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BMW Clubs.

Appearance of the
BMW Clubs
Corporate Identity

Design guidelines for appearance.
September 2008
page 1

BMW Clubs

Munich Sheer
September 2008 Driving Pleasure

Content.
Appearance of the
BMW Clubs
Corporate Identity
September 2008
page 2

Introduction
Background and objectives 03

Basics
BMW Club logo 07
BMW symbol 08
BMW wordmark and designations 10
BMW Type 11
BMW Club signet 12
BMW Club identifier 13
Visual world 14

Guideline
Construction of the BMW Club logo 16
Application of the BMW Club logo 23
Application of the BMW Club identifier 26
BMW Club structure 28

Communication applications
Print media 30
Internet 31
Merchandising articles 33
Badges and pins 34
Membership card 35

Institutional applications
Correspondence 37

Background and objectives.
Appearance of the
BMW Clubs
Corporate Identity

The appearance of the BMW Clubs.
September 2008
page 3

These design guidelines apply to the communicative and institutional image of the
official BMW Clubs. They replace all previously applicable guidelines.

If you have any questions on the appearance of the BMW Clubs,
please consult the BMW Club Office:

Contact: Kati Hockner
Tel: +49 89 382-33 845
E-mail: kati.hockner@partner.bmwgroup.com

The BMW Club appearance should be based on the premium aspirations of the BMW Brand. On the one hand this means adhering to certain shared basic rules. they also bear responsibility for representing BMW in a way that is characteristic of the brand. September 2008 page 4 BMW Club members identify strongly with the BMW Brand and associate BMW products with their own values. but it also means preserving individuality and setting oneself apart from other BMW Clubs. Background and objectives. Appearance of the BMW Clubs Corporate Identity The appearance of the BMW Clubs. the BMW Brand is highly valuable. They outline the new appearance using examples for all the relevant media applications. however. and such value must be protected. After all. The club must always be clearly recognisable as the sender. As ambassadors and multipliers of the BMW Brand and its products. are mandatory worldwide and apply without restriction to all communication and correspondence materials. . These design guidelines have been developed in close collaboration with the International Council of BMW Clubs.

Content. Appearance of the BMW Clubs Corporate Identity September 2008 page 5 Introduction Background and objectives 03 Basics BMW Club logo 07 BMW symbol 08 BMW wordmark and designations 10 BMW Type 11 BMW Club signet 12 BMW Club identifier 13 Visual world 14 Guideline Construction of the BMW Club logo 16 Application of the BMW Club logo 23 Application of the BMW Club identifier 26 BMW Club structure 28 Communication applications Print media 30 Internet 31 Merchandising articles 33 Badges and pins 34 Membership card 35 Institutional applications Correspondence 37 .

a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. there live the blind texts. more powerful and September 2008 page 6 more flexible. Appearance of the BMW Clubs Corporate Identity More contemporary. These rules Far far away. Flyer Membership card Internet Official BMW Club BMW Club Sample Town Advertisement Club jacket Club cap Pin .09 Valid until scope for differentiation among themselves. Sign up now. Brand are satisfied. Sample Town 00000 Sampleland the club logo and there is Sign up now. Separated they live in Bookmarksgrove right provide support in creating at the coast of the Semantics. In future the appearance of the BMW Clubs will be Joe Sample more contemporary and Name Sample Street 123 more striking. however. BMW Club Sample Town There are also clear rules to ensure the premium aspirations of the BMW 34th Sample Town Race. for each BMW Club. The new BMW Club appearance. BMW Club xy 000 Sample Street More space is given to 34th Sample Town Race. while at the Adress same time offering clubs 0123456789 Membership number 07. greater freedom of design. far from the countries Vokalia and Consonantia. behind the word mountains. in which roasted parts of sentences fly into your mouth.07. It is a paradisematic Official BMW Club Official BMW Club an individual appearance country.

Where possible it is adapted to the length of the line. It should always appear against a white background. BMW Club identifier Official BMW Club The BMW Club identifier shows the club to be an official BMW Club. In some cases the designation can be supplemented or adapted to the language in question (specifications on naming are provided in the guidelines section from page 17). . Appearance of the BMW Clubs Corporate Identity The official emblem of a BMW Club. BMW Club logo BMW Club Designation – line 1 Designation – line 2 Two lines are available for the name of the club or place designation. September 2008 page 7 Below is a schematic illustration of all elements of the BMW Club logo. a white badge is used (for further details see page 25). The BMW Club signet appears in a prominent position. directly below the club name. Where this is not possible. The designation BMW Club unmistakably identifies an official BMW Club and always appears in the first line. BMW Club logo. The BMW symbol is a promise of quality and stands for mobility at premium level.

simplified or international. September 2008 page 8 The symbol represents the BMW Brand and thereby forms the core of the BMW Brand Identity. BMW symbol. including the official BMW Clubs. Careful use of this element guarantees uniformity of appearance as well as a high degree of recognisability.bmw-clubs. The BMW symbol is available as a digital The BMW symbol always appears in three-dimensional form. against a white background. Any falsification damages the BMW symbol and therefore the brand in general. since it is a seal of quality for the products and services of the brand. The BMW symbol is never altered in any way. The BMW symbol is subject to worldwide copyright and may only be used by BMW AG and its authorised contractual partners. i. in colour and positioned template at: www.e. It must always be applied with the greatest of care. .com combined with graphic shapes. For this reason only original digital templates of the BMW symbol may be used. Appearance of the BMW Clubs Corporate Identity Valuable objects must be protected.

snap fasteners. Appearance of the BMW Clubs Corporate Identity Clear rules for a distinguished brand. September 2008 page 9 The following rules apply to the application of the symbol: Positive examples Negative examples The symbol is subject to clearly defined design guidelines. It is never dyed and must never be used in an inflationary manner. for example in the field of sponsoring. . The symbol or its component parts may not be used as functional design elements such as bell buttons. It is never altered. restless or photographic backgrounds. simplified or combined with graphic shapes. The symbol may not be used against colourful. the symbol can also be applied against coloured backgrounds or placed on photographs of one or more colours. The symbol is never used in body copy or as a substitute for the wordmark. Aut The symbol never performs a practical function and is never placed in positions or on objects which might have a negative impact in terms of image. which enable a high degree of recognisability. floor mats etc. BMW symbol. In exceptional cases.

supplemented by BMW Clubs BMWClub the word “Club”. Other colours are not permitted. the wordmark is also subject to worldwide copyright and may only be used as a sender designation by the official BMW Clubs. September 2008 page 10 The BMW wordmark is a fixed. BMW Motorcycle Club Club In certain cases the designation BMW Club can be extended or adapted to the language in question. Appearance of the BMW Clubs Corporate Identity Unambiguous and unmistakable. The BMW Club BMW-Club wordmark BMW always appears first. the typeface BMW Type bold is used. nor is the use of hyphens. The designation BMW Club follows the rules of the official brand typeface of BMW: BMW Type BMW Club BMW Club - italic type weights and underlining are not permitted BMW Club - the spacing of the typeface may not be altered . Positive examples Negative examples The BMW wordmark always appears in uppercase letters. unchangeable term. BMW Owners Club BMW Club It always appears in black. BMW wordmark and designations. It is to be applied with the greatest of care as it stands for the products and services of BMW. BMW Bmw The designation BMW Club indicates unambiguously that the club in question is an official BMW Club. BMW Klubben Moto Club BMW If the designation BMW Club is used as the BMW Car Club Club BMW communicative sender. Like the symbol.

!& .. letter-spaced or underlined forms. Each individual letter has been designed and digitalised separately with its own specific line shaping. The type is only applied in either grey or black. BMW Type bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 . never in colour. For other applications. Appearance of the BMW Clubs Corporate Identity The official brand typeface of BMW. The bold type weight of BMW Type is used for the appearance of the BMW Clubs – exclusively for the BMW Club logo and the BMW Club identifier. The typeface may never be used in uppercase. September 2008 page 11 The typeface BMW Type is distinctive down to the smallest details. plain and simple sans-serif typeface is used such as Arial. BMW Type is not to be used for any other purpose. it is recommended that an easily legible. BMW Type.

& . BMW Club signet. either in shape or colour. X5 The use of such elements as vehicle designations. X5 Power P wer The signet must not bear any similarity in its design to the BMW symbol. racist or sexist symbols.g. the Identity Modules or the BMW symbol is not permitted. on merchandising articles). September 2008 page 12 Recommendations for the design of a signet Positive examples Negative examples Rules regarding the BMW Brand Identity elements are a fundamental BMW brand elements component of BMW brand communication and may therefore not be used in the BMW Club signet or in communication. X5 X5 X5 Notes on No use of complex signets or photographs which do not reproducibility guarantee high-quality reproduction (e. Heraldic figures No use of political. Appearance of the BMW Clubs Corporate Identity A strong BMW Club has a strong symbol.

Only official members are permitted to use the BMW Club identifier. The identifier indicates that the club is an officially certified BMW Club.26 . September 2008 page 13 As a supplement to the BMW Club Logo. Appearance of the BMW Clubs Corporate Identity The seal of quality of an official BMW Club. the so-called identifier may be used for selected applications. see p. The identifier is as follows: Specifications for the use of the BMW Club Official BMW Club identifier. BMW Club identifier.

racist or sexist content be used. Appearance of the BMW Clubs Corporate Identity Doing justice to premium aspirations. powerful and lively. such as accidents or breakdowns. Positive examples . September 2008 page 14 The visual world of the BMW Clubs is geared towards the premium aspirations of the BMW Brand. Visuals are to be realistic. Real situations and objects are shown and no negative messages may be conveyed. Visual world. Photographs must always guarantee high- quality reproduction. Neither may visuals with political.

Content. Appearance of the BMW Clubs Corporate Identity September 2008 page 15 Introduction Background and objectives 03 Basics BMW Club logo 07 BMW symbol 08 BMW wordmark and designations 10 BMW Type 11 BMW Club signet 12 BMW Club identifier 13 Visual world 14 Guideline Construction of the BMW Club logo 16 Application of the BMW Club logo 23 Application of the BMW Club identifier 26 BMW Club structure 28 Communication applications Print media 30 Internet 31 Merchandising articles 33 Badges and pins 34 Membership card 35 Institutional applications Correspondence 37 .

September 2008 page 16 The following steps are required to transform the old logo into the new logo design: 1. Appearance of the BMW Clubs Corporate Identity Three steps to create the new logo. Construction of the BMW Club logo. Check the club name and adapt if necessary (see p. Adaptation of the club signet in height and width (see p. 21) Schematic BMW Club BMW Club illustration Designation – line 1 Sample Town Designation – line 2 BMW Club Sample Town Old logo Transfer to new logo design New logo . the club name and the club signet (see p. 19 and 20) 3. Construction of the new logo consisting of the BMW symbol. the BMW Club designation. 17 and 18) 2.

September 2008 page 17 The following rules apply to the creation of a name: -.There may be a change of order in the elements of the existing club name -. supplemented by the word “Club” in the same line. the designation BMW Club may be extended or adapted to the language in question so as to avoid duplications in the name. BMW Car Club. It always appears in the top line.Line 1 and line 2 contain the club name and/or the name of the place BMW Club designation BMW Club Designation – line 1 Line 1 and line 2 Designation – line 2 . Appearance of the BMW Clubs Corporate Identity Clear rules for creating a name.The designation BMW Club clearly identifies the club as a member of the official BMW Club Organisation. -.In certain cases. -. Construction of the BMW Club logo. BMW Motorcycle Club.g. BMW Klubben. e.The wordmark BMW must never be omitted and appears first. BMW Owners Club -.

Düsseldorf 1928 e. car etc. .C.C. Official designation Adaptation Correct naming according Examples of incorrect to the new nomenclature naming With the term BMW Club BMW Club Name already conforms to guidelines BMW Club Club or BMW Clubs Düsseldorf 1928 e. V. Construction of the BMW Club logo.V. Morelia A. V. BMW Auto Club Adaptation of the designation BMW Club to BMW Auto Club BMW Club motorcycle. Appearance of the BMW Clubs Corporate Identity The diversity of club names requires September 2008 page 18 a range of solutions. Düsseldorf 1928 e. Club or both to ensure clear identification of the club as the sender and as a member of the official BMW Club Boxer Motorrad Club Organisation BMW Boxer Motorrad Club Boxer Motorrad Club Morelia A. V. With terms such as auto. C. Isetta Club e. Isetta Club e. Italia correspond to the name of the club so as to avoid Italia BMW Auto Club Italia duplication BMW Club as the sender Bluenose Chapter - Adaptation of the designation BMW Club to BMW Club BMW Club in the 2nd or 3rd line BMW Club of Canada correspond to the name of the club so as to avoid of Canada Bluenose Chapter duplication Bluenose Chapter BMW Club of Canada - Change of order of the name components With translations BMW Motors The designation BMW Club is replaced by BMW Motors Túraklub BMW Club Túraklub a translation Magyarország BMW Motors Túraklub Magyarország Magyarország With abbreviations Choo Choo Bimmers - Abbreviations such as CCA (Car Club of America) BMW Car Club BMW Club BMW CCA or MC (Motorclub) are generally written out in full of America Choo Choo Bimmers - Duplication of the word “club” should be avoided Choo Choo Bimmers Car Club of America Without the terms BMW. Addition of the terms “BMW” and “Club” so as BMW Isetta Club e.V. V. Morelia A.

bmw-clubs-international. The BMW symbol is This page documents the precise construction of the BMW Club logo.06 mm with a total logo height of 100 mm Line colour: black Signet area The total width of the BMW Club logo is based on the length of the club name . Only original digital masters of the available as a digital BMW symbol may be used for the reproduction of this logo. Construction of the BMW Club logo. international. Appearance of the BMW Clubs Corporate Identity Strict dimensions ensure precise identification September 2008 page 19 of the sender.com. Various sizes of the BMW Club logo are available for template at: www.com x flexible x x 2x Dimension details Line spacing: x 1 BMW Club 1 Type weight: BMW Type bold 2 Designation – line 1 Spacing 0 Type colour: black Minimum gap Designation – line 2 between text and signet: x ¶ Total height: 7x 2 Type weight: BMW Type bold ¶ Spacing 0 Type colour: 50% black ¶ Line thickness: ¶ 3 3 3 3 pt / 1.bmw-clubs- download at www.

September 2008 page 20 The BMW Club logo is flexible in width so as to meet the requirements of the varying club name lengths. 21) . Schematic BMW Club BMW Club BMW Club illustration Short line 1 Designation – line 1 abcdefghijklmnopqrstuvwx Designation – line 2 abcdefghijklmnopqrstuvwx The logo width depends The club name can run across two lines The maximum number of characters of on the length of the name 24 per line may not be exceeded BMW Car Club BMW Car Club BMW Club of America Choo Choo of America Designation – line 1 Bimmers Choo Choo Bimmers Designation – line 2 However. Construction of the BMW Club logo. Appearance of the BMW Clubs Corporate Identity Lots of scope for a variety of club names. the line break made so as to fit the club name and not simply take up the The existing signet should be adapted to the maximum number of characters length of the name (for details see p.

Here the basic shape is modified so that the signet can be assigned optimum placement within the new BMW Club logo. Existing non-rectangular Signet shape Adaptation to Adaptation to name length Result basic shape signet space (if possible) BMW Club BMW Club Designation – line 1 Designation – line 1 Schematic illustration Clublogo BMW Club Sample Fill in background BMW Club BMW Club Designation – line 1 Designation – line 1 Clublogo BMW Club Sample Fill in background BMW Club BMW Club Designation – line 1 Designation – line 1 Clublogo BMW Club Sample Straighten BMW Club BMW Club Designation – line 1 Designation – line 1 Clublogo BMW Club Sample Fill in background BMW Clubs BMW Clubs Österreich Österreich Example Clublogo BMW Clubs Österreich Straighten . Appearance of the BMW Clubs Corporate Identity Adaptation of the club signet. Construction of the BMW Club logo. September 2008 page 21 In the course of adaptation to the new BMW Club logo. the effect of some non-rectangular signets can be optimised.

V. Appearance of the BMW Clubs Corporate Identity Changing old to new. September 2008 page 22 Old logo New logo Old logo New logo BMW Clubs BMW Avto klub Africa Slovenija BMW Clubs Africa Avto klub BMW Slovenija BMW Clubs Africa Avto klub BMW Slovenija BMW 02 Club BMW Motorclub Austria Noord-Nederland BMW 02 Club BMW Motorclub Austria Noord-Nederland BMW 02 Club Austria BMW MC Noord-Nederland BMW Veteranen Club BMW Car Club Deutschland e.V.V. of America Badger Bimmers BMW Veteranen-Club Deutschland e. Construction of the BMW Club logo. Since 1972 BMW Veteranen-Club Badger Bimmers Deutschland e. .

com BMW Club BMW Club Designation – line 1 BMW Club Designation – line 1 Designation – line 2 Designation – line 1 Designation – line 2 BMW Club Designation – line 1 Designation – line 2 Designation – line 2 Logo height: 15 mm Logo height: 20 mm Logo height: 25 mm Logo height: 30 mm Application: business card. The logo sizes shown are recommended for standard formats. Application: A4 brochure. September 2008 page 23 Logos are available Application sizes are defined for each specific medium. Application: A4 letterhead. www.bmw-clubs- international. caps. DL flyer. US letter membership card without motif give-aways BMW Club BMW Club Designation – line 1 Designation – line 1 Designation – line 2 Designation – line 2 Logo height: 40 mm Logo height: 50 mm Application: A2 poster Application: A1 poster . Appearance of the BMW Clubs Corporate Identity The right size for every application. for download as digital Additional sizes can be generated for special applications depending on the technique involved and only in exceptional cases templates in all the sizes shown at by means of reduction of enlargement of the nearest standard size. Application: A3 poster. T-shirt membership card with motif. Application of the BMW Club logo. club badge.

The most common reproduction techniques are described below. 4-colour Reproduction technique: 1-colour grey scale Reproduction technique: 1-colour black Application: print media Application: b/w laser printer Application: fax BMW Club BMW Club BMW Club Sample Town Sample Town Sample Town Reproduction technique: blind stamp Reproduction technique: etching in metal Reproduction technique: screen printing without grid Application: print media Application: club badge Application: T-shirts.bmw-clubs- international. caps Minimum size: logo height 25 mm Minimum size: logo height 25 mm Minimum size: logo height 25 mm . The examples are simulations and can only give an approximate impression of the actual BMW Club BMW Club BMW Club effect. Sample Town Sample Town Sample Town The BMW symbol is available as a digital template for each specific reproduction technique at: www. Appearance of the BMW Clubs Corporate Identity The right reproduction technique for September 2008 page 24 every application.com Reproduction technique: offset print. Application of the BMW Club logo. illustrated with examples.

2x x 2x BMW Club BMW Club Designation – line 1 Designation – line 1 Designation – line 2 Designation – line 2 2x BMW Club Designation – line 1 Designation – line 2 2x Block zone for adjacent elements Background The BMW Club logo always appears against a white background. In such cases the logo is placed on a BMW Club BMW Club white badge. which is to be created as shown in the illustration below. Placement Free space The BMW Club logo is ideally placed in the corners of the format in The optimum effect of the BMW Club logo depends on the surrounding question. Application of the BMW Club logo. 30.g. Designation – line 1 Designation – line 1 Designation – line 2 Designation – line 2 ½ x x ½ x ½ x BMW Club BMW Club Designation – line 1 Designation – line 1 Designation – line 2 Designation – line 2 ½ x Application against a white Application against a colour background with background white badge . is to be maintained around the logo to separate it from other design elements such as colour areas or photographs. on merchandising articles). In certain exceptional cases. the background can be of a different colour (e. Media-specific applications are to be found in the section white space. For this reason a minimum space of one symbol diameter on communicative applications from p. Appearance of the BMW Clubs Corporate Identity Placement always in a corner and against September 2008 page 25 a white background.

Alternatively. The use of the identifier is optional. Application examples are to be found in the sections on communicative and institutional applications from p. Appearance of the BMW Clubs Corporate Identity Identification as an official BMW Club. Official BMW Club BMW Club Designation – line 1 Designation – line 2 . The identifier should preferably be printed in black. Media Print media • Internet • Membership card • Correspondence • Merchandising and lifestyle articles - Give-aways - Badges and pins - Flags - Typeface and colour The type size of the identifier must be no larger than that of the BMW Club wordmark. 30. German Offizieller BMW Club English Official BMW Club Use The identifier is only used in certain media. the colours grey and white are permitted. The type weight is BMW Type bold. for example on photographs. September 2008 page 26 The identifier shows Translation a club to be an official The identifier may be applied in English and in German. BMW Club. Application of the BMW Club identifier.

Designation – line 2 Placement is flexible. Application of the BMW Club identifier. Official BMW Club Official BMW Club Official BMW Club Examples of identifier Official BMW Club BMW Club BMW Club placement Designation – line 1 Designation – line 2 Designation – line 1 Designation – line 2 BMW Club Designation – line 1 Designation – line 2 Official BMW Club Official BMW Club . In any case a protective gap equal to one symbol width must be maintained from the BMW Club logo. The identifier should preferably be placed as far as possible from the BMW symbol. September 2008 page 27 Placement The identifier is always applied in relation to the placement of the BMW Club logo. Appearance of the BMW Clubs Corporate Identity Always in relation to the BMW Club logo. Official BMW Club Official BMW Club BMW Club Official BMW Club Designation – line 1 The identifier is applied on the axes shown. but the protective space around the logo (dotted line) must always be preserved.

. regions BMW Club Europa e. of Hong Kong BMW Owners Club of Hong Kong BMW Club of Japan BMW Club Quebec Classic and types BMW Z1 Club e.V.V.V. BMW Club BMW Owners Club Deutschland e. V. BMW Veteranen Club Deutschland e. BMW Veteranen-Club Deutschland e. Organisation Name Example Umbrella organisation International Council BMW Clubs International Council of BMW Clubs Continents.V. BMW Z1 Club e. Appearance of the BMW Clubs Corporate Identity A consistent appearance for the entire September 2008 page 28 organisation.V.V. V. of America BMW Car Club of America BMW Clubs Africa BMW Clubs Australia Countries and states BMW Club Deutschland e. BMW Club BMW Car Club Europa e. BMW Club structure.

Appearance of the BMW Clubs Corporate Identity September 2008 page 29 Introduction Background and objectives 03 Basics BMW Club logo 07 BMW symbol 08 BMW wordmark and designations 10 BMW Type 11 BMW Club signet 12 BMW Club identifier 13 Visual world 14 Guideline Construction of the BMW Club logo 16 Application of the BMW Club logo 23 Application of the BMW Club identifier 26 BMW Club structure 28 Communication applications Print media 30 Internet 31 Merchandising articles 33 Badges and pins 34 Membership card 35 Institutional applications Correspondence 37 . Content.

DL flyer Official BMW Club A4 advertisement A3 poster . there live the blind texts.BMWClubxy. a large language ocean. Appearance of the BMW Clubs Corporate Identity Printed material in high-quality format. Separated they live in Bookmarksgrove right at the coast of the Semantics. Sign up now.com 34th Sample Town Race. far from the countries Vokalia and Consonantia. Far far away.com 34th Sample Town Race. For further information: www. behind the word mountains. Print media. A small river named Duden Official BMW Club flows by their place and supplies it with the necessary regelialia. in which roasted parts of sentences fly into your mouth. Sign up now. September 2008 page 30 Application examples Official BMW Club BMW Club and design suggestions Sample Town Posters and flyers are available for download as InDesign templates at www. It is a paradisematic country. Sign up now.bmw-clubs- international. 34th Sample Town Race.

Internet page without motif in header . Appearance of the BMW Clubs Corporate Identity Clear appearance with a widespread impact. September 2008 page 31 Application examples and design suggestions Internet page with motif in header The background of internet pages is always white. Internet.

Internet. September 2008 page 32 Width depends variable 20 px on club name Dimensions 20 px 90 px 20 px Internet page with motif in header Width depends 20 px on club name 20 px 20 px 90 px 20 px Internet page without motif in header . Appearance of the BMW Clubs Corporate Identity Clear appearance with a widespread impact.

Appearance of the BMW Clubs Corporate Identity A collection with style. September 2008 page 33 Application examples for club articles and event accessories Event shirt Club jacket Club jacket with logo badge Key ring Club cap . Merchandising articles.

September 2008 page 34 Application examples The design of the badge and pin follows the guidelines for badges (see p. Badges and pins. Appearance of the BMW Clubs Corporate Identity Small size. 25). BMW Club BMW Club 34th Sample Town Race Sample Town Sample Town Space for a BMW Club sub-headline here Sample Town Club badge Badge with topic reference Pin . big effect.

without motif Back BMW Club Official BMW Club BMW Club Sample Town Sample Town long Sample Town long Official BMW Club Front.com 0123456789 07.07. Adress international. Membership card.09 Membership number Valid until BMW Club xy 000 Sample Street Sample Town 00000 Official BMW Club Sampleland Front. September 2008 page 35 Application examples and design suggestions BMW Club Joe Sample The membership card is Sample Town Name available for download as an InDesign template at Sample Street 123 www. with motif .bmw-clubs. with motif Front. Appearance of the BMW Clubs Corporate Identity Proof of a powerful identity.

Content. Appearance of the BMW Clubs Corporate Identity September 2008 page 36 Introduction Background and objectives 03 Basics BMW Club logo 07 BMW symbol 08 BMW wordmark and designations 10 BMW Type 11 BMW Club signet 12 BMW Club identifier 13 Visual world 14 Guideline Construction of the BMW Club logo 16 Application of the BMW Club logo 23 Application of the BMW Club identifier 26 BMW Club structure 28 Communication applications Print media 30 Internet 31 Merchandising articles 33 Badges and pins 34 Membership card 35 Institutional applications Correspondence 37 .

5 pt line spacing. Type size: 10 pt Joe Sample Line spacing: 12. Its only purpose is to demonstrate the size. 000 Sample Street Tel + 00 00 000-00000 Fax + 00 00 000-00000 to the restrictions of the PO Box 000 www. Germany: BMW Club xy. Appearance of the BMW Clubs Corporate Identity Stationery in high-quality format.com. 1 Type weight: Arial regular Type size: 8 pt 1 3 Line spacing: 10 pt Subject A4 letterhead template Date 23. Example ¶ 3x Type size: 10 pt 3 This is the template of the letterhead of the official BMW Club.BMWClubxy. Correspondence.2008 Spacing 0 Tel Mobile +00 00 000-00000 +00 000 0000000 Type colour: black E-mail joe. This is to 2 Sample Street 000 a1 = 24 mm Registered letter 00000 Sample Town be regarded as a template ¶ Sampleland a2 = 50 mm 3 for adaptation in detail Sample Company Ltd. September 2008 page 37 a1 x = 3 mm Application example A minimum distance of 3x must 3x and design suggestion Official BMW Club BMW Club Designation – line 1 always be maintained from the right.05. This dummy text is not meant to be read. This text is so-called dummy text and has no meaning. 1 1 e. The typeface used is Arial 10. The letterhead is a2 available for download The variables a1 and a2 depend as an InDesign template on postal restrictions: at www. PO Box 000. colour and position of the text within the correct format. This dummy text Line spacing: 12.5 pt line spacing. Arial regular ¶ Yours sincerely. The typeface used is Arial 10.5 pt is not meant to be read.5 pt Spacing 0 Type colour: black Sponsor 1 Sponsor 2 Sponsor 3 Sponsor 4 Sponsor 5 3x A4 letterhead .sample@BMWClubxy.5 pt with 12.com 2 Type weight: Arial bold Dear Mr. Sample Town 00000 BMW Club xy internation.g. Designation – line 2 lower and upper edge. This dummy text is not meant to be read. Its only purpose is to demonstrate the size.5 pt with 12.com Sample Town 0000 various countries. Its 3 Type weight: only purpose is to demonstrate the size. colour and position of the text Spacing 0 within the correct format. This text is so-called dummy text and has no meaning. Type colour: black ¶ This text is so-called dummy text and has no meaning. This text is so-called dummy text and has no meaning. colour and position of the text within the correct format.bmw-clubs.

September 2008 page 38 x = 2.com Sampleland E-mail joe.3 pt Spacing 0 Type colour: black Offi cial BMW Club BMW Club Official BMW Club BMW Club Offi cial BMW Club BMW Club Sample Town Sample Town long Sample Town very long Sample Town long Sample Town very long Joe Sample Joe Sample Joe Sample Title Title Title BMW Club xy Tel + 00 00 000-00000 BMW Club xy Tel + 00 00 000-00000 BMW Club xy Tel + 00 00 000-00000 000 Sample Street Mobile + 00 000 0000000 000 Sample Street Mobile + 00 000 0000000 000 Sample Street Mobile + 00 000 0000000 00000 Sample Town Fax + 00 00 000-00000 00000 Sample Town long Fax + 00 00 000-00000 00000 Sample Town very long Fax + 00 00 000-00000 Sampleland E-mail joe.sample@BMWClubxy.com Sampleland E-mail joe.BMWClubxy.BMWClubxy.com www.sample@BMWClubxy. Correspondence. Appearance of the BMW Clubs Corporate Identity Stationery in high-quality format.com 2x 2 Type weight: Arial regular Size W x H: 85 mm x 55 mm Type size: 6 pt Line spacing: 7.com .sample@BMWClubxy.bmw-clubs.BMWClubxy. Designation – line 2 The business card is 1 Type weight: available for download Arial regular as an InDesign template 2x 2x Type size: 9 pt at www.BMWClubxy.com www.com www.com www.sample@BMWClubxy.3 mm Application example 2x A minimum distance of 2x must and design suggestion Official BMW Club BMW Club Designation – line 1 always be maintained from the edges. Joe Sample 1 Line spacing: 7.3 pt Title international.com Spacing 0 BMW Club xy Tel + 00 00 000-00000 000 Sample Street 2 Mobile + 00 000 0000000 Type colour: black 00000 Sample Town Fax + 00 00 000-00000 Sampleland 2x E-mail joe.