ACLC College of Butuan

BUSINESS EDUCATION PROGRAM

Butuan City

First Educational Tour

A Learning Journal
Presented to Ms. Roda Jean Patiño
Instructor of Business Education

The Requirements for the Subject in

Business Ethics and Sales Management

Submitted by:

Dorico, Genesis Geo

Limalima, Angelito
Monteclaro, Raffy
Palaran, Benjie Floyd
Questions

1. Compare and contrast the following four companies’ factors:

A. Process

COCA COLA FEMSA PHILIPPINES

Coca Cola FEMSA Philippines was located at Cagayan de Oro. It is owned by

Fomento Economico Mexicano S.A.B. de C.V. Their structure and bottling process was
so interesting, because they used a machine to make their production fast. The Cokes
are taken to the cleaning unit. Here, the bottles get cleaned, steamed and sanitized to
rid them of any dirt and debris. This is done by jet streams and water. Then, the bottles
are picked up by something that can only be described as an overhead conveyer belt.
The soda is not all put in at the same time; the mixing process actually has more steps
now than it did when it was first bottled. Before, the syrup would go in first, and the
carbonated water would go on top.

DEL MONTE PHILIPPINES, INC.

Del Monte Philippines Inc. has a pineapple receiving area and canning area at
Bugo, Cagayan de Oro. The process of Del Monte is not so easy and it takes a lot of
time to produce the finish products, because they wash first the pineapples and
examined it before they put into the canned. The stages of operations, First the
pineapples will be go to the feeding machine where the crown of the pineapples will be
removed, second the pineapples will go to the top and tailing area where the tail of the
pineapples will be removed. The third step, the pineapples will undergo into the coring
process where the fleshy axis of the pineapples will be removed, Fourth step, the
pineapples will go to peeling machine where the cover skin of pineapples will be
removed. The next step, the pineapples will be eradicate or sliced. The last and final
step the slice pineapples are ready to put into canned and go to the storage area.
HIGHLAND FRESH

Highland Fresh was located at El Salvador City, Misamis Oriental. Highland

Fresh Products, processing 3,500 liters of cow’s milk into milk bars, drinks and cheeses.
Owned by the Northern Mindanao Federation of Diary Cooperatives, the diary plant
uses processing technology from the Netherlands. The processing plant started as a
household operation; today, the four cooperatives in Bukidnon and seven in Misamis
Oriental operate dairy farms in Manolo Fortich and Libona towns in Bukidnon. Once
they get milk from the cows they check it if it is pass to their standard or not if it is not
they give it back to the farmers. They did not store milk to avoid bacteria. Filtration is
one of the process of the Highland Fresh, they remove some unwanted from the milk by
using a filter. Sterilize the milk to destroy germs or bacteria from it. Storing the milk in
the cold place to avoid contaminate.

B. Location

COCA COLA FEMSA PHILIPPINES

Coca Cola FEMSA Philippines company is known to be the most in demand

beverage industry in the Philippines and the largest Coca-Cola bottler in the world, in
terms of sales volumes, not only here but also in other countries, where they provide
production plants to different places to accommodate their customers in their
designated market. One of the chosen place is in Northern Mindanao it can be easily
identify especially that it is located along the highway of Villanueva, Misamis Oriental
and outside of the company there are lots of sari-sari stores the company gives credits
for making them as one of their advertisement for building relationship into business
with them where it is painted to the trademark color and logo of the company. It is 29
kilometers away from the downtown of Cagayan de Oro City; it could take 15 minutes to
reach the area. The land measures 11.2 hectares, Misamis production plant is said to
be the mega bottling facility, it had a lot of spaces for the inside and outside parking
area for those delivery trucks and office vehicles to park in, a big warehouse and
production building for the operations of the products, the company also had under
construction building. There are spaces used for loading dock for delivery trailer trucks.

DEL MONTE PHILIPPINES, INC.

Del Monte Philippines, Inc. (DMPI) is a leading producer of pineapple and other
food products.The company markets over 100 processed food and beverage variants,
including pineapple solids (slices, tidbits, chunks), tropical mixes, pineapple juice and
mixed drinks, tomato-based products (tomato sauce, catsup, spaghetti sauce),
condiments, and pasta (spaghetti, macaroni). Their location address was located at
Bugo, Cagayan De Oro City, 9000, Misamis Oriental. The area of production can
accommodate 700,000 ton annual processing capacity plant with its own can-making
plant and docks. The company also owned a pineapple plantation to produce their own
raw materials to their operations it is located at Camp Philips, Brgy. Agusan, Manolo
Fortich Bukidnon it consist of over 28,000 hectares of contiguous pineapple fields, the
plantation is 25 kilometer away from the cannery plant and can take 40 minutes for the
delivery trucks to travel. Del Monte Philippines Inc. has 6,500 employees in the food
manufacturing area.

HIGHLAND FRESH

Highland Fresh is 20 kilometers from Cagayan de Oro City and is one of the best
when talked about quality of milk and products. Aside from the farms where they get
fresh milk from the cows, they also have a wide processing plant where they processed
the milk before it is being distributed, not to mention they are producing 3,500 liters per
day of milk with different varieties that people really loves to drink. As of now, Highland
Fresh has 12 primary farms or cooperatives within Misamis Oriental and Bukinon.
C. Services

COCA COLA FEMSA PHILIPPINES

Coca-Cola FEMSA, S.A.B. de C.V. is the largest Coca-Cola bottler in the world,
in terms of sales volumes, delivering more than 2.5 billion unit cases a year. Coca-Cola
FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Fanta, Sprite, Del Valle,
and other trademark beverages of The Coca-Cola Company in Mexico, Guatemala,
Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina and the
Philippines. They work closely with the Coca-Cola Company to design and manage
an attractive portfolio of brands and sizes responding to the particular dynamics of
their markets and encourage demand in a growing number of their clients and
consumers. Thus, the clients get the chance to buy any of the 100 plus brands of
beverages and other non-carbonated drinks they offered.

DEL MONTE PHILIPPINES, INC.

Del Monte Philippines, Inc. (DMPI) is a leading producer of pineapple and other
food products.

The company markets over 100 processed food and beverage variants, including
pineapple solids (slices, tidbits, chunks), tropical mixes, pineapple juice and mixed
drinks, tomato-based products (tomato sauce, catsup, spaghetti sauce), condiments,
and pasta (spaghetti, macaroni).

Today, Del Monte Philippines operates the largest integrated pineapple operation
in the world. The company grows pineapple across 20,000 hectares in Bukidnon and
Misamis Oriental. Two distinct pineapple varieties are grown, for processing and for
fresh fruit export.
 Some 700,000 tons of pineapple and papaya are processed each year at its
manufacturing plant. This accounts for about a tenth of the world's annual production of
processed pineapple products. On this 23-hectare manufacturing complex are fruit
receiving stations (the world's largest), fruit processing plants (single and multi-fruit
products), juice plants (single-strength and blended products), can manufacturing
plants, labeling and packaging lines (carton, plastic cup, glass jar, stand-up pouch),
warehouses, container yards and a deep-dredged international seaport.

Around 4,000 regular employees work with Del Monte to bring high-quality
products to customers around the globe. Over 90 percent of these employees work in
Mindanao. Key teams managing sales, marketing, finance, logistics, product
development and other support operations are based in Metro Manila.

Del Monte Foundation, Inc., established in 1996, carries on a long-held corporate

tradition to "help people who help themselves." To support development initiatives, the
Foundation has established educational training centers in Camp Phillips, Manolo
Fortich, Libona, and Sumilao (all in Bukidnon) and Cagayan de Oro, and satellite
centers in south Bukidnon and Misamis Oriental.

HIGHLAND FRESH

Aside from fresh milk, they also have products like White and Gouda Cheese,
Yogurts, Butter, Whip cream and Pastillas. Highland is actually the only one
manufacturer of Gouda in the Philippines. Though some of their products like pastillas
are not all the time available because they have lots of production already, they still
manage to give good qualities of fresh milk and other products they could offer. Also
they distributed to malls in Manila, Davao, Lanao, Butuan, Cotabato and Zamboanga.
Highlands employs 16 regular workers and 10 part-time laborers in its processing plant,
20 kilometers from Cagayan de Oro City.
D. Cost efficiency

Coca Cola FEMSA Philippines, Del Monte Philippines Inc. and the Highland
Fresh have different cost efficiency. Coca Cola FEMSA Philippines, according to
Rappler a social news network The Coca-Cola Company FEMSA Philippines is the
world's largest beverage company, refreshing consumers with more than 500 sparkling
and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the
world's most valuable and recognizable brands, company’s portfolio features 20 billion-
dollar brands, 18 of which are available in reduced-, low- or no-calorie options. The
billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitamin
water, PowerAde, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the
world's largest beverage distribution system, they are the No. 1 provider of both
sparkling and still beverages. More than 1.9 billion servings of our beverages are
enjoyed by consumers in more than 200 countries each day. With an enduring
commitment to building sustainable communities, The Company is focused on initiatives
that reduce our environmental footprint, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates.

Del Monte Philippines Inc., has no waste in terms of their raw materials such as
pineapples they used in their production, it somewhat kind of fruit of life where all parts
that composes can be used by them, all the unused and waste parts of pineapples such
as pineapple skin, stalks and others are being used as food for their own cow instead of
feeding it by grass which was also raised in their own farm to produce a sweet quality of
meat which makes the meat tastes very good unlike other meat and the Highland Fresh
has its own farm where their own cow is raised for milk production. They also buy milk
from other farmers who raised cows in order to purchase cheaper and fresh milk but in
high quality unlike purchasing it from other milk factory which cost much.
 Highland Fresh has most 60% of products are milk bars, frozen and sold near
schools and in sari-sari stores for P7 each. They come in durian, pandan, ube, melon,
strawberry and coca flavors. At about 50,000 pieces a day, the milk bars bring the
health benefits of milk at an affordable price to a large mass market. Thirty percent goes
to fresh milk and 10 percent to cheese, including kesong puti. A 240-gram butter made
of pure cow’s milk goes for P75. Mozarella cheese, on a per order basis, costs up to
P900 a kilogram. That’s more expensive than imported mozzarella at P600 a kilogram.

2. Evaluate which factor mentioned above contribute for the disadvantage of each
company.

COCA COLA FEMSA PHILIPPINES

Services, Coca Cola FEMSA Philippines are one of the largest bottling
processing in the Philippines. In the first of their existence they produced a glass bottle
and a year ago, it innovates into a plastic bottle such as “Mismo” and “1.5 Liter”. This
innovation leads into a high return of investments. However despite of being successful
of using plastic bottle of the Coca Cola Company, There’s a possibilities It may be bring
a big issues in our society, if this bottles cannot be dump and segregate well, it might
affect the company's government and environmental issues that would cause the
designated product to be ban and it would reduce the services that they produced for
limitations to their customers.
DEL MONTE PHILIPPINES, INC.

Process, for it involves the supply chain of the company that starts on raw
materials, which is the most important in producing output it is somewhat called the tier
3. The production of the Del Monte cannery starts of their main ingredient which is
pineapple where they produce their own pineapple plantation, if this will be affected by
environmental disaster for example El Niño and pests it may cause shortage that would
decrease the production of the cannery to supply their customers.

FRESH HIGHLAND

Process, they have a small facility to produce their products. Having a small
facility to produce or process their product is disadvantage to them, because they
cannot produce it well and fast. They cannot produce efficiently. Also if the cows got
sick they cannot get good quality of milk.

3. Recommendation.

Coca – Cola Company

We would recommend to coca – cola company to transfer there factory far from
the city and to lessen the amount of acid on their drinks because its very dangerous to
the health of human body.

Del Monte Company

We would like to recommend to the management that to level up their dumping

area to not enter the dust or any bacteria inside the processing area. Or go far from the
city and rebuilt their factory and they must prioritized the health of their employees.
Highland Fresh Company

We would like to recommend to the management of Highland Fresh that even

though there location is appropriate for a factory location they should improve and
enhance or widen their factor space for them to have big facility and to produce more of
their product.