APPENDIX

1.Age: Below 20 20-40 40-60 60 above

2.Gender Male Female Transgender

3.Annual Income:

Less than 200000 200000-500000 500000-1000000 Above 1000000

4.Are you aware of the medium called Outdoor advertising?

Highly aware aware unaware

5.Do you read/watch/observe Outdoor advertisement?

All the time Sometimes Occasionally Never

6.Have you purchased a goods or services under the influence of outdoor

advertisement?

Yes No

7.Do the outdoor advertisements on LED Screen attract your attention?

Yes No

8.”Advertising is beneficial to consumers because,it provides important information about goods

and services.” To what extend do you agree with this statement?

I agree I disagree Not sure

9.What do you look out for in an advertisement? Please select 3 answers

 A brand that I am familiar with and trust.

 Product information
 Price information
 Celebrities and famous people
 Discount and deals.
 Humor
 A level of consumer Interaction.
 Others, please specify ……………………..
10.Where would you like to see the outdoor advertisement?

Local parks Local bus stations Signs on roads in and around local area

Others (please specify)…………………………….

11.What is the function of Outdoor advertisements?

Proffer news Entertainment form

12.Does these advertisements influence your Savings Decision?

Yes No

13. Outdoor advertising is difficult to use.

Strongly Agree Agree Disagree Strongly Disagree

14.Which main image would be most effective?

Location Image Medium close up of person

15.Would you prefer a celebrity to appear on the poster?

Yes No

16. What type of advertisement do you think is better for our marketing

Online advertisement Outdoor advertisement

17.Would you like to change the our current colors of trade mark?

Yes o No

18.What are the different types of our outdoor advertisements that you are aware of?

Please specify……………………………………

19. The more you see an advertisement again and again, the more you will get interested?

To what extend do you agree with statement?

I agree I Disagree Not sure

20.What do you look out in an out outdoor advertisement?

Company name Products information

Celebrities or Famous people Others(Please specify)…………………………