This action might not be possible to undo. Are you sure you want to continue?
Thursday, November 11, 2010 GULF NEWS
Facebook draws 23% of web ads
Washington Facebook has become an online advertising magnet, capturing the greatest number of display ads of any internet publishing site in the third quarter, according to ComScore. In the third quarter, Facebook grabbed 23 per cent of internet display ads, or 297 billion ad impressions, more than the combined display ads on Yahoo, Microsoft, Fox and Google sites. But that doesn’t mean Facebook made the most money from display ads, the ComScore report says. The growth in advertising shows the value of Facebook’s social network to advertisers who want to tailor ads to users who are constantly feeding new information about themselves to the site. Facebook says it doesn’t share personally identifiable information about its users. Lawmakers have introduced laws that could curb an advertiser’s ability to serve up ads based on internet user activity. (Disclosure: Washington Post Co. Chairman Donald Graham is a member of Facebook’s board.) Facebook ads are generally cheaper than display ads sold on traditional web portals such as Yahoo, according to Evercore Partners analyst Ken Sena in a report by Reuters. One industry source said Yahoo is known to make the most from online display ads. The effective cost per thousand impressions, or CPM, for Facebook’s US display ads is roughly $1 (Dh3.67), compared with the $3 CPM for display ads on Yahoo’s family of websites in the United States, Sena said. Overall, the online advertising display market is up 22 per cent compared with a year ago. Jeff Hackett, ComScore’s senior vice president, said in a news release that the growth comes from the ability to target ads. — Washington Post
The extinction timeline
A futurist’s advice: Newspapers will need to apply existing capabilities in new ways
Stripes indicate that newspapers will be extinct in metropolitan areas before regional areas
Source: Ross Dawson United Arab Emirates 2030 Germany, Estonia 2030 Japan, Metro China 2031 Hungary, Lithuania 2032 Latvia, Metro Mexico 2033 Serbia, Saudi Arabia 2034 Bulgaria, Chile, Uruguay 2035 Russia, Turkey 2036 Metro South Africa, Thailand 2037 Mongolia 2038 Argentina 2039 Rest of the world 2040+
Charles ‘Chase’ Carey, president and chief operating officer of News Corp, said he was eager to clear up what he thinks are misperceptions about the longest blackout for such a large customer group in at least a decade.
News Corp, smarting from TV blackout, lashes at politicians
govErNmENt dilly-dAllyiNg worsENEd A prEvENtABlE situAtioN
New York (Bloomberg) News Corp’s Chase Carey, the man who oversaw Fox’s talks with Cablevision Systems during a two-week blackout, has advice for government officials who want to keep more TV channels from going dark: Stop meddling. News Corp last month cut off World Series games and shows including Glee to Cablevision's three million customers after the two sides couldn’t agree on how much Cablevision should pay Fox. One problem, Carey said, was that the government wasn’t clear about whether it would intervene, leading Cablevision to think
it might get better terms if it held out until the US weighed in. “This process would have been resolved more easily, more quickly,” said Carey, chief operating officer and second-in-command to Rupert Murdoch. “I would actually contend we wouldn’t have gone off the air at all.” ade, triggering consumer wrath and lawmaker scrutiny. Carey, 56, spoke during an interview at News Corp’s New York headquarters, in a wood-panelled, windowless room barely large enough for an oversized conference table. He said he was eager to clear up what he thinks are misperceptions about the longest blackout for such a large customer group in at least a decade. “This wasn’t a good experience,” Carey said. “Everybody here found this really painful.” News Corp, controlled by Chairman and CEO Murdoch, fell 5 cents to $14.28 on the Nasdaq Stock Market in New York on Tuesday. Cablevision rose 1 cent to $29.33 in New York Stock Exchange composite trading. News Corp has gained 4.3 per cent this year, while Cablevision added 38 per cent. Cablevision declined to make anyone available for comment. A spokesman referred to a conference call last week, when Chief Operating Officer Tom Rutledge said the US Federal Communications Commission should prevent broadcasters from cutting off programming to obtain negotiating leverage. Senator John Kerry says he plans to introduce a bill when Congress reconvenes next week to keep companies from pulling signals before regulators check for good-faith negotiations. The Massachusetts Democrat is chairman of the communications, internet and technology subcommittee of the Senate Commerce Committee, which plans to hold a hearing on the issue. “They’re very high-profile battles because it can turn into the politicians’ constituents losing their TV service,” David Joyce, an analyst with Miller, Tabak & Co. in New York, said in an interview.
USA 2017 UK, Iceland 2019 Canada, Norway 2020 Finland, Singapore, Greenland 2021 Australia, Hong Kong 2022 Denmark 2023 New Zealand, Spain, Czech, Taiwan 2024 Poland, Sweden, Switzerland 2025 South Korea, Metro Russia, Belgium 2026 Netherlands, Ireland, Metro Brazil, Italy 2027 Austria, Slovakia, Greece, Portugal, U.A.E. 2028 France, Israel, Malaysia, Croatia 2029
By Douglas Okasaki
ccording to the predictions of futurist Ross Dawson, we can be guaranteed newspaper jobs in the UAE until at least 2030. He has created a map to serve as a timeline of the eventual demise of print media worldwide. The map indicates newspapers will be “insignificant” in 52 countries by 2040; in USA the date is near 2017, it’s 2019 for England, 2034 for Saudi Arabia and 2040 for India. In a exclusive interview, Ross answered five questions: In contrast with America, Middle East and Asia newspapers are still doing good business. What’s your opinion about the future for newspapers in these regions? As suggested in my Newspaper Extinction Timeline, there is a wide divergence in the success of newspapers around the world. In many countries, newspaper circulation and revenue are increasing. In time, the same forces that are making newspapers struggle in countries such as the US and UK will apply, but these challenges could be many years away. Do you think there a way to revitalise newspapers and save them from extinction? The future of the global economy will be largely centred on media in the broadest sense. The media organisations of today, such as newspapers, are well positioned to take advantage of that, in creating and editing content, and tapping large audiences. The challenge will be to take existing capabilities and apply them in new ways. The path forward Ross Dawson is recognised as a for every newspaper will leading futurist, entrepreneur, keybe different. note speaker, strategy adviser, and best-selling author and consult to Do you still read leading organisations worldwide newspapers? If so which ones rate as such as Ernst & Young, Macquarie Bank, Microsoft, News Corporafavourites? tion, Procter & Gamble and many I never buy newspapers, others. Ross was recently named by and only read them if Digital Media magazine as one of they are in an airport the 40 biggest players in Australlounge, coffee shop, or hotel. However if they are ia’s digital age. around, I enjoy reading many papers, such as New York Times, Financial Times, or Le Monde.
Consumer wrath Clashes between media and cable companies are on the rise as broadcasters such as Fox and Walt Disney’s ABC ask to be paid for programming that used to be free. The number of TV blackouts this year is the most in at least a dec-
Thompson Reuters joins cloud club with new application
Eikon being used by 23 partners in the region
By Scott Shuey
Business Features Editor
Dubai Thompson Reuters has joined the bandwagon of companies using cloud computing and social networking. The company’s latest product, launched in the Middle East on Sunday at the Burj Khalifa, is a small (70MB) downloadable application that provides f inancial information, videos, trading tools and other functionality in webbrowser like environment.
Ten-year lifecycle Allan McNichol, the global head of the company’s Desktop Platform Group said the product, called Eikon (pronounced Icon) was an attempt to simplify the deployment of Reuters’ software and provide a great out-of-the-box experience. “This will keep our best foot in front of our customers,” he said. The application had been in development for three
years and would likely have a 10-year lifecycle, he added. No information was released regarding the investment Thompson Reuters made in the software. Unlike other cloud offers or other financial information found on the Internet, Eikon will offer exclusive content, said Basil Moftah, the company’s head of Rapidly Developing economies. “You can go to Google and Yahoo and find some of the same information there because we give it to them, but we will also offer our high value content through Eikon,” he said, adding that such content would include data such as company profiles. Eikon recently finished beta-testing, which included some firms in the Middle East. Mofrah says he expects faster growth in emerging economies than in mature economies. A total of 23 partners and financial institutions in the Middle East have signed up and are currently using Eikon.
What is your advice for newspapers in regions like the Middle East and Asia where print media are still strong? Many newspapers are threatened today because they didn’t fundamentally change their business even when the writing was on the wall years ago. Those newspapers in parts of the world where the industry is doing better will in turn hit the wall and collapse in time if they don’t start changing today. The imperative is to build new channels, reposition, and shift for the reality of a changing world. What comes next? After the internet and social networking, is there anything more to be discovered in the media world? Some of the emerging trends in media are reputation measures for media organisations and individual journalists, the social curation of news to give insights that are uniquely relevant to us, building new transaction-based revenue models, and media becoming a real hub for communities in a way that we still rarely see today. Media will dominate the economy, and in many ways be barely recognisable from the industry we see today.
i Ta LY
Continued advert growth predicted by Mediaset
Forecast after rise in sales, higher earnings
Milan (Reuters) Italy’s top commercial broadcaster Mediaset has forecast continued growth for the rest of 2010 after higher advertising sales and the first quarterly pay-TV operating profit lifted its nine-month earnings. The group, controlled by Prime Minister Silvio Berlusconi, confirmed its forecast for its Italian advertising sales to rise nearly five per cent this year but gave no precise forecast on 2011. “Estimates show a poten30815249_2.1
tial 2-4 per cent growth for TV in Italy in 2011. I imagine this range is reliable but at present we don’t have visibility to make a forecast,” Luigi Colombo, chief executive of its Italian advertising unit, said on a conference call. Mediaset said its payTV unit Mediaset Premium reached operating breakeven in the nine months, which implies a quarterly profit of around eight million euros (Dh40.4 million), an analyst said.
Jimmy Kimmel used last week’s episode of his Jimmy Kimmel Live show to declare November 17, 2010 National UnFriend Day [NUD] — a new holiday he hopes will inspire Facebook users to unfriend the social networking contacts that aren’t real friends. Late night talk show host Jimmy Kimmel believes Facebook is lessening the meaning of friendship. “NUD is the international day when all Facebook users shall protect the sacred nature of friendship by cutting out any ‘friend fat’ on their pages occupied by people who are not truly their friends,” according to the show’s website. Source: Mediabistro.com
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.