Tuesday, November 9, 2010

The future of TV?
Tuesday, November 9, 2010

Consumers will be able to watch whatever they want to watch. Whenever. Wherever. The world’s premium content is primarily going to be delivered and consumed over the internet.
Tuesday, November 9, 2010

This will be disruptive to the existing distribution ecosystem. Significant value will be created.

Tuesday, November 9, 2010

Brand advertisers will be able to have more targeted, more effective communications with their prospective customers. Brand advertisers will be far less willing to pay for waste, as they have done for the past 60 years.
Tuesday, November 9, 2010

This will be disruptive to existing brand advertising services. Significant value will be created.

Tuesday, November 9, 2010

Month 0. (Fall 2007)

Month 36. (Fall 2010)

Users Content Streams Ad Streams Content Partners Advertising Clients Revenue
Tuesday, November 9, 2010

0 0 0 2 10 $0

30 MM 260 MM 800 MM 235 352 (Q3) $240+ MM (2010)

We believe that advertising will play a very large role in the future of television.
Tuesday, November 9, 2010

Subscription
Source: Veronis Shuler 2010
Tuesday, November 9, 2010

Transaction

Advertising

The relentless pursuit of better ways for brand advertising.
Tuesday, November 9, 2010

When it comes to the amount of advertising, lighten up.
Tuesday, November 9, 2010

1959

2010

26 minutes
Tuesday, November 9, 2010

22 minutes

Tuesday, November 9, 2010

Tuesday, November 9, 2010

Give advertisers your attention all at once...and receive value in return.
Tuesday, November 9, 2010

Tuesday, November 9, 2010

What if TV show promotional spots were smart?
Tuesday, November 9, 2010

Tuesday, November 9, 2010

Tuesday, November 9, 2010

Tuesday, November 9, 2010

Tuesday, November 9, 2010

Tuesday, November 9, 2010

Tuesday, November 9, 2010

Tuesday, November 9, 2010

1% 37% 63% 99%
Female Male

Female
Tuesday, November 9, 2010

Male

Don’t like your current ad? Trade it out for another one.
Tuesday, November 9, 2010

Tuesday, November 9, 2010

Tuesday, November 9, 2010

Tuesday, November 9, 2010

The ads on Hulu are 55% more effective than the same ads in traditional channels.

Source: Nielsen IAG
Tuesday, November 9, 2010

Ad Effectiveness
60%
!

Brand Recall
!

Message Recall

45%
!

30%
Broadcast Prime

45%
Cable Prime Broadcast Prime

55%
22%

15%

Cable Prime

23%
0%

29%

16%

Source: Nielsen IAG September 2010, 1 day post ad exposure A18-49
Tuesday, November 9, 2010

Advertisers get more for their money. Content owners make more money.
Tuesday, November 9, 2010

"Efficiency is doing things right. !Effectiveness is doing the right things." !
Peter Drucker

Tuesday, November 9, 2010

The future of TV.
Tuesday, November 9, 2010

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