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Barter

Issue 5

Mag
For businesses
who connect

OPTIMAL
COMMUNICATIONS
LOOKS TO THE FUTURE
W I T H BA RT E RC A R D

plus top business trends for 2015


cashless property deposits on Bartercard
island escapes: say hello to samoa
Gain more customers
in your business
To help your business
reach its full potential
join Bartercard and get
new customers every day…
who keep coming back.

Billy Moore
Rugby League Legend

Download the free eBook


8 ways to attract new customers
1300 BARTER
go.bartercard.com.au/newcustomers
In this issue

25

11 26 20

5 14 18

4 MESSAGE FROM THE CEO


16 POPUP STORES –
RE-THINKING THE RETAIL SPACE

5 A BERRY BRIGHT IDEA - GROWING


MARKETS WITH BARTERCARD 18 DISRUPTIVE BUSINESS MODELS

6 20
OPTIMAL COMMUNICATIONS ISLAND ESCAPE
LOOKS TO THE FUTURE - SAY HELLO TO SAMOA
Published by WITH BARTERCARD

23
Bartercard Australia GET YOUR TRAVEL FIX ON

8
HOW TO SELL $30,000 OF STOCK
Level 2, ON MYBC WITHOUT BARTERCARD
121 Scarborough St GETTING OFF THE COUCH

24
Southport Qld 4215 WHAT IS
1300 BARTER
(1300 227 837)
10 TOP BUSINESS TRENDS FOR 2015 BARTERCARD?

25
bartercard.com.au
BARTERCARD STACKS SAVINGS IN

14 CASHLESS PROPERTY DEPOSITS


WITH BARTERCARD
CONSTRUCTION

26
BUCQI - A BRAND NEW REWARDS

15 PEACHES & CREAM HITS THE APP TO ATTRACT MORE


SWEET SPOT WITH BARTERCARD CUSTOMERS
Message from the CEO

W e live in a fast-paced world where business and technology is constantly evolving, and what worked yesterday
might not work today. The only way to stay on top is to keep up and it’s the entrepreneurs who are the most
adaptable and responsive to change that are the most successful.

This issue of BarterMag contains a stack of great articles, covering new trends in business, to leaders who have shaken up their
industries and broken convention by offering a disruptive solution in the market. Disruptive business models that require fewer
resources to undercut bigger companies aren’t just successful because of lower capital requirements. Where the structure and rigidity
of big business precludes fast action and execution, smaller disruptive models with less corporate layers are coming out on top,
catering to customers in faster and more convenient ways.

In 2015 digital marketing continues to influence the way we receive information and reach our consumers, and you will see this is a
recurring topic in our latest issue. Today more than half of internet users go online to assist their spending decisions, so if you are not in
the digital space, you are missing out on a big slice of your market. Shop any reputable brand and you will see its website, social media
and stores are all strategically aligned to lead the customer to spend. Having a targeted digital strategy in this day and age is just as
important as having the right people around you in business and the right collaborations in place.

For Bartercard, 2015 has been all about diversifying our brand, branching out to new markets, and catering to consumers in new
and unconventional ways that will attract more customers to our members. We have some exciting plans in the pipeline that you can
read about inside.

I hope you enjoy the read and the brand new look of BarterMag. But most of all I hope this issue inspires and re-energises you
to step outside your comfort zone, and ask yourself how you can change the conventional way of doing things to create new market
solutions. Using Bartercard can have a profound impact on growing your business and reshaping your industry through access to a
network of 24,000 members world-wide.

Best regards,

Clive van Deventer


CEO Bartercard Australia
C O N S E RV I N G C A S H

T E L L U S A B O U T T H E C O M PA N Y ’ S
J U M P I N V I S I TAT I O N A N D

A berry
E X P O RT.
“Hong Kong is our biggest market for
coach visitation which has jumped by about

bright idea
400% in the last four years. We used to have
an average of three visitors a week from Hong
Kong, today it’s around 300. We’ve also seen a
jump in the Singaporean and Chinese visitors
largely thanks to destination marketing and
exposure through local tourism. Export-wise
Japan is our biggest market – we used to
export 3,000 jars every 6 months, today we are
exporting 3,000 each month.”
Tasmanian Gourmet Sauce
Company is a haven for overseas TELL US ABOUT T E L L U S A B O U T H OW YO U ’ V E
markets YO U R R A N G E . U S E D B A RT E R C A R D
Seeing a gap in the market for “All of our sauces and chutneys are “We joined Bartercard 12 years ago and we
locally-made fruit sauces 21 years made from natural ingredients and 90% enjoy the advantages of conserving cash each
ago was a light bulb moment for Tim of everything we use is locally sourced time we spend. Within the local community
and Julie Barbour, whose venture within 80km. We source boysenberries there are 14 other businesses on Bartercard
Tasmanian Gourmet Sauce Company from Tamar Valley, blueberries from which has created a mini marketplace where
has seen a boost of more than 400% Scottsdale, tomatoes from the North we exchange products and services without
in visitation to their tasting grounds West coast of Tasmania and strawberries the use of cash. This is what’s really driven the
and 300% in export to international locally in Evandale. Tasmania packs success of trading. Currently we are expanding
markets. The artisan label makes a rich variety of local produce, and our tasting gazebo to cater to the boost in
a range of hand-crafted signature everything we use is premium quality, so visitors, conserving $15,000 by sourcing
jams, savoury sauces, chutneys and if it’s unripened or damaged, we materials, paving and building contractors on
mustards which are exported to six discard it.” Bartercard. Conserving this cash has created
countries and pull in visitors from the opportunities to invest into new initiatives,
region’s thriving tourism sector. We YO U R L A B E L H A S G R OW N U P including brand new packaging that’s taking
spoke to Tim about the business and a S I N C E I T F I R ST STA RT E D… a bigger bite of the overseas market. We’ve
recent expansion on Bartercard. “When we started no one was recently launched a ‘Tasmanian Devil’ box
making a pure raspberry sauce. We that comes flat-packed so visitors can easily
sold locally at markets and the brand take it home as a souvenir for family and
grew from there. Since starting, we’ve friends. It’s a simple solution that’s elevating
added a savoury selection to cater the brand through a combination of overseas
to a wider market. Singaporean and appeal and convenience. We’ve also released
Chinese markets love the jams, while the a corporate gift box for the conferencing
Japanese market prefers the mustards.” sector that’s designed to be custom-branded
in company colours and logos, which we are
supplying through Business Events Tasmania.
Since joining Bartercard we’ve conserved
approximately $80,000 in cash.
Tim Barbour shows new packaging for PAGE
his products including a ‘Tasmanian
Devil’ box which is creating more
Tim Barbour joined Bartercard 12 years
5
appeal for overseas visitors.
ago and said he still enjoys the advantages
Visit Tasmanian Gourmet of conserving cash each time he spends.
Sauce Company at Visit bartercard.com.au for more
174 Leighlands Road, Evandale or
at gourmetsauce.com.au. information on growing your business
Alternatively call (03) 6391 8437. with Bartercard.
A S S I ST I N G T H E C O M M U N I T Y

Optimal
Communications
SPEECH PATHOLOGY

LOOKS TO THE FUTURE


WITH BARTERCARD

Most of us don’t think twice about talking, but have


you ever tried staying silent for a given length of
time? If so, you would have experienced (apart
from frustration!) how important speaking is in
everyday life.

Katrine Elliott and her team at Optimal Communications are putting


the spotlight on speech, language and literacy impairment by asking the
community to ZIP IT UP FOR KIDS, and stay silent for a given length of time.
We chatted to Katrine and her business partner, Kerry Myers who recently
joined Bartercard to grow their business.

Kerry Myers and Katrine Elliot have developed


a client-focused speech pathology practice that
integrates vital communication support into the
child’s life to achieve their goals.

While most mums crave five minutes of silence, the service is based on a clear understanding of the benefits of intensive
parents who bring their children to your clinic want to hear the and early intervention and how this greatly reduces treatment time
opposite. Can you tell us about what you do? and achieves the best results for our clients. We understand the
Katrine: Our clinic provides individual, group therapy, parent hard neurological wiring in the child’s mind that requires correction,
support and training for children and adults who have listening, and with effective and timely therapy this can be achieved for many
speech, language, literacy, voice and eating or swallowing difficulties. communication and literacy impairments. The ‘Phonic All Star’
Our practice has been supporting the Gold Coast community in speech and literacy correction program has been developed to
speech therapy for more than 20 years and has now grown to enable this to be achieved in a ‘Willy Wonker’ fun way of teaching,
include a team of five speech pathologists to offer this service. We using puppets, brightly coloured activity resources, games and music.
have a company ethos dedicated to no waiting lists and accessing The children’s parents also become part of the program and learn
services based on the client’s clinical needs, not the speech how to undertake the home therapy tasks that then speed up the
pathologist’s availability. Our passion for providing this model of recovery process, time and reduce the expense of time in therapy.
A S S I ST I N G T H E C O M M U N I T Y

W E S E E BA RT E RCA R D
AS A MEANS TO HELP
MORE PEOPLE WITH
C O M M U N I C AT I O N I S S U E S

Katrine uses hand signals to cue speech


sounds based on her ‘Phonic All Stars’
program syllabus.

W H AT ’ S T H E ‘ Z I P I T U P FO R K I D S’ I N I T I AT I V E ?
Katrine: We’re taking the first baby steps to develop advocacy PAGE
support and fundraising for children that is directed towards putting
money where the mouth is and giving young kids a chance to shine.
7
YO U ’ V E R E C E N T LY W E LC O M E D B A RT E R C A R D TO
YO U R B U S I N E S S – H OW D O YO U S E E I T F I T T I N G
I N TO YO U R WO R K ?
Kerry: We see Bartercard as a means to help more people with
communication issues given that there can be long waiting lists to
The Club Yicketty Yak group therapy program and the Phonic All
Star speech and literacy correction program uses a multi-sensory access vital services in the government sectors of education and
approach to learning which makes it more engaging for children health. Most speech pathologists working in private practices are
with communication and learning challenges. small businesses or sole providers and therefore they are limited in
the numbers they can take on as clients. We can see the benefit of
using trade dollars for everyday running costs, helping us to direct
more cash into growing the business and putting resources in place
to help more people gain access to support. Expenses that would
otherwise use up our cash flow will now be supplemented with
trade dollars.

S O I T ’ S A B O U T U S I N G B A RT E R C A R D TO A L LOW
G R E AT E R AC C E S S TO YO U R S E RV I C E S?
Kerry: We have five therapists at Optimal Comunications
and we provide a teaching clinic where our experienced clinicians
provide professional development and training. By becoming
efficient with our business and clinical model, we are able to open
more spaces for Bartercard clients to access therapy from our
centre. We achieve this by starting earlier and finishing later, and we
have opened Saturday therapy to assist families who struggle due
to work commitments.

To learn more about Optimal Communications


Speech Pathology and how you can source
individual or group therapy on Bartercard,
call 07 5528 222, email info@optcom.com.au
or visit optimal-communications.com
AT T R AC T I N G N E W C U STO M E R S

Business start-up

How to sell
$30,000
OF STOCK
ON MYBC WITHOUT
GETTING OFF THE COUCH

H OW D E B BY M A D E $30,000 I N O N E
M O N T H A N D W H AT S H E D I D TO S E L L
Debby sold her two retail businesses in regional
Victoria and started Couch Potato where her biggest selling
pieces include smaller furniture and homewares, garden
décor, gifts and bedding.
As more consumers embrace online shopping, more Instead of targeting a local market she now supplies
retailers are choosing to solely cater to their market in the digital to customers Australia-wide through her retail website and
space. We spoke to Debby, a retailer who operates an online Bartercard’s website MYBC. “The digital space is huge for
business ‘Couch Potato’ and asked her how she sold $30,000 shoppers and it just takes a little creativity to reach them,”
worth of stock on Bartercard’s online trading platform MYBC in she said.
less than a month. “MYBC is free for Bartercard members and will attract
With over 25 years’ experience in sourcing and selling, new customers who are actively looking
Debby Phillips packed up her shop front and now focuses on to spend.”
selling online. She follows a simple formula to get the best Debby said she’s used her Bartercard trade dollars
results for her listings. By following these simple steps, Debby to purchase wholesale items to sell in her business, make
increased the success of her listings on MYBC and attracted new home improvements and dine out at restaurants.
customers to her business.
AT T R AC T I N G N E W C U STO M E R S

DEBBY’S 10 STEPS TO SELLING ONLINE

1 . W R I T E H O N E ST D E S C R I P T I O N S 7. B E C L E A R O N LO C AT I O N A N D S H I P P I N G
Sending something to a customer that isn’t what you So many listings only have Australia as the location. But
described is not only a waste of everyone’s time, but it can be if you’re in Melbourne, the location of the product is listed
damaging to the reputation of your company. Include your as Australia, and it’s not clear whether shipping is available,
product’s best features within the description. Be concise in giving customers may be hesitant to buy. Be specific on the location and
your shoppers everything they need to make a purchase on the clear on whether you ship.
spot, including the brand, size or dimensions, colour, condition and
model or make. Not listing enough detail will compromise the sale 8 . TA K E T H E G U E S S WO R K O U T O F P O STAG E
because the shopper may have to take the step of contacting you. Offer a flat postage rate on smaller items or include postage
in the price to make it easier for your customers to make a snap
2 . U S E H I G H Q UA L I T Y I M AG E S decision. When it comes to larger items, list the postage costs for
Images sell! Your buyers can’t see the stock in person, so capital cities, so if your customer is located regionally they’ll have a
they need plenty of images of your products to be convinced rough estimate of what postage will cost them.
to purchase. High resolution images set a standard and add PAGE
credibility - source a professional photographer as their quality
images can make a big impact on your sales. Discuss with your
9. L I ST PAC K AG E S
Whether you are a retailer or specialise in a service, you can
9
photographer what backdrops, angles and lighting will work best package items on Bartercard’s website MYBC which is essentially
to highlight the best features of your products. free advertising for your business. For example, if you’re a café on
Bartercard, you could place a listing for event platters or whole
3 . C O N S I D E R YO U R STO C K S E L E C T I O N cakes baked to order. If you run a hotel or resort, you could list a
Quality stock and sourcing from reliable suppliers is a given, package of a two night stay and dinner at your onsite restaurant.
but you should also consider shipping and the logistics of getting Or if accounting is your specialty, you could offer a tax package.
the stock to your customer. Although some online retailers offer Listing packages will put you in front of your customers, and drive
same day shipping, delicate items may require more robust new sales.
wrapping and therefore take longer to package. There’s nothing
more disappointing than receiving a damaged item which is a 10. G E T YO U R L I ST I N G F E AT U R E D
waste of everyone’s time. It’s worth investing a tiny $5.95 (trade dollars) to get your
listing featured on MYBC which will take the sale item to the top
4 . U S E C ATC H Y H E A D L I N E S of the list. Featured listings are shown to sell five times more
A headline will determine whether or not a customer will than unfeatured listings, so it’s a small investment to make for
open a listing - make sure yours is catchy and always include the more sales.
sale item in it. Don’t use acronyms – someone looking at your
listing might not know what it is, and it could be a lost sale.

5. C H O O S E T H E R I G H T K E Y WO R D S
Keep in mind what keywords customers will be searching,
and include those words in your description. Consider if the term
is ambiguous. A coffee table could also be a side table – if this is
the case include all the possibilities in the description.

6. I N C LU D E YO U R B U S I N E S S N A M E I N T H E
DESCRIPTION
If a customer knows you already and searches your business
name, your listings will come up straight away.
TO P B U S I N E S S T R E N D S

Top business
trends for 2015
Business start-up

WHAT’S INFLUENCING
BUSINESS NOW

THE WORLD IS
C O N T I N U O U S LY S H A P E D
BY NEW TRENDS
T H AT A R E C H A N G I N G
T H E M A R K E T P L AC E
A N D T H E WAY W E D O
B U S I N E S S E V E R Y D A Y.
TO P B U S I N E S S T R E N D S

D O Y O U H AV E A D I G I T A L
S T R AT E GY A S PA RT O F
YO U R B U S I N E S S?

R E AC H I N G YO U R
MARKET ONLINE

We’ve talked extensively in our blog World: Shopping and Personal Finance,
articles and ebooks about missing out 2012), and instant access to information
on a big slice of your market if you’re not through the internet means consumers
in the digital space, but creating a strong have more choice when it comes to
presence online and doing it well through spending. In response, companies PAGE
an integrated strategy unconditionally
holds a top spot on what’s shaping
have shifted their brand presence to
where their target markets are, and the
11
business right now. Simply put, if you most successful work hard to create
are not in the digital space today, you are dominance in the digital space – allowing
missing out on a big slice of your market. them to listen and respond to customers
Surveys tell us that 61% of internet users instantly, resolve complaints faster and
research products online (Interconnected cater to their market more specifically.

COMBINING CLICK
AND BRICK
( D I G I TA L A N D I N - S T O R E )

Although a shift to online example of a company merging


certainly isn’t new, a strategic sales digital and physical worlds, and has
approach combining in-store and launched a London flagship store
digital spaces is. Consumer trends are featuring digital screens that play
seeing more sales resulting from a content to consumers. Merchandise
combination of customers interacting contains electronic tags that trigger
at a digital level and coming in-store, content when touched – for example
and the most successful CEOs realise a handbag will launch a video
that combining the two platforms showcasing its craftsmanship which
strategically will grow their business adds a new dimension to the
into the future. Burberry is a one shopping experience.
TO P B U S I N E S S T R E N D S

Business start-up

C R E AT I N G A R I C H E R C U S T O M E R E X P E R I E N C E
THROUGH CUSTOMISED CONTENT

E X A M P L E S O F C O N T E N T TO E N H A N C E T H E
C U STO M E R E X P E R I E N C E :

• Blogging a selection of your recipes for customers to recreate at


home, driving them to your restaurant for the full experience. These
could be simple recipes at the heart of your cooking style i.e. the
Sharing content through digital marketing perfect pizza dough.
will complement and add depth to the customer
experience to make it a richer and more engaging • If you are an interior designer, posting bedroom design tips for a
one. Tying your brand to a particular personality, better night’s sleep on your blog or social media.
experience, culture or initiative through tailored
content including blogs, eBooks, videos and • Creating a partnership to add a dynamic edge to your brand and
photography, shared across a mix of channels develop your business’s personality, then creating content around
such as your website, YouTube or Vimeo and social it. For example, forming a strategic partnership with a brand of
media, is one way to do this. espresso and serving it in your restaurant as well as stocking and
Great content makes life more convenient selling it in-house to let the customer take the experience home.
and gives consumers the best experience of your Blogging about how to make the perfect cup of coffee, or running
brand, which in turn drives them to purchase your a competition that sends the winner overseas and asks them to
products or take up your services. blog about their experience will not only engage more consumers,
but links your brand to a culture and a place to shape their
understanding of who you are and the experience you offer.
TO P B U S I N E S S T R E N D S

M U LT I - S C R E E N I N G

Most consumers today are multi-screening M O R E R E A S O N S TO G E T YO U R S I T E


- accessing websites across multiple devices - MOBILE OPTIMISED:
so a mobile-optimised site is a must. Statistics
show 57% of mobile users will abandon a 1. Mobile browsers want information in quick,
website if it takes more than three seconds easy bites.
to load and 30% will abandon a purchase
transaction if the shopping cart isn’t optimised 2. People like a brand more when they get a
for mobile devices (huffingtonpost.com). satisfying mobile experience.
Consistent experiences across multiple devices
should cater to the market. 3. This year Google announced that any sites
that aren’t mobile-friendly would be demoted
in its search engine rankings.
PAGE

13

CLOUD COMPUTING

Cloud computing is one area of computing is a trend that’s changing


new technology that continues to shape business dynamic, simplifying processes
the business landscape in 2015 and and saving time and money.
more businesses are using personal and Disruptive business models offering
company devices to access information competitive market solutions and
through cloud-based services. Cloud more efficient customer service are all
computing means traditional server based technology-based. Those who don’t make
applications are being reconfigured to run the switch to cloud computing risk losing
on tablets and smartphones, so personnel customers to competitors who are more
are no longer restricted to the office. Cloud agile in servicing their market.

At Bartercard we are big advocates of Continually learning and educating yourself and
spending time and resources on things that will your staff to build a more robust business is part of
CO N T I N UA L take your brand to the next level. One of the confronting complacency to help you stay ahead.
LEARNING appeals of our system is conserving cash flow by
spending trade dollars instead of cash to invest in Within the Bartercard network there are
yourself, your staff and your business. numerous marketing specialists such as content
One of the biggest lessons from industry writers, web designers and SEO experts who can
leaders is welcoming change and accommodating help you develop your digital strategy to stay
uncertainty to stay competitive in the market. competitive in an online world.
P RO P E RT Y I N V E ST M E N T

cashless
property
deposits
WITH BARTERCARD

P RO P E RT Y is proving to break down the barrier to entering or


investing in the property market.
INVESTMENT “Extra cash payments that members are able
But the real reason for joining the business to make on top of their cashless deposit reduces
network was to invest in property, and they’ve been the life of the loan, and if they do sell the property
stacking up their trade dollars towards a deposit for a capital gain they convert their Bartercard trade
with Bartercard. dollars straight into cash,” he said.
The owners of a Gold Coast “We always dreamed of being in a position to “From a developer’s point of view, selling
electrical business have saved enough invest in property…with property prices on the rise property on Bartercard can assist with pre-sales of
for a property deposit in just six months, saving a deposit between $40 - $60K is unrealistic. their development to source finance and reduce
all with the extra business and referrals Now we almost have enough trade dollars to put holding costs, shift slow-moving stock and maintain
they’ve received through Bartercard. down a 20% deposit on a property and we’ve been their margins”.
Watmar Electrical Contractors have able to do this in almost six “For example if a developer
been with Bartercard for 12 months and months,” said Sharyn. has a property worth $400,000,
have traded around $70,000 worth of In the trades industry “The fact that we can they can sell it for a split of
services since joining. The Gold Coast Bartercard is used by buy property with extra $80,000 on barter and the
family-owned business started just 18 members to generate extra business we’ve received remainder in cash to achieve
months ago, and have used Bartercard business and more referrals. the selling price they want,
through Bartercard,
to attract new customers and conserve It is then used to offset and set the benchmark for
their cash on business expenses. Sharyn members’ cash expenses without impacting our other property sales in their
Watson, who owns and runs Watmar on equipment, materials, cash flow or having to lay development at $400,000.
with her partner Bernard Marsh, said accounting, advertising, down a cash deposit is We recommend having a 25%
they’ve moved around $15,000 worth property and more – keeping property deposit on Bartercard.
of fixed costs in their business across more money in their pockets
fantastic!”
to Bartercard - using trade dollars to and in the bank.
cover the cost of their accounting, Bartercard Australia CEO, Clive van Deventer For information on how you can stack
bookkeeping and car servicing instead said a trend across Bartercard’s membership base up savings for your next property, call
of cash. Australia-wide is paying for property deposits with 1300 BARTER (1300 227 837)
trade dollars, which is funded by extra business and or visit bartercard.com.au.
B U S I N E S S E X PA N S I O N

Saving $200,000 with Bartercard is as sweet as it gets Peaches


& Cream
for local beauty spot Peaches & Cream, which has been
servicing the Mornington Peninsula with one of the most
diverse range of treatments at one salon.
Owner, Suzanne Johnson recently relocated her hair
and beauty therapy clinic to bigger premises and a busier
location which has allowed her to add two extra treatment
rooms and expand her services to encompass laser tattoo
removal. HITS THE SWEET
This popular treatment has quickly spread with a wave
of aesthetic-conscious clients wanting their ink reversed. SPOT WITH
Suzanne, who is a qualified beauty therapist with over
30 years’ experience, believes continual education in the BARTERCARD
industry is paramount and has applied this approach to her
own practice. She has a Bachelor of Health Science and is
qualified in laser and intense pulse light (IPL) hair reduction.
She said when it comes to tattoo removal, the market
has responded with smarter and more sophisticated
equipment to achieve cleaner results, now available at her
new salon.
“With the addition of laser we now offer a full suite
of beauty services encompassing hair, skin, brows
and lashes to more specialised treatments including
keratin straightening, teeth whitening, IPL and cosmetic
injectables.”

S AV I N G $40,000 BY R E LO C AT I N G O N
B A RT E R C A R D “Last year I traded more than $100,000 through
Turning 27 this year, Peaches & Cream has built a the network to conserve cash flow in my business,
reputation on quality and its all-encompassing range and over 10 years my cash savings have stacked up to
of services, which adds convenience to time-pressed double this amount – letting me bring in new services
clients. The salon is now in its third location, and has and stay competitive in the market,” said Suzanne.
saved $200,000 since joining Bartercard, including She said the advantages of joining the cashless
$40,000 on a recent relocation. network are impressive.
“Most business owners will know how expensive “There’s nowhere else in business where you have
it is to relocate, but Bartercard saved me $40,000 on access to interest-free credit and the ability to offset PAGE
dismantling the old salon and establishing our new
premises in Hastings,” she said.
cash flow like you can with Bartercard.” 15
“I used Bartercard to offset the cash cost of the Visit Peaches & Cream Hair and Beauty Salon at
architectural plans, installing the new framework and Suite 7/145 Salmon Street, Hastings,
fit out, painting, flooring, new signage, advertising, or peachescream.com.au
electrical work and plumbing, all of which I paid for Alternatively call (03) 5979 2922 or
with trade dollars instead of cash.” email info@peachescream.com.au
TO P B U S I N E S S T R E N D S

Popup stores Business start-up

R E -T H I N K I N G
THE RETAIL SPACE

With a tendency to sprout overnight, attract the the world and short-term leases filling up fast, we
crowds and quickly pack up, the pop-up store has look at how pop-up stores are a strategic approach
repackaged the traditional concept of a shop and to attracting a new market of customers, providing a
the way consumers interact with brands. As we’ve forum to test new products and ultimately sell
seen a jump in temporary consumer spaces around a brand.

NEW CONCEPTS AND LIMITED


S P E N D I N G C R E AT E S U RG E N C Y

Unless you avoid all retail spaces, chances are you’ve


walked past a pop-up store in a street, a shopping centre or
down a busy arcade.
First trending in New York and Tokyo, pop-up stores
typically stock limited edition products, hard-to-find concepts
and new designers. Alternatively, they repackage existing
products and release them to the market in new and creative
ways – starting conversations, creating publicity and boosting
sales. A key feature of pop-ups is that they’re temporary –
lasting one day to three months, with limited quantities that
create urgency for consumers to spend.
Pop-ups often go hand in hand with social media, and new
locations are usually released to exclusive email lists shortly
before they open.
TO P B U S I N E S S T R E N D S

POP-UP BARS
A N D E AT E R I E S
M AG N U M P O P - U P M E LT S
CONSUMERS
The Magnum pop-up store
Pop-ups aren’t just limited to retail spaces popularity of street-style food and events like appeared in locations around the world
– bars and eateries serving the latest tapas or the Adelaide Fringe Festival pulling in crowds including Paris, New York and Sydney’s
cocktails are also filling the temporary space. and creating demand for new venues, the Westfield, where ice cream lovers could
If you were one of the thousands of pop-up bar was a success with locals. Little design their own Magnum with their
Adelaide locals who visited Little Miss Mexico Miss Mexico closed its doors last year, but the choice of 18 toppings. The eight-week PAGE
in the trendy East End last year, you would
have seen how a temporary space can pull
space quickly evolved into The Crab Shack,
a Carribean-inspired venue, and is likely to
concept saw so much success that the
pop-up reopened the following spring
17
in the crowds and pack down just as quickly transform into another new concept soon. for a further two consecutive years.
as it opened. The Mexican-inspired tapas and A common feature of pop-up bars is The Magnum pop-up store was a hit
wine bar with a food truck vibe, specialising themed-spaces and artisan menus in the which took an existing product and
in shared delicacies, cocktails and imported same line as limited edition goods and re-released it to the market in a way that
beers, took a vacant site and turned it into specially-designed products in their retail consumers loved.
a colourful and welcoming space. With the counterparts.

A N A DV E RT I S I NG
A LT E R N AT I V E

Today many retailers are choosing pop-up stores


in place of more traditional advertising channels. A
POP-UPS pop-up in the right location can cost the equivalent of
a successful digital marketing campaign or a print ad in
ON A a glossy magazine. But this alternative approach can
SHOESTRING create a stronger result than other forms of advertising by
ascertaining consumer response, attracting new customers
in targeted locations and providing an interactive experience
further enhanced with an integrated digital approach.

Bartercard works with more than 2,200 retailers


While bigger brands have the But be prepared to face some across Australia to conserve cash flow and offset
market share to open expensively competition when it comes to costs across a wide range of business expenses. Many
fitted pop-ups, most can do it on a securing temporary space, especially of our members also provide services such as interior
tighter budget. With a minimalist where vacancies are limited. While fit-outs, so you can get your pop-up store up and
look trending around the retail the concept is booming, landlords running without the expensive price tag.
space, a high-end, polished interior are prepared to hold out for Visit bartercard.com.au
isn’t essential. long-term leases.
TO P B U S I N E S S T R E N D S
Disruptive businesses can thrive and catch fire
because they are unbound by tired corporate processes
and inflexible systems. But what is this magic concept of
‘disruption’ that’s so often bandied around, and why is it
worth harnessing?
Disruption in its pure and unfiltered sense means
a game-changing product or service that reshapes an
existing market. It’s the ability to see new opportunities and
ways of thinking, and being unafraid to implement them
even if it means a radical restructure of the landscape.
By this definition, a business that is disruptive is one
that’s agile and responsive to change, not stuck in any one
mode of operation.
In this article we look at one Bartercard member who
is changing restaurant online ordering through a solution
that’s taking expensive commissions out of the picture.

Disruptive
BUSINESS MODELS

R E S TAU R A N T O N L I N E
ORDERING: A FREE SYSTEM
S H A K E S U P T H E I N D U S T RY
If you are a restaurateur you are most likely aware of the big commissions
charged by online ordering websites.
Bartercard member But when it comes to attracting new customers and having cut-through
restaurant marketing without the expensive price tag, restaurateurs can have
James Eling presents their cake and eat it too.
A restaurant marketer recently featured in BRW has created a commission-
a viable alternative free online ordering system, calling a bubble on the 8-12% commissions charged

to restaurant online in the sector.


Founder of the Free Restaurant Online Ordering System (FROLO) and
ordering platforms Bartercard member James Eling said more restaurateurs are choosing to attract
customers through his system which is available to the industry without the
that’s undercutting the expensive cost.
“Through our system, restaurateurs are overcoming the commissions which
industry. marketing competitors command for each online order,” said James.
TO P B U S I N E S S T R E N D S

S U C C E S S F U L R E S TAU R A N T
MARKETING ON
B A RT E R C A R D
Rather than ordering through an external online ordering site
and paying expensive commissions, the order is done from the
back-end of the restaurant’s website.
James built FROLO as a loss leader for his business
Marketing4Restaurants which specialises in restaurant websites
and customised marketing campaigns.
“Marketing4Restaurants assists restaurateurs to boost their
search engine ranking in Google and create customised digital
campaigns to build their presence so they don’t have to list on
third party sites,” said James.
“These services are available to Bartercard members without
having to spend cash.”

FROLO is still in its infancy, but a trial of 15 word-of-mouth marketing for your restaurant.”
SUCCESS Australian restaurants have processed more than To help restaurant owners fill tables,
FOR FROLO $40,000 worth of home delivery orders through Marketing4Restaurants also provides a free online
it already. booking system done through the back end of
“We know the average profit margin for a restaurants’ websites.
restaurant owner is less than 3% and many more are While FROLO has seen success, James said
working 60 to 80 hours a week in their business,” Bartercard saves him up to $50,000 in his business
said James. each year, and has attracted $500,000 worth of
“Consequently most restaurateurs only ever business since 2007 by being promoted through
find the time to work in their business instead of the Bartercard network.
focusing on new strategies to attract customers, and “We use Bartercard to offset the cost of
funding is usually tight.” accommodation whenever we travel, cover the
“In a nutshell Marketing4Restaurants supplies a cost of corporate massages, treat our staff to
FROLO and Marketing4Restaurants series of online tools to attract food lovers and turn gourmet lunches, Ferrari drive days and helicopter
Founder James Eling
them into repeat customers, whilst removing the rides. We’ve additionally gained entry into
cost of their online ordering.” international markets by using Bartercard to build
The marketer added that a busy restaurant a customer base.”
has a spill-on effect - crowds confirm quality for Eling has recently launched two new initiatives
restaurant diners and more customers will go to to the market including the ‘Secret Sauce Podcast’
busy establishments. “This is also the beauty of streaming restaurant marketing tips and tricks,
Bartercard – it helps members find restaurants and the ‘5 Minute-a-Day Restaurant Marketing MBA’ PAGE
through a free online directory and fills tables which
in turn attracts more customers, providing great
which email blasts tactics to attract new
repeat customers.
19

Visit marketing4restaurants.com.au.
T R AV E L

Island
escape

Looking for an adventure?


Say hello to Samoa.
Bartercard offers hundreds of accommodation
package options world-wide without the cash cost.
In this issue we look at the South Pacific
destination of Samoa that’s enticing travellers from
around the world to soak up its sun-baked beaches
and natural wonders.
T R AV E L

In a region blessed with spectacular tropical islands of pristine natural


beauty, Samoa shines as one of the jewels of the South Pacific. With its
picture-perfect azure lagoons, lush rainforests, striking volcanic peaks and
cascading waterfalls, it’s a paradise just waiting to be discovered. If you’re
looking to relax on white sands, trek to the top of extinct volcanoes, or
immerse yourself in a relaxed, low-key lifestyle, then this unique destination
is calling.

PAGE
A N AQ UAT I C WO N D E R L A N D
Fringed by beautiful coral reefs, the
G E T T I N G TO K N OW S A M OA
Known as the capital of Polynesia, Samoa is
21
islands of Samoa are a wonderland place made up of ten islands with distinct and dramatic
to enjoy warm, tropical waters and some landscapes. Upolu is the most populated, home
truly memorable experiences. In Upolu, you to the bustling town of Apia (the capital) and the
can skim down Papaseea Sliding Rocks international airport. It’s also where you’ll discover
into a freshwater pool, swim through the buzzing restaurants and bars, magical markets
fish-filled grottoes of Piula Cave, enjoy a and even a few cultural gems. The second major
dip at the picturesque Togitogiga Falls or island, Savai’i, is Samoa’s largest, and it’s a vastly
experience the idyllic waters of the To Sua unpopulated region of striking, natural terrain.
Ocean Trench, a magical pool surrounded
by foliage-covered sheer rocks. And on
Savai’i, don’t miss a visit to Satoalepai village for a swim with the
resident green turtles, a trek through the Falealupo rainforest to MARKETS AND
the picturesque white sand beach, or for scuba divers, the 19th MUSEUMS
century wreck of the ship, Juno. With tropical waters on every side, You’d be hard pressed to
there’s plenty of opportunity to swim, snorkel, surf or kayak your ever have your fill of Samoa’s
days away. stunning natural attractions,
yet for a change of pace
you can visit a local village
N AT U R A L LY D R A M AT I C to discover the traditional
The water is not the only wondrous sight in Samoa. With an Samoan way of life, or
interior marked by volcanic craters and lush rainforest, there’s fossick for local handicrafts,
opportunity to trek to some incredible terrain in vast national jewellery, sarongs and
parks. Enjoy a trip to the striking Alofaaga Blowholes near the musical instruments at the
village of Taga, where water jets spew hundreds of feet into the flea markets in Apia (a great
air. And to bear testament to nature’s power, pay a visit to the destination for souvenir hunters). Another must-see is Valima, the
Saleaaula Lava Fields, home to the last remnants of a village former home of author Robert Louis Stevenson that is now open as
destroyed in volcanic eruptions in 1905 and 1911. a museum. The writer’s tomb is a short walk away at Mt Vaea, which
affords glorious long-reaching views over the island.
T R AV E L

W H Y N O T S P E N D S O M E T I M E AWAY I N S A M O A?

Samoa is a postcard
of natural beauty
– why not stay on
Bartercard without
the cash cost?

O R AT O R H O T E L
S A M OA - A P I A
Blending the natural beauty of the island and rich Samoan
culture, Orator Hotel is designed for both business and leisure
travel.  An ideal place of stay for travellers seeking charm,
comfort and convenience.  Just 10 minutes drive from central
Apia, guests can enjoy all the lively city has to offer.  With
superior services and a broad range of amenities, Orator Hotel is
committed to ensuring that your stay is as comfortable
as possible.

STEVENSONS ON
M A N A S E – S AVA I ’ I
From humble beginnings of rustic-style
accommodation, the Stevensons at Manase property has
blossomed over the years. Located on the beautiful north
coast of Savai’i the area consists of white sandy beaches
and fantastic snorkelling for an idyllic beach side holiday. 
VA - I - M O A N A S E A S I D E Stevenson’s combines traditional structures with modern
L O D G E - S AVA I I flair resulting in a boutique and individual style.

Va-i-moana (literally ‘Oceans Apart’) is Samoa’s only seaside lodge.


A unique property on the big island of Savai’i, it boasts an amazing
history and an excellent reputation with tourists.  A property like no
other, this former home to expatriates has been developed over time Contact Bartercard Tourism on 1300 227 837, email
to provide for all types of activities. A real treat is the offshore island - tourism@au.bartercard.com or if you are already a
once used as an airstrip, it is now a feature of the lodge and available Bartercard member, visit mybc.bartercard.com
for guests to explore. to book your next holiday.
T R AV E L

Get your travel fix


on Bartercard
I F YO U LOV E T H E LU X U RY O F T R AV E L W I T H O U T
T H E E X P E N S I V E P R I C E TAG O F AC C O M M O DAT I O N ,
B A RT E R C A R D S E RV E S U P H U N D R E D S O F PAC K AG E
O P T I O N S I N I DY L L I C S E T T I N G S WO R L D -W I D E
W I T H O U T T H E C A S H C O ST.

Take your pick from 1,000


hotels and resorts in the
Pacific Islands, Thailand, the SUZI DENT – TICKING OFF
UK, Europe, UAE, USA and
New Zealand, plus almost T H E T R AV E L L I S T W I T H
400 options domestically B A RT E R C A R D I N T H E U K
on Bartercard.
Gold Coast hair, makeup and special effects artist Suzi Dent, swapped sunshine
and beaches for tea-tippling and cobbled streets, ticking off her travel list with
Bartercard in the UK. Suzi covered the cost of her accommodation using her
Bartercard trade dollars, saving her and her friend thousands of dollars in cash.
She got in touch with Bartercard’s UK Travel office where a travel consultant
arranged her accommodation in Salisbury and York, as well as some local
attractions which she also snapped up on trade.
“It was so easy, all done by email, and my travel consultant looked after
everything. She really took the time to recommend everything I should see while I
was there. All of the hotels I booked on Bartercard had big, comfortable rooms, and
came with breakfasts and dinners included.”
Suzi Dent, Gold Coast Hair, Makeup and SFX artist and Bartercard member

S H A RO N J U R D – I S L A N D
L I F E O N YA S AWA , F I J I
Sharon Jurd, director of her own events company Sharon Jurd Events, travelled to Yasawa
Island in Fiji where she purchased a package on Bartercard which covered the cost of her
accommodation and dining expenses at the exclusive Yasawa Island Resort and Spa. Her seven
night stay at the luxury property was situated in one of the most remote and secluded parts of Fiji,
featuring 18 luxury beach bungalows.
“We snorkeled, went on hikes, visited villages to explore how the locals live, and enjoyed PAGE
seafood platters and private island trips – this is where they take you by boat to a secluded beach
for your own private use. Escaping to explore the untouched beaches on the surrounding rugged
23
islands is completely surreal. Paying for accommodation on Bartercard is a fantastic way to
conserve cash so that I have it ready to spend on other things while I’m away.”
Sharon Jurd, Sharon Jurd Events
What is
Bartercard?
Bartercard is a business network made up of
55,000 cardholders around the world. It is designed to
assist businesses to improve cash flow and reduce cash
B u s i n e s s s t a rexpenses
t-up through the use of modern bartering.
Gone are the days of swapping a cow for a pig or a
AND HOW DOES chicken for a goat. The power of modern bartering is that
you can conserve cash and reduce expenses by using
IT WORK… our digital currency, known as a trade dollar, to swap your
goods or services indirectly with any business within the
Bartercard network.

6 B E N E F I T S F O R YO U R B U S I N E S S. . .
1 . M O R E C U STO M E R S 4 . S E L L S LOW- M OV I N G STO C K
Most businesses employ sales people, advertise, reduce For many businesses selling slow-moving stock means
prices or offer incentives to gain more customers. By using discounting, running dealer promotions or sadly writing off the
Bartercard you gain more customers by promoting your business stock. The benefit with Bartercard is you sell slow-moving or
directly to the membership base through the many sales channels discontinued stock at the normal selling price avoiding the need
and by building relationships at the networking events. It’s like to reduce your profit margins. You can promote your slow-moving
having an extra marketing arm in your business which directly stock to the members on Bartercard’s online facilities, eNewsletter
results in increasing your sales opportunities and creating cash or at a stand at the many trade shows.
referral business.
5. C A P T U R E LO ST R E V E N U E
2 . T H E P OW E R O F B A RT E R C A R D T R A D E Most businesses have a certain amount of downtime, be
DOLLARS it on certain days or at certain times of the year with the flux of
When you barter trade using Bartercard you are ultimately seasonal trends. Bartercard’s goal is to assist you to gain additional
buying with your cost of products or services. Therefore, you are customers to utilise business downtime. For example, hairdressers
buying at the purchasing discount that is inbuilt into your margin. may fill empty spots in their diaries, restaurateurs may fill empty
To put simply, if it costs you 35c in the dollar to provide your tables, hotels may fill empty rooms, and professionals may fill
product or service, then for every $100 trade you spend it really empty appointments with additional Bartercard customers. By
only costs you $35. So you are in fact buying at a 65% discount! filling downtime you are effectively gaining revenue that you
By understanding this benefit you may be starting to grasp would otherwise have lost or missed out on.
the power that Bartercard offers businesses.
6. I N T E R E ST F R E E L I N E O F C R E D I T
3. REDUCE CASH EXPENSES Bartercard members receive an interest free line of credit
The way to maximise your purchasing discount is to look at ranging from $5,000 to $25,000 trade dollars which allows them
all the current expenses that you have in your business such as to make purchases immediately upon joining the Bartercard
advertising, bookkeeping, legal, printing, graphic design, business network. This interest-free line of credit allows you to continue to
lunches and so on. By using the services of business members grow your business even during times when your cash flow has
within the Bartercard network you can pay for these expenses slowed, without incurring crippling interest rates.
with trade dollars instead of cash.

Bartercard has 24,000 members world-wide across almost every industry imaginable.
We would love the opportunity to help you achieve your business and lifestyle goals -
contact us on 1300 BARTER (1300 227 837) or visit bartercard.com.au.
ST R AT EG I C PA RT N E R S H I P S

B A R T E R C A R D

STACKS SAVINGS
I N C O N S T R U C T I O N

Silverline Homes is shaping the streetscapes of Mornington


S AV I N G A P P R OX I M AT E LY $170,000 Peninsula (south east of Melbourne) through custom-built
O N B A RT E R C A R D H A S A L LOW E D A D E L apartment designs that combine style and practicality.   
B A DAW Y, D I R E C TO R O F S I LV E R L I N E Adel said his strategy of trading to conserve cash on
H O M E S , TO I N V E ST M O R E I N TO Bartercard includes a continual supply agreement with local
E X PA N D I N G H I S C O N ST R U C T I O N rendering company Naran Clad.  
B U S I N E S S A N D H A S PAV E D T H E WAY TO “We also sources painters, carpet suppliers and cleaners on
A W I D E R M A R K E T FO R T H E D E V E LO P E R .    Bartercard without a cash cost attached.” 
In order to earn the digital currency, he sells building
materials on Bartercard.  
Adel said the current trend in construction is a practical
approach to living built around quality, style and comfort.   
“This is achieved through thoughtful design that minimises
wastefulness,” he said.   
“While the housing market is picking up and seeing a
boost in construction, people are stepping into it with more
caution so our aim is to custom build to their budget without PAGE
compromising on comfort or aesthetic.  Bartercard makes
this achievable – for me it’s a solution that frees up cash flow,
25
The core of Adel’s construction increases revenue, grows capital and forms the bedrock of
business is contemporary units and strategic partnerships to expand our market.”  
apartments and his fast-expanding
portfolio grows by 55 to 65 homes
each year. Visit silverlinehomes.com.au or call (03) 9544 4331.   
AT T R AC T I N G N E W C U STO M E R S

bucqi
A B R A N D N E W WAY TO
ATTRACT CONSUMER S

Introducing bucqi, a brand new rewards app that’s attracting


cash-paying consumers to Bartercard merchants.

While there are countless reward programs out in the


marketplace, most are a marketing mirage, creating the
perception of being rewarded each time you swipe your card.
Bartercard’s brand new rewards app bucqi is shaking things
up by offering dollar for dollar rewards, and the convenience of “bucqi is the only rewards program in the marketplace that’s
paying for products and services and splitting bills without going earning consumers dollar-for-dollar rewards each time they spend
to the ATM or pulling out your wallet. through the app.”
Bartercard’s CEO Clive van Deventer said the new app is More than 2,500 Bartercard members have already ‘opted
also elevating businesses that are members of Bartercard by in’ for bucqi, which is progressively being launched in regions
creating a way to send cash customers to them for the first time, throughout Australia following a successful launch on the Gold
essentially integrating B2C into its B2B business model. Coast in June 2015.
“bucqi is a disruptive payment solution rewarding Clive said bucqi is also adding a new cash stream for not-for-
consumers across a variety of Bartercard merchants unlike any profit organisations through strategic partnerships.
other product on the market,” he said. “We have recently signed a partnership agreement with RSPCA
“When you get down to the nitty gritty of most loyalty Queensland which will promote bucqi to its 30,000 plus supporters.
programs, the amount you have to spend to receive even a “In return the animal welfare group will receive a percentage of
small reward is exorbitant, so the reality is it’s just another card in the fees generated from every transaction made by supporters, staff,
your wallet. volunteers and friends of RSPCA Queensland who download and
use the app.”
Cash paying consumers simply download the free app, enter
their credit card details and spend on products and services through
the app at select Bartercard merchants.
“Many industries such as banking are already adopting the
concept of a digital wallet,” said Clive.
“We wanted to go out to the market doing it a little differently.”

Look out for bucqi coming soon.


For further information contact
info@bucqi.com.
use bucqi to
attract & reward
consumers in
your local area

visit .com

bucqi is a complimentary add-on


to a Bartercard membership
To learn more about how bucqi can benefit your
business, email info@bucqi.com or visit bucqi.com

POWERED BY
W H AT B A RT E R C A R D
M E M B E R S A R E S AY I N G

“Since joining Bartercard four years ago, we have strategically


minimised many of our day to day business costs. To achieve this we
have worked closely with our trade co-ordinator who has assisted us
to find new ways to make the most of our trade dollars and gain great
value long term as we invest in our clients, our team and our business.
The key to success in Bartercard is to think strategically and allow the
trade dollars to grow your brand, your business and your client list. It is
possible, you simply need to focus your attention on what you desire,
why you are in business and do what you do! Bartercard allows us to
assist many business owners to relax and rejuvenate in the comfort
of their own home or give their staff gift vouchers as a thank you for a
job well done. For many businesses, paying cash for this may not be
possible due to cash flow constraints - Bartercard easily allows for this
level of care, nurturing and reward to be received.”

K Y M P OW E R , R E J U V E N ATO R S H E A LT H M A S S AG E
“Bartercard can be a phenomenal asset for your business...just
like it has for us! Since joining mid-2012 we’ve seen massive sales
growth and it’s fantastic to be able to bank significant extra cash which
we never would have had without Bartercard! We’ve seen cash flow “Bartercard has become an integral part of our life. We are a small
advantages by using our credit for goods and services such as web business that has been in barter for over 13 years and it brings us sales
design and hosting, accounting, wine labels, business accommodation that we would never have normally have, therefore we can afford
and going to our favorite restaurants. Freeing up cash flow has meant to buy things that we couldn’t otherwise afford. We have renovated
faster growth and speeding up diversification.” two bathrooms, had the roof on our house professionally painted,
purchased rain water tanks, filled scripts from the chemist, had a
A N D R E W J E N N E R , A J ’ S W I N E AU ST R A L I A wonderful holiday, enjoyed top quality restaurant meals, purchased
soil and plants for the garden and had a new economical pool pump
installed (plus more!). None of this would have EVER happened
without Bartercard. Spending dollars is not an issue for us, and if
“We used our Bartercard account to pay for 90 percent of we ever need to make a purchase we will always try and source it
franchise growth-related expenses. When we do franchise expo from Bartercard first. You are part of an exclusive club where the
tours around Australia and New Zealand, we buy everything from benefits are enormous, and the only limits are the ones you place on
hotel accommodation, food and beverage and franchise dinners, to yourselves.”
meetings on trade.”
A N T H E A R O M E R , R O M E R LO C K S
J O H N N E W TO N , J U M P I N G J J AY S

“I credit Bartercard for helping me launch my career into the big


time. It has been an essential marketing device and it really does work
like magic – where previously there was an empty space in my diary,
suddenly, thanks to Bartercard, it is filled with a new job. It’s brilliant.”

130 0 B A RT E R ( 1 3 0 0 227 837 ) M AT T H O L LY WO O D, P R O F E S S I O N A L M AG I C I A N


B A RT E R C A R D.C O M . AU