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CONTENTS

Page No
Chapter 1 Introduction 1-5
a) Introduction

b) Objective of the study

c) Scope of Project

d) Limitation

e) Research Methodology

Chapter 2 Company Profile 6-35

a) History

b) Business

c) Product Profile

Chapter 3 Theoretical Background 36-56

a) Consumer Preference

b) Consumer Buying Decision Process

c) Marketing and Sales Promotion

Chapter 4 Data Analysis & Interpretation 57-70

a) Data Analysis and Interpretation

b) SWOT Analysis

Chapter 5 71-75

a) Findings

b) Suggestion

c) Conclusion

Questionnaire 76-77

Bibliography 78