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NCLC COMMUNICATION PLAN

2016 -2018

Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
Improved Over-arching Primary: General: Media—A mix of 1. Research, writing 1 press 1 press 1 press All Feedback
generation and message: •Media To increase various and publicizing of: release release release monitoring and
dissemination 1 Milyong Batang •Concerned awareness and communication a. Press statements per per per communicating
and use of Malaya sa 2025 program generate support activities that will b. News releases semester semester semester feedback—
knowledge on Main message managers on all maximize quad- c. Feature stories on per per per Aside from the
child labor (2016-2018) •Legislators communication media channels in best practices agency agency agency Information
among The NCLC, through and Policy- activities to getting out the d. Briefers/talking Officers of the
stakeholders, its committee makers withdraw one messages to points concerned
policy makers members and •Parents of million child intended publics e. Articles for government
and program program partners child laborers laborers and about the various publication in agencies/partners,
implementers. promote the •NCLC children at risk programs, projects, newspaper it is recommended
rights, awareness, members from child labor by services, and supplements and that each agency-
dignity, well-being, •Child 2025 activities of paid advertorial member of the
and education of laborers concerned f. Op-ed pieces NCLC
children and youth •Implementin Specific: government agencies g. Replies to official Mainstreaming
for a child-labor g partners 1. To encourage and other partners correspondence and Advocacy
free Philippines as •LGUs the public to utilize against child labor. (including e-mails Committee also
envisioned in the •Secondary: ICTs to report, and SMS) serve as conduit
Philippine Program •Youth and respond, and share Inter-personal- h. Radio & AVP scripts for feedback on
Against Child students CL related issues, A mix of face-to-face j. Photo releases the 2016-2018
Labor. •Academe concerns, and interaction and NCLC
•Business cases engagement, such as 2. Appearances as 6 per year 6 per year 6 per year Communication
Sub Messages owners special events, guest or resource Plan activities,
2016 WDACL •General 2. To urge and forums, round-tables, person on Radio/TV programs, and
Theme public engage lawmakers media shows services; meaning,
“Walang •Community and policymakers stations/studio visits, they shall be
batang leaders through CL etc. a. Establishment 1 spokes- DOLE-BWSC responsible for
naaabuso sa knowledge of the person monitoring written
paggawa ng NOTE: materials and speaker’s per sector or verbal feedback
produkto; The activities towards bureau (GAs, TUs, on their specific
Walang batang concerned the passage of an Employers functions and for
naaabuso sa government amendment to CL , CSOs, addressing or
paghatid ng agencies and laws or the release children, responding to the
serbisyo.” other of a new issuance youth, feedback.
partners may parents)
2017 WDACL
identify 3. To promote the and 1
Theme
additional DOLE hotline and specialist
audiences as other social media per
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
2018 WDACL target of platforms for real subject
Theme their time reporting on matter
respective CL issues,
activities. concerns, and
cases 3. Conduct of Press 1 press 1 press 1 press All
Conference and conferenc conferenc conferenc
4. To inform/create media briefings e/media e/media e/media
awareness on briefings briefings briefings
WDACL
commemorative 4. Production and 1 per 1 per 1 per 400,000
activities and placement of event event event
other anti-CL Radio
events spots/crawlers/
PSA

5. Production and 1 IEC 1 IEC 1 IEC 2


dissemination of material material material Million
IEC materials, such
as
a. Comms Audit NCLC-KMSC

b. Tarps NCLC-KMSC

c. 1MBM Logo IPS

d. Poster NCLC-KMSC

e. AVP (Talakayang 80,000 Talakayang


Pambata) Pambata
Committee
(DOLE-
BWSC, ECOP,
FFW, ILO,
PIA, Child
Rep)

e. 1MBM 200,000 1MBM


Handbook Handbook
Core Group
(DOLE-
BWSC, IPS,
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
CWC, PIA,
FFW, ILO,
Child Rep)

6. Conduct researches 200,000 ILS


and research per
forum on child researc
labor in h
partnership with
academe and
other research
institution
a. "Gap Analysis on RA
9231 'Law on the
Elimination of the
Worst Forms of
Child Labor'" (ILS)
b. Review of proposal
to institutionalize
within the annual
commitment of ILS
to produce a
research related to
child labor
c. Organize research
forum involving
PIDS, ILS, PSA, UP,
AIM, DLSU, OSHC,
PUP, St. Scho, and
other research
institions and
academe as
stepping stone in
building
partnership/allianc
es for knowledge
production on child
labor
d. Research on CL in
mining, domestic 500,000
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
work; portrayal of
children in media

7. Conduct of WDACL August 17 500,000 NCLC-KMSC;


celebratory RCLCs/
activities and PCLCs
other child labor-
related
events/activities

8. Development and 500,000 CLKSS


maintenance of Committee
online content of (DOLE-
CLKSS website and BWSC, IPS,
social networking TUCP, ILS,
sites (e.g. Child Rep,
Facebook page) NCIP, PIA)
a. Designation of CLKSS
content manager
per region;
b. Incorporate x
hyperlinks of CLKSS
in websites of
concerned
agencies/partners
and social media;
c. Conduct of website
end-user surveys 25,000
(review and pre-
test surveys)

9. Integration of Batang June–Aug Sustained Sustained 500,000 KMSC with


Malaya into DOLE (build up) Comms Comms for Enforcement
hotline August 17 comms SubCommitt
(launch) ee
10. Build alliances
among policy- 100,000
makers and other
stakeholders for
the effective
implementation of
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
the
communication
plan
a. Engage LGUs-LCPCs 100,000
(PCPCs, M/CPCs,
BCPCs) in
addressing the
issue of child labor

b. Partner with other August August August 100,000


groups at the and and and
national and local November November November
level
-faith based
-schools
-socio-civic groups
-private
establishments
-trade unions

11. Capacitate NCLC


members, anti-CL 1.5
advocates, and million
other concerned
partners on the
strategies/
activities of the
comm plan to
address CL-related
issues/concerns

a. Child labor
101 for NCLC
members,
parents, child
laborers,
youths,
teachers and
other
concerned
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
partners
b. FGD on IP on IP Day
child labor (Aug.9)
c. Conduct of
workshops on
video
production
processes and
techniques in
collaboration
with NCCT
d. Conduct To be To be To be Regional/
orientation on conducted conducted conducted Provincial
child labor in in in Child Labor
laws, barangays barangays barangays Focal
issuances and targeted targeted targeted Persons
child labor for CLFB for CLFB for CLFB
issues to
barangays
(RCLC, PCLC,
C/MCLC)

12. Lobbying with


lawmakers for the
passage of
amendments to CL
laws and/ or
networking with
policymakers for
release of a new
issuance

a. Prepare policy January- 5,000 CWC, ILS,


briefs for March FFW
selected
lawmakers
and
policymakers
b. Hold February 10,000 CWC, BWSC,
dialogues on – July FFW
proposed
Timeline/
Outcome & Communication Intended Communication Communication Budget Responsible
Activities Frequency M&E Results
Strategies Messages Audiences Objectives Strategies (in PhP) Agency
2016 2017 2018
amendments
with key
lawmakers
and their key
staf
c. Hold November February 5,000 CWC, BWSC
dialogues – March
with
policymakers
on proposed
new CL
issuance
d. Jointly August – June 50,000 PIA, IPS,
develop and November FFW
print
pamphlets
and posters
e. Conduct joint November Quarterly, 80,000 PIA, IIPS,
press as the FFW
conferences need
arises

NOTE: The concerned


government
agencies/partners may
provide varying anti-
child labor related
communication
activities to reach their
respective
clientele/audience.

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