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Dabur At-a-Glance

Dabur India Limited has marked its presence with significant achievements and today commands a
market leadership status. Our story of success is based on dedication to nature, corporate and
process hygiene, dynamic leadership and commitment to our partners and stakeholders. The results
of our policies and initiatives speak for themselves.

 Leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09)
 3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer
Health Division (CHD) and International Business Division (IBD)
 3 Subsidiary Group companies - Dabur International, Fem Care Pharma and
newu and 8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd
(Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan),
African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield
International (UAE) and Jaquline Inc. (USA).
 17 ultra-modern manufacturing units spread around the globe
 Products marketed in over 60 countries

 Wide and deep market penetration with 50 C&F agents, more than 5000 distributors
and over 2.8 million retail outlets all over India
Consumer Care Division (CCD) adresses consumer needs across the entire FMCG spectrum
through four distinct business portfolios of Personal Care, Health Care, Home Care & Foods

 Master brands:
 Dabur - Ayurvedic healthcare products
 Vatika - Premium hair care
 Hajmola - Tasty digestives
 Réal - Fruit juices & beverages
 Fem - Fairness bleaches & skin care products
 9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash,
Vatika, Réal, Dabur Red Toothpaste, Dabur Lal Dant
Manjan, Babool, Hajmola and Dabur Honey
 Strategic positioning of Honey as food product, leading to market
leadership (over 75%) in branded honey market
 Dabur Chyawanprash the largest selling Ayurvedic medicine with
over 65% market share.
 Vatika Shampoo has been the fastest selling shampoo brand
in India for three years in a row
 Hajmola tablets in command with 60% market share of digestive
 tablets category. About 2.5 crore Hajmola tablets are
consumed in India every day

 Leader in herbal digestives with 90% market share

Consumer Health Division (CHD) offers a range of classical Ayurvedic medicines and Ayurvedic
OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats

 Has more than 300 products sold through prescriptions as well as

over the counter
 Major categories in traditional formulations include:
- Asav Arishtas
- Ras Rasayanas
- Churnas
- Medicated Oils
 Proprietary Ayurvedic medicines developed by Dabur include:
- Nature Care Isabgol
- Madhuvaani
- Trifgol

 Division also works for promotion of Ayurveda through organised

community of traditional practitioners and developing fresh batches
of students

International Business Division (IBD) caters to the health and personal care needs of customers
across different international markets, spanning the Middle East, North & West Africa, EU and the
US with its brands Dabur & Vatika

 Growing at a CAGR of 33% in the last 6 years and contributes to

about 20% of total sales
 Leveraging the 'Natural' preference among local consumers to
increase share in perosnal care categories
 Focus markets:
- GCC
- Egypt
- Nigeria
- Bangladesh
- Nepal
- US

 High level of localization of manufacturing and sales & marketing

• Sensex : 20565.27
• Last : 97.80
• High : 99.00
• Low : 97.00
• Last update : Nov 12,2010 9:56:00 AM

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