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Introduction Hotel industry is a closely linked one to the tourism industry. A number of factors like promotion of tourism and rapid industrial progress have given a boost to hoteliering Hotel industry involves combination of various skills like management, food and beverage service, housekeeping, front office operation, sales and marketing, accounting. Today, the rise in corporate activity (leading to greater number of business trips) as well as the wish to travel on holiday has made the hotel industry a very competitive one With the globalization of Indian economy along with the arrival of more and more MNCs to India, a lucrative career option for professional competent in marketing and selling of products to potential customers has surfaced. Many MNCs, Joint Ventures and even the indigenous companies are attracted towards India’s liberalized economic policies. Hence, marketing management is fast catching up as a hot career option among many aspirants nowadays Marketing is an important function in every enterprise; the focus may vary from industry to industry but its sole objective remains the same that is to create a customer, to retain him and ensure that you get profit by him. Recent studies have also highlighted the fact that the top Executives, CEOs of most of organizations are from the marketing field than any from any other field. Consequently, a need for skilled personnel in the stream of marketing management is increasing and global career opportunities are plentiful for those pursuing courses in this particular field
Responsibilities of a Sales Manager Includes
Marketing managers remain cool under pressure and motivate team members to success. A skilled manager is a jack of all trades: advertising, design, accounting, and other essential business skills Creation of a hotel’s own online marketing plan increase online business from the distribution channels Participate in interactive discussions about internet marketing with other lodging professionals an immediate action plan to improve hotel’s ability to capture online business
restaurant or many other tourism operations. increasing revenue and market share for our services Identify and develop new business opportunities through aggressive sales and marketing activities to achieve profitability goals Foster strong business relationships with existing corporate accounts and ensure consistent business follow-ups Co-ordinate and participate in promotional activities and trade shows. To stay competitive in this field. There are many fields for a Specialized Sales representative to choose from. Another field to choose from could be national or global travel. Companies often employ sales representatives who are familiar with a specific industry so they can help the company understand the demands of the target consumer group. with good attitude and initiative Training for Careers in Specialized Sales Sales professionals are critical to the business industry because they help to establish a connection between consumers and a company's products. Many business programs allow students to choose a specific concentration such as marketing or sales. a representative may decide to enter fashion merchandising. Students may also think about picking a specific industry to focus on during their higher education by taking elective coursework in that area. This representative would have to market the services of an airline. Those interested in pursuing a career in Specialized Sales should consider obtaining a bachelor's degree in business. 2 . hotel. For instance. and to work closely with Developers. he or she will need to be aware of current trends and styles. Advertisers and Production Managers Prepare monthly reports of leasing for review of plans and procedures Conduct economic and commercial surveys to identify potential makets for the Company Requirements Customer-oriented individual with a solid sales track record and the proven ability to foster strong business relationships Min Diploma or Degree Holders with minimum 3 to 4 years of relevant sales experience in the Hotel or Hospitality Industry Effectively conversant in ENGLISH and MANDARIN Competent in MS Office Good communication skills Pleasant and outgoing disposition.be part of the dynamic sales team focusing on achieving sales targets.
For direct entry the vacancies are generally advertised in the newspapers and the minimum prescribed qualification is graduation with 50% marks. Topics include: marketing operations in hotels. for more details Course Details: The duration of training varies between 6 months and 3 years. an aspirant should be a bachelor's degree (10+2+3 of pattern) in any discipline from a recognized university with at least 50 % marks in aggregate Skills & Attributes An outgoing. Here. ability to handle workpressure. this is a lucrative career option for those qualified in promoting sales of products and services. Undoubtedly. & globalization (LPG). ability to handle people. Job Prospects: Lots of lucrative and interesting openings are there for hotel management graduates in various fields like: : • Hotel & Restaurant management • Airline Catering and Cabin Services • Club management • Cruise Ship Hotel Management 3 . the universities may prefer aspirants with Maths/Commerce background. Generally MNCs and private companies pay higher to marketing professionals Hospitality Sales and Marketing A subject examining sales and marketing in the hospitality industry.10000 and can command a higher salary as the experiences raises. depending upon the type of course. clubs and restaurants. marketing budgeting. excellent communication skills & leadership skills are some of the key-skills necessary to be an effective sales manager. ability to handle deadlines. sales techniques and targeting particular audiences. Remuneration Marketing is among those professions where one can earn in lakhs too. universities ask for 10+2/Intermediate or equivalent qualification.6000-Rs. privatization. Australian industry trends and international influences.Eligibility Many universities offer course in marketing management both at undergraduate and postgraduate level. For undergraduate level. future sales forecasting Eligibility: One can enter this field by direct entry or through hotel management institutes. He should be a great team player and a source of inspiration and motivation to the subordinates Job Prospects Sales and marketing is an all-pervasive field. consumer behaviour. Generally one can start with a salary of Rs. friendly personality. new product and development. numerous opportunities have been lined up for effective sales managers. Similarly for a postgraduate programme like an MBA. With the era of liberalization.
they can control what happens to them. Engineering/ Maintenance.) • Catering departments of railways. the products he or she is selling. Sales and Security. • Hotel and catering institutes • Self employment Career options A hotel consists main departments such as Operations. refer them on to other contacts and give them repeat business. An Effective Sales Manager: * Knows what he wants his salespeople to do. Time management skills can be learned and improved The goals of the effective sales manager (besides increasing sales) should be to "grow people.. company guest houses etc. schools. This means teaching them to schedule their high-payoff. * Trains them how to do it. House keeping. * Makes sure they know what he wants them to do. They are responsible for their own actions and results and that you will support them in direct proportion to their commitment. your industry and your company in particular! 4 . Each department has a number of positions that one can opt for. They usually follow-through and do what they say they will do so clients will trust them. reach and grow to accomplish progressively larger goals. revenue-producing sales activities during the regular workday and to do other activities in non-prime time. Time is as valuable to a salesperson as precious jewels. nudging and even sometimes pushing. Goal setting and accountability for meeting those goals are integral to the success of the salesperson. Food and Beverages. armed forces. in factories. works well and comes up with ideas. Characteristics Of A Successful Salesperson * A good sales person is a self starter and has initiative." You need to sell those you manage on themselves. banks. Praising. shipping companies etc. * A good sales person is self-reliant.• Hospital administration and catering • Hotel and Tourism Associations • Forest Lodges • Guest Houses • Institutional Management (supervising canteens in college. teaching by example. Work Habits The major goal of developing good work habits is to be able to stretch. sales as a profession. * Motivates them to want to do it. are vital to the effective sales manager's success. prompting. Front office. * They recognize their own personal responsibility. Train new salespeople to work smart in addition to working hard. Accounting.
But sales marketing is an incredibly expansive field that involves more than just salesmanship and finesse. however. * Encourage everyone to focus on income-producing priorities. since they help generate the very demand that keeps the global markets afloat. Because marketing media have changed substantially in the last several years. But sales marketing is an incredibly expansive field that involves more than just salesmanship and finesse. Then set a meeting date with that person to see if progress is being made. or a related field. advertising. In order to be successful in this particular occupation. * Get them to deal in specifics when it comes to planning. If you're interested in pursuing a career in sales marketing. risk assessment.To summarize how to be an effective sales manager: * "Grow" (develop) good people. * Defuse negative thinking. * Ask what you can do to bolster their confidence and then follow-through. and at the helm are those with sales marketing training. securing a degree from an accredited program is highly recommended. Online Sales & Marketing Degrees We live in a consumer-driven economy. Given the broad scope of your potential responsibilities (both in traditional marketing and in information technology) most employers prefer to hire those with at least a bachelors degree in sales marketing. Career Outlook after Sales Marketing Training Online Sales & Marketing Degrees We live in a consumer-driven economy. * Be specific on an evaluation form about problems you see in a salesperson's work and attitude. business administration. wireless communications. goal setting and carrying out activities to meet those goals. public relations. In order to be successful in this particular occupation. * Treat each person as an individual and see their potential. and critical writing. your success in this profession depends on your ability to utilize resources such as the Internet. and other innovative technologies. * Establish a relationship of mutual trust with them. and at the helm are those with sales marketing training. If more training is needed. No less important. you'll cover all of these areas indepth. be sure they get it. since they help generate the very demand that keeps the global markets afloat. Help your sales staff manage their own behavior in a way that offsets the effects of rejection. * Recruit new people into your business and constantly remind them how good your business is. extensive formal training and education is often necessary. In a typical sales marketing program. If you're interested in 5 . extensive formal training and education is often necessary. Sales Marketing Training Effective sales marketing requires a background in psychology. is exposure to telecommunications and information technology. conflict resolution. critical thinking.
is exposure to telecommunications and information technology. you'll cover all of these areas indepth. No less important. or a related field. securing a degree from an accredited program is highly recommended. wireless communications. In a typical sales marketing program. conflict resolution. advertising. critical thinking. public relations. Given the broad scope of your potential responsibilities (both in traditional marketing and in information technology) most employers prefer to hire those with at least a bachelors degree in sales marketing. however. and critical writing. Because marketing media have changed substantially in the last several years. business administration. Sales Marketing Training Effective sales marketing requires a background in psychology. Career Outlook after Sales Marketing Training 6 . your success in this profession depends on your ability to utilize resources such as the Internet. and other innovative technologies. risk assessment.pursuing a career in sales marketing.
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