We are used to see the world in a specific way.

Our core beliefs, our culture and our

geography – all these factors seem to put their mark on our identity. But nowadays
technology emerges as important lens that seem to change our vision of the world and its
products.

“Augmented what?” – you may be wondering. Well, as Wikipedia explains us, “augmented
reality is a term for a live direct or an indirect view of a physical, real world environment
whose elements are augmented by computer-generated sensory input, such as sound or
graphics”.
Augmented reality is when you look at the real world and see it overlaid, or augmented,
with location-specific information and graphics. Virtual reality is when the sights and
sounds around you are replaced with virtual, computer-generated ones. the immersive and
interactive nature of the AR/VR provides an unprecedented opportunity for audience
engagement.

Augmented reality is used to enhance natural environments or situations and offer

perceptually enriched experiences. With the help of advanced AR technologies (e.g.
adding computer vision, incorporating AR cameras into smartphone applications
and object recognition) the information about the surrounding real world of the user
becomes interactive and digitally manipulated.
We are an augmented and virtual reality development company catering all extended
reality applications. Augmented reality applications have been developed
for smartphoness to display information such as building addresses, real estate signs, retail
sales offers, and restaurant reviews on specific sites seen through the devices’ viewfinder
or electronic displays. Such information may be supplied using a global positioning system
(GPS) linked to a commercial or open-source database. Some visionaries hope to take the
next step of adding such informational displays to lightweight sunglasses, and proponents
of social networking envision all sorts of personal identification tags being added to such
displays.

Augmented reality (AR) is an interactive experience of a real-world environment where the

objects that reside in the real-world are enhanced by computer-generated perceptual
information, sometimes across multiple sensory modalities,
including visual, auditory, haptic, somatosensory and olfactory. The overlaid sensory
information can be constructive (i.e. additive to the natural environment), or destructive
(i.e. masking of the natural environment). The primary value of augmented reality is the
manner in which components of the digital world blend into a person's perception of the
real world, not as a simple display of data, but through the integration of immersive
sensations, which are perceived as natural parts of an environment.