CORE

CONCEPTS
All media
messages are
CONSTRUCTED
Media messages are
constructed using a
CREATIVE LANGUAGE
with its own rules
Different PEOPLE
experience the same
media message
differently
Media have
embedded VALUES
AND PERSPECTIVE
Most media messages
are organized to gain
PROFIT and/or
POWER
KEY TERMS
- Communication
- Messages
- Interpersonal Communication
- Mass Communication
COMMUNICATION
The directed and purposeful
exchange of information and
messages between people or
groups of people by speaking,
writing, gestures, and signs
 MESSAGES
It refers to any form of
communication or collection of
symbols that appear purposefully
organized to those sending or
receiving them.
INTERPERSONAL COMMUNICATION

Refers to the communication

between two persons, whether
they are verbal or non-verbal.
MASS COMMUNICATION
It refers to communication systems
that are configured to create,
produce, and disseminate media
text to mass audiences.
LESSON 1
COMMUNICATION:
FROM INTERPERSONAL TO
MASS COMMUNICATION
 THE PROCESS OF
COMMUNICATION
 Lasswell’s Communication
Model (1948)
Who Says What In Which To Whom With what
Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TYPES OF
COMMUNICATION
INTERPERSONAL COMMUNICATION

Face-to-face communication with

someone you know or complete
stranger.
 MEDIATED INTERPERSONAL
COMMUNICATION

It is not a face-to-face
communication wherein it uses
pen, telephone, or computer to
communicate.
ORGANIZATIONAL COMMUNICATION

A communication done by a group

of people usually in a workplace or
any gatherings.
PUBLIC COMMUNICATION

Involves one person

communicating to a large number
of people.
ACTIVITY
TIM E!
1. Divide the class into groups with 5
members.
2. Get a media that contains a message
that came from a person or group of
people.
- Newspaper - Flyers
- Television - Movie
- Advertisement - YouTube Vlog
ANSWER THE FOLLOWING:
PART I
1. Where is the message coming
from?
2. How is the message sent?
3. Who is the receiver?
PART 2 - SENDER
1. What form did the sender use so that
the message can be transmitted to
the intended receiver?
2. Did the form of the message change
once it has reached the intended
receiver? If so, what form did it take?
PART 3 - RECEIVER
1. Did the message reach the intended receiver?
If yes, did the message prompt a response
from the intended receiver? If no, what
blocks or impediments kept the message
from getting to the intended receiver?
2. Try visualizing the process that starts with the
sender and ends with the receiver. Attempt to
render a diagram.