Professional Documents
Culture Documents
2016 -2018
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
Improved Over-arching Primary: General: Media—A mix of 1. Research, writing 1 press 1 press 1 press All Feedback
generation and message: •Media To increase various and publicizing of: release release release monitoring and
dissemination 1 Milyong Batang •Concerned awareness and communication a. Press statements per per per communicating
and use of Malaya sa 2025 program generate support activities that will b. News releases semester semester semester feedback—
knowledge on Main message managers on all maximize quad- c. Feature stories on per per per Aside from the
child labor (2016-2018) •Legislators communication media channels in best practices agency agency agency Information
among The NCLC, through and Policy- activities to getting out the d. Briefers/talking Officers of the
stakeholders, its committee makers withdraw one messages to points concerned
policy makers members and •Parents of million child intended publics e. Articles for government
and program program partners child laborers laborers and about the various publication in agencies/partners,
implementers. promote the •NCLC children at risk programs, projects, newspaper it is recommended
rights, awareness, members from child labor by services, and supplements and that each agency-
dignity, well-being, •Child 2025 activities of paid advertorial member of the
and education of laborers concerned f. Op-ed pieces NCLC
children and youth •Implementin Specific: government agencies g. Replies to official Mainstreaming
for a child-labor g partners 1. To encourage and other partners correspondence and Advocacy
free Philippines as •LGUs the public to utilize against child labor. (including e-mails Committee also
envisioned in the •Secondary: ICTs to report, and SMS) serve as conduit
Philippine Program •Youth and respond, and share Inter-personal- h. Radio & AVP scripts for feedback on
Against Child students CL related issues, A mix of face-to-face j. Photo releases the 2016-2018
Labor. •Academe concerns, and interaction and NCLC
•Business cases engagement, such as 2. Appearances as 6 per year 6 per year 6 per year Communication
Sub Messages owners special events, guest or resource Plan activities,
2016 WDACL •General 2. To urge and forums, round-tables, person on Radio/TV programs, and
Theme public engage lawmakers media shows services; meaning,
“Walang •Community and policymakers stations/studio visits, they shall be
batang leaders through CL etc. a. Establishment 1 spokes- DOLE-BWSC responsible for
naaabuso sa knowledge of the person monitoring written
paggawa ng NOTE: materials and speaker’s per sector or verbal feedback
produkto; The activities towards bureau (GAs, TUs, on their specific
Walang batang concerned the passage of an Employers functions and for
naaabuso sa government amendment to CL , CSOs, addressing or
paghatid ng agencies and laws or the release children, responding to the
serbisyo.” other of a new issuance youth, feedback.
partners may parents)
2017 WDACL
identify 3. To promote the and 1
Theme
additional DOLE hotline and specialist
audiences as other social media per
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
2018 WDACL target of platforms for real subject
Theme their time reporting on matter
respective CL issues,
activities. concerns, and
cases 3. Conduct of Press 1 press 1 press 1 press All
Conference and conferenc conferenc conferenc
4. To inform/create media briefings e/media e/media e/media
awareness on briefings briefings briefings
WDACL
commemorative 4. Production and 1 per 1 per 1 per 400,000
activities and placement of event event event
other anti-CL Radio
events spots/crawlers/
PSA
b. Tarps NCLC-KMSC
d. Poster NCLC-KMSC
a. Child labor
101 for NCLC
members,
parents, child
laborers,
youths,
teachers and
other
concerned
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
partners
b. FGD on IP on IP Day
child labor (Aug.9)
c. Conduct of
workshops on
video
production
processes and
techniques in
collaboration
with NCCT
d. Conduct To be To be To be Regional/
orientation on conducted conducted conducted Provincial
child labor in in in Child Labor
laws, barangays barangays barangays Focal
issuances and targeted targeted targeted Persons
child labor for CLFB for CLFB for CLFB
issues to
barangays
(RCLC, PCLC,
C/MCLC)