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omslagdef 29-07-2010 11:22 Pagina 1

EASYCRATIE
DE TOEKOMST VAN WERKEN EN ORGANISEREN
Stel het doel centraal en niet de ‘regeltjes om de regeltjes’

In grote, logge organisaties heerst vaak een verstikkende

Aslander & Witteveen


bureaucratie, die het onmogelijk maakt om de grote vraagstuk-
ken op te lossen. Er zijn genoeg mensen die de oplossingen
hebben, maar zij worden nog al te vaak belemmerd door regels,
hiërarchieën en een gebrek aan samenwerking. Dat moet en
Martijn Aslander
kan anders: vervang de bureaucratie door de easycratie!

De easycratie is een netwerk van professionals, dat naast de


traditionele bureaucratieën een steeds machtiger en invloed-
Erwin Witteveen
rijker bolwerk wordt. En dat uiteindelijk zelfs de bestaande
bureaucratie zal dwingen ook easycratisch te worden.

Easycratie roept op tot een nieuwe manier van werken, organi-


seren én samenwerken die dwars door bestaande organisatie-
structuren heen gaat. Het laat zien hoe je samen met andere
bevlogen professionals het verschil kunt maken, ongeacht je
plaats in de traditionele hiërarchie. Je hoeft niet eerst CEO of

EASYCRATIE
minister-president te worden om dingen te kunnen verbeteren.
Je moet er alleen voor zorgen dat je de juiste spelregels kent.
Want van boven naar beneden werkt anders dan van beneden
naar boven.

Martijn Aslander geeft lezingen over onderwerpen als de


netwerksamenleving, web 2.0, het slim delen van kennis,
collectieve intelligentie en zwermen; dé ingrediënten van
de easycratie.
Erwin Witteveen is een journalist/publicist die met humor
en diepgang ingewikkelde zaken in heldere taal opschrijft.
Hij schrijft voor vakbladen op het gebied van marketing en
management.

978 90 5261 702 2


801


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*,
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  ) % 7 ='6%8- ) - 2 ( ) 4 63*- 87 )' 83 6

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(*,
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  ) % 7 ='6%8- ) - 2 ( ) 4 63*- 87 )' 83 6

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(*.
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HO>K A>M :E@>F>>G GB>M >K@ @>:IIK><B>>K= BG ;NK>:N<K:MBL<A> HK@:GBL:MB>L
HF=:M S> => ABeK:K<AB> HG=>KFBCG>G G O>>E ;BCO:E O:G <HEE>@:L O:EM HHD
GB>M M> O>KP:<AM>G P:GM => F>>K=>KA>B= S:E :EE>>G F::K FHII>K>G =:M
F>G O>K@>>?L G::K => HN=> O>KMKHNP=> IE::ML O:G => IKNEE>G;:D BL @>EHI>G

(*/
  ) % 7 ='6%8- ) - 2 ( ) 4 63*- 87 )' 83 6

> OHE@>G=> =:@ O>KL<A>>G => GB>NP> P>KDG>F>K HI D:GMHHK F>M >>G @KHM>
=HHL P::KBG >>G >:LR<K:MBL<A> HIEHLLBG@ S:M "BC A:= >B@>GA:G=B@ >>G
GB>NP> IKNEE>G;:D @>DH<AM >G S>MM> =>S> BG => D:GMBG> HI => EH@BL<A>
IE::ML (N DK>>@ ABC P>E O>>E ;BCO:E '::K >K P:L HHD O>>E O>K;:SBG@ >M::E
C> =:M NBM >B@>G S:D !: C> =:M ;HGG>MC> =><E:K>K>K>G 1:GM BG O>>E HK@:GBL:

MB>L BL A>M S>>K HG@>;KNBD>EBCD =:M F>=>P>KD>KL S>E? HHD F::K bbG <>GM NBM

@>O>G HF A>M P>KDDEBF::M M> O>K;>M>K>G BC O>>E HK@:GBL:MB>L BL => ;>=KBC?L

<NEMNNK =:M F>=>P>KD>KL >ED> :?@>E>@=> DBEHF>M>K >ED> LMKBI O:G >>G
LMKBII>GD::KM >ED> IKBOb ::G@>L<A:?M> IHLMS>@>E O:G  <>GM =><E:K>K>G
4>E?L :EL SBC >ED> F::G= :E >>G O:LM> O>K@H>=BG@ O:G  >NKH HI ANG L:E:KBL

LMKHHDC> A>;;>G LM::G OHHK GB>M


=><E:K:;>E> HGDHLM>G BC M:EEHHL O>>E HK@:

GBL:MB>L PHK=M >BG=>EHHL O>K@:=>K= HO>KE>@= @>DE::@= >G @>S>NK= HO>K =>
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F::E GB>M HO>K A>M GNM H? => GHH=S::D O:G => ::GL<A:? F::K HO>K => OK::@
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O>>E >?–<BeGM>K HF B>ML @>PHHG S>E? M> DHI>G ::KF>> HFS>BE C> => ;NK>:N

<K:MB> > P>KDG>F>K =B> =BM FB==>E A:GM>>KM D:G =::K=HHK SBCG >:LR<K:MB

L<A> LE:@DK:<AM ;BGG>G SBCG HK@:GBL:MB> >GHKF O>K@KHM>G


'::K BL =B> P>KDG>F>K =:G @>>G =B>? O:G >B@>G IHKM>FHGG>> (>> =:M
BL => SB>GLPBCS> O:G => =H@F:MB<NL =B> LMKBDM BG –G:G<BeE> >>GA>=>G =>GDM
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OBG@ DP>>DM O>>E @HH=PBEE O>K;>M>KM SBCG K>INM:MB> ;BGG>G => HK@:GBL:MB>
O>K@KHHM SBCG LH<B::E D:IBM::E SHP>E BG => ABeK:K<AB> ;HO>G A>F :EL ;>G>=>G
A>F >G =::K=HHK HI>G>G SB<A :EE>KE>B =>NK>G ;BGG>G => HK@:GBL:MB> B>
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BGO>LM>

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(*0
) %7 ='6%8- )

AB>K ::G => A:G= ED> NBM@>O>K P>>M MH<A =:M => :=K>LLMB<D>KL @>:NMHF:MB

L>>K= DNGG>G PHK=>G ::G@>F::DM BG A>M @K:–L<A IKH<>L >G =:M => I:EE>ML
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G::K => IHLM>KBC>G @::G G =:M S> =:G HG=>K A>M I>KBH=B>D>GM:KB>? O:EE>G
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> K>=:<MB>L><K>M:K>LL> E>@M NBM P:M >K ::G => A:G= BL >S> >Q>FIE:K>G
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HHD =HHK@>O>G ::G => <>GMK:E> :;HGG>F>GM>G:=FBGBLMK:MB> :M L<A>>EM
FBC P>D>EBCDL MP>> NNK P>KD >G >>G =HHL >GO>EHII>G '::K =:G PHK=M =>
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=:@>EBCDL> IHLM PHK=M ><AM>K GB>M BGM>KG =HHK;>K>D>G= :M O:EM HG=>K =>
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=B> BG => IK:DMBCD CNBLM MHM >>G DHLM>GLMBC@BG@ E>B=>G =HHK=:M => F>=>P>K

D>KL <HGMK:IKH=N<MB>? FBL;KNBD F:D>G O:G =B> K>@>EL )K@:GBL:MB>L DNGG>G


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=> K>@>EL =B> MHM >GHKF> ><HGHFBL<A> >G F::ML<A:II>EBCD> O>KLIBEEBG@>G
E>B=>G

(+'
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QEERHEK[EVIRIVFIWXIPPMRKIRYMXPERHIR:ERMHIIXSXTVSHYGXMI
MRYYV^SRHIVZIVKEHIVMRKIR^SRHIVSRHIVLERHIPMRKIR^SRHIV
GSRXVEGXIR^SRHIVFIXEEPHIVIGPEQIIR^SRHIVMRZIWXIVMRKWOSWXIR
,IXEZSRXYYVZER[[[[SSHIRMTEHWXERHWGSQFIKMRXSTIIRZVMNHEKMR
HIPIRXIZEREPW1EVXMNRZMEIIR%QIVMOEERWIZVMIRHIIRM4EHOVMNKX
STKIWXYYVH;EX^SYLIXTVIXXMK^MNREPWNIHMIM4EHVIGLXSTSTNIFYVIEY
^SYOYRRIR^IXXIR%TTPILIIJXHEEVHERSSOIIRLYPTQMHHIPZSSV
KIQEEOX¦kIYVS¦QEEVHEX[EW1EVXMNRZIVKIXIRIVFMNXIFIWXIPPIR
/ERLIXSSOERHIVW#
1EVXMNRLIIJXIIRM4EHQEEVX[IIPMROIVLERHIRIR^SIOXLYPTFMN7MQSR
7MQSRLIIJXKIIRM4EHQEEV[IPX[IIVIGLXIVLERHIR7MQSRMWHIZVMIR
HIPMNOIHSVTWXMQQIVQERNEEVSYHIRQIXKVSXIKVMN^IFEEVH&MRRIR
IIRYYVLIFFIR^MNWEQIRIIRSTPSWWMRKKIZSRHIR(IHSPPEVM4EH
7XERHMWKIFSVIR3T^EXIVHEKTYFPMGIIVX1EVXMNRXIOWXIRJSXS«WST0MJI
LEGOMRKRP^SHEXERHIVIM4EHFI^MXXIVWSSOFPMNOYRRIR[SVHIRZERHMX
MHII)RSQHEXIVMR%QIVMOEQIIVM4EHW^MNRLIIJXLMNQIXIIRSSOQEEV
IZIRHIXIOWXMRLIX)RKIPWZIVXEEPH
3T^SRHEKKIFIYVXIVMIXWQSSMW,IXEVXMOIP[SVHXSTKITMOXHSSV;MVIH
1EKE^MRIIREPWRIPZSPKIRERHIVIKVSXIFPSKW[EEVSRHIV8YE[8LI
9RSJ´GMEP%TTPI;IFPSK)IRFIIXNIKIPYOOSQXHEEV[IPFMNOMNOIR(I
GSQFMREXMIZERHI[SSVHIRª(YXGL«IRª;SSHIR«HSIXLIXKSIHMR%QI
VMOE(ITYFPMGEXMIWPIMHHIRXSXHYM^IRHIRX[IIXWIRVIX[IIXWST8[MXXIV
[EEVHSSVLIXLSYXIRFPSONIYMX,SPPERHRSKQIIVFIOIRHLIMHOVMNKX(I
;SSHIRM4EH7XERHMWOIRRIPMNOªHSSVZIVXIPFEEV« ^MITEKMRE 3T
QEERHEKPSSTXHIIQEMPFS\ZER1EVXMNRSZIVQIXQIIVHERLSRHIVH
FIWXIPPMRKIRYMXZIVWGLMPPIRHIPERHIR
2IIHIHSPPEV;SSHIRM4EH7XERH^EPRMIXHIKIWGLMIHIRMWMRKEEREPW
LIXQIIWXMRRSZEXMIZITVSHYGXZER(MXZSSVFIIPHKEEXRMIXSZIV
IIRVIZSPYXMSREMVTVSHYGXQEEVSZIVHIVIZSPYXMSREMVIZIVERHIVMRKIRMR
LIXTVSGIWMHIEXSQEVOIXHMIMRHIIEW]GVEXMIQSKIPMNO^MNRKI[SVHIR
,IXZIVWGLMPQIXHIXVEHMXMSRIPIXMNHWTERRIZERMRRSZEXMIMWST^MIRFE
VIRH-RHIXVEHMXMSRIPIIGSRSQMIOERIV^SQEEVIIRNEEVZSSVFMNKEER
ZSSVHEXIIRRMIY[MHIIHIQEVOXFIVIMOX)IRNEEV[EEVMRZIIPKIPHXMNH
IRIRIVKMI[SVHXFIWXIIHEERZIVKEHIVIRTVSXSX]TMRKSGXVSSMIRLEEP
FEEVLIMHWSRHIV^SIOIRNYVMHMWGLIGSRXVEGXIRQEVOIXMRKWXVEXIKMIIRLIX
FYHKIXXIVIRZERIIRHYYVGSQQYRMGEXMITPER(EEVMWSZIVMKIRWRMOWQMW
QIIQEEVHMXZSSVFIIPHPEEX^MIRHEXHMIXVEHMXMSRIPIZSSVFIVIMHMRKRMIX
QIIVTIVWIRSSH^EOIPMNOMW,IXOERSSOWRIPPIVKSIHOSTIVIRPIYOIV

(+(
) %7 ='6%8- )

?FF=;JKLB('J8D<E><M8K
3SOEPMWIVIIRLMtVEVGLMIIRSSOEPVIWTIGXIVIR[IHMIHEX[MPRSKRMIX
^IKKIRHEXIPOTVSFPIIQSSOFMRRIRHMILMtVEVGLMWGLIWXVYGXYVIRSTKIPSWX
QSIX[SVHIR1EGLXZSVQXHIFEWMWZERHILMtVEVGLMI+IPHWXVSQIRJYRKI
VIREPWHIFVERHWXSJZSSVHILMtVEVGLMI8IRSRVIGLXIMWMRHIEJKIPSTIR
IIY[ HI QEWWEPI QMWZEXXMRK SRXWXEER HEX IPOI TVSFPIIQEERTEO FIKMRX
QIXIIRFYHKIX3THMIQERMIV[IVOXHILMtVEVGLMIZIVXVEKIRHIRZIVPEQ
QIRHIRSRXWXEEXFYVIEYGVEXMI%PPIIREPHSSVLIXPSWPEXIRZERHMIIIVWX
MWKIPHRSHMKKIHEGLXI[SVHXHIOIVRZERLIXTVSFPIIQ[IIV^MGLXFEEVIR
STIRFEEVX ^MGL FMNRE EYXSQEXMWGL IIR ^II EER RMIY[I IR QEOOIPMNOI
STPSWWMRKIR,IXQEEOXHEEVFMNRMIXYMXSJLIXKEEXSQIIREPPIHEEKWTVS
FPIIQZERIIRPSOEPIFEWMWWGLSSPSJSQLIXSTPSWWIRZERLIXPERHIPMNOI
´PITVSFPIIQ :IVHIV MR HMX LSSJHWXYO HI SZIVIIROSQWXIR IR ZIVWGLMPPIR
XYWWIR6IQFVERHXZER6MNRIR1EVGS&SVWEXS

(+)
EFE$GIF=@KJ<:KFI
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F=QF<B<EN<<<EFGCFJJ@E>6
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IKH–MHK@:GBL:MB> BL A>M SHG=>K PBGLMHH@F>KD HIEHL

L>G O:G >>G IKH;E>>F > ?H<NL O:G => HK@:GBL:MB> >G O:G => F>GL>G
;BGG>G =B> HK@:GBL:MB> SHN =NL FH>M>G EB@@>G HI => HIEHLLBG@ O:G A>M IKH

;E>>F '::K BG => IK:DMBCD O>KPHK=>G A>>E O>>E GHG


IKH–M HK@:GBL:MB>L MHM
;NK>:N<K:MB>eG ‹ O:G => DE>BGLM> LIHKMO>K>GB@BG@ MHM => @KHHMLM> HO>KA>B=L

BGLM:GMB> )F A>M HHKLIKHGD>EBCD> =H>E M> O>KP>S>GEBCD>G ;HNP>G S>


F>>LM:E >>G ABeK:K<ABL<A> LMKN<MNNK >G OH>K>G S> K>@>EL >G IKH<>=NK>L BG
&:G@S:F>KA:G= O>KL<ANB?M => ?H<NL O:G => HK@:GBL:MB> LM>>=L F>>K G::K =>
ABeK:K<ABL<A> O>KAHN=BG@>G >G G::K => BGM>KG> K>@>EL ::K=HHK PHK=M =>
::G=:<AM OHHK A>M P>KD>EBCD> =H>E LM>>=L DE>BG>K A>M HIEHLL>G O:G >>G IKH

;E>>F A>M OHHKSB>G BG >>G F::ML<A:II>EBCD> ;>AH>?M>


> FHMHK O:G =>S> ?H<NLO>KL<ANBOBG@ BL => M> @KHM> KHE =B> PHK=M MH>@>

=B<AM ::G @>E=LMKHF>G ">M BL HIO:EE>G= AH> O::D F::ML<A:II>EBCD> IKH;E>

F>G PHK=>G @>=>–GB>>K= :EL –G:G<BeE> IKH;E>F>G >KLM FH>M >K @>E=
DHF>G =:G I:L DNGG>G P> O>K=>K SH PHK=M M> O::D @>=:<AM '::K SBCG
IKH;E>F>G BG A>M HG=>KPBCL GHN P>E ><AM –G:G<BeE> IKH;E>F>G )? BL A>M
>>G D>GGBLHO>K=K:<AMIKH;E>>F #L AHG@>K BG => =>K=> P>K>E= >>G –G:G<B>>E
IKH;E>>F )? BL A>M >>G OH>=L>EIKH;E>>F > >:LR<K:MB> ;>@BGM F>M A>M
LM>EE>G O:G =BM LHHKM P>S>GEBCD> OK:@>G
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FH>M >K @>E= DHF>G >>G ;N=@>M PHK=>G MH>@>D>G= ::KG: FH>M F>>LM:E
>>KLM >>G GB>NP LMNDC> ABeK:K<AB> PHK=>G @>iFIE>F>GM>>K= G =:G I:L
D:G A>M ><AM> P>KD ;>@BGG>G
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EB@M A>M IKH;E>>F LMBE '::K => OHE@HK=> P>KDM HHD O>KE:FF>G= ;BC A>M
;>=>GD>G O:G HIEHLLBG@>G > OHE@HK=> BL =>FHMBO>K>G= >S> OHE@HK=>
O:G ::GI:D @::M NBM O:G => OHHKHG=>KLM>EEBG@ =:M @>E= >>G <HG=BMBH LBG> JN:
GHG BL OHHK A>M HIEHLL>G O:G IKH;E>F>G '::K =B> OHHKHG=>KLM>EEBG@ BL
HGCNBLM !>E= F::DM => HIEHLLBG@ O:G IKH;E>F>G O::D @>F:DD>EBCD>K F::K

(+*
) %7 ='6%8- )

A>M BL S>E=>G >>G GHH=S:D>EBCD> OHHKP::K=> K SBCG O>E> P>@>G =B> G::K
,HF> E>B=>G G OHHK:E =HHK => DHFLM O:G => G>MP>KD
>G BG?HKF:MB>

L:F>GE>OBG@ SBCG >K O>E> GB>NP> P>@>G G::K ,HF> ::G@>E>@= G HF BG


F>M:?HKBL<A> M>KF>G M> ;EBCO>G =:M SBCG @>>G MHEP>@>G

Q<<I@CCLJKI8K@<=1
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4>>K BEENLMK:MB>? AB>KOHHK BL >>G DK:GM>G;>KB<AM NBM F>B   > ,::= OHHK
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MH>G:F> O:G A>M ::GM:E K><AMLS:D>G OHHKLI>E= O:G S>LMB>G IKH<>GM ::KHF
;>MHH@M => K::= =:M => K><AMLIK::D BG (>=>KE:G= OHE@>G= C::K  FBECH>G
>NKH >QMK: GH=B@ A>>?M 4HG=>K >QMK: FB==>E>G @::M => BG@>EHI>G :<AM>K

LM:G= P>>K ?HKL MH>G>F>G :M OBG=>G PBC F::ML<A:II>EBCD HG::GO::K=

;::K EL P> A>M @>E= GB>M DKBC@>G EB@M >K BG   :E >>G A>E> C::KIKH=N<MB>
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OBG=>G O:G HIEHLLBG@>G &>M P>E P> PBEE>G @>>GLSBGL => MH>@>GHF>G P>KD

=KND ;:@:M>EEBL>K>G '::K BL @>E= GHN ><AM => bGB@> HIEHLLBG@ OHHK => >QMK:
P>KD=KND 1> PBEE>G ;>LM OH>MLMHHML ::GG>F>G =:M A:K=>K P>KD>G @>>G
HIMB> F>>K BL '::K SHN >K HHD GH@ SHB>ML ;>LM::G :EL :G=>KL P>KD>G LEBF

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(,)
  ) % 7 ='6%8- ) - 2 ( ) 2 32 4 63* - 87) ' 836

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(-'
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(-(
) %7 ='6%8- )

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(-)
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(-*
) %7 ='6%8- )

LBG@>G OHHKA:G=>G SBCG > F>>LM> D>GGBLP>KD>KL @>;KNBD>G F::K >>G


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Omslag Easycratie 2e oplage 04-10-2010 16:41 Pagina 1

EASYCRATIE
DE TOEKOMST VAN WERKEN EN ORGANISEREN
Stel het doel centraal en niet de ‘regeltjes om de regeltjes’

In grote, logge organisaties heerst vaak een verstikkende bureaucratie, die het onmogelijk

Aslander & Witteveen


maakt om de grote vraagstukken op te lossen. Er zijn genoeg mensen die de oplossingen
hebben, maar zij worden nog al te vaak belemmerd door regels, hiërarchieën en een gebrek
aan samenwerking. Dat moet en kan anders: vervang de bureaucratie door de easycratie!
Martijn Aslander
De easycratie is een netwerk van professionals, dat naast de traditionele bureaucratieën
een steeds machtiger en invloedrijker bolwerk wordt. En dat uiteindelijk zelfs de bestaande
bureaucratie zal dwingen ook easycratisch te worden. Erwin Witteveen
Easycratie roept op tot een nieuwe manier van werken, organiseren én samenwerken die
dwars door bestaande organisatiestructuren heen gaat. Het laat zien hoe je samen met
andere bevlogen professionals het verschil kunt maken, ongeacht je plaats in de traditionele
hiërarchie. Je hoeft niet eerst CEO of minister-president te worden om dingen te kunnen
verbeteren. Je moet er alleen voor zorgen dat je de juiste spelregels kent. Want van boven
naar beneden werkt anders dan van beneden naar boven.

Martijn Aslander geeft lezingen over onderwerpen als de netwerksamenleving, web 2.0, het

EASYCRATIE
slim delen van kennis, collectieve intelligentie en zwermen; dé ingrediënten van de easycratie.
Erwin Witteveen is een journalist/publicist die met humor en diepgang ingewikkelde zaken in
heldere taal opschrijft. Hij schrijft voor vakbladen op het gebied van marketing en management.

“Inspirerend”
“Geweldig boek”
“Baanbrekend”
“Opgewarmd prutje van overbekende boeken”
“Vlot geschreven, zeer leesbaar”
“Erger dan koffie voor het slapen”
“Per direct uitdelen op alle hogescholen en universiteiten”
“Je leest het zo uit en bent toch een leven rijker”

2e oplage met een voorwoord van Frans Roemen


en een extra case op pagina 141!

978 90 5261 702 2


801