You are on page 1of 18

Social Media Audit

https://www.copaair.com/
Search Engine Optimization Audit

Air Craft

1. Onpage Content Optimization

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
KEYWORD TARGETING
The meta keywords tag is a tag which can be used to highlight keywords and
keyword phrases which the web page is targeting.
Analysis:
Using the principal web page: https://www.copaair.com/es/web/gs
Using: https://seomator.com/es/free-seo-audit-tool

5 610
Google Index . 5610

 
40 200
Page Indexation Metrics: 40 200

SSL Certificate Validity Check


This test will help you diagnose problems with their SSL certificate installation, validity,
trust, expirations dates, etc. The analysis denotes that is correct.
WWW Resolve
Unfortunately, Copaair.com, website does not direct copaair.com and www.copaair.com

with the same URL.

It is important to perform redirection of requests from the non-primary domain because

search engines consider the URL-type address and the address without "WWW" as two

different websites.

Privacy, Terms and Disclaimer Availability Check

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
Adding privacy policy, terms of use and disclaimer pages to your website may help your

site be more trusted, that ultimately can help your web site`s organic search ranking.

The appreciation that is Correct, I mean is functional according with the stablish

parameters.

Trailing Slash in URLs


One of the SEO best practice is to use permanent (HTTP 301) redirects between URLs

with/without slashes. In this analysis results that is Correct for Copair.

GOOGLE PAGESPEED
69
Usability 69

Safe Browsing Check


The Seo Tool checked if the domain listed as suspected in fishing and malware

software spread, and the analysis is CORRECT.

Favicon Existence Check


Copair.com should use and correctly apply a favicon. It is a small image that displays in

the URL navigation bar of the browser. This icon also can be seen next to the name of

the URL when a page of the site is placed in bookmarks. The favicon is perceived by

the user as your website\'s brand and helps them to find your site easily among the list

of bookmarks.

Social Networks Linking


Proper Social Networks linking allows you to optimize content for sharing Twitter,

Facebook, Google+ and Pinterest by defining exactly how titles, descriptions, images

and more appear in social streams. So, during our audit we checking if the content

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
properly connected to Social Networks and IN GENERAL TERMS ISNT GOOD THE

RESULT.

CRAWLING
Sitemap Availability Check
https://www.copaair.com/sitemap.xml 

Response code : 200 

Size : 90 528 KB

Analysis: after the use of the tool and according with the results this field is right

Robots.txt Availability Check


https://www.copaair.com/robots.txt 

Response code : 200 

Size : 23 KB

Analysis: after the use of the tool and according with the results this field is right

TAGS INFO

H H H H STRON E
Wor Charact H H

URL ds ers 1 2 3 4 5 6 G M B

https://www.copaair.com/en/web/us 827 15 386 0 2 6 0 0 0 0 0 0

https://www.copaair.com/en/web/us/ 1 17 419 0 6 3 0 0 0 0 0 0
baggage-calculator 128

https://www.copaair.com/en/web/us/ 766 14 669 0 0 3 0 0 0 0 0 0


flight-status

https://www.copaair.com/en/web/us/ 766 14 647 0 0 3 0 0 0 0 0 0


destination-weather

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
H H H H STRON E
Wor Charact H H

URL ds ers 1 2 3 4 5 6 G M B

https://www.copaair.com/en/web/us/ 1 17 628 0 0 9 4 1 0 0 1 0
request-an-upgrade 148

https://www.copaair.com/en/web/us/ 1 20 472 0 1 5 1 0 0 1 0 0
hotel 551
4

https://www.copaair.com/en/web/us/car- 1 19 565 0 1 4 1 0 0 0 0 0
rentals 453
0

https://www.copaair.com/en/web/us/ 1 16 983 1 3 8 0 0 0 2 0 0
advanced-seat-assignment 063

https://www.copaair.com/en/web/us/ 1 19 960 1 1 6 0 0 0 6 0 0
travel-insurance 443

Analysis: Tag Title Too Long

The title tag is an element which gets performance the title of the document. Title tags
define the actual content of the web page and hold particular importance within the
search engines in all the site. The title tag is the blue clickable text that is displayed
within the search results. It is often recommended that the target keywords be present
within the title tags for SEO purposes

My recommendations are: Implement a standard page title the entire website. (eg. )

• Many title tags are far too “over optimized”. Tighten up relevancy of all title tags. Title
tags should reflect the page’s subject matter, its an aircraft, but redundancy isn’t
necessary.

• Remove any information that is not helpful to the search engines

• All pages MUST have unique title tags

• Ensure all title tags are between 30 and 65 characters in length

DUPLICATED VALUES TITLE TAGS

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
URL Title

https://www.copaair.com/en/web/us/connectmiles/about- About ConnetMiles

connectmiles

https://www.copaair.com/en/web/gs/connectmiles/about- About ConnetMiles

connectmiles

https://www.copaair.com/en/web/us/connectmiles/preferprogram- PreferProgram Qualification | ConnectMiles

qualification

https://www.copaair.com/en/web/gs/connectmiles/preferprogram- PreferProgram Qualification | ConnectMiles

qualification

MISSED OR BLANK META DESCRIPTION TAGS

URL

https://www.copaair.com/en/web/us/copa-showpass

https://www.copaair.com/en/web/us/travel-requirements

https://www.copaair.com/en/web/us/enrollment

https://www.copaair.com/en/web/us/connectmiles/miles-transactions

https://www.copaair.com/en/web/us/connectmiles/program-updates

H1 TAG TOO LONG

Url Text Words Chars

Not found

Header tags are heading tags in HTML. There are 6 predefined headings, ranging from
<H1> to <H6> which tells a visitor and search engines the topic of the web.

According with the analysis “there is not” H1 TAG, in the auditable site. This must be an
error to solve.

Recommendation

• All pages site wide should have relevant H1 tags

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
Url Text Words Chars

• Long H1 tags should be shortened to no more than 70 characters

• Pages with H1 tags that are vague in nature, should be changed to better

reflect the information on the page

H1 TAG TOO SHORT

Url Title Words Chars

https://www.copaair.com/en/web/us/onboard Onboard 1 7

https://www.copaair.com/en/web/us/baggage- Baggage 1 7

policy

https://www.copaair.com/en/web/us/awards Awards 1 6

CONTENT QUALITY

DUPLICATE CONTENT

89%

Uniq Percentage Label


70 89 Unique
80 11 Similar
90 0 Almost

Duplicat

e
100 0 Duplicat

e
Short 0 Short

Conten Content

t
Unique 89%
Similar 11%
Almost 0%

Duplicate

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
Uniq Percentage Label
Duplicate 0%
Short Content 0%

NUMBER OF WORDS PER PAGE

46% 54%

Words Numbers Label


0 0 0-150

Word

s
150 0 150-

300

Word

s
300 0 300-

500

Word

s
500 54 500-

1000

Word

s
1000 46 1000

And

More

Word

s
0-150 Words 0%
150-300 Words 0%
300-500 Words 0%
500-1000 Words 54%
1000 And More 46%

Words

DUPLICATE CONTENT 

for 56 crawled pages

Content Quality # of Pages

Duplicate (0-69%) 0 pages

Almost duplicate (70-89%) 0 pages

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
Content Quality # of Pages

Similar 6 pages

Unique 50 pages

Thin content 0 pages

THE AMOUNT OF CONTENT 

for 56 crawled pages

Words # of Pages

0-150 words 0 pages

150-300 words 0 pages

300-500 words 0 pages

500-1000 words 30 pages

more than 1000 words 26 pages

KEYWORDS DENSITY

A measure of search engine relevancy based on how prominent keywords appeared

within the content of a page. Ideal keyword density for keyword is 1 –2%. Keyword

density assures the content is keyword rich and it increases the content and meta tag

relevancy.

URL Keywords Density

https://www.copaair.com/en/web/us  translate, count 127 (40%)

 flightbooking, count 56 (18%)

 error, count 47 (15%)

https://www.copaair.com/en/web/us/baggage-calculator  translate, count 127 (40%)

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
URL Keywords Density

 flightbooking, count 56 (18%)

 error, count 47 (15%)

https://www.copaair.com/en/web/us/flight-status  translate, count 127 (40%)

 flightbooking, count 56 (18%)

 error, count 47 (15%)

https://www.copaair.com/en/web/us/destination-weather  translate, count 127 (40%)

 flightbooking, count 56 (18%)

 error, count 47 (15%)

https://www.copaair.com/en/web/us/request-an-upgrade  translate, count 127 (39%)

 flightbooking, count 56 (17%)

 error, count 47 (14%)

https://www.copaair.com/en/web/us/hotel  translate, count 127 (36%)

 flightbooking, count 56 (16%)

 your, count 50 (14%)

https://www.copaair.com/en/web/us/car-rentals  translate, count 127 (38%)

 flightbooking, count 56 (17%)

 error, count 47 (14%)

https://www.copaair.com/en/web/us/advanced-seat-assignment  translate, count 127 (40%)

 flightbooking, count 56 (17%)

 error, count 47 (15%)

https://www.copaair.com/en/web/us/travel-insurance  translate, count 127 (40%)

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
URL Keywords Density

 flightbooking, count 56 (18%)

 error, count 47 (15%)

Analysis:

Keyword density appears over inflated on many pages due to the usage of the meta
keyword tag

Recommendation

• Stop using the keyword meta tag.

•. Publish content for humans, optimize for search engines.

• Keyword density needs to be reduced site wide

SOCIAL MEDIA ANALYSIS

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
FACEBOOK
fanpage karma

Dashboard Snapshot 7 de junio de 2019

Time Period from 10 de mayo de 2019 until 6 de junio de 2019 Using:


Page
Copa Airlines
Índice de Rendimiento de
Número
la Página
de fans
3.0% 1511051
Evolución semanalCompromiso
0.2% 0.0%
Interacción de las publicaciones
Nivel de servicio
0.0% -
Tpo. / Reacción
-
Publicaciones / díaValor publicitario (EUR)
0.75 1.9k €
Alcance total por día
-
https://
Alcance de las publicaciones por día
-

www.f
Número de fans
Número de fans
KPI Matrix
Tamaño de los círculos Número de fans
anpage
karma.
1515000 1800000
Copa Airlines 1600000

com/d
1510000 Copa Airlines
1400000

1200000

ashboa
1505000
1000000
Copa Airlines

rd?
1500000 800000

600000
1495000
400000

200000
1490000

1-Jun-19
15-May-19
16-May-19
17-May-19
18-May-19
19-May-19

27-May-19
28-May-19
29-May-19
30-May-19
31-May-19

2-Jun-19
3-Jun-19
4-Jun-19
5-Jun-19
6-Jun-19
10-May-19
11-May-19
12-May-19
13-May-19
14-May-19

20-May-19
21-May-19
22-May-19
23-May-19
24-May-19
25-May-19
26-May-19

0
0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000
Número de fans

Número de fans Ranking Proporción Número de fans


1511051

Copa Airlines
Copa Airlines

TOP 10 POSTS BY REACTIONS PER FAN


Date Message Page Type Likes Comments Shares Facebook
According to the World Cities Culture Forum, Buenos Aires is the city with the most
14 May 2019 Copa Airlines photo 2389 56 485 see post
bookstores per person. Discover the best ones to relax, here: http://bit.ly/2LH3OHs
We honor the courage of those who bravely fight and serve for the good of the USA. Thank
27 May 2019 Copa Airlines photo 85 2 13 see post
you for inspiring us. Happy Memorial Day! #RememberingThoseWhoServe
Our aircraft design was inspired by Panama’s Museum of Biodiversity and designed by
13 May 2019 Copa Airlines photo 82 7 2 see post
Frank Gehry to represent the country’s biological diversity and varied culture. Have you
To all our Cabin Crew, enjoy your day! There are more than 2.000 heroes with golden wings
31 May 2019 Copa Airlines video 63 6 6 see post
who know that it’s the little things that make a difference. We’re proud to have you as part
Guess what plane this is. Hint: It can reach a maximum flying altitude of 41.000 ft and it has
03 Jun 2019 Copa Airlines photo 61 10 2 see post
112 seats in its main cabin. More details here http://bit.ly/2HSy6De #CopaAirlines ✈️ ❤️
Congratulations to all mothers on their day. Especially to the ones from #CopaAirlines who
12 May 2019 Copa Airlines photo 61 4 2 see post
teach us every day, that with love and perseverance, everything is possible. #
Do you know which Copa aircraft this is? Hint: if you copy the code on your browser, it’ll
10 May 2019 Copa Airlines photo 45 15 1 see post
give you its specs.
#Belize, a Copa destination that says “No shirt, no shoes… no problems”. ?????? Raise your
20 May 2019 Copa Airlines photo 31 2 1 see post
hand if you’d love to visit this place. ??????
Do you want to enjoy your trip from your favorite seat? If you’re a PreferMember, preselect
23 May 2019 Copa Airlines photo 25 1 0 see post
seats for you and your companions, for FREE. Find out more, here: http://bit.ly/2M3g1qc
Picture yourself in this beautiful place. Nature and its magical sounds will invite you to
21 May 2019 Copa Airlines photo 11 1 2 see post
disconnect from your routine. Visit #Suriname our #CopaDestinationOfTheMonth. Book

TOP 10 POSTS BY TOTAL REACTIONS


Date Message Page Type Likes Comments Shares Facebook
According to the World Cities Culture Forum, Buenos Aires is the city with the most
14 May 2019 Copa Airlines photo 2389 56 485 see post
bookstores per person. Discover the best ones to relax, here: http://bit.ly/2LH3OHs
We honor the courage of those who bravely fight and serve for the good of the USA. Thank
27 May 2019 Copa Airlines photo 85 2 13 see post
you for inspiring us. Happy Memorial Day! #RememberingThoseWhoServe
Our aircraft design was inspired by Panama’s Museum of Biodiversity and designed by
13 May 2019 Copa Airlines photo 82 7 2 see post
Frank Gehry to represent the country’s biological diversity and varied culture. Have you
To all our Cabin Crew, enjoy your day! There are more than 2.000 heroes with golden wings
31 May 2019 Copa Airlines video 63 6 6 see post
who know that it’s the little things that make a difference. We’re proud to have you as part
Guess what plane this is. Hint: It can reach a maximum flying altitude of 41.000 ft and it has
03 Jun 2019 Copa Airlines photo 61 10 2 see post
112 seats in its main cabin. More details here http://bit.ly/2HSy6De #CopaAirlines ✈️ ❤️
Congratulations to all mothers on their day. Especially to the ones from #CopaAirlines who
12 May 2019 Copa Airlines photo 61 4 2 see post
teach us every day, that with love and perseverance, everything is possible. #
Do you know which Copa aircraft this is? Hint: if you copy the code on your browser, it’ll
10 May 2019 Copa Airlines photo 45 15 1 see post
give you its specs.
#Belize, a Copa destination that says “No shirt, no shoes… no problems”. ?????? Raise your
20 May 2019 Copa Airlines photo 31 2 1 see post
hand if you’d love to visit this place. ??????
Do you want to enjoy your trip from your favorite seat? If you’re a PreferMember, preselect
23 May 2019 Copa Airlines photo 25 1 0 see post
seats for you and your companions, for FREE. Find out more, here: http://bit.ly/2M3g1qc
Picture yourself in this beautiful place. Nature and its magical sounds will invite you to
21 May 2019 Copa Airlines photo 11 1 2 see post
disconnect from your routine. Visit #Suriname our #CopaDestinationOfTheMonth. Book
©2012-2013 fanpage k arma

h=SD7DxvYu4#reports

Tweeter
COPA AIRLINES SEO & SOCIAL MEDIA AUDIT
By Gerardo Pérez Valles
fanpage karma

Informe de indicadores 10/05/19 - 6/06/19 June 7, 2019

Índice de
Evolución Número de "Me
Page Rendimiento Tuits Tweets/día Retuits Compromiso Conversaciones
semanal gusta"
del Profil
Copa Airlines 3.0% 0.04% 237 8.464285714 818 182 0.01% 89.03%

©2012-2019 Fanpage Karma

After this metrics the social media strategy and tactical plan could contains these
aspects:

1 . Building the strategy

A short, concise summary of what the strategy is aiming to achieve, broken down into
bullet points:

 COPAIR must undertake a full social media audit, benchmarking current


positions, implement key improvements identified and develop content plans and
styles to deliver consistent communications ongoing.

 COPAIR must increase engagement from existing customers and connections,


and draw in new audiences - ultimately driving purchase through organic & paid
activity.

 COPAIR must test and learn about the community and the brand in a social
space, in order to shape the future growth of social media audiences and social
driven purchase. Because, they are a massive market in Latin-American, but
there are many competitors around this market’s quote.

2. Goals and Objectives

Could be a reasonable goals for COPAIR:

 Complete social media audit and implement actions arising from it

 Create and maintain a social media content calendar. This is very


important because according with the costumer’s behavior, the sales
COPA AIRLINES SEO & SOCIAL MEDIA AUDIT
By Gerardo Pérez Valles
increase in specific seasons and decreases in another. For example in
summer there is a high level of sales because summer’s holidays.

 Begin regular social media activity, in line with strategy and


calendar. In this season of sales, COPAIR, must increase the social
media activity to the followers

 Create and work within a measurement framework. Could be increase


at 22% the twitter followers, 20% facebook follower (according with the
upper analysis ) in the next year.

3. Strategic challenges

Here COPAIR sets out the business challenges for the social channel that need
to be overcome, and the strategic activities that will enable this.
Key action Strategic
Web site is not totally integrated with Must be arise a real social media
social media audit. Upper is a simple analysis for
this situation
Social media presences needs refresh Thus, the social media audit must be
and social media share of voice needs completed and key positioning
increasing documents agreed
Content not optimized for or pushed Social media calendar must be
sufficiently through social media. created with stand-alone thematic and
according with the seasonal moment
Objective Metric
Grow the brand Followers, shares
Turn costumers into advocates Comments, likes in facebook
Drive leads and sales Clicks on website, email sing-up, do it

4. Target audience

This frames COPAIR ought to reach via social networks. For this, they need to
understand their core audience (personas, profiles, demographics etc.) and
identify any new customer types that you want to attract based on their products/
services. Instead:

Loyal

Regular customers who are already connected them via social media. They want
to retain them and increase their purchases and engagement with their social
profiles.
COPA AIRLINES SEO & SOCIAL MEDIA AUDIT
By Gerardo Pérez Valles
Existing

Customer who have shopped with they before but aren’t regular shoppers and
haven’t connected on social media. They want to nurture them, bringing them
closer to you online and therefore increasing purchase rates. For example:
Voyagers for another airlines unsatisfied

Potential

People who have never visited the website or purchased from they but who are
regular online shoppers, and users of social media. COPAIR wants to use social
media to bring them into contact with the brand, and ultimately move them to
purchase.

In addition

Research the competition

Odds are, COPAIR competitors are already using social media—and that means
social media team of COPA can learn from what they’re already doing.

Do a competitive analysis

A competitive analysis allows you to understand who the competition is and what
they’re doing well (and not so well). They’ll get a good sense of what’s expected
in their industry, which will help they set social media targets of their own.

This analysis will also help they spot opportunities. For example, maybe one of
their competitors is dominant on Facebook, but has put little effort into Twitter or
Instagram. Making a simple analysis the more close competitors is AVIANCA for
Colombia, in the sub.region, and the presences of AVIANCA in social media,
looks like more strong

They might want to focus on the networks where their audience is underserved,
rather than trying to win fans away from a dominant player.

5. Building a social media plan

Social Media Audit (Word doc) - to be completed by <name>, including summaries


of the following:

 Benchmarking of social media integration

 Benchmarking of Facebook profile

 Benchmarking of Twitter profile


COPA AIRLINES SEO & SOCIAL MEDIA AUDIT
By Gerardo Pérez Valles
 Review of the suitability of other platforms e.g. Pinterest, Youtube

 Recommendations of next steps for each platform/area

 Social media content calendar (Excel document) to be created, with stand-alone


thematic moments, and full integration with wider marketing plans

 Measurement framework to be devised (Excel document)

 End of phase evaluation report to be completed (PPT plus full data in Excel).

6. Channels and activities

a) Housekeeping – follower clean up, including cross-referencing to email database


using a tool such as FollowerWonk or SocialBro

b) Following key INFLUENCERS and thanking new followers personally (and doing
this regularly)

In this apart, identifying a INFLUENCERS is a deep Knowledge about the


industry, however this a marketing strategic, COPAIR is remarkable and
creditable brand, instead a some ideas for influencers could be:

- Pay (according with the budget) a post o reference of the brand with some
famous artist of latin-america that mention the airline’s post in his o her
social media

- Selected this influencers from entertainment media according the


followers and his o her profile in all the continent

- I suggest: MALUMA and DADDY JANKEE; for be the most recognized at


this moment.

c) Tweeting at least 2 times a day (using a tool like Buffer to help schedule updates)

d) RT’ing useful/relevant stuff

e) Sharing every blog post created twice a week (‘in case you missed it’)

f) Important to highlight personal customer service i.e. signing off tweets, not just
taking all issues offline/other channels

g) Handling negative exceptions visibly to demonstrate that they take issues


seriously but taking offline when appropriate.

7. Timelines
COPA AIRLINES SEO & SOCIAL MEDIA AUDIT
By Gerardo Pérez Valles
Timelines are critical because they give you a yardstick against which to
measure the ability to implement the strategy. Activities without deadlines tend to
drift and are often seen by others as less important. Note that some activities are
recurring, such as posting the weekly newsletter to Facebook. For these simply
state the frequency and target day of the week.

8. Measurement

COPAIR should align their marketing expectations with the metrics that they can
track for each social network so that they can easily be measured. Then sense
check that their web analytics tools are configured correctly to capture all
relevant data.

I recommend using campaign tracking parameters in all URLs you share via
social. Using Google Analytics as the example, this means adding UTM
parameters for at least medium, source and campaign. Being innovative with
content formats e.g. testing Q&As with your product experts on specific topics
Twitter cards will be trialed around product launches or specific campaign
pushes.

Related with Social Media Presence of CopaAir. com I can say as summary:

 copa aircraft maybe unnecessarily needs an social media campaign because it is


very know company in the region

 Copa must need to have clearly defined objectives for its social media strategy. If
they don’t, then they’re probably stumbling around in the dark;

 Social Media has hit marketing like a volcano eruption, becoming one of the most
important ways to build awareness and drive traffic. Though, if not conducted in
the correct manner it will deliver little and could even have an adverse effect on
the brand. It may be that the social assets are too small, not converting or there
is little or no engagement;
 The social media audit & optimization process consists of the following steps:
Compiling and evaluating key metrics for primary social media channels such
as: number of followers, likes, shares, comments, clicks, video views, number of
followers, post reach;  Determining what types of posts work best on each
platform, which platforms are most valuable to you, and how your audience is

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles
engaging with you on each platform; Analyzing audience demographics and
interests;

 Prioritize Visual Content: Social media feeds are intensely competitive spaces,
especially for organic content. To get noticed, post more visual content. Social
media is becoming an ever more visual space; Twitter launched video auto-play
on timelines last year, and between April and November last year, Facebook’s
average daily video views doubled from four billion to eight billion per day.
Facebook rewards posts with video with greater organic reach, but it’s important
to note that the platform prefers native uploads as opposed to YouTube embeds.
Native uploads perform better than third-party players on Twitter too, with native
video driving more engagement;
 Generate & Share UGC: User-generated content is essentially the digital version
of word of mouth, which has always been the most trusted form of marketing.
Marketing is becoming much less about broadcasting, and much more about
generating opportunities for conversation.
 Respond & Interact: Being interactive online is key to increasing engagement
and building strong customer relationships. Acknowledging Copaair’s customers
online shows them that you value them.

COPA AIRLINES SEO & SOCIAL MEDIA AUDIT


By Gerardo Pérez Valles