JULY 2019

#ABETTERHEBBAL
DESIGN CHALLENGE
BRIEF
Graphic Source: Your Story Journal

#ABETTERHEBBAL CHALLENGE
#ABetterHebbal is a challenge to crowdsource ideas and concepts around increasing the adoption of Micro-
mobility modes to feed mass transport that are currently available and are being provisioned in the future.

Citizens for Sustainability (CiFoS) in association with the Directorate of Urban Land Transport (DULT), Bangalore Metro
Rail Corporation (BMRC), Bangalore Metropolitan Transport Corporation (BMTC), Transport Department, Bangalore
Traffic Police (BTP), Bangalore Development Authority (BDA) & Bruhat Bengaluru Mahanagara Palike (BBMP) are
bringing this challenge to all the interested parties in the city.

CiFoS approached the Urban Development Department with a pilot of increasing adoption of sustainable transport in a
specific area. Hebbal area was identified as one of the potential areas to run the pilot. This area is seeing new
developments from both live/work and the transit provisioning perspective. The new metro line is being provisioned and
being an axis for the North-South & East-West it attracts huge bus traffic as well.

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SCOPE
CiFoS is reaching out to crowdsource ideas on making “an inclusive
and accessible Hebbal” involving two components which need to
seamlessly work with each other:
ACCESS
Success of public transport relies on accessing it
safely and reliably. Imagining access to bus and
metro networks in the study area and designing it
at a conceptual level is the primary goal.
ADOPTION
Making access work involves people making a
choice of alternate modes for first/last mile.
Strategies for awareness, education & adopting
modes is a part of the goal of this challenge.
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PRINCIPLES
The principles you should keep in mind while imagining and designing the
system for the above study area precinct are:
SAFETY
The solution or design idea needs to enable the people who are in
transit or living nearby to access the transit points safely.
RELIABILITY
The solution or design idea needs to ensure reliability in accessing
the last mile solution.
ATTRACTIVENESS
The solution or design idea needs to be attractive enough to make
people prefer the solution over others.
EFFICIENCY
The solution or design idea needs to move people efficiently both
in time and effort.
ADOPTION
The solution or design idea needs to include campaigns that
influence behavior to increase adoption.
IMPLEMENTATION & ADAPTABILITY
The solution or design idea must show that it is feasible and that it
can adapt to future changes in built form and/or transport modes
SUSTAINABILITY
The solution or design idea must reflect good principles of social,
environmental and economic sustainability, from concept
development, through construction and operation, to eventual
closure and removal.
 STUDY AREA
The Hebbal study area precinct encompasses the area bounded by:

North: Kodigehalli Junction

South: Baptist Hospital
East: Thanisandra main road Junction
West: Bhadrappa layout Junction

The study area boundaries are shown in the map

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 LEGEND
Metro Station
Commuter Rail Station
Bus Depot

Source: DULT, UDD, GoK

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 WHY SHOULD YOU APPLY?
1. If you have ideas around how public transport adoption can be
increased by enabling more people to get to it safely and
reliably.

2. If you are a startup, institution, NGO or citizen group who

works on urban mobility solutions and would like to pitch and
pilot solutions in this area.

3. If you would like to display your work in an exhibition of ideas

and allow it to be used by government authorities and NGO’s
alike.

4. If shortlisted among the top 10, you could pitch the ideas to
top government officials and other stakeholders.

DISCLAIMER
The challenge is organized by Citizens for Sustainability (CiFoS) in
collaboration with DULT, Namma Metro and BMTC, to bring out
ideas for #ABetterHebbal from the city’s visionaries who care about
the area.

The challenge in no way is a substitute for the public consultation

that the public entities will do in the future. This challenge is an
opportunity to democratise the process of finding solutions for
urban issues. This challenge is the idea stage to include micro-
mobility and non-motorised transport in the reports being prepared
by authorities which focus on vehicular traffic. It also enables public
participation and solutions that can be deployed.

6 Graphic credit: Aleksandar Savić

 CHALLENGE DEADLINES
Launch of challenge: 8th July 2019
Last day of registration: 21st July 2019
Last date for questions and clarifications: 27th July 2019
Stakeholder Meeting (Tentatively): 29th July 2019
Final day for submissions: 18th August 2019
Shortlist decision: 25th August 2019
Pitch Day: 31st August 2019

JURY
Challenge entries will be shortlisted by a jury, from the below
organizations: UDD, DULT, BMRCL, BMTC, Professionals
and eminent citizens.

The jury retains the right to call on additional professional

experts as advisors.

AWARD MONEY
Upto ₹ 1 lakh prize money to be won.

10 shortlisted entries will get to pitch to the Jury on Pitch

day. All eligible participants will be provided certificates of
participation and will be able to display their proposals on
pitch day in a public exhibition.

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CHALLENGE OFFICERS
Sylvia Prakash & Subbaiah T.S.
E-mail: abetterhebbal@cifos.org
Address: CiFoS, 2nd Floor, No. 14, Postal Colony (near
Vijaya Bank), Sanjaynagar, Bengaluru, Karnataka 560094.
CiFoS is open Monday-Friday 9am-7.30pm.
NB: All contacts regarding the challenge, such as requests for
documents, questions and so on, must be directed to the
Challenge officers. Entrants must not come in direct contact
with any jury member with questions regarding the challenge.
CHALLENGE LANGUAGE
Challenge entries should be in English or Kannada only.
QUERIES
Any questions about the challenge should be directed to the
Challenge officer, in writing via email. Questions should
be submitted to the Officers by 27th July 2019.
The jury’s answer to any questions will be published as soon
as possible via email.Mark all correspondence with
“#ABetterHebbal”.
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DATA ASSISTANCE
This brief along with the appendices is available on the
website for the participants. The appendices consist of the
following data related to Hebbal and its neighbouring
wards :
• Ward related information
• Number of amenities such as parks, playgrounds, lakes etc.
in the ward.
• Transport nodes
JUDGING CRITERIA
The entries will be judged based on the principles defined at
the beginning of the brief.
CHALLENGE ENTRIES
Challenge entries must be anonymous. All submitted
posters and other documentation should have the entrant’s
unique Registration ID, provided by the organisers, in the
bottom right corner. The posters must be numbered in order
of them being exhibited.
 ENTRY REQUIREMENTS
All submissions must comply with the following:
1. Maximum Two A0 posters summarizing the design idea
suitable for exhibition.
2. Any other details with respect to the proposal shall be
submitted as a report of max 10 single sided A4 sheets.
3. The proposal should be submitted digitally, via email or
WeTransfer/ Google drive communicated to you by email/
website.
4. The soft copy submission should contain a folder named
with your Unique registration ID, with the Max 2 A0
posters and the report (in PDF/ Word format) if any in A4
(max 10 sheets).
5. To guarantee anonymity, all submitted material must only
mention the Unique registration ID assigned to the
registered entry and no information about the submitting
company or organisation or participants shall be
mentioned on any submission.
6. Documentation outside this list will be excluded from
assessment and exhibition. Models and similar items can
be submitted during the pitch by the shortlisted entries.
SUBMISSIONS
The submission closes on 18th August 2019. All solutions
that include all the deliverables as outlined as “Entry
Requirements” need to be sent to competition officer on or
before 18th August 2019.
SHORTLISTING & EXHIBITION
Shortlisting will be completed by the 25th of August, 2019.
The top shortlisted teams will be communicated about the
next steps by mails and the same will be announced on the
challenge website. A public exhibition of all eligible challenge
entries may be held during the pitch period. The venue of the
exhibition will be announced on the website at a later date.
PUBLICATION
The challenge report will be published at the latest three
weeks after the challenge and will be handed over to DULT for
incorporating the proposals in its report. CiFoS and
associated government partners reserve the right to publish all
competition entries on their own digital channels (external and
internal websites, Facebook, Instagram etc) and in the
magazines. Entries may be exhibited anonymously during the
assessment period. All publication of competition entries after
the competition has ended will include the entrants’ names.
COPYRIGHT & RIGHT OF USE
Entrants own the copyright and retain the right of use to their
proposals. The ideas shall be used for implementation, and
publication by CiFoS and its partners, the entrants will be
acknowledged. It may lead to incubation opportunities where
the entrants will be involved in taking forward their solutions.