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Jeff

Reifman
e: jeff@lookahead.io Sea le, Washington

Entrepreneur with strong communica on and management skills seeking a senior technical
program management role in product lifecycle, so ware architecture and development.

Highlights

Eight year Microso veteran. Built and managed 45 person development and content team
for the launch of MSNBC.com, a year a er launching MSN News in just six weeks.

Raised $2 million in funding as CEO of startup Gi Spot. Built 35 person company in three
months and set strategic direc on. Acquired by Gi Cer ficates.com within one year.

Awarded $689,500 in grants from the John S. and James L. Knight Founda on to
collaborate on journalism partnerships and educa on research with Facebook news apps.

Awarded $580,000 in grants from Omidyar Founda on and Aspira onTech to expand
development of a suite of technology services for nonprofits.

Work Experience

2019 Built exploratory machine learning classifica on prototype assessing the


predictability of [confiden al].

BotSen nel.com — Guided and influenced strategy with founder of AI/ML


Twi er bot/propaganda detec on and metrics service. Authored business plan.

2018 BlackWomenInPoli cs.com — Developed website database to influence


discovery of 468 black women running for office and trained 5 volunteers.

PortlandWild.com — Developed crea ve, interac ve guidemap to the city’s 221


murals, 335 Heritage Trees et al. Awarded Best of Portland by Willame e Week.

Organized consumer protec on class ac on, Reifman et al v. Canary Connect, Inc.

2015 - 2017 Mee ngPlanner.io — Founder, developer and product manager of scheduling
startup. Evolved from my “Build Your Own Startup” series at Envato Tuts+.

2014 - 2015 WineCountry.com — Consul ng technical program and project management


leader for site relaunch in collabora on with CEO, developers, and design firm.

2014 - 2019 Technical wri ng — Published more than 200 technology tutorials and ar cles at
Envato Tuts+, Programmable Web, Mailgun, and WPEngine.


2008 - 2012 Awarded three Knight Founda on grants totaling $689,500 for metrics driven
research partnership on youth engagement in news on Facebook. Developed
Facebook apps, recruited and managed rela onships with news organiza ons.

Co-taught University of Washington journalism publishing class with same tools.


Won Wired’s Vanish contest for discovery of “missing” journalist Evan Ratliff.

2004 - Freelance writer contribu ng on technology, city life, Amazon, etc. Published in
present
Sea le Weekly, Sea le PI, Crosscut, GeekWire, Grist, Observer, BoingBoing, et al.

2002 - 2004 Raised $580,000 from Aspira onTech and Omidyar Founda on for development
of SaaS for nonprofits. Merged into GroundSpring (now Network for Good).

1999 Raised $2 million from investors as CEO of startup Gi Spot, built 35 person team
in three months for holiday launch. Acquired by Gi Cer ficates.com.

1991 - 1999 Group Program Manager of 45 person engineering and content team. Built
publishing systems for MSN News and MSNBC.com. Co-led strategy group for
MSN Personaliza on, reported to execu ve team.

Began in Microso Research on “At Work” embedded systems, wrote func onal
specifica ons, prototyped UX design, led usability tes ng. Awarded four patents.

Worked on Microso Windows “RedShark” and e-commerce Store.
1990 - 1991 GE Research & Development Intern, quadra c programming and op miza on

Programming Skills and Web Technologies



Yii Framework, MVC, PHP, MySQL, JavaScript, JQuery, HTML, CSS, Bootstrap
AI, Machine learning (SVM, MLP, KNN, et al.), PHP-ML, introductory Spyder
Extensive API programming, Twi er, Google Maps, Facebook, Mailgun, SMTP, et al.
Ubuntu Linux, AWS, Apache, WordPress and email server administra on
Technical wri ng, documenta on and presenta on, product and business plans, design
and func onal specifica ons, managed usability tes ng
Past proficiency in assembly language (Z-80 and 6502), C++, dBase, ColdFusion

Educa on

Bachelor of Science (B.S.), Computer Science, Rensselaer Polytechnic Ins tute, 1991

Community Programs and Leadership



Volunteer yoga teacher (RYT500) to at risk teenagers with Street Yoga, 2013 - 2015
Founding investor in Crosscut.com, now nonprofit Northwest news leader, 2007
Founded NGO coffeehouse with local community focus and impacts, 1997 - 2000
Co-op investor in Fair Trade Equal Exchange, visited farmers in Peru, ongoing