STRUCTURE OF PROJECT REPORT

Front Page
Declaration
Certificate Issued by Guide
Certificate issued By Company
Acknowledgements

INDEX

Abstract
Chapter-I: Introduction
a. Concept Exploration
b. Need and Importance of the Study
c. Objectives of the Study
d. Methodology of the Study
e. Techniques of Analysis
f. Period of the Study
g. Scope and Limitations of the Study
Chapter-II: Review of Literature
Chapter-III: Profile of Industry and Company
Chapter- IV: Data Analysis and Interpretation
Chapter – V: Findings, Conclusions and Suggestions
Appendix/Annexure
Bibliography
 SUMMER INTERNSHIP PROJECT REPORT
ON
RECRUITMENT AND SELECTION
FOR
ICICI BANK PRIVATE LIMITTED
BY
PATHI VINAYSAI
ROLL NO : ESCI/PGDM-GEN/18/08-137

UNDER THE GUIDANCE OF

MR. IMRAN KHAN

In partial fulfillment of
POST GRADUATE DIPLOMA IN MANAGEMENT

ENGINEERING STAFF COLLEGE OF INDIA

HYDERABAD(2018-2020)
 DECLARATION
I hereby declare that project entitled “FIXED ASSETS MANAGEMENT ”
is bonafide work duly completed by me. It does not contain any part of the project
or thesis submitted by any other candidate to this or any other institute of the
university.
All such materials that have been obtained from other sources have been duly
acknowledged.

PATHI VINAY SAI

Roll No: ESCI/PGDM-GEN/18/08-137
 CERTIFICATE

This is to certify that the Project Report titled “FIXED ASSETS

MANAGEMENT” submitted by PATHI VINAY SAI in partial fulfilment of Post
Graduate Diploma in Management at Engineering Staff College of India,
Hyderabad is a record of bonafide work carried out by her under my guidance and
supervision.

Mr.IMRAN KHAN
Company Certificate Format (To be given on company letter head):

To whom so ever it may concern:

This is to certify that pathi vinay sai student of Engineering Staff College of India
has successfully completed project on the topic ‘Fixed Assests Management’ from
3rd June, 2019 to 3 July, 2019 in our organization under the guidance of Mr. Imran
khan.

During this period her work has been found Excellent/Good/ Satisfactory.

We wish her the very best in her future endeavor

Authorized Signatory
 ACKNOWLEDGEMENTS

I would like to express my deep sense of gratitude to our respected and learned guides,
Prof. Mrs. Rajini and Company guide Mr.Imran Khan for their valuable help and guidance, I
am thankful to them for the encouragement they have given me in completing the project.
I am also grateful to Prof. Prabakar Reddy, Academic Director of Engineering Staff of
India for permitting me to utilize all the necessary facilities of the institution.
I am also thankful to all the other faculty and staff members of my college for their kind
co operation and help.
Lastly, I would like to express my deep appreciation towards my classmates and my
indebtness to my parents for providing me the moral support and encouragement.

PATHI VINAY SAI

Roll No: ESCI/PGDM-GEN/18/08-137
 INDEX

Chapter I: Introduction

a) Concept Exploration
b) Need and Importance of the study
c) Objectives of the study
d) Methodology of the study
e) Techniques of analysis
f) Period of the study
g) Scope and Limitations of the study

Chapter II: Review of Literature

Chapter III: Profile of Industry and Company
Chapter IV: Data Analysis and Interpretation
Chapter V: Findings, Conclusions and Suggestions
Appendix/Annexure

Bibliography
 ABSTRACT
Fixed assets management is an accounting process that seeks to track fixed assets for the
purposes of financial accounting, preventive maintenance, and theft deterrence.
Organizations face a significant challenge to track the location, quantity, condition, maintenance
and depreciation status of their fixed assets. A popular approach to tracking fixed assets uses
serial numbered asset tags, which are labels often with bar codes for easy and accurate reading.
The owner of the assets can take inventory with a mobile bar code reader and then produce a
report.
Tracking assets is an important concern of every company, regardless of size. Fixed assets are
defined as any 'permanent' object that a business uses internally including but not limited to
computers, tools, software, or office equipment. While employees may use a specific tool or
tools, the asset ultimately belongs to the company and must be returned. And therefore without
an accurate method of keeping track of these assets it would be very easy for a company to lose
control of them.
Asset tracking software allows companies to track what assets it owns, where each is located,
who has it, when it was checked out, when it is due for return, when it is scheduled for
maintenance, and the cost and depreciation of each asset.
The reporting option that is built into most asset tracking solutions provides pre-built reports,
including assets by category and department, check-in/check-out, net book value of assets, assets
past due, audit history, and transactions.
All of this information is captured in one program and can be used on PCs as well as mobile
devices. As a result, companies reduce expenses through loss prevention and improved
equipment maintenance. They reduce new and unnecessary equipment purchases, and they can
more accurately calculate taxes based on depreciation schedules.
The most commonly tracked assets are:

 Plant and equipment

 Buildings
 Fixtures and fittings
 Long term investment
 Machinery
 Vehicles and heavy equipments
 CHAPTER : 1
INTRODUCTION

CONCEPT EXPLORATION:

Fixed assets management is an accounting process that seeks to track fixed assets for the
purposes of financial accounting, preventive maintenance, and theft deterrence.
Organizations face a significant challenge to track the location, quantity, condition, maintenance
and depreciation status of their fixed assets. A popular approach to tracking fixed assets uses
serial numbered asset tags, which are labels often with bar codes for easy and accurate reading.
The owner of the assets can take inventory with a mobile bar code reader and then produce a
report.
Off-the-shelf software packages for fixed asset management are marketed to businesses small
and large. Some enterprise resource planning systems are available with fixed assets modules.
Some tracking methods automate the process, such as by using fixed scanners to read bar codes
on railway freight cars or by attaching a radio-frequency identification (RFID) tag to an asset.
Tracking assets is an important concern of every company, regardless of size. Fixed assets are
defined as any 'permanent' object that a business uses internally including but not limited to
computers, tools, software, or office equipment. While employees may use a specific tool or
tools, the asset ultimately belongs to the company and must be returned. And therefore without
an accurate method of keeping track of these assets it would be very easy for a company to lose
control of them.
Asset tracking software allows companies to track what assets it owns, where each is located,
who has it, when it was checked out, when it is due for return, when it is scheduled for
maintenance, and the cost and depreciation of each asset.
The reporting option that is built into most asset tracking solutions provides pre-built reports,
including assets by category and department, check-in/check-out, net book value of assets, assets
past due, audit history, and transactions.
All of this information is captured in one program and can be used on PCs as well as mobile
devices. As a result, companies reduce expenses through loss prevention and improved
equipment maintenance. They reduce new and unnecessary equipment purchases, and they can
more accurately calculate taxes based on depreciation schedules.
The most commonly tracked assets are:

 Plant and equipment

 Buildings
 Fixtures and fittings
 Long term investment
 Machinery
 Vehicles and heavy equipments
Asset tracking software is often used to track both the information about an asset for financial
reporting purposes as well as the physical location of an asset. The financial reporting elements
of tracking often relate to accounting procedures and valuation needs but may or may not relate
to location information.
Asset location tracking software often takes one of two approaches to monitoring asset locations.
The first approach is to use a physical tracking device to provide data on physical location. This
can take the form of a Bluetooth tracking beacon or a GPS tracking unit. The second approach is
to track a location by the "responsible party". In this approach the software uses peer to peer
assign and accept procedures to allow individuals to accept responsibility for assets. The asset
location is then inferred based upon the person who has accepted responsibility.
 NEED AND IMPORTANCE OF THE STUDY:
Keeping track of the assets of the company is an important task that can save companies money
and time. Asset management is the process of maximizing the assets of the company to provide
the best returns to stakeholders. More often than not, it involves asset recovery as well.
Businesses have a wide range of assets that include fixed and liquid assets. It is important for a
business to be able to manage its assets, and use them to get the maximum possible returns.
Below are the top ten reasons why asset management is important.

1. Allows the company to keep track of all assets. Asset management allows the organization to
keep track of all their assets. It can tell where the assets are located, how they are used, and when
changes were made to them. The data from the asset management solution can ensure that asset
recovery will lead to better returns.
2. Manage assets from different locations in an accurate and effective manner. The company can
easily create an inventory report that might be required by some insurers or lease financiers.
3. Asset management can also be used to make sure that the amortization rates are accurate.
Regular assessments of the assets will ensure that the financial statements of the business are
accurate.
4. Asset recovery is automatically reflected in an asset management system. Once assets are
scrapped or sold, the said assets will be removed from the records and books of the business.
Related assets, such as consumables and spare parts, are written off or sold to free storage space.
5. You can save money on maintenance. During the operational phase of the life cycle of the asset,
a company can face under maintenance or over maintenance problems. Maintenance is a
business expense that can cut into the profits of the company. Overdoing it can bring significant
costs. On the other hand, under-maintenance can lead to reduced productivity.
6. It brings more efficient operation. Asset management allows an organization to understand the
capabilities of its assets, and how they can be operated in the most effective manner.
OBJECTIVES OF THE STUDY:
My report includes two types of objectives. These are being described below:
Broad objective
The primary objective of my report is to identify how fixed asset management department of
ICICI BANK is managing their fixed assets and contribution of this department in terms of
disclosure of financial statement.
Specific objectives
 Getting introduced with a banks fixed asset management department.
 Understanding the importance of fixed for a business organization.
 Ensuring the assets visibility by physically being presents at the location.
 Helping to identify the accurate calculated value of the fixed assets.
 Matching the assets location as well as visibility of these assets with the register book.
 Helping to keep the balance of fixed asset among the branches.
 Helping the bank to prepare the accurate financial statement of a particular branch as well as
the company.
METHODOLOGY :
All the information and data has been used in this report has been collected both from primary
sources as well as secondary sources.
.Primary Source of Information
 Observation during the total internship period and being Involvement with the operational
process of fixed asset management.
 Discussion with officials of ICICI Bank Limited

TECHNIQUES OF ANALYSIS:

The growth of India’s Gross Domestic Product (GDP) was 7.2% in the nine months ended
December 31, 2018 (9M-2019), the same level as in fiscal 2018. The Central Statistical
Organisation has estimated that India’s GDP would grow by 7.0% in fiscal 2019. Investments, as
measured by gross fixed capital formation, have grown by 10.8% during 9M-2019 compared to
9.3% in fiscal 2018. On a gross value added basis, growth in the agriculture sector is estimated to
be 2.7% in fiscal 2019 compared to 5.0% in fiscal 2018 and in the services sector to be 7.4% in
fiscal 2019 compared to 8.1% in fiscal 2018. Industrial sector growth is expected to be 7.7% in
fiscal 2019 compared to 5.9% in fiscal 2018.
Banking sector trends During fiscal 2019, non-food credit grew by 13.3% at March 29, 2019
while deposits grew by 10.0%. This resulted in the credit to deposit ratio increasing from 75.5%
at March 31, 2018 to 77.7% at end-March 2019. In terms of sector-wise deployment of credit,
credit growth in the services sector was at 17.8%, in the retail sector was at 16.4%, in industry
was at 6.9% and in agriculture sector was at 7.9%, as on March 29, 2019.
Additions to non-performing assets moderated during the nine months ended December 31,
2018. As per RBI’s Financial Stability Report for December 2018, the gross non-performing
asset ratio for Indian banks declined from a peak of 11.5% at March 31, 2018 to 10.8% at
September 30, 2018. However, challenges emerged for the non-banking financial companies
(NBFCs) following a default by a large non-banking financial company engaged primarily in
infrastructure. This resulted in tightening liquidity conditions and increase in yields on their debt,
leading to refinancing challenges for NBFCs. In a step towards initiating consolidation in the
banking sector, the government announced the merger of three public sector banks in fiscal 2019.
PERIOD OF THE STUDY:
The duration of the study is 2 months starting from3rd June, 2019 to 3rd July, 2019.
 SCOPE OF THE REPORT:
In this report I am going to describe the overall fixed asset management process of fixed asset
management department belonging from finance department of ICICI Bank Limited. As I am
personally involved with the task and I have visited different branches of different areas of ICICI
, that‟s why I have clear idea about how they identify their fixed assets, categories of fixed
assets, how they collect asset data, their ways of input data in software‟s for creating tag for
different assets and finally what did they do valuation of different assets.

At the time of preparing this report, I have to face some difficulties or some restrictions. I will
take these problems, difficulties or restrictions as the limitation of my study.
The limitations of my studies are being described below:
 Confidentiality in terms of discloser of the internal financial information.
 There were some critical information‟s cannot easily understood.
 The total project plan was not totally organized.

LIMITATIONS OF THE STUDY:

 Industry Limitations: It is useful mainly in comparing companies across manufacturing concerns.

For asset light industries like those based heavily on technologies, fixed assets turnover ratio
cannot be put to play.
 Does not take Profit into account: The fixed assets turnover ratio only measures correlation
between fixed assets and net sales and not the cause of what impacted the figures. A drop in asset
turnover ratio can lead management on useless manhunt chasing for obsolete assets, while in
reality, revenue has dropped for independent reason. Due to such drawback, fixed assets
turnover ratio should be analyzed over a variety of profit and revenue ratios.
 Difference in Accounting Policies: Two companies in the same industry or over separate
industry can have different accounting policy with regards to depreciation methods. This skews
the results of comparison of fixed assets turnover ratio over the industry. There can be cases
where two companies having similar asset model and sales can show different fixed assets
turnover ratio due to differences in accounting policies of depreciation. Hence, this ratio suffers
from management discretion over employment of accounting policies with respect to sales and
fixed assets.
 Performance Subject to Manipulation: The Fixed Assets turnover ratio is helpful in performing
entities having high value investments in assets where board of directors want to assess the
efficiency of these fixed assets in relation to turnover of the company. However, the major
limitation, the fixed asset turnover ratio suffers is in its use as performance measuring yardstock
 as it encourages the manager to keep using the old asset without providing for the replacement
costs of new one.
 To take full advantage of fixed assets turnover ratio, one should also correlate profit ratios with
this ratio in order to get larger picture.
 CHAPTER : 2

REVIEW OF LITERATURE
Prof. Marshall mentioned about the activities of money changers in the temple of Olympia and
other sacred places in Greece, around 2000 B.C. IAETSD JOURNAL FOR ADVANCED
RESEARCH IN APPLIED SCIENCES VOLUME 5, ISSUE 2, FEB/2018 ISSN NO: 2394-8442
878 http://iaetsdjaras.org/ He wrote “Private Money Metallic Currencies, More or less exactly, to
a Common Unit of value, and even to accept money on deposit at interest, and to lend it out at
higher interest permitting meanwhile drafts to be drawn on them”. Sayers R.S.2 3Steles: we can
define bank as an institution whose debts (bank deposits) are widely accepted in settlement of
other people’s debts to each other. S.B. Gupta A bank is an institution that accepts deposits of
money from the public withdrawals by cheque and used for lending. Thus, there are two essential
functions which make a financial institution a bank: The literature review included asset
management concepts, current asset management practices and philosophies of other state
departments of transportation (DOTs) and the FHWA, and research efforts focused on right-of-
way acquisition. The purpose of this review was to ensure that TxDOT and the research team
will benefit from state-of-the-art concepts and practices for asset management. ASSET
MANAGEMENT CONCEPTS 1 Asset management is an emerging effort to integrate finance,
planning, engineering, personnel, and information management to assist agencies in managing
assets cost-effectively (AASHTO 1997). In its broadest sense, asset management is defined as “a
systematic process of maintaining, upgrading, and operating assets, combining engineering
principles with sound business practice and economic rationale, and providing tools to facilitate a
more organized and flexible approach to making the decisions necessary to achieve the public’s
expectations” (OECD 2001). The main objective of asset management is to improve decision-
making processes for allocating funds among an agency’s assets so that the best return on
investment is obtained. To achieve this objective, asset management embraces all of the
processes, tools, and data required to manage assets effectively (Nemmers 2004). For this reason
asset management is also defined as “a process of resource allocation and utilization” (AASHTO
2002). The framework needed to carry out this process effectively encompasses an agency’s
policy goals and objectives, performance measurements, planning and programming, program
delivery, and system monitoring and performance results.
 CHAPTER III
PROFILE OF INDUSTRY AND COMPANY
ICICI Prudential Asset Management Company Ltd. is the second largest asset management
company (AMC) in the country (as per average assets under management as on September 30,
2015) focused on bridging the gap between savings & investments and creating long term wealth
for investors through a range of simple and relevant investment solutions. (Data source: AMFI)

The AMC is a joint venture between ICICI Bank, a well-known and trusted name in financial
services in India and Prudential Plc, one of UK’s largest players in the financial services sectors.
Throughout these years of the joint venture, the company has forged a position of pre-eminence in the
Indian mutual fund industry.

The AMC manages significant Assets under Management (AUM) in the mutual fund segment.
The AMC also caters to Portfolio Management Services for investors, spread across the country,
along with International Advisory Mandates for clients across international markets in asset
classes like Debt, Equity.

The AMC has witnessed substantial growth in scale; from 2 locations and 6 employees at the
inception of the joint venture in 1998, to a current strength of more than 1000 employees with a
reach across around 120 locations reaching out to an investor base of around 3 million investors.
The company’s growth momentum has been exponential and it has always focused on increasing
accessibility for its investors.

Driven by an entirely investor centric approach, the organization today is a suitable mix of
investment expertise, resource bandwidth and process orientation. The AMC endeavours to
simplify its investor’s journey to meet their financial goals, and give a good investor experience
through innovation, consistency and sustained risk adjusted performance.

ICICI Prudential Mutual Fund (the Fund) offers a wide range of retail and corporate investment
solutions across different asset classes like Equity, Fixed Income and Gold.

The Fund House has continuously aimed to provide investors with financial solutions to aid them
in achieving their lifecycle objectives. It has constantly been on the forefront of innovation and
has introduced products aligned to meet customer needs leading to a well-diversified portfolio of
around 57 mutual fund products. The success of the endeavors is evident in the mutual fund
investor base that has witnessed significant growth from 210 to over 2 Million currently.
ICICI Prudential Mutual Fund gained from managing funds as per its investment objectives and
was able to deliver superior risk adjusted returns. The consistent long term performance was
achieved on the strength of fundamentals, process driven investment approach with enough
flexibility for the fund managers to manage their funds in their unique style and insight.

The fund house over the last 18 years has garnered trust of its investors and has emerged as the
leading and preferred investment solution provider in India. The fund house has always aimed to
fulfill its fiduciary responsibility of managing investor's wealth with prudence and due diligence.

Prudential plc is an international financial services group with significant operations in Asia, the
US and the UK. They serve more than 24 million insurance customers and have £496 billion of
assets under management. Understanding and responding to customers' needs is at the heart of
their business. It is something they have been doing for over 166 years. They generate sustainable
value for shareholders through a relentless focus on meeting their customers’ savings, income and
protection needs and a disciplined approach to investing in the most profitable growth
opportunities.
The Group is structured around four main business units:

Prudential Corporation Asia (PCA)

Prudential is a leading life insurer that spans 12 markets in Asia, covering Cambodia, China, Hong
Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and
Vietnam. With more than 350,000 agents across the region, Prudential has a robust multi-channel
distribution platform providing a comprehensive range of savings, investment and protection
products.
East spring Investments manages investments across Asia on behalf of a wide range of retail and
institutional investors, with about half the assets sourced from life and pension products sold by
Prudential plc. They are one of the region’s largest asset managers with operations in 10 markets
plus offices in North America, the UAE, the UK and Luxembourg. They have £77.3 billion in
assets under management (as at 31 December 2014), managing funds across a range of asset classes
including equities and fixed income.

Jackson National Life Insurance Company

Jackson is one of the largest life insurance companies in the US, leader in designing innovative
retirement solutions, including variable, fixed and fixed index annuities. They provide carefully
tailored retirement products aimed at the 78 million ‘baby boomers’ in the United States, drawing
on 50 years of accumulated experience. The company has had a long and successful record of
providing advisers with the products, tools and support to design effective retirement solutions for
their clients.
Prudential UK & Europe (PUE)
Prudential UK is a leading life and pensions provider to approximately 7 million customers in the
United Kingdom. Their expertise in areas such as longevity, risk management and multi-asset
investment, together with their financial strength and highly respected brand, means that the
business is strongly positioned to continue pursuing a value-driven strategy built around their core
strengths in with-profits and annuities.

M&G
M&G is Prudential's UK and European fund management business managing assets in excess of
£257.3 bn (as at 30 September 2014) in equities, multi-asset, fixed income, real estate and cash for
clients across Europe and Asia. Investing client’s money for over 80 years, they have grown to be
one of Europe's largest retail and institutional fund managers by developing enduring expertise in
active investment.

Products:

Insurance Solutions for Individuals

ICICI Prudential Life Insurance offers a range of innovative, customer-centric products that meet
the needs of customers at every life stage. Its products can be enhanced with up to 4 riders, to
create a customized solution for each policyholder.

Savings & Wealth Creation Solutions

ICICI Prudential Life Stage Wealth II is a unit linked insurance plan that offers multiple choices
to decide how your savings would be invested based on your risk appetite. UIN - 105L118V02

ICICI Prudential Life Time Premier is a comprehensive savings plan that offers you a choice of
portfolio strategies for your savings and at the same time secures you against uncertainties of life.
UIN - 105L112V02

ICICI Prudential Pinnacle Super is a unit linked insurance plan that gives you the advantage of
varying exposure to equities with downside protection, so that your investments are protected in
financially volatile times. UIN - 105L121V03

ICICI Prudential Elite Life is a unit linked insurance plan that offers you multiple choices on
how to invest your savings along with an insurance cover. UIN - 105L125V02

ICICI Prudential Elite Wealth is a unit linked insurance plan that offers you the greatest value
for your hard earned savings. Also, you get rewarded with Loyalty Additions from the sixth year
onwards to maximize the return on your investments. UIN - 105L126V02
 ICICI Prudential I Assure Single Premium a conventional non-participating single premium
product that provides you Guaranteed Maturity Benefit and also offers a life cover to take care of
your loved ones in your absence. UIN - 105N123V01

ICICI Prudential Guaranteed Savings Insurance Plan is a limited pay endowment product that
allows you to enjoy the benefits of a long term savings plan ensuring that you and your family are
free of any financial worries. UIN - 105N114V02

ICICI Prudential Future Secure is a participating endowment life insurance plan that helps you
save for specific goals in the future, while providing protection for your family from financial
distress in case of your untimely demise. Thus the dual benefit of savings and protection it helps
you ensure a secure future for your loved ones. UIN - 105N117V01

ICICI Prudential Whole Life provides you with a unique double advantage of savings and
protection that not only allows you to meet your goals but also seeks to ensure that your dear ones
will continue to live their lives in comfort without financial worries in case of unforeseen
eventuality. UIN - 105N116V01

ICICI Prudential Save 'n' Protect is plan for those who want to accumulate funds on a regular
basis while enjoying insurance protection. UIN - 105N004V02

ICICI Prudential Cash Back is a single policy that combines the triple benefit of protection,
savings & periodic liquidity. UIN - 105N005V02

Protection Solutions

ICICI Prudential I Care is a term insurance plan that you can buy online at your convenience at
their home in a simple manner. UIN - 105N122V01

ICICI Prudential Pure Protect is a flexible and affordable term product, with which you can
ensure your life and provide total security for your family in case of an unfortunate event. UIN -
105N084V01

ICICI Prudential Life Guard is a protection plan, which offers life cover at low cost. It is
available in 2 options –level term assurance with return of premium & single premium. UIN -
105N006V02

Child Plans
 ICICI Prudential Smart Kid Regular Premium is an endowment regular premium life insurance
plan which comes with a unique Payer Waiver Benefit (PWB). This benefit ensures that in case of
death of the parent, the company pays all future premiums on behalf of the parent. This means that
the child gets money at important stages of his/her student life and education never suffers due to
lack of funds. UIN No - 105N014V02

ICICI Prudential Smart Kid Premier is a ULIP plan which ensures your child’s education
continues even if you are not around. In this Plan you need to invest premiums regularly over a
period of time and the returns that you get will depend on the performance of the underlying fund
performance. UIN - 105L120V01

Retirement Solutions

ICICI Prudential Immediate Annuity is a single premium annuity product that guarantees
income for life at the time of retirement. It offers the benefit of 5 pay out options. UIN -
105N009V06

Health Solutions

ICICI Prudential Hospital Care II is a family floater plan covering your spouse and children.
This fixed benefit hospitalisation and surgical plan complements your existing coverage by
offering pay outs over and above any health plan you have, thus availing best possible medical
treatment, without having to bother about the cost of the treatment or quality of care. UIN -
105N108V01

ICICI Prudential Crisis Cover is a product that will provide long-term coverage against 35
critical illnesses, total and permanent disability, and death. UIN - 105N072V01

ICICI Prudential Health Saver is a whole of life comprehensive health insurance policy which
provides a hospitalisation cover for you and your family and reimburses all other medical expenses
not covered in the hospitalisation benefit by building a health fund for you and your family. UIN
- 105L087V01

Group Insurance Solutions

ICICI Prudential also offers Group Insurance Solutions for companies seeking to enhance benefits
to their employees.

Group Gratuity Plan: ICICI Prudential Life's group gratuity plan helps employers fund their
statutory gratuity obligation in a scientific manner and also avail of tax benefits as applicable to
approved gratuity funds.
 Group Leave encashment Plan: ICICI Prudential Life’s Group offers a market linked and
traditional leave encashment plan designed to aid the employer to build a fund to meet their future
leave encashment liability. The contributions made will be invested as per the chosen investment
plans and will be available for payment of the benefit when it falls due. Additionally, the product
also provides for term cover for all the employees covered under the policy. UIN - 105L079V01

Group Term Insurance Plan: ICICI Prudential Life's flexible group term is a one-year renewable
life insurance policy that enables you to provide every member of your team with an affordable
life cover.

Group Term in lieu of EDLI Scheme: ICICI Prudential's Group Insurance Scheme in lieu of
EDLI has been certified by the Employee Provident Fund Organization (EPFO) as a superior
product that provides greater insurance benefits than the cover offered by EPFO.

Credit Assure With Credit Assure, we offer an innovative and affordable term life insurance
plan that covers loans against the unfortunate event of death, with complete convenience in
application. The scheme is simple and hassle-free. In other words, peace of mind guaranteed.

Flexible Rider Options

ICICI Prudential Life offers flexible riders, which can be added to the basic policy at a marginal
cost, depending on the specific needs of the customer.

Accident & disability benefit: If death occurs as the result of an accident during the term of the
policy, the beneficiary receives an additional amount equal to the rider sum assured under the
policy. If an accident results in total and permanent disability, 10% of rider sum assured will be
paid each year, from the end of the 1st year after the disability date for the remainder of the base
policy term or 10 years, whichever is lesser.

Critical illness benefit: Critical Illness Benefit Rider provides protection against 9 critical
illnesses to the policyholder when attached to the basic plan.

Income Benefit Rider: In case of death of the life assured during the term of the policy, 10% of
the rider sum assured is paid annually to the beneficiary, on each policy anniversary till maturity
of the rider. Income Benefit rider is available with Smart Kid Child Plans. Premiums paid under
this rider are eligible for tax benefits under Section 80C.

Waiver of Premium Rider (WOP): On total and permanent disability due to an accident, all
future premiums for both the base policy and rider(s) will be waived till the end of the term of the
rider or death of the life assured, if earlier.
 Waiver of Premium Rider on Critical Illness Rider: This rider waives all your future premiums
of your base policy on occurrence of specified 20 Critical Illnesses. This ensures that your policy
benefits continue as planned.

Management
Mr. Nimesh Shah- Managing Director& CEO
Mr. B Ramakrishna - Executive Vice President
Mr. Raghav Iyengar - Executive Vice President & Head – Retail & Institutional Business
Mr. Hemant Agarwal - Head - Operations

Mr. Rahul Rai - Head – Real Estate Business ICICI Prudential Asset Management Company
Limited

Board of Directors: Asset Management Company

Ms. Chanda Kochhar - Chairperson
Mr. Barry Stowe
Mr. Suresh Kumar
Mr. Vijay Thacker
Mr. N.S. Kannan
Mr. C. R. Muralidharan
Mr. M. K. Sharma
Mr. Nimesh Shah

Awards:

● ICICI Bank has been adjudged winner at the Express IT Innovation Award under the Large
Enterprise category.
● ICICI Bank wins awards under the categories of 'Most Innovative Bank' and 'Most
Innovative use of Multi-Channel Infrastructure' at the Indian Bank's Association's
BANCON Innovation Awards 2013.
● ICICI Bank won the Asian Banking & Finance Retail Banking Award 2013 for the Online
Banking Initiative of the Year
● ICICI Bank won an award under the Social Media category at the InformationWeek EDGE
Award
● Ms. Chanda Kochhar, MD and CEO has been awarded as the Best CEO - Private Sector
category at the Forbes India Leadership Awards 2013
 ● ICICI Prudential Life Insurance has been pronounced winner in the 2nd Excellence Awards
and Recongnition for Shared Services, 2012. We won the award in the category - Shared
Services in India - Insurance Domain.
● These awards have been instituted by All India Management Association (AIMA) & Delhi
Management Association (DMA), in collaboration with Rvalue Consulting as knowledge
partners, to honour,recognize & promote trasformative strategies for shared services.
● Ms. Chanda Kochhar, Managing Director & CEO was awarded the "CNBC Asia India
Business Leader Of The Year Award". She also received the "CNBC Asia's CSR Award
2011"
● For the third year in a row ICICI Bank has won The Asset Triple A Country Awards for
Best Domestic Bank in India
● ICICI Bank won the Most Admired Knowledge Enterprises (MAKE) India 2009 Award.
ICICI Bank won the first place in "Maximizing Enterprise Intellectual Capital" category,
October 28, 2009
● Ms Chanda Kochhar, MD and CEO was awarded with the Indian Business Women
Leadership Award at NDTV Profit Business Leadership Awards , October 26, 2009.
● ICICI Bank received two awards in CNBC Awaaz Consumer Awards; one for the most
preferred auto loan and the other for most preferred credit Card, on September 30, 2009
● Ms. Chanda Kochhar, Managing Director & CEO ranked in the top 20 of the World's 100
Most Powerful Women list compiled by Forbes, August 2009
● Financial Express at its FE India's Best Banks Awards, honoured Mr. K.V. Kamath,
Chairman with the Lifetime Achievement Award , July 25, 2009
● ICICI Bank won Asset Triple A Investment Awards for the Best Derivative House, India.
In addition ICICI Bank were Highly commended , Local Currency Structured product,
India for 1.5 year ADR GDR linked Range Accrual Note., July 2009
● ICICI bank won in three categories at World finance Banking awards on June 16, 2009
o Best NRI Services bank
o Excellence in Private Banking, APAC Region
o Excellence in Remittance Business, APAC Region
● ICICI Bank Mobile Banking was adjudged "Best Bank Award for Initiatives in Mobile
Payments and Banking" by IDRBT, on May 18, 2009 in Hyderabad.
● ICICI Bank's b2 branch free banking was adjudged "Best E-Banking Project
Implementation Award 2008" by The Asian Banker, on May 11, 2009 at the China World
Hotel in Beijing.

ICICI Foundation for Inclusive Growth (ICICI Foundation) was founded by the ICICI Group in
early 2008 to give focus to its efforts to promote inclusive growth amongst low-income Indian
households.

We believe our fundamental challenge is to create a “just” society – one where everyone has
equal opportunity to develop and grow. Towards this end, ICICI Foundation is committed to
making India’s economic growth more inclusive, allowing every individual to participate in and
benefit from the growth process.

We hold a set of core beliefs and values that defines our pathway towards inclusive growth and
guides our five strategic partnerships.

Vision
Our vision is a world free of poverty in which every individual has the freedom and power to
create and sustain a just society in which to live.

Mission
Our mission is to create and support strong independent organisations which work towards
empowering the poor to participate in and benefit from the Indian growth process.

As a key partner in India's economic growth for more than five decades, the ICICI Group
endeavours to promote growth in all sectors of the nation ’s economy. To give focus to its efforts
to promote inclusive growth amongst low-income Indian households, the ICICI Group founded
ICICI Foundation for Inclusive Growth

January 2010.

The foundations of ICICI Group’s approach towards human and social development were
established with the Social Initiatives Group (SIG), a non-profit resource group within ICICI
Bank, in 2000.

ICICI Foundation for Inclusive Growth (ICICI Foundation) has been set up as a public charitable
trust registered at Chennai vide registration of the Trust Deed with the Sub-Registrar’s Office at
Chennai on January ,2014.

The application for registration of the Foundation under section 12AA of the Income tax Act, 1961
(“the Act”) was filed on February 7, 2008 and the application under section 80G of the Act was
filed on February 14, 2008. Subsequently, ICICI Foundation was registered as a “PUBLIC
CHARITABLE TRUST” under Section 12AA of the Act with effect from February 7, 2008.
Further, ICICI Foundation received approval under Section 80G(5)(vi) of the Act on March 19,
2008. This approval is valid in respect of donation received by ICICI Foundation from February
14, 2008 to March 31, 2009. Accordingly, ICICI Bank and Group Companies will be eligible to
get a deduction under section 80G on donations made during this period.

ICICI Foundation has also obtained its Permanent Account Number (PAN) and Tax deduction
Account Number (TAN).
ICICI Group Corporate Social Responsibility Programmers
Read to Lead

Read to Lead is an initiative of ICICI Bank to facilitate elementary education for disadvantaged
children in the age group of 6-13 years. An amount of Rs.25.00 million has thus far been disbursed
to 100,000 children through 30 NGOs. The balance amount of Rs.75.00 million is planned to be
disbursed during the period 2009-2010.
MITRA (ICICI Fellows Programme)
MITRA is an affiliate of CSO Partners that is focused on addressing the challenge of human
resources for civil society organisations (CSOs). In partnership with CSO Partners and MITRA,
ICICI Foundation proposes to launch an ICICI Fellows Programme. An amount of Rs.55.00
million has been disbursed to MITRA for developing and launching the programme over the period
2009-2010.
CARE (Disaster Management Unit)

A grant of Rs.5.00 million has been given to CARE in India to enable it to prepare for any future
disasters that may strike and respond immediately with the required relief efforts.
Rang De (Micro Enterprise Development)

Rang De, an affiliate of CSO Partners, has partnered with ICICI Venture to roll out funds for micro
enterprise development in rural and semi-urban locations. The amount of Rs.25.00 million that has
been disbursed to them will support micro enterprises to the extent of Rs.15.00 million and the
balance amount of Rs.10.00 million will go towards meeting their expenses to build the platform.

ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and
was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through
a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on
the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock
amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in
fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the
Government of India and representatives of Indian industry. The principal objective was to create
a development financial institution for providing medium-term and long-term project financing to
Indian businesses.

In the 1990s, ICICI transformed its business from a development financial institution offering only
project finance to a diversified financial services group offering a wide variety of products and
services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In
1999, ICICI become the first Indian company and the first bank or financial institution from non-
Japan Asia to be listed on the NYSE.
 History

In 1955 ICICI was formed as an initiative of the World Bank. In the 1990s, ICICI transformed its
business from a financial institution limited to development projects to a diversified financial
services group. Ever progressing with the times, ICICI addressed a need to upgrade its corporate
structure to that of universal banking.

The merger of ICICI with ICICI bank seemed like a natural step in line with its newly adopted
universal outlook. This would enhance value for ICICI shareholders with low-cost deposits,
increased fee-based income, participation in the payment system and transaction banking
services. It would also greatly benefit ICICI Bank shareholders through a large capital base and
scale of operations, access to corporate relationships built over five decades, new business
segments and more

SERVICES:
ICICI Bank offers a host of products and services to its clients, which include Deposits, Loans,
Cards, Investments, Insurance, Demat, NRI Services and Online Services etc.

Following deposits are offered:

 Savings Account
 Advantage Deposit
 Special Savings Account
 Life Plus Senior Citizens Savings Account
 Fixed Deposits
 Security Deposits
 Recurring Deposits
 Tax-Saver Fixed Deposit

ICICI Bank offers following loan facilities:

 Home Loans
 Loan Against Property
 Personal Loans
 Car Loans
 Two Wheeler Loans
 Commercial Vehicle Loans
 Loans Against Securities
 Loan Against Gold Ornaments
 Pre-approved Loans
 ICICI HOME LOANS:

 Attractive and customer friendly loan interest rates

 Loans as low as INR 0.2 million is available ICICI Bank is the largest provider of Home Loans
in India. ICICI Home Loans offer unbeatable benefits to ensure that its clients get the best deal
without any hassles. ICICI Bank Home Loans provide loans not only at competitive interest rates,
but also are so designed that they cater to the specific needs of consumers.
New products / New features in existing products are introduced from time to time based on
customer feedback. ICICI Bank offers easy home loans for purchase or construction of flat or
house.

ICICI BANK CREDITS:

The provision of paying for an expensive commodity in easy installments is the basic advantage
of using a credit card. An ICICI Credit Card provides the facility of cash, convenience and a
range of benefits, anywhere in the world.
The benefits associated with ICICI Bank Credit cards are:

 Free cards for a lifetime

 Insurance benefits
 Global emergency assistance service
 Discounts
 Utility payments
 Travel discounts and and a few others.
ICICI Bank Investments Plans:

 ICICI Bank Tax Saving Bonds

 Mutual Funds
 Government of India Bonds
 Initial Public Offers (IPO) by Corporates
 Foreign Exchange Services
 ICICI Bank Pure Gold
 Senior Citizens Savings Scheme, 2004

NRI Services By ICICI Bank:

Following services are offered to the NRIs:

 Money Transfer
 Bank Accounts
 Investments
 Home Loans
 Insurance
ICICI Mobile Banking:
A user friendly automated service menu offers customers, a convenient access to their accounts
coupled with security. All the transactions are protected by a ATM PIN (Personal Identification
Number) which is a personal password to their respective Bank & Credit Card Account and T
pin in case of Demat Account . Any additional assistance is provided by the Phone Banking
Officers (PBOs).
Self Phone Banking (IVR) Access Mechanisms are as follows :
For Deposits, customer needs to key-in his ATM or Debit Card Number and its corresponding
ATM PIN.

 For Credit Cards , customer needs to key-in his 16 digit Card Number and its corresponding ATM
PIN.
 For Demat Account Holders , customer needs to key-in his 14 Digit Demat Account Number and
its TPIN
 For Bond Account Holders, customer needs to key in the Bond Holder Number only.
 All the above facilities are obtained absolutely free of charge.
Some of the Phone Banking services offered by ICICI Bank are:

Bank services:

 Account Balance
 Mini Statement
 Cheque Book Request
 Cheque Status Enquiry
 Stop Cheque Payment
 Utility Bill Payment
 Internet Userid
 Mobile banking Registration

Card Services:

 Outstanding Balance
 Details of Last Statement
 Details of Last Payment
 Last five Transactions
 Reward Points status

Demat Services:
 Information on Redemption:
 Information on Interest
 Information on Despatch of Bonds certificates

Other Services:

 Loss or Replacement of card

 Re-issue of ATM PIN
 Standing Instructions
 Complaints and suggestions
 Inquire about any ICICI Bank product

WHAT MAKES ICICI BANK DIFFERENT FROM OTHERS?

 Experience: They offer a blend of imagination and experience that you won't find
anywhere. Combining their expertise in end-to-end operations, they think with creative
design, plans, dream in digital, and problem solving with data analytics.

Ideas: Fresh ideas take simplicity, Focus, and clarity of vision which gives them
a sense of direction and destination. It captures their aspiration of being the best in everything
they do, so is the basis for what they all.

 stand as one company. Their mission and vision guide the choices and decisions which
their employees make in everyday life. They are here to help you make more successful
than you ever thought possible.
 Passion: They love what they do. And they strive to surpass their own expectations of what
they can do with selling ideas and novel executions they are creative no matter how difficult
the situation is.
 INDUSTRY PROFILE
Banking sector:

Before the 20th century, usury, or lending money at a high rate of interest, was widely prevalent
in rural India. Entry of Joint stock banks and development of Cooperative movement have taken
over a good deal of business from the hands of the Indian money lender, who although still exist,
have lost his menacing teeth.

In the Indian Banking System, Cooperative banks exist side by side with commercial banks and
play a supplementary role in providing need-based finance, especially for agricultural and
agriculture-based operations including farming, cattle, milk, hatchery, personal finance etc. along
with some small industries and self-employment driven activities.

Generally, co-operative banks are governed by the respective co-operative acts of state
governments. But, since banks began to be regulated by the RBI after 1 st March 1966, these
banks are also regulated by the RBI after amendment to the Banking Regulation Act 1949. The
Reserve Bank is responsible for licensing of banks and branches, and it also regulates credit
limits to state co-operative banks on behalf of primary co-operative banks for financing SSI
units.

The digital payments system in India has evolved the most among 25 countries with India’s
Immediate Payment Service (IMPS) being the only system at level 5 in the Faster Payments
Innovation Index (FPII).

a. Axis Bank
Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of
financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture
and Retail Businesses. The Bank has a large footprint of 4,050 domestic branches (including
extension counters) with 11,801 ATMs & 4,917 cash recyclers spread across the country as on
31st March, 2019. The overseas operations of the Bank are spread over nine international offices
with branches at Singapore, Hong Kong, Dubai (at the DIFC), Colombo and Shanghai;
representative offices at Dhaka, Dubai, Abu Dhabi and an overseas subsidiary at London, UK. The
international offices focus on corporate lending, trade finance, syndication, investment banking
and liability businesses.With a balance sheet size of Rs. 8,00,997 crores as on 31st March 2019,
Axis Bank has achieved consistent growth and with a 5 year CAGR (2013-14 to 2018-19) of 16%
in Total Assets, 14% in Total Deposits, 17% in Total Advances

b. HDFC Bank
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive
an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private
sector, as part of RBI's liberalisation of the Indian Banking Industry in 1994. The bank was
incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in
Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January
1995.

c. YES Bank
YES BANK, India’s fourth largest private sector Bank, is an outcome of the professional
entrepreneurship of its Founder Rana Kapoor and his highly competent top management team, to
establish a high quality, customer centric, service driven, bank catering to the “Sunrise Sector of
India”. YES BANK is the only Greenfield Bank license awarded by the RBI in the last two
decades, associated with the finest pedigree investors. YES BANK, a "Full Service Commercial
Bank”, has steadily built a Corporate, Retail & SME Banking franchise, with a comprehensive
product suite of Financial Markets, Investment Banking, Corporate Finance, Branch Banking,
Business and Transaction Banking, and Wealth Management business lines across the country.

Expanding the Use of Data and Analytics:

The combination of new technologies and the ability to access and leverage real-time data allows
financial institutions the opportunity to create personalization — at scale — for each individual
at the right time, and with the right message.

Consumers no longer shop for a new financial institution by visiting branches, collecting product
brochures and sitting down with a platform employee. Today, the vast majority of consumers do
their shopping for alternative financial providers online — on a PC or a mobile device.

When consumers are looking for their new account, they are using a comparison tool that helps
them determine which account best meets their needs. Ideally, this tool allows them to weigh the
new options against the account they currently have, so they can see what’s similar and what’s
different. After the new account is opened, consumers receive a very quick email or text
thanking them for their business and helping them understand the best way to start using their
account.

This assumes that the financial institution they select allows for end-to-end digital account
opening, identification authorization and funding. Far too many organizations don’t provide this
level of digitalization today.

It is important to make the use of data and advanced analytics a priority and develop a strategy
that works from a strong foundation. Establishing a data strategy doesn’t have to take weeks or
months to develop — just a deliberate top-management decision to create a path to more
personalized customer experience. Most financial institutions should start making
personalization work quickly with what they already have. In other words, launch an initial data
and analytics pilot in days, without striving for perfection.
Building a strong personalized marketing platform at scale is a challenge with tremendous
opportunities. Financial institutions that deliver customers timely, relevant, and personalized
messages, however, can build lasting loyalty and significant revenue growth.
Improving Multichannel Delivery
As banks and credit unions around the world retool their branch experience for the digital age,
many are pouring more tech into their brick-and-mortar environments. But such digital
investments might do little more than simply delay the physical delivery network’s eventual
obsolescence.

As has been stated frequently, becoming a digital organization goes beyond simple redesign or
replacing tellers with technology. A digital branch network requires a complete rethinking of
digital delivery and how the branch works with other channels. It requires much more than
replacing paper. Entire processes must be rethought, with the development of a personalized
customer experience at the forefront.

The goal should be to migrate more than 90% of simple customer activities to assisted or self-
service formats, while having 90% of employee time spent on targeted, analytics-driven
activities. Technology in the branch will assist both the consumer and the employee, with new
data sets available that will reduce misappropriated resources.

The financial impact of transformed branches will include human cost savings from transaction
migration and the real estate cost benefit of smaller branch footprints. At the same time, new
analytics and targeted communications will improve sales results.

Once all of the processes are optimized for digital delivery, consumer insight should then be
leveraged to determine the number, size and location of physical branches. Not the other way
around. While the result will not be the “death of branches”, the need for branches in the future
will be significantly less than today.

Expanding Digital Payments

Digital payment trends have consistently been ranked in the middle of annual projections. During
most years, the payment space has changed less than anticipated. The long-anticipated surge in
mobile wallet usage seems to be underway, though, as more consumers are reaching for their
phones instead of their wallets to make payments.

While financial marketers can’t do much to move the needle with regard to merchant acceptance
of mobile wallets, people are beginning to demand this functionality. What banks and credit
unions can do is change their communication of the benefits to pay with a mobile phone versus a
credit or debit card. This communication cannot be left to a one-time communication — it must
be reinforced over and over again in all channels.

With acceptance of mobile wallets gaining momentum, changing consumer behavior becomes
more important than ever, whether the shift is from plastic to mobile, or to your payment option
as opposed to your competition. Look at the amount of marketing the biggest financial
institutions employ to promote the use of their mobile wallet. Look at American Express.

Financial marketers face a classic “limited-time opportunity” here. Those large players are
spending money now because changing consumer habits is easier now than it will prove in 12-18
months.
Investing in Innovation
The banking industry is beginning to incorporate the traits and practices that were once the
domain of fintech startups. Banks and credit unions have become more comfortable with a faster
pace of innovation, using data and analytics more extensively and digitizing processes as
opposed to simply turning paper into PDFs.

This increased commitment to innovation in response to consumer expectations and increased

fear of non-traditional players are two of the primary findings of the 10th annual Innovation in
Retail Banking report, published by the Digital Banking Report.

The report found a trend away from innovation to “save money” to an increasing focus on
improving the consumer experience. With banks providing client access, industry expertise and
ready-made infrastructure, fintech firms are bringing innovative solutions, new uses for
technology and agility to the table.

Combining the power of traditional banks with the dynamic potential of fintech firms has
changed the game in banking. More than ever, we are realizing that innovation in a digital world
requires cultural change. Financial institutions must grow comfortable with new ways of
delivering their services and organizing as a business.

To move forward at the speed of change will require a doubling down on providing a culture of
innovation throughout organizations, combined with a willingness to embrace change, take
appropriate risks and disrupt what has been the norm in the past. This requires getting out of our
comfort zone and finding a way to serve the consumer in the way they are being served by big
tech alternatives.
Introduction

As per the Reserve Bank of India (RBI), India’s banking sector is sufficiently capitalised and
well-regulated. The financial and economic conditions in the country are far superior to any
other country in the world. Credit, market and liquidity risk studies suggest that Indian banks are
generally resilient and have withstood the global downturn well.
Indian banking industry has recently witnessed the roll out of innovative banking models like
payments and small finance banks. RBI’s new measures may go a long way in helping the
restructuring of the domestic banking industry.
The digital payments system in India has evolved the most among 25 countries with India’s
Immediate Payment Service (IMPS) being the only system at level 5 in the Faster Payments
Innovation Index (FPII).*

Market Size
The Indian banking system consists of 27 public sector banks, 21 private sector banks, 49 foreign
banks, 56 regional rural banks, 1,562 urban cooperative banks and 94,384 rural cooperative
banks, in addition to cooperative credit institutions (FY17 data). In FY07-18, total lending
increased at a CAGR of 10.94 per cent and total deposits increased at a CAGR of 11.66 per cent.
India’s retail credit market is the fourth largest in the emerging countries. It increased to US$
281 billion on December 2017 from US$ 181 billion on December 2014.
 Investments/developments
Key investments and developments in India’s banking industry include:

 As of September 2018, the Government of India launched India Post Payments Bank
(IPPB) and has opened branches across 650 districts to achieve the objective of financial
inclusion.
 The total value of mergers and acquisition during 2017 in NBFC diversified financial
services and banking was US$ 2,564 billion, US$ 103 million and US$ 79 million
respectively @.
 The biggest merger deal of FY17 was in the microfinance segment of IndusInd Bank
Limited and Bharat Financial Inclusion Limited of US$ 2.4 billion @.
 In May 2018, total equity funding's of microfinance sector grew at the rate of 39.88 to Rs
96.31 billion (Rs 4.49 billion) in 2017-18 from Rs 68.85 billion (US$ 1.03 billion) #.

Government Initiatives

 As of September 2018, the Government of India has made the Pradhan Mantri Jan Dhan
Yojana (PMJDY) scheme an open ended scheme and has also added more incentives.
 The Government of India is planning to inject Rs 42,000 crore (US$ 5.99 billion) in the
public sector banks by March 2019 and will infuse the next tranche of recapitalisation by
mid-December 2018.

 To improve infrastructure in villages, 204,000 Point of Sale (PoS) terminals have been
sanctioned from the Financial Inclusion Fund by National Bank for Agriculture & Rural
Development (NABARD).
 Between December 2016 and March 2017, a major drive was undertaken to boost use of
debit cards, resulting in an increase in the number of Point of Sale (PoS) terminals by an
additional 1.25 million by 2017 end from 1.52 million as on November 30, 2016.
 The number of total bank accounts opened under Pradhan Mantri Jan Dhan Yojana
(PMJDY) reached 333.8 million as on November 28, 2018.

HDFC BANK:

 4,804 branches

 12,808 ATM's in 2,666 cities/towns

 Total income of Rs 1.17 trillion (US$ 16.68 billion) in FY19

 Won the Best Bank Award at the Dun & Bradstreet Corporate Awards 2018
HDFC Bank Limited is a holding company. The bank offers a range of banking services
covering commercial and investment banking on the wholesale side and transactional/branch
banking on the retail side. It also offers financial services. The bank's segments include treasury,
retail banking, wholesale banking and other banking business. The treasury segment primarily
consists of net interest earnings from the Bank's investment portfolio, money market borrowing
and lending, gains or losses on investment operations and on account of trading in foreign
exchange and derivative contracts. The retail banking segment serves retail customers through a
branch network and other delivery channels, as well as through alternative delivery channels.
The bank provides its corporate and institutional clients a range of commercial and transactional
banking products. The other banking business segment includes income from para banking
activities

ICICI BANK:

 4,867 branches
 14,367 ATMs
 Total income of Rs 779.13 billion (US$ 11.15 billion) in FY19
 Leading private sector bank in India
ICICI Bank Limited is a banking sector company. The bank is engaged in providing a range of
banking and financial services, including commercial banking, retail banking, project and
corporate finance, working capital finance, insurance, venture capital and private equity,
investment banking, broking and treasury products and services. The bank's business segments
are retail banking, wholesale banking, treasury, other banking, life insurance, general insurance
and others. Its international banking is focused on providing solutions for the international
banking requirements of its Indian corporate clients and leveraging economic corridors between
India and the rest of the world. The bank caters to the financial needs of women entrepreneurs
through its Self-Help Group (SHG) programme as a part of its microfinance initiatives.
Company Website: www.icicibank.com.

Banks FD Rates Tenure

SBI 5.00% - 6.80% 7 days to 10 years

Bajaj Finserv 8.00% - 8.60% 12 months to 60 months

HDFC Bank 3.50% - 7.30% 7 days to 10 years

ICICI Bank 4.00% - 7.30% 7 days to 10 years

Axis Bank 3.50% - 7.30% 7 days to 10 years

IDFC First Bank 4.00% - 7.75% 7 days to 10 years

PNB 5.00% - 6.75% 7 days to 10 years

 CHAPTER IV

DATA ANALYSIS AND INTERPRETATION