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Now is the best time ever to be a writer. We thank you for joining leaders of the digital
publishing revolution for a day of insight and advice about eBooks. You will learn what you
need to know about digital publishing and get a glimpse into the future of this quickly evolving
opportunity. We will begin with a brief historical perspective on eBooks and continue with a
discussion of where the market is heading. Agents, authors, publishers, analysts, consultants
and other eBook professionals will discuss their take on the eBook universe and you will learn
how to publish and market your eBooks successfully. Then we’ll cap the day off with a no-host
cocktail reception where you can mingle and network—and see some of the amazing devices
for reading eBooks.
9:00–9:15 Introduction
Laurie McLean, Dean, San Francisco Writers University
9:15-10:00 The eBook Revolution
Mark Coker, CEO, Smashwords
10:00-10:45 The Future of eBooks: Enhanced eBooks
Philippa Burgess, Studio Mythopoeia
Brad Inman, Vook
10:45-11:00 Break
11:00-11:45 Successful eBook Authors
Simon Wood, mystery author
Carla King, non-fiction author
Ransom Stephens, science fiction author
Noon-1:45 Lunch with Panel Discussion about Digital Publishing
Moderator: Mike Wolf, GigaOM
Laurie McLean, Larsen-Pomada Literary Agents
David Marshall, Berrett-Koehler Publishers
Evan Karp, and Quiet Lightning
2:15-3:00 How to Publish Your Own eBook
Rob MacDonald, Scribd
Mark Coker, Smashwords
3:00-3:45 eBook Marketing Today
Stephanie Chandler, author and marketing consultant
Jay Hartman, Untreed Reads epublisher/marketer
4:00-6:00 Cocktail Reception and Exhibition of eReaders and eBooks
(Kindles, Nooks, iPads, Kobos, etc.)

Sponsored by San Francisco Writers University, a project of the non-profit San Francisco
Writers Conference
Laurie McLean
Dean, San Francisco Writers University & Agent at Larsen-Pomada Literary Agents
SFWU offers online and offline classes and events for all writers at every stage of their
writing journey.

Mark Coker

Founder, CEO, and Chief Author Advocate at Smashwords
Smashwords distributes and publishes multi-format, DRM-free eBooks ready for
immediate sampling and purchase on any e-reading device.

Philippa Burgess

Co-founder Creative Convergence and Studio Mythopoeia
Creative Convergence is a Los Angeles-based entertainment marketing company.
Studio Mythopoeia was formed to produce the next generation of enhanced eBooks.

Brad Inman

President, Vook
Brad Inman founded Vook to publish video-enhanced eBooks by joining authors to

Simon Wood

Anthony-award winning author of six thriller and mystery novels (and horror writing as
Simon Janus)

Carla King

Author of American Borders (and coming soon: China Road) and Director of Self-
Publishing Boot Camp

Ransom Stephens

Author of The God Patent

Mike Wolf

VP Development, GigaOM
GigaOM is a leading provider of publications and events for the technology and
entrepreneurial markets worldwide.

David Marshall

Director, Editorial and Digital, Berrett-Koehler Publishers
Berrett-Koehler is an independent publisher dedicated to creating a world that works
for all.

Evan Karp

Literary Culture Examiner and founder of the Quiet Lightning monthly public reading

Rob MacDonald

Senior VP of Business Development at Scribd
Scribd is the world’s largest social publishing and reading site and Rob is in charge of
the business development team in their Manhattan office.

Stephanie Chandler

Author and Internet marketing consultant
Jay Hartman
Publisher at Untreed Reads

Contact San Francisco Writers University:

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