FACULTY OF BUSINESS AND MANAGEMENT

GROUP ASSIGNMENT

FULL NAME AND

MATRICULATION NO.

COURSE CODE AND COURSE DBMK 2003

NAME FUNDAMENTALS OF MARKETING

LECTURER’S NAME MR. BERNARD LIM JIT HENG

PROGRAMME DIPLOMA IN BUSINESS ADMINISTRATION (DiBA)

SESSION MAY 2019

COURSEWORK DETAILS GROUP ASSIGNMENT

DUE DATE 5TH July 2019
GROUP TASK

Note: The rating scales below aim to give you general feedback to help you improve the
standard and quality of your work in the future.

Unsatisfactory

Satisfactory

Good

Very Good

Excellent
Criteria
MARKS ALLOCATION

Background / 10 Marks

SWOT Analysis / 10 Marks

Target Market / 5 Marks

Marketing Mix Strategies / 15 Marks

Overall discussion / analysis / critical evaluation / 10 Marks

and reflection.
TOTAL: / 50 Marks

Assignment Score: ________ / 20%

Comments:

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 MARK SHEET FOR PRESENTATION
Name: ______________________________ Student’s ID. No.:____________

Name: ______________________________ Student’s ID. No.:____________

Name: ______________________________ Student’s ID. No.:____________

Name: ______________________________ Student’s ID. No.:____________

Name: ______________________________ Student’s ID. No.:____________

Need to
Assessment Criteria Weak Average Good Excellent
Improve

1. Presentation Delivery
 Opening 1 2 3 4 5
 Progression of presentation 1 2 3 4 5
 Closing 1 2 3 4 5
2. Public Speaking Skills
 Voice Volume 1 2 3 4 5
 Tone 1 2 3 4 5
 Body Gesture 1 2 3 4 5
 Language Proficiency 1 2 3 4 5
 Eye Contact 1 2 3 4 5
 Interaction with Audience 1 2 3 4 5
 Time Management 1 2 3 4 5
 Professionalism 1 2 3 4 5
 Enthusiasm 1 2 3 4 5
3. Comprehensiveness
 Coverage 1 2 3 4 5
 Information 1 2 3 4 5
 Confidence 1 2 3 4 5
4. Overall Impression
 Attractive 1 2 3 4 5
 Creativity 1 2 3 4 5
 Durable 1 2 3 4 5
 Timely 1 2 3 4 5
 Valuable to audience 1 2 3 4 5
TOTAL MARKS
TOTAL (100%):