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MarkBlitz

Indian Institute of management


Table of Contents
Proposed Product....................................................................................................2
Market Opportunity.................................................................................................2
Product Design........................................................................................................2
Reasons for selecting the product...........................................................................3
Marketing Research Plan.........................................................................................3
Marketing Research Schedule.................................................................................4
Team Details...........................................................................................................4
Team Details
Proposed Product
The proposed product is ultra-cool bottle which would retain cold temperature of
the substance Present inside it for longer hours.

This Ultra-cool bottle is made of the material which will preserve the cold
temperature of the liquid inside the pack. However the refrigeration and storage of
the liquid is carried in present style. The difference lies in the property of the
material which would act as heat insulator to prevent the heat
Loss of the liquid. Generally packaged fruit juices, flavored milk, etc. are preferred
to serve cold.

Market Opportunity

Product Design

Proposed product will include a bottle with a thin layer of temperature control
substance inside it to protect the cold temperature of the liquid. We have selected
this product because of its immense potential to save energy by reducing the
need for refrigeration.

Uniqueness: Though, storage is currently available in the form of bottles,


our new product has a temperature control facility which is not available in the
market.

Need and Target Segment

Marketing Research Plan

Data analysis Tools


Research Objective Data Analysis Tools Required
RO1: To Understand the Consumption behavior Factor Analysis, Cluster Analysis, Perceptual
of Beverages in Rural Market Map and Conjoint Analysis

RO2: To Understand the impact of Cold Storage Factor Analysis, Multi-Dimensional Scaling
bottles in Rural Markets and Conjoint Analysis

RO3: Determine the consumer preferences and Preference Map, Discriminant Analysis
purchase intensions for temperature controlled
Bottles

Marketing Research Schedule


Sta En 10 15 16 17 20 21 22 23 24 25 26
Dur rt d - - - - 18- 19- - - - - - - -
ati Dat Da No No No No No No No No No No No No No
Activity on e te v v v v v v v v v v v v v
Tentative
declaration 6- 15-
of results Nov Nov
Preparation
of
discussion
guide and
comprehens
ive set of
FGD 15- 15-
questions 1 Nov Nov
Focused
Group 16- 17-
Discussions 2 Nov Nov
Preparation
of report
and
presentatio
n - Insights
and 18- 18-
Hypothesis 1 Nov Nov
Review of 18- 19-
Findings 2 Nov Nov
Issue 1 19- 19-
resolution, Nov Nov
finalizing
the
sampling
plan details
after review
Final
Questionnai
re 20- 20-
preparation 1 Nov Nov
Conduct 20- 22-
Survey 3 Nov Nov
Data
Analysis
and Report 22- 25-
preparation 4 Nov Nov
Final
Presentatio 26-
n Nov

Team Details
MarkBlitz

Bhargava Jolapuram - bhargav.jola@gmail.com – 09794908667

Sunit chandan – sunitchandan007@gmail.com - 09473585794

Vishnu Chitneni - vishnu718@gmail.com - 09198221449