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Social media includes sites that are available over the web and they play a very vital role in the lives
of every individual, the development of social media has allowed people to immediately share their
status, photos, events, and thoughts and other followers all over the world will quickly see those
sharing as soon as they go on the social media platform, a person would trust more what he sees on
the internet then to what he hears from another fellow individual, some of the most popular social
media platforms are Facebook, Twitter, Linked In, Instagram and YouTube.

It is no longer necessary for the individual to interact physically with someone to be able to get the
desired information of the destination that they wish to travel to for the purposes of tourism. It is now
possible through the social media platforms to get the desired references. Through social media one
can get a visual data of the destination he wishes to go to, this makes taking a decision easier. Tourists
who have travelled to the destinations write reviews about the destination and their experiences of
the destination during their travels. 98% find that the Trip Advisor reviews on the social media sites
are accurate and it does not leave the travellers in a confused state as they know all the details from
the reviews provided by many travellers are accurate. Almost half of the potential travellers do not
book hotels unless there is a review available on the desired hotel on concerned social media sites.
Through social media they get to know all the offers available on social media sites. Many people claim
that they were either encouraged to travel to a place or had a change of mind about travelling to that
place because of all the photos and reviews posted by their friends on various social media platforms.

Social Communities: they are a collection of likeminded people who share similar interests and
socialise on the internet to keep in touch because of the geographical distance that separates them

Virtual Communication: the rate of impact of social media was found to be very high all because of
high speed communication that takes place online and due to the latest web 2.0 which allows users
to generate content themselves on the internet.

The ability of the users to check the destinations sites easily after discussing it on social media allows
users to make to make decision which is free from confusion. Tourism industry is spread out far and
wide throughout the globe connecting people from different countries together and every traveller
can visually see the destination online on social media for reference and also information about the
rates of hotel and tourist packages which makes it easier for travellers to gauge his affordability. Earlier
this was not possible as tourists had to travel to the destination without having prior knowledge about
the destination, only to realise that they had paid for something only to come back with unpleasant
experience, one of the key sources of advertising today is through the use of social media, most
organisations have their own websites which potential customers who want to get desired
information can access, which significantly reduces the cost of advertising by organisation which
would have incurred if advertisement was done through other medium.
5 Ways Social Media Has Changed Tourism Marketing Forever

Travel Research
The way travellers conduct their trip research has changed. Not only do they do almost all of their planning
online, they often turn to social media to ask questions. TripAdvisor may not be an optimal social media
platform, but it is definitely a social network. Its 390 million users can confirm to that .more and more people
are turning to traditional social networks to ask for support during the process of planning their upcoming travel.
Due to the technology present to us documenting travel with smartphones and high-quality DSLR cameras is
much easier. Travel photos and videos are among the most popular types of content shared online, and the most
prevalent places to share these are on the top social networks.

For those who aren’t posting media content on a regular basis are posting comments on Facebook or sending
tweets out on Twitter about their travel experiences. Lately, social media platforms have also become a sought
out resource for gathering information about destinations, accommodations, activities, Transport, and more.

Facebook Recommendations
Though Facebook may be primarily not intended for travel planning, the recommendation feature provided by
Facebook allows its users to ask for advice from their peers, users collect feedback from their networks on
everything ranging from hotels to travel gear to destination itself
Staying within the familiar Facebook platform is way easier that scouring through numerous websites for
information as such many people turn to Facebook to seek information from their peers in contrast to other

Destination Discovery via Social Sharing

Through social media a potential traveller could discover new places which he may never have heard of before
This discovery of new and exciting destination through social media inspires the traveller to plan his trip, if a
would be traveller is looking for a place to go to get away from their everyday routine but have no destination in
mind. Social media helps him to find his dream destination

The Perfect Customer Service Platform

The least talked about but perhaps the most important. Social media has changed tourism marketing through
its ability to provide superior customer service. Social media allows brands to answer questions, comments,
and clarify concerns in a single place, without time restriction and it also allows destination marketers to
showcase their professionalism at the same time.

Guiding customers or potential customers to a Facebook page, for example, gives the brand an opening in
order to provide immediate support through Comments or Messages whenever issues arise. One of the added
benefits is that marketers can clarify these issues out in the open and develop a reputation of quality service
and proficiency with both current and potential customers. Whenever customers or potential customers reach
out to a brand on social media, over 50% expect a reply, this number climbs over 75% when brands are
reached out with a complaint.
1 – Snap on Snapchat

Snapchat is worth considering if a brand is interested in targeting younger travellers. It is one of the fastest
growing social and could be well worth incorporating into a brands social marketing strategy. Snaps are quick
snippets of what’s happening right at this moment. It gives a brands followers the most accurate view of what
goes on behind the scenes of the organization. These intuitions could be the groundwork of a trustworthy
relationship that transforms potential travellers into paying customers.

2 – Tweet on Twitter

Twitter is a promising platform for the purpose of reaching prospective travellers. Tweets are about 140
characters and they allow an organisation to impart short travel tips, specials, and promos, or even photos and
videos related to the brand. Twitter is one of the most popular social media platforms available to users, a
brand has to have an active Twitter handle which is regularly updated with appealing content. For maximum
utilisation of twitter a brand should consider who they are target, you can’t put a post for family travel activity
if you are targeting couples for romantic getaways.
3 – Livestream on Facebook and Instagram

A brand should consider going live on a regular basis to give the audience a first-hand look at what’s going on
behind the scenes in the tourism and travel industry. Live videos are becoming more popular and receive priority
in Facebook’s newsfeed. Going live is a good way to get people’s attention, travel brands have far more exciting
things to share than many other brands. Whatever makes the brand fun, unique, and exciting, can be shared to
create exposure for the brand

4 – Engage LinkedIn Groups

If a brand cater to business travellers, LinkedIn groups are a great way to reach out and offer some no-
obligation value to travellers’ visiting a town or city. LinkedIn groups exist for users to come together and share
information about most topics business, including travel.