You are on page 1of 2

CONCEPT STATEMENT OF FOOD TRUCK BUSINESS

BUSSINESS DESCRIPTION:
A food truck is like a restaurant on wheels. It has several distinct
advantages over a traditional eat-in restaurant. A food truck can go to where the customers
are. It has pretty low overhead, compared to a restaurant, and requires far less staff. However,
a food truck is still a business that requires a lot of work and attention—especially in the first
couple of years.

Our Product and Services


The mobile food truck business might not be too ideal an environment to prepare and sell high
end and expensive delicacies like; intercontinental meals et al. However, we at On The Track®
Mobile Food Company is set to go all the way to ensure that we meet the basic needs of our
esteemed customers. As much as lies within our power, we will offer a variety of menus ranging
from snacks, to real meals, and also assorted non – alcoholic drinks and wine. Here is a sneak
peep at what we plan to offer;
We sell lunch (assorted meals)
We sell snacks
We sell assorted drinks (Soft Drinks, Wines, smoothie, and punch, Fruit Juice, Chapman and
Energy Drinks et al)
We Sell franchise
We offer training and consultancy services on mobile truck food business

TARGET MARKET:
Although food truck business is business concept that is designed for everybody
especially the average person on the street or on a construction site, but statistics has it that
the biggest buyers of foods from food trucks are young adults and parents with children at
home. As a matter of fact, people that fall within the age range of 25 to 34 are the largest
consumers of snacks and fast foods from food trucks. They spend an average of $ 44 per
month.
The idea of starting a food truck business is to sell food and drinks on a mobile truck in areas
where people find it difficult to access a restaurant, areas such as carnival sites, construction
sites, sporting event centers, camp grounds, and beach et al.
We are also going to take advantage of places like campuses, office complexes, military bases,
mechanical village, industrial parks, farmer’s markets, cinemas, and religious centers. These are
the factors that will guide us when choosing a location for your food truck business.

BENEFIT FOOD TRUCK BUSSINESS:


The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant From a Business Standpoint

 Less Of A Risk.
 You Can Build Your Brand Before Expanding.
 Overhead Costs.
 It's A Great Way To Break Into The Industry And Learn.
 You Can Tap Into Many Streams Of Income.
 You See Everything.