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SCORE /

Republic of the Philippines


COMMISSION ON HIGHER EDUCATION
RATING
SAMAR COLLEGE
Catbalogan City, Samar
Tel. Nos. (055) 251- 3021, 543-8381, Fax (055) 251-3021

COLLEGE OF BUSINESS AND MANAGEMENT


Midterm Examination in MARKETING MANAGEMENT

NAME DATE

STRAND & SECTION SCHEDULE

INSTRUCTOR ROBERTO VELASCO MABULAC CONTACT 09

DIRECTIONS: This is a closed book and closed notes examination. Any discussion
or otherwise inappropriate communication between examinees, as well as the appearance
of any unnecessary material or cell-phone usage, will be dealt with severely. If you have
questions, raise your hand to be acknowledged.

Test I. MULTIPLE CHOICE. Identify the letter of the choice that best completes the
statement or answers the question. Write your answer on the space provided before the
number.

1. 1. A manufacturer of car batteries, who has been selling through an automotive parts
wholesaler to garages and service stations, decides to sell directly to retailers. Which of the
following will necessarily occur?
a. Elimination of the wholesaler’s profit will result in a lower price to the ultimate
consumer.
b. Elimination of the wholesaler’s marketing functions will increase efficiency.
c. The total cost of distribution will be reduced because of the elimination of the
wholesaler.
d. The marketing functions performed by the wholesaler will be eliminated.
e. The wholesaler’s marketing functions will be shifted to or shared by the
manufacturer and the retailer.
2. Which of the following strategies for entering the international market would involve the
highest risk?
3. (A) Joint ventures
4. (B) Exporting
5. (C) Licensing
6. (D) Direct investment
7. (E) Franchising
8.

Bonne chance !

-ROBERTO VELASCO MABULAC

/COLLEGE OF BUSINESS & MANAGEMENT


EAT well, PRAY often, LOVE always

/COLLEGE OF BUSINESS & MANAGEMENT