Project report on

Emerging Technology IPTV

Submitted by: Gaurav Bansal (191024) FMG 19 A Nishanth Prerappa(191037) FMG 19 A Shounak Mondal (191055) FMG 19 A

All the particulars furnished in the project are true to the best of my knowledge and belief. New Delhi under the esteemed guidance of Prof. Shilpi Jain. .DECLARATION I do hereby declare that this project report entitled ³EMERGING TECHNOLOGY IPTV´ has been prepared by my group and is being submitted to the Department of Information technology at FORE School of Management. Group Leader Shounak Mondal.

Ms. Shilpi Jain whose guidance and support in terms of key inputs formed the basis of the work undertaken. encouraged and supported me all through this report. Certainly. stead-fast determination and most of all encouraging guidance.ACKNOWLEDGEMENT The satisfaction and euphoria that accompanies the successful completion of any task would be incomplete without mentioning the people who made it possible. perseverance. Prof. undeterred zeal. We should also acknowledge the contribution of the pioneers in the business communication field. my thanks and gratitude to all those who have helped. because success is the epitome of hardwork. . especially those teachings have become a part of our thinking. I would also like to thank my Professor.

and backed by the deep pockets of the telecommunications industry. for instance. though. Internet Protocol Television (IPTV) has arrived. Now. IPTV describes a system capable of receiving and displaying a video stream encoded as a series of Internet Protocol packets. lag-free picture. If you've ever watched a video clip on your computer. the telcos now want to turn a "triple play" of voice. the growth of satellite service. They're pumping billions into new fiber rollouts and backend infrastructure (AT&T alone inked a US$400 million deal for Microsoft's IPTV Edition software last year. Once known only as phone companies. Though IP can (and will) be used to deliver video over all sorts of networks. data. In this report. . and it's the telcos that are jumping headfirst into this market. It¶s probability to be a success in this market. we'll explain how IPTV works and what the future holds for the technology. Why the sudden enthusiasm for the TV business? Because the telcos see that the stakes are far higher than just some television: companies that offer the triple play want to become the household's sole communications link. you've used an IPTV system in its broadest sense.7 billion deal with hardware maker Alcatel). we'll focus in this article on the telcos and the business implications of IPTV. When most people discuss IPTV. they're talking about watching traditional channels on your television. it's poised to offer more interactivity and bring a hefty dose of competition to the business of selling TV. and IPTV is a major part of that strategy.It highlights the major issues of spreading the technology of IPTV through the medium of service providers throughout India Introduction Over the last decade. and the birth of HDTV have all left their mark on the television landscape. highresolution. the rise of digital cable. The telcos are the most aggressive players in the game. a new delivery method threatens to shake things up even more powerfully. and a US$1. where people demand a smooth.Abstract The report deals with the current market status of IPTV in India. including cable systems. and video that will retire the side and put them securely in the batter's box.

Digital Cable TV and IP TV Television is not a new concept. We are watching television for more than three decades. as everyone knows. people got more choices to select the medium of their television viewing experience.  VOD platform: where on-demand video assets are stored and served when a user makes a request in the form of IP unicast stream. Digital Cable TV and IP TV (Internet Protocol Television) being the latest entrant in the world of television content broadcasting. encrypted and delivered in the form of IP multicast streams. technology is ever evolving which is leading towards the exponential changes in the world of television. being the newest arrival on the block. With the advent of Digital TV. Internet Protocol Television (known widely as IP TV). IP TV is a . Home gateway: the piece of equipement at the user's home that terminates the access link from the delivery network.Unique Features  V Head-end: where live TV channels are encoded. such as the VOD catalog.   Delivery network: the packet switched network that carries IP packets (unicast and multicast).  Interactive portal: allows the user to navigate within the differents IPTV services. Satellite TV.  User's set-top-box: the piece of equipment at the user's home that decodes and decrypt TV and VOD content and displays it on the TV screen. But. There are three kinds of digital television broadcast systems existing today including Satellite TV. Every one is going beyond terrestrial broadcast to get the best quality and enhanced television viewing experience. threatens the other two mediums by promising to give a tough competition.

In DTH. Also. Every channel change request by the user goes to the content server resulting in a delay for changing a channel. Also. one can be assured of better video quality and stereophonic sound much like in case of DTH & DigitalCable TV. even ADSL2+ technology can support only up to 25 Mbps). still being in its stage of infancy. IP-TV is in roll out phase with broadcasters being BSNL. The specifications of dish antenna may vary for each broadcaster with some broadcaster using bigger dish or varying the number of LNBs(Low Noise Blocks). With IP TV. lets move on to Satellite TV (popularly known asDTH). hundreds of channels cannot be broadcasted simultaneously. Even the customer specific services of Video on Demand (VOD) become a reality. Similarly. This is beneficial for broadcasters as they can offer ³Triple Play´ service of voice. The video is sent in the form of IP packets over the existing broadband infrastructure and is assembled at the viewers¶ end with the help of a Set Top Box. As in the case of Cable TV. Similar to Satellite TV andCable TV. This dish antenna receives the signal in encrypted form from the satellite and is installed with in direct line of sight of the satellite. the signal is encrypted using vendor specific security mechanisms and can only be decrypted by a receiver (STB). the . is not very stable. data and television over the same network using the same infrastructure. Currently. Due to high bandwidth requirement (approximately 5 Gbps. the content is direct controlled by the broadcaster and enables the viewer to pay and view the channels/bouquets as per his requirements. MTNL. a Set Top Box (STB) is placed inside the viewer¶s home. Airtel and Reliance only in selected cities of India. this enables broadcasters to have two way communications with the viewers as opposed to in case of DTH and Cable TV. From this antenna. IP ± TV has it own advantages but now. RG-6 coaxial cable connects the STB for signal transmission. This becomes advantageous as existing broadband distribution infrastructure can be used to deliver television signals enabling the user to enjoy television over the same broadband connection used for surfing the internet. ³Triple Play´ service refers to three different services of VoIP. Internet and IP-TV bundled together and offered over the same network. In case of DTH. STB receiver is used to decrypt the signal and enable the viewer to watch TV. signal is received using a dish antenna installed at the user premises. This STB works only after a particular signal quality & strength is achieved which is fine tuned by using signal meter while installing the dish antenna.mechanism of viewing the regular television channels over IP. IP ±TV.

a lot of noise used to get added over the network before it reached the end user. Hathway & DigiCable Business implications of IPTV . So. The major advantage comes in the form of signal being available 24/7 as there is no intermediate operator between the broadcaster and the viewer unlike IP TV orDigital Cable TV. This made life miserable for those who paid these MSO¶s on a regular basis for the services. Satellite TV or DTH seems very promising and is quite a but successful in getting hold of market share but Cable TV is still on top claiming the highest numbers of subscribers to itself. Now. The leading Cable TV broadcasters inIndia are Den Networks. But the signal is now encrypted and can only be decrypted by STB. The signal distribution model still remains the same. Also. It started with the analog systems in place. The whole network was managed by distributors authorized by MSO according to the area divisions. These signals were amplified by placing signal amplifiers at strategic points in the cable network. Cable TV was one of the very early systems deployed worldwide against the traditional terrestrial system. that the Digital Cable TV is in place with broadcasters. DD Direct. it is of no use as the signal is nothing but a noise without subscription from MSO. the user needs to install a Set Top Box (STB) at home and has a luxury of choosing channels/bouquets as per his requirements. Sun Direct. With Digital Cable TV. Various DTH broadcasters in India are Tata Sky. Cable TV viewing experience is much different from what it used to be in case of Analog Cable TV as mentioned earlier. transmitted to homes using coaxial cables. The signals from the various satellites were received at the Multi System Operator (MSO) end with the use of multiple high end dish antennas. Signals were stolen by placing hooks on the wire adding to a lot of noise. Reliance Big TV. and Dish TV. even if someone tries to form a signal leakage point. But as the signals were analog and were transmitted in a clear format.advantages of DVD quality signal and stereo sound are implicitly available to the viewer. The major advantage comes in the form of crystal clear Video and stereo audio. These signals were then multiplexed at MSO end and then. Bharti Airel.

The big players are perhaps looking forward to clearing of the regulatory environ. data. that of demand for IPTV. Announcement of IPTV policy guidelines by Ministry of Information & Broadcasting (I&B) is awaited. IPTV is a fully digitized service and the biggest booster is the feel good factor about having . The key driver for growth of this segment is purely entertainment and lately the consumer is looking for added values and high definition picture quality. they do not generate adequate revenues in the traditional model. This service is dependent on broadband availability. IPTV technologies have matured. The reason is that while Internet-based services gen erate a lot of traffic. whereas in rural areas. Strategic issues Opportunities and Challenges for the rollout of IPTV in India IPTV service is an independent network architecture called content delivery network (CDN) which provides delivery of video over IP (Internet Protocol) thus enabling triple play of voice. A good broadband connection is a life line for its survival. India would also see this trend provided broadband access in the country is increased and becomes ubiquitous. and video. A new trend is seen in a few countries.ment before commercial launch even after conducting successful trials.For telecom service providers. Rise in purchasing power enables both rural and urban consumers to move to people are moving from two cable TV sets (one in bedroom and the other in drawing room) to dish TV for better quality of picture. IP-based applications are very promising and industry tends to get around to the view that IP-based entertainment through IPTV may be the application they have been waiting for. Rapid growth of broadband is the need of the hour. CDN architecture is a marriage of various devices and technologies including billing and set top box. Delivery of IPTV service is bandwidth hungry and need managed bandwidth of 2±3 Mbps at each customer location. The possibilities generated by the increasing popularity of broadband services will not mean much unless a killer application is found. voice continues to be the dominant source of revenue despite increasing use of data services. Are Indian consumers ready for IPTV ? There are 100 million cable TV homes and 4 million satellite direct TV homes in the country. The voicebased revenue stream from fixed lines is also coming under severe threat due to the movement towards free voice services based largely on VoIP and falling mobile tariffs. people are moving from community TV sets to personal TV sets.

the live video content is delivered in Moving Pictures Expert Group version-2 (MPEG-2) format using IP multicast. The key issue in creating an IP distribution network is that the IP mode will not be the only difference from the present distribution network. Regulatory issues of IPTV in India Classification of IPTV service is still not clear. USAL licensees. Internet Group Management Protocol (IGMP) and Real Time Streaming Protocol RTSP) are used. IPTV deployments are reaching substantial mass with multiple deployments above 400 K subscribers Western EU has about 2 million. Sooner this learning process is completed. Cable TV operators. It is a new kind of experience which service provider is having and it will take some time to settle the ground for both content provider and service provider as their backgrounds are different. quicker will be the roll out. and ISPs are proposed to provide IPTV service as per Telecom Regulatory Authority of India (TRAI) . IGMP version 2 is used for channel change and signaling for live TV viewing and RTSP is used for stored services like VoD. IPTV service can provide Live TV. Newly released H. IPTV requires establishing a point-to-point link through virtual addressing between the operator¶s server and the customer and uses multicasting techniques to achieve broadcast effect. Telefonica. and VoD after code conversion and encryption. Typically. This is the method in which information can be sent to multiple computers simultaneously.Asia Pacific will contribute 47 percent growth (according to a report by ABI research) Role of service providers and content developers in the roll out of IPTV in India Effective participation of content developers and providers is of vital importance. The service provider is only an enabler and provides medium for content delivery network. time shifted TV. Marriage of content provider and service provider is a must for establishing a win ± win situation wherein both share profit on reasonable terms. In network terms. FT. PCCW combined around 1. In standard-based IPTV systems.5 million.264 format is pre-designed to replace the older MPEG-2.audio/video/text in one platform with complete control over the remote control. Here.France has about 2 million subscribers.

HOTELS AND OTHER BUSINESS SETTINGS. These three service providers are governed by different s tatutes and licensing terms as well as FDI norms. broadband solutions provider Broadcast International Inc. think in terms of the closed-circuit televisions that we often see used in schools and offices to limit the broadcasting that is seen or to show advertisements and dedicated television content as needed. sports.000 rooms but will still need only one management server. PTV also gives people the chance to create a private network of television entertainment and content that is digital quality and doesn't have the bugs and buffering issues of internet videos and web-based television. .recommendations to Ministry of Information and Broadcasting (I&B). the business can take advantage of internal phone lines ² major rebuilding to put cabling in isn't generally necessary.When live TV is on. Furthermore. just announced plans to implement a private IPTV network in 335 McDonald¶s locations to provide customers with unique video content. weather and pre-recorded commercials. Business Uses for IPTV on the Rise GET READY FOR IPTV IN MCDONALD¶S. so it's fairly cheap to install and run. users can communicate with show hosts and audiences through the 2-way communication. other business applications as more likely to spread in the near future. One of the advantages that businesses have in using IPTV is that scaling isn't an issue. corporate communications and even retail applications. For example. Uses such as these will only continue to expand as IPTV deployments increase. However. The hotel might have 1. ³One of the big potential uses for IPTV is in the hotel and hospitality markets. Since IPTV is generally considered a consumer offering. there is a growing trend toward IPTV use for purposes such as employee training. its potential business applications often go unnoticed. If it helps you to compare this service to something. including live news.

has finalized specifications for IPTV. If you have an interest in the latest technology or if you currently have a VOIP provider for your phone service. connectivity and will open up new vistas. but is growing in popularity. The future of IPTV in India Full potential of IPTV would be realized when the reach of broadband connectivity is widespread.Using the internet-bandwidth connection allows for higher quality images and better production than analogue and digital television through cable services. Interna tional Telecom Union (ITU) under its recommendation. The technology isn't going to be applicable to every business. you may well want to consider IPTV as an alternative to a standard satellite provider or cable network to get improved quality. and plenty of other benefits for your business needs. J700. but it has many different applications that users can appreciate in a business setting. Standardization of the IPTV technology Standardization of set top box and its interoperability is very important. TRAI has recommended that this as pect needs to be ensured for providing multiple choice to the users. If you are looking for a better way to broadcast or provide television to customers or employees. This particular product is not quite at its peak yet. unleashing the full Some of the key IPTV Service Providers y BSNL . better customisation. It is the mission of IPTV Forum to facilitate policies and regulations which will encourage broadband potential of IPTV. this might be a great solution.

to smaller cities like Thiruvananthapuram. some of these includes Kolkata. Bharti Airtel started its services in Jan-2000.BSNL has been offering IPTV services in over 50 cities of India. Based on expert interviews and research surveys we have gathered following facts y Telecom players (read carriers) are not very aggressively pushing IPTV right now. international and regional video content. customers can have a choice of over hundred TV channels. Jaipur. Reliance IPTV will offer the largest library of national. Ahmedabad. broadband internet and TV. y Bharti-Airtel In its first phase Bharti-Airtel has started providing IPTV services to customers of NCR (Delhi. BSNL Kolkata started its services in Aug-07. such as. Is India ready for IPTV? This is one big question everyone has on their mind. Gurgaon. among others. Besides. fast forward VOD (video on-demand). Chennai. and Noida). y MTNL MTNL is offering IPTV services in Mumbai and Delhi so far. y Companies are playing safe and waiting to see the results of IPTV launch of some of the existing companies . They are heavily involved in their DTH service promotions. Company is providing triple play service featuring telephone. Chandigarh. Bangalore. Based on expert survey¶s and expert interviews we sense from the stakeholder¶s response that IPTV is going to take some time to gather critical mass. IPTV services in Delhi started in Oct-06. Operators are aggressively promoting DTH services and not IPTV services. movies and music. Ernakulam etc. Gurgaon. Additional services like pause. including high-definition (HD) channels and exclusive Reliance channels. y Reliance IPTV service is currently available in select areas of Mumbai. Behl said.

Telcos and IPTV service providers have to come out with innovative services newer applications that can catch the attention of consumers. Companies would have to draw inspiration from mobile/ handset manufacturers like Nokia. This can be the potential make or break for success of IPTV in the Indian market. Expert¶s interviews also reveal that globally companies are trying to integrate High Definition Television (HDTV) with a built in set top box which acts as a multi compatible device that can support Cable. Also possibility of global IPVT giant entering the Indian market cannot be ruled out. Their involvement and creation of push would depend on the rate of return and the point of break even. ³Just providing video Programs/video on demand through IPTV does not seem to be a viable business model in India since cable and DTH have already established a very large viewer ship base for themselves. DTH & IPTV. Despite low internet penetration rate of 2% it is predicated that India will have 2. Unless IPTV establishes a unique selling proposition (USP). it will not be a popular choice or a substitute for DTH or Cable operators. One such initiative in India is taken by Aksh Optifibre which is . Pricing Indian market is extremely sensitive to price and to successes stakeholders will have to carefully price their services to win in a competitive environment. However cost of STBS (Set Top Boxes) are extremely high and needs to come down drastically to attract more subscribers. Expert believes that the Indian market offers great opportunity for set top box manufacturers for long term growth. Threat of substitutes? Question of substitute does not arise here as IPTV would have to go beyond people¶s imagination. Currently IPTV Packages are aggressively priced infect some of the packages are at par with prices of DTH packages.5 million IPTV subscribers by 2018 with just 6% broadband penetration rate making it fourth highest in Asia. LG. and Samsung etc who churned out low cost customized devices targeted at the Indian market. infrastructure and broadband penetration. Its success would depend on how seriously the top 4 telcos (with broadband infrastructure) take it up. Set top box manufacturers can look at innovative design models with low cost manufacturing capabilities to support mass demand from the Indian market.y Operators are waiting for the broadband infrastructure to grow and be IPTV ready Based on expert analysis it is believed that IPTV will take some years to gain scale and will directly depend on telcos push.

games. betting.So far IPTV in India has not been able to make great impact and we suggest understanding Indian consumer needs and aggressive marketing strategy to successfully grow the IPTV subscriber base. Exclusivity of content and differentiation will be key requirements for IPTV to be successful has gone beyond DTH potential to go beyond DTH when it comes to brining user Interactivity believes that wireless IPTV is going to be a revolution in India. instant content sharing (News. advertisement. The user has limited choice and has to keep on surfing channels for variety. y Interactivity IPTV is all about Interactivity. y User Generated Content IPTV is much beyond DTH when it comes to user generated content. Below is a snapshot of some of the available packages and pricing models for IPTV in India. Cable TV is a one-way communication where as IPTV provides for a two-way communication. email. User has complete control over the content he wishes to view. music etc). Future y Wireless IPTV Expert believes that wireless IPTV also called µQuadruple Play¶ is going to be a revolution in India. Internet access and even . We believe this is largely due to quality of service. Launch of LTE and WiMAX technology in the future can bring about a huge change in the Indian market. IPTV provides range of interactive services like customized channel views. Subscribers are about the concept but we they find it difficult to differentiate between DTH and IPTV.currently testing an integrated television set in which IPTV has been integrated so that consumers do not need any extra box expert believes this is just a beginning of various innovative business models to push IPTV into the hands of consumer the next wave of development in highly competitive markets like India and China might bring global innovation for IPTV. videos. lack of user generated content and high cost of digital set top boxes. information. programmes. Launch of 3G and WiMAX technology will bring about a huge change in the Indian market. services from a cable operator are ³pushed´ into your home. Consumer intake Expert has interviewed IPTV subscriber¶s across the country and finds that consumer reaction is very mixed. shopping. programme flow.

and luxury apartments such as Leopalace21 Interactive point-of-sale advertising Education Corporate Government Competitive Environment IPTV is not just restricted to telecom operators globally leading cable operators have aggressively marketed IPTV services to reach out to new customer segments. which launched Cable IPTV services with Harmonic (On demand video¶s Direct-2 Edge solution) and Falcon IP/Complete Solutions (For ³bird to box´ video solution). Cable operators can leverage their existing cable network infrastructure. IP telephony. existing customer base and customer reach to offer comprehensive and high quality services at affordable prices. Conclusion/Learning From all the research conducted on IPTV and from all the data gathered it can be concluded that IPTV has got a huge prospect in the Indian market. gaming.customized advertisements. and vertical markets such as y Media: Internal content distribution within news broadcasting. . resorts. You request a program from the TV guide and the program is delivered to you. cruises. the arrival of wireless IPTV will again disturb the equilibrium and change market trends. movie and video production services y y y y y y Hospitality: Hotels. The latest technology will bring about a huge revolution in the cable TV market too which may disappear slowly. Also content providers and operators will have to come up with more innovative interactive services to capture the imagination of Indian consumers. There will be many vendors simultaneously competing with each other in the Indian communication market which will help in avoiding a monopolistic market and will lead to fair pricing of the service. Though this technology seems to have a strong hold on the current and near future market. One of the recent examples of IPTV deployment by cable operator is by Butler-Bremer Communications. Also one school of thought feels that Windows Embeddedbased solutions will enable more flexibility and versatility in offering services ranging from IP-based broadcasting to video-ondemand.

hindu.Net  IMS-based IPTV services .iptvmagazine.indiatimes./IPTV-Business-Opportunities-tutorial-alert..com/city/chennai/BSNL-launches-interactivepersonalised-TV/articleshow/4452407.com/2008/01/05/stories/2008010561661200.com/.References/ bibliography  TCP/IP Professional Reference Guide.com/  Wiki IPTV  TVOver.architecture and implementation  www.cmsy www..indiatimes.By Gilbert Held  http://www.com/tech/news/telecom/RCom-to-launch-IPTVservice/articleshow/5911851.Author-Gilbert Held  Understanding Iptv.html  Articles about iptv from Times Of India and Hindu y http://timesofindia.com/content/rbtc0119m.althos.pdf  www.htm .cmsy http://timesofindia.globalbusinessinsights.

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