosure is published publicly, no registration or renewal fees are
charged and that the sale of business support materials are prohibited. The case against Network 21
was dismissed in 2009.

WELCOME TO LIFE (POLAND)

In 1997, Amway Poland and Network Twenty One separately sued the makers of a Polish
film Welcome to Life for defamation and copyright violations. The film was banned while the suit
proceeded, the first banning of a film in Poland since the fall of Communism. In 2001 Network 21
won their case and the producers were ordered to remove the violating material. In 2003 the
producers were convicted of libel, order to pay a fine to a children's charity and publish a public
apology.

OTHER ISSUES
A Dateline NBC report from 2004 picked up the criticism against some Amway distributor
groups. Amway subsequently published a website with a response to the Dateline report.

Some Amway distributor groups have been accused of using cult-like tactics to attract new
distributors and keep them involved and committed. Allegations include resemblance to a Big
Brother organization with paranoid attitude to insiders critical of the organization, seminars and
rallies resembling religious revival meetings and enormous involvement of distributors despite
minimal incomes. An examination of the 1979–1980 tax records in the state of Wisconsin showed
that the Direct Distributors, comprising less than 1% of all distributors, reported a net loss of $918 on
average.

Sociologist David G. Bromley calls Amway a quasi-religious

corporation having sectarian characteristics. Bromley and Shupe view Amway as preaching the
Gospel of Prosperity. Economists Bhattacharya and Mehta propose an
alternative economic explanation to negative claims, concluding that distributors' continued
involvement despite minimal economic return results from social satisfaction compensating for less
economic satisfaction.

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SEE ALSO
Companies portal

 Alticor
 Artistry (cosmetics)
 Direct selling
 eCoupled
 Multi-level marketing
 Network TwentyOne
 Nutrilite
 SA8 (detergent)
 XS Energy Drink

REFERENCES

1. ^ Amway GC Lives the Dream

2. ^ About Amway - Global Leader in Direct Selling
3. ^ The Times 100 Business Case Studies: Amway - Direct selling and supply chain
4. ^ NBJ's 2004 Business Achievement Awards & Executive Review
5. ^ Amway (uk) - Who is Amway?
6. ^ Forbes.com - America's largest Private Companies
7. ^ Deloitte 2008 Global Powers of Retailing
8. ^ "N.B.A. Orlando Team Sold". The New York Times. 1991-09-20. Retrieved 2008-
03-10.
9. ^ Quixtar.com
10. ^ Amway Parent hits 50th year running recording 15% sales growth
11. ^ Amway India records turnover of Rs.1128 crore in 2008
12. ^ "Chinese officials ban direct marketing", April 22, 1998 Associated Press, The
Associated Press
13. ^ Favourite of Experts
14. ^ Internet Retailer
15. ^ Amway do Brasil

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16. ^ The World of Artistry
17. ^ Artistry - Beauty, Science, Synergy
18. ^ Nutrilite passes $3 billion mark in annual sales
19. ^ The World Market for OTC Healthcare. Euromonitor. January 2008.
20. ^ NSF International Announces Dietary Supplements Certification Program
21. ^ ConsumerLab.com Survey
22. ^ Consumerlab.com 2009 Report on Vitamin & Supplement Users
23. ^ Reader's Digest Trusted Brands Asia
24. ^ John M Kinney Winners 2008
25. ^ NSF International: Who they are what they do
26. ^ In-Vehicle Wireless Power Transfer Unveiled
27. ^ Startup Jump-Starts Wireless Power
28. ^ Amway Poland receives "Product of the Year" for eSpring
29. ^ Reader's Digest Trusted Brands Asia

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