TARGET MARKET

Choosing the target market would be very crucial for every company as these are
the people that the company wants to serve and would most likely purchase the products.
These set of individuals would help in order to know what effective marketing
communication strategies should the company do. And so, Nanung Burri-to’s target
market includes:

1. STUDENTS (ages 13 to 25 years old)

By focusing on the commitment to create appetizing food and having excellent

service towards the market, one of Nanung Burri-to ideal customers will be
students. Those who study on schools near the location, Angeles City, like Holy
Angel University, Holy Family Academy, and other nearby schools will most likely
get to experience the flavorful taste of our food and the cozy place of the company.
Since students usually have Php 50-100 for their allowance daily, the business
would also focus on catering these students who wants to have a budget-friendly
and at the same time, a new kind of meal that is worth the price. They can go with
their friends or barkada, as couples, and even by their own after classes or in their
break time if they can. Moreover, the company would also to make the students
become more patriotic with buying our meals that includes Filipino dishes and have
them appreciate these more than international products.

2. EMPLOYEES (ages 25 to 60 years old)

Its target market would also include the employees from offices and companies in
Angeles City. In particular, part of these will be workers from Holy Angel University,
Bart Mall, and on workers of other companies and offices near San Jose, Angeles
City. As they already make their own money, they can easily buy our products as
the prices of the meals are very affordable. Buying our products would benefit them
if they want to save money by lessening their food expenses, but still be full with
just a meal. Also, if these office workers are too busy to eat and would like to have
a meal on the road or at their desk in the office, our burritos would be of great help
as they can take it out and only use one hand while eating it. They will not only be
full with just a burrito but it will also be convenient for them considering their
schedules or working hours.

3. NEARBY RESIDENTS (ages 13 and above)

Individuals, couples, groups, and families who lives near the location would
probably be part of the market of the company. As the location is near their homes,
it would not cost them a lot in order to taste and experience our place and products.
It would be very accessible for them to visit the place and have some quality time
without wasting a lot of money. Residents who are Burrito and Filipino cuisine
lovers will also be the target of the company since it is specializing these kinds of
food.