Kuwait Energy

Thanks, The Kuwait Energy Brand Team

Corporate Identity Manual
Welcome to the new Kuwait Energy Corporate Identity. We hope you’ll find this manual helpful and easy to use.

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Kuwait Energy | Corporate Identity Manual

OUTDOOR MEDIA MEGA MUPI UNIPOLE

011

01

BRAND STRATEGY Brand Proposition Brand Mission

LITERATURE

010

02

PRIMARY IDENTITY Basic Elements Primary Colour Palette Typography

INDUSTRY

09 08
Contents
SIGNAGE Exterior - Primary

03 04 06
BROCHURES

PHILOSOPHY & RATIONALE Logo Philosophy The External Shape Of The Logo The Core Value Of The Shape Of The Name

VEHICLE BRANDING

07

05

CLOTHING ITEMS UNIFORM GOLF SHIRTS CAPS

CORPORATE STATIONERY Business cards Letterhead Continuation sheet Compliment slip Folder - Outside Folder - Inside Notepad Envelopes - DL Envelopes - A4

Kuwait Energy | Corporate Identity Manual

Our Strategy
Simple but Sound Kuwait Energy Company’s strategy is sound and simple: through utilising our unique competitive advantages, we will profit from exploiting economically and technically sound oil and gas properties. We focus on the acquisition and enhancement of mature producing properties with immediate cash flow and potential for reducing costs in addition to the upside provided by exploration potential in the surrounding acreage. Our acquisitions are of intermediate size. They are profitable and held jointly with our strategic partners. The Company’s participation interests range as high as 60% depending on the asset type and stage of the project, providing a balance of risk diversification, profit potential, and ability to influence projects with our technical analysis.

BRAND STRATEGY

01

The Company intends to assume operatorship of selected properties. It is presently a technical operator.

Focus Countries
Without limiting ourselves geographically, Kuwait Energy Company will operate primarily in the Middle East, including North Africa, Central Asia and South East Asia. Within the Middle East and North Africa, we are focusing on Kuwait, Egypt, Oman, Syria and Yemen, with a longer term view on Iraq and Iran. In Central Asia, we are looking at both Kazakhstan and Russia. In South East Asia, we are considering opportunities in Indonesia and Pakistan.

Kuwait Energy | Corporate Identity Manual

01

BRAND PROPOSITION

develop and manage oil and gas properties to generate superior returns for its shareholders. experience and business relationships to acquire.Kuwait Energy | Corporate Identity Manual BRAND MISSION 01 Kuwait Energy Company’s mission is to leverage its technical excellence. .

Consistency plays an important part of the Kuwait Energy brand and should be viewed as one of our key values. 02 PRIMARY IDENTITY By adhering to the rules outlined in this manual you help reinforce the consistency of the brand. As a graphic statement it tells people who we are and sets us apart from our competitors. . in building familiarity and trust for our clients. The Kuwait Energy brand should always be reproduced as outlined within these manual. For applications that may not be covered in this document please contact the Design Department.Kuwait Energy | Corporate Identity Manual Kuwait Energy’s brand identity communicates with our clients as a visual message. This manual illustrates how the brand should be implemented in most situations.

Kuwait Energy | Corporate Identity Manual The Kuwait Energy logo is the focal point of our identity.Misuse Logo . 02. The lettering and symbol has undergone modifications to bring it up to date.3 1.Clear space Logo .Minimum size Logo .Colour variations Logo .4 1.6 1.5 1.1 Basic Elements 1.Construction Logo .Secondary Logo .8 1.1 1.Colour variations .9 Signature elements The logo Logo .7 1.2 1.

Kuwait Energy | Corporate Identity Manual 1 2 Symbol Logotype 1 02.1 Signature Elements .1 Kuwait Energy 2 1.

2 The Logo 02. 1.1 .Kuwait Energy | Corporate Identity Manual Our symbol and word mark are unique and should never be re-drawn. This horizontal off-set construction should be applied most often.

1 1. KK KK 02.3 Logo .Contruction .Kuwait Energy | Corporate Identity Manual The measurements indicated are provided as reference for checking the integrity of our identity construction.

The logo should never appear smaller than 50mm in width.4 Logo .Kuwait Energy | Corporate Identity Manual The measurement of Kuwait Energy’s logo is always specified across its full horizontal width.1 50mm . 1.Minimum Size 02.

This space is defined by Kuwait Energy’s ‘K’ taken from the logo at usage size. This clear space area is a minimum and should be increased wherever possible. This means that the space surrounding the logo will proportionately have the same amount of space around it regardless of usage size. use the clear space area as a guide to protect the brand mark from distracting elements. Placing the brand mark on imagery.1 1. A clear space should always be provided around the logo as shown.5 Logo .Kuwait Energy | Corporate Identity Manual An exclusion zone has been established for our logo to allow it to stand out and to protect it from being undermined by other elements.Clear Space K K . K K 02.

Misuse 7 02.Kuwait Energy | Corporate Identity Manual Everything we do creates an impression. 1 Never swap the symbol separately before or after the logotype 2 Never add a gradient effect to the logo 3 Never make the logotype italics 4 Never add a shadow to the logo 5 Never reflect or move the symbol 6 Never distort the logo 7 Never change the colour of the logotype 8 Never add the logo to a busy background 1 2 3 4 5 1.6 Logo .1 6 8 . consistency and fanatical attention to detail is extremely important! Using our logo incorrectly weakens our brand.

The secondary identity has been developed specifically for application to signage and promotional items. 02. keeping in mind visibility on a large and small scale. and has been created specifically for those applications where the primary application is not possible. the symbol towers above the wordmark and carries a lot more weight. The area of isolation also applies to the secondary identity.Kuwait Energy | Corporate Identity Manual You will notice that we have developed a secondary variation of our logo. In our manual you will be able to see specific examples of where each of these options should be applied. In this option the symbol appears above the wordmark. In the example shown. Our logo should never be applied in any manner not specified in the manual. perfect for signage applications. as indicated here.7 Logo .Secondary Identity K K K . It is known as the ‘stacked option’.1 K 1.

When it comes to applying our logo you may choose one of the variants shown here.8 Logo .1 100 K .Kuwait Energy | Corporate Identity Manual As our identity is the visual representation of our brand. These are the only colour versions of our identity that may be applied.Colour Variations 02. Solid backgrounds white C0 M88 Y89 K0 1. it is important that you choose the correct version for your production requirements.

Colours are a vital ingredient in communicating our brand. Kuwait Energy’s primary colours will help to achieve consistency and increase the impact of our communications.Kuwait Energy | Corporate Identity Manual 02.2 Primary Colour Palette Used correctly. .

Custom CMYK colour breakdowns have been selected to provide the best possible starting point for process colour reproduction.which reflects a professional and global brand. and red .Kuwait Energy | Corporate Identity Manual The primary palette is based on the colours of our identity . C0 M88 Y89 K0 R293 G71 B49 BLACK 61% C0 M50 Y90 K0 R247 G148 B52 BLACK 40% C0 M20 Y100 K0 R255 G203 B5 BLACK 23% 2.1 Primary Colour Palette YELLOW ORANGE RED 02. The red should be applied in small doses and used as an accent colour. tints of the primary colours are to be used only with silver/grey and black. Tints of red should never be used. RGB colour breakdowns have been selected for on-screen applications. Use areas of red wisely for emphasis and pace. Please take note of the coverage that each colour has in relation to the next. As a rule. orange.yellow.2 C0 M0 Y100 K0 R255 G242 B0 BLACK 10% .

02.Kuwait Energy | Corporate Identity Manual An important part of building a strong and distinctive visual identity is the consistent and correct use of the typefaces. but the supporting typefaces are also very important in maintaining a constant ‘look and feel’.3 Typography Kuwait Energy has chosen Bordeaux® as its own unique primary typeface. .

# !?) Praxis Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz123456890$%&(.:. while the body text and all the other write ups will be used in Praxis font. captions and titles..:.# !?) Praxis Heavy 3. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz123456890$%&(. To keep the same image in electronic wording (Digital) we suggested the use of Arial font... Careful use of typography reinforces Kuwait Energy’s personality and ensures clarity and harmony in all communications.. This font that runs under the name of Bordeaux is suggested to be exclusively for the headers...# !?) . It should never be distorted or modified in any way and always take care to apply the type in appropriate sizes and colours.# !?) Bordeaux Heavy We have chosen a unique font for Kuwait Energy.:.:.3 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz123456890$%&(.Kuwait Energy | Corporate Identity Manual Typography creates an important visual distinction and allows us to be recognised at a glance.:.1 English .# !?) Arial Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz123456890$%&(.Primary typeface 02.# !?) Secondary Typeface: Praxis Praxis Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz123456890$%&(. Primary Typeface: Bordeaux Bordeaux Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz123456890$%&(.:.:.# !?) Electronic Typeface: Arial Arial Regualar AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz123456890$%&(..

Kuwait Energy | Corporate Identity Manual Logo Philosophy 03. sustainability and continuous progress. the (Drop) which comes out of the depth of land. we extract the core value of energy and inject it in a solid and message-delivering logo that is perceptible and impactful. Selecting the color variants is based on the vision that reveals our belief of the use of this energy sources and products for the prosperity of the humankind. Therefore. In this implementation. the colors are technically (hot) to deliver the message of energy. .1 PHILOSOPHY & RATIONALE Being in the business of Gas & Oil exploration and Production.e. the logo inspires the first sign of this natural wealth i.

the (Drop) multiplies in a circular shape that is a close-to-flower outline to signify growth. Therefore. life and hope.Kuwait Energy | Corporate Identity Manual The External Shape Of The Logo PHILOSOPHY & RATIONALE 03. it starts to be a source of energy that fuels the prosperity of our lives. . welfare and life. The circular shape of the Symbol plays a vital role also in delivering the image of the Company’s solidity and comprehensiveness through the integrated (Drop tails) to look like a well-tied chain. Centralizing the circle of drops (the symbol) in the mid of the logo outline helps in adding a new dimension to this Symbol to look like a sun that gives us energy.2 When this (Drop) of oil multiplies. The font type completes the simple and bold look of the logo using the red color as a recommended color.

wealth.Kuwait Energy | Corporate Identity Manual Kuwait Energy The Core Value Of The Shape Of The Name 03.3 PHILOSOPHY & RATIONALE The Red color used in the Kuwait Energy’s name was selected to connect the company to Red being the symbol of hot. financial efficiency as well as being one of the precious metals. .

Our full colour logo must only be printed professionally to ensure we always adhere to our guidelines. The following pages show just a few of the potential uses. We use a very simple style. STATIONERY 04 Our stationery items can be conveniently printed or electronically transmitted.Kuwait Energy | Corporate Identity Manual Stationery is one of the most important means of communication because it is a direct and personal form of contact. . allowing for application of our brand to many different items. Pre-printed shells will be required in certain instances but this is outlined in various sections of your guidelines.

1 Business cards 1. 04.Kuwait Energy | Corporate Identity Manual Our style is one of simplicity.6 Folder .7 Notepad 1.9 Envelopes .Inside 1. allowing for application of our brand to numerous items. Corporate stationery include all pre-printed items.A4 . 1.5 Folder .2 Letterhead 1.Outside 1.1 CORPORATE STATIONERY The following examples show how the basic elements are applied across Kuwait Energy’s preprinted stationery materials.DL 1.4 Compliment slip 1.8 Envelopes .3 Continuation sheet 1.

1 Business cards 5mm 5mm 04. Our identity should always appear in the position shown as well as all the other relevant information.Kuwait Energy | Corporate Identity Manual Graphic Elements Business Cards are an important point of contact between ourselves and our customers and are a vital expression of our brand.1 . 25mm Typography As indicated 25mm Layout Size Paper Margins as indicated 50mm Card size: 50 mm x 80mm A high quality Glossy white paper. 300gms 1.

90gms 04. 10 mm 60 mm Typography Layout Size Url: Praxis regular 8pt Subsequent company information: Praxis light 8pt Body text: Praxis regular 10pt Margins as indicated Paper size: 297 x 210mm (A4) Paper A high quality bright white paper. All other relevant information to appear as shown.Kuwait Energy | Corporate Identity Manual Graphic Elements Our identity always appears in the top left hand corner.1 1.2 Letterhead .

3 Continuation sheet 04. Layout Size Paper Margins as indicated Paper size: 297 x 210mm (A4) A high quality bright white paper.Kuwait Energy | Corporate Identity Manual Graphic Elements Typography Url: Praxis regular 8pt Body text: Praxis regular 10pt 10 mm 60 mm Our identity as well as our url address appear in the exact same position as on the letterhead. All other relevant information to appear as shown. 90gms 1.1 .

All other relevant information to appear as shown. A high quality bright white paper.4 Compliment Slip .Kuwait Energy | Corporate Identity Manual Graphic Elements Typography Layout Size Paper Url: Praxis regular 8pt Subsequent company information: Praxis light 8pt Margins as indicated Paper size: 100 x 120mm Our identity appears in the center. 90gms 04.1 1.

5 Folder . 250gms 1.Outside 04.Kuwait Energy | Corporate Identity Manual Graphic Elements Our identity positioned as shown.1 . Typography Url: Praxis regular 8pt Body text: Praxis regular 10pt Layout Size Margins as indicated Overall paper size including a pocket: 480 x 435mm Paper A high quality bright white paper.

Size Overall paper size including a pocket: 480 x 435mm Paper A high quality bright white paper.Kuwait Energy | Corporate Identity Manual Graphic Elements Our identity positioned as shown.6 Folder .1 1. 250gms 04.Inside .

Margins as indicated Paper size: 210 x 148mm (A5) A high quality bright white paper.7 Notepad 04. Dashed silver lines.5pt thick.1 . 0.Kuwait Energy | Corporate Identity Manual Graphic Elements Layout Size Paper Our identity positioned as shown. across the page as indicated. 90gms 1.

110 x 220mm A high quality bright white paper.Kuwait Energy | Corporate Identity Manual Graphic Elements Our identity always appears in the top left hand corner.8 Envelopes .1 1. All other relevant information to appear as shown. Typography Url: Praxis regular 8pt Subsequent company information: Praxis light 8pt Body text: Praxis regular 10pt Layout Size Paper Margins as indicated DL envelope.DL . 90gms 04.

All other relevant information to appear as shown.9 Envelopes A4 04. 90gms 1. Typography Url: Praxis regular 8pt Subsequent company information: Praxis light 8pt Body text: Praxis regular 10pt Layout Size Paper Margins as indicated 320 x 220mm A high quality bright white paper.Kuwait Energy | Corporate Identity Manual Graphic Elements Our identity always appears in the top left hand corner.1 .

The example illustrates the typographic hierarchy from title through to body copy. Shown here is a hypothetical application for the use of imagery. colour.Kuwait Energy | Corporate Identity Manual Each cover. This will ensure a visually interesting end product. brochures are designed to fold open to an (220 x 220mm) size. it allows for numerous variations and possibilities in layout. page or spread brings together combinations of type. Although an uncomplicated layout style was designed. the graphic device and typography in a layout. imagery and our graphic device. 05 BROCHURES . The general ‘look and feel’ or visual identity is in colours with the examples shown.

Ensure that the chosen promotional items reflect our corporate colour palette. Ensure that the correct version of our logo is applied to the items of clothing. in the correct places as illustrated. Either silkscreen or embroider our full colour identity. with White as the second option. Wear these with pride! UNIFORM 06 .Kuwait Energy | Corporate Identity Manual If you need to brand t-shirts or any other clothing apparel we recommend that you use yellow as your first option.

Make use of the full colour version of the identity for embroidery and for silkscreening. Our identity should always appear on either the front or the back of the cap. 06 CAPS . as illustrated here.Kuwait Energy | Corporate Identity Manual Caps are another fantastic opportunity to display our brand. Simply follow our guidelines on how to convey our brand.

Wear these with pride! GOLF SHIRTS 06 . Ensure that the correct version of our logo is applied to the items of clothing. Either silkscreen or embroider our full colour identity. in the correct places as illustrated. Ensure that the chosen promotional items reflect our corporate colour palette. with White as the second option.Kuwait Energy | Corporate Identity Manual If you need to brand t-shirts or any other clothing apparel we recommend that you use yellow as your first option.

07 SIGNAGE . It also communicates any relevant information which we wish to express.Kuwait Energy | Corporate Identity Manual Signage is one of the most visible elements of our brand. It not only creates awareness for passers-by but also extends a warm welcome to our visitors. Our range of signs and their correct utilisation are outlined in the following guidelines to ensure consistency of our brand. All signs or configuration of our signs must carry our identity according to our guidelines.

The identity elements is applied in the form of self-adhesive vinyl decals. communicating a contemporary and forward thinking brand. such as racing stripes. These my either be screen printed or digitally generated depending on size requirements. VEHICLE BRANDING 08 .Kuwait Energy | Corporate Identity Manual Our fleet provides us with a unique opportunity to display out brand. Our logo should always be printed on a clear backing. Our style is simple and uncluttered. Our brand is optimised against a yellow background and all new veichles purchased should be yellow with no additional decals. The following pages show just a few of the potential uses.

Polyurethane might be a good solution as it provides the exact colors of the logo. yet impactful brand image. Such applications for the logo need a kind of maintenance to protect the bright look of the logo from being contaminated by smoke or dust. The identity element is applied using a water-resistant exterior painting that also does not fade quickly being exposed to dust and sun.Kuwait Energy | Corporate Identity Manual Our buildings and plant premises create a strong. It is also recommended that the logo appears on a white backing and in a vacant space of the wall where no industrial equipment may obstacle or block seeing the logo from different distances and angles. 09 INDUSTRY . They also help in making this constructions look like a landmark in its area.

each piece must communicate clearly and concisely while maintaining a consistent look. Our collateral pieces deliver key information about our products. the Kuwait Energy identity is very distinctive. The following section show examples of applying the basic elements together within applications. a strong reputation with our audiences.Kuwait Energy | Corporate Identity Manual When applied consistently and correctly. It has the ability to convey clear messages about our organisation and to build. For this reason. and maintain. 010 LITERATURE . services and technologies to a variety of audiences all over the world.

the Kuwait Energy identity is very distinctive. services and technologies to a variety of audiences all over the world.Kuwait Energy | Corporate Identity Manual When applied consistently and correctly. feel and quality. each piece must communicate clearly and concisely while maintaining a consistent look. It has the ability to convey clear messages about our organisation and to build. and maintain. 010 LITERATURE . Our collateral pieces deliver key information about our products. a strong reputation with our audiences. For this reason. The following section show examples of applying the basic elements together within applications.

Kuwait Energy | Corporate Identity Manual CORPORATE MEGA 011 .

Kuwait Energy | Corporate Identity Manual 011 MUPI .

Kuwait Energy | Corporate Identity Manual UNIPOLE 011 .

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