Stroh's Ice Cream

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The late Stroh's Ice Cream production and distribution facility in Detroit, Michigan.

Stroh's Ice Cream, founded by the Stroh Brewing Company of Detroit, Michigan, is currently owned and

distributed by Dean Foods of Dallas, TX.

It is essentially a regional brand distributed mainly in the Midwestern United States. This is mainly due to its

former owner and namesake company, the Stroh Brewing Company, and the presence it had (and in some

cases, like the Detroit area, still has) in this region. Stroh's Ice Cream is positioned as a premium brand, but

is for the most part, a lower priced product in comparison to other premium brands such as Breyers.

Contents

[hide]

• 1 History

• 2 Today

• 3 See also

• 4 References

• 5 External links

[edit]History

The Stroh Brewery Company, like many other alcohol-producers in the United States, was left searching for

ways to restructure their companies at the advent of prohibition in the United States in 1920. With the

closing of saloons across the nation, ice cream parlorsincreased in popularity as a new place for the

average man to frequent. Julius Stroh, the head of Stroh's Brewery at the time, decided to convert

the beer brewing facilities of their factory in Detroit, MI to producing non-alcoholic products such as near
beer (beer with its alcohol extracted), birch beer, soft drinks, malt products, ice, and ice cream. At the end of

prohibition in America in 1933, the ice cream operation proved to be popular and profitable enough to

continue alongside the brewing operation.

In the early 1980s, Stroh's built a new ice cream production facility on Maple Street in Detroit, right down the

road from its main brewery, which was demolished in 1985. Stroh's sold the facility in 1989 as a part of

corporate restructuring at Stroh's. Stroh's Brewing Company was purchased by Pabst Brewing

Company and the Miller Brewing Company in 1999 and moved from Detroit to Milwaukee, WI. Stroh's Ice

Cream was run by Melody Farms for several years, all the time keeping the Stroh's name, until that

company was purchased by Dean Foods in 2005.[1]

[edit]Today

Stroh's Ice Cream is still sold primarily in the Metro Detroit area. The primary ice cream plant remained in

Detroit until February 2007 when it was announced that the facility would be moving to Belvidere, IL, though

the Detroit distribution facility would continue to operate.

[edit]See also

 List of ice cream brands

[edit]References

1. ^ [1]

[edit]External links

 Dean Foods company website

[hide]
v•d•e
Dean Foods

Alta Dena · Alpro · Arctic Splash · Barber's · Belsoy · Berkeley Farms · Borden · Broughton · Brown's Dairy · Country Fresh · Creamland · Dean's · Friendship ·Garelick
Farms · Gandy's · Heartland Farms] · · Horizon Organic · International Delight · Jilbert's · Land O'Lakes · Lehigh Valley Dairy Farms · Louis Trauth · Mayfield ·McArthur · M
Brook · Meadow Gold (Pog) · Model Dairy · Mountain High · Oak Farms · The Organic Cow · Over the Moon · Pet · Price's · Provamel · Purity ·Reiter · Robinson
Dairy · Schepps · Silk · Stroh's Ice Cream · Swiss Tea · T.G. Lee · Tuscan Dairy Farms

Categories: Ice cream brands | Cuisine of Detroit, Michigan | Dean Foods brands | Culture of Detroit,

Michigan

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• This page was last modified on 31 May 2010 at 06:52.

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