5 Tips to Lower Your Ad Budget, Drive

Leads and Sell More

Troy Spring
Your photo
CEO| Dealer World| Lehighton, PA
here
888-904-9994
|troyspring@mydealerworld.com

@troyspring
#NADASHOW
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The views and opinions presented in this educational program and any
accompanying handout material are those of the speakers, and do not
necessarily represent the views or opinions of NADA. The speakers are not
NADA representatives, and their presence on the program is not a NADA
endorsement or sponsorship of the speaker or the speaker’s company,
product or services.
Nothing that is presented during this educational program is intended as legal
advice, and this program may not address all federal, state, or local regulatory
or other legal issues raised by the subject matter it addresses. The purpose of
the program is to help dealers improve the effectiveness of their business
practices. The information presented is also not intended to urge or suggest
that dealers adopt any specific practices or policies for their dealerships, nor is
it intended to encourage concerted action among competitors or any other
action on the part of dealers that would in any manner fix or stabilize the price
or any element of the price of any good or service.
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Overview of your next 45 minutes

• Actionable items
• Lower the budget
• Drive more leads
• Sell more
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Tip #1: Review everything

• Budgets can get out of control
• Re-negotiate old media buys
• Question all digital (2X’s)
• Question all sub $2000 spends (3X’s)
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Tip #1: ( Continued ) Test new numbers

• Visit with new vendors
• A /B test and throw out the losers
• Try something old again
• Cut 10% for fun
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Tip #2: Dig in to the BDC

• You do it - This is not to be delegated
• Go old school
• 100 leads per person
• Question everything
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Tip #3: Facebook Lead Gen

• $8.50 organic leads
• Spanish
• Do not give up
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Tip #3: ( Continued ) Facebook Lead Gen

• The ad that did that.
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Text messaging raises significant

Tip #4: Use Text compliance risks that are outside the scope
of this workshop. Dealers must consult
their legal counsel to ensure compliance
before sending text messages of any kind.

• Check your unread text

• Check same for E-mail
• Its a method of communication
• Gives choices
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Tip #4: ( Continued ) Use Text

• Brilliance
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Tip #5: No Cookie Cutters

• The better the creative the less you need to
spend
• Stand out
• Be different
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Tip #5: ( Continued ) No Cookie Cutters

• Saturday morning test
• Pick one side of the fence
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Tip #6: Bonus tip

• Get rid of non performers
• Question the desk
• Demand better performance
• Management gets performance tolerated
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Tip #6: ( continued ) Bonus tip

• Challenge yourself
• Extreme ownership
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Recap Tips 1 - 5
• Review everything
• Dig in to the BDC
• Facebook Lead Generation
• Text platforms
• Creative is key
• Bonus - Hold yourself accountable
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Questions
5 Tips to Lower Your Ad Budget, Drive Leads
and Sell More

Troy Spring
Your photo
CEO |Dealer World| Lehighton, PA
here
888-904-9994|
troyspring@mydealerworld.com

@troyspring
#NADASHOW