You are on page 1of 26

I N S I G H T S | S T R A T E G Y | P L A N S

The Power of Intelligence

How to Find a business Idea


&
to Start a Successful Business

marQt iQ – Market Intelligence Services


www.marqtiq.com
- - - - - |
- marketing@marqtiq.com
- - - - - - - - - - - - - - |- +31-645304299
- - - - - - - - - ||
- -+31-614693188
- - - - -
Content

 Where to find ideas to start your business

 Key factors of building a successful startup

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


Where to Find Ideas for Starting a Business

Your Passion? Your Frustration? You can do better?

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188
So, You’ve Got THE IDEA!

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


Ready to Immediately Launch your New Business?

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


Not to scare you.. But..

9/10 businesses fail the very 1st year!


¾ of them – because they didn’t do their market research

KNOW Your Market & Consumers!


www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188
Just for learning purposes.. Imagine
Your Business Idea is about Garment Care in India

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


1.3B POPULATION
IS THERE A MARKET? 265M HOUSEHOLDS

Washing machines:

10% HOUSEHOLDS

2030: 30% HOUSEHOLDS

1.9B USD

4.7M PIECES

ANNUAL GROWTH:
+7% (USD)
+3% (PC)

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


4.7M WASHING
WHAT ARE THE OPPORTUNITIES? MACHINES, 2015

75% OF THE MARKET:


LG, VIDEOCON, SAMSUNG, WHIRPOOL

90%: TOP LOADING

65%: SEMI-AUTOMATIC

PRICES START AT 40 EURO.


BUT MAJORITY – 120 EURO+
PRICES ARE GETTING MORE AFFORDABLE

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


OPPORTUNITIES AMONGST CONSUMERS?

WASHING MACHINE
OWNERS:
URBAN,
MIDDLE CLASS +

RURAL:
1% OWN A WASHING
MACHINE

RURAL:
69% of TOTAL
population

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


WHO NEEDS? WHAT? WHY?
CLEAN CLOTHES = STATUS
FOR KIDS, FOR WORKING ADULTS
CLIMATE & ENVIRONMENT
CLEAN CLOTHES FOR EVERYDAY

WOMEN’ JOB
HOUSEWIVES
NOT FOR MAIDS
MORE AND MORE WORKING WOMEN
«WOMEN’S MOVEMENT»

LAUNDRY SPECIFICS
TRUST INTO HAND WASHING
WATER
ELECTRICITY (POWER CUTS)

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


So, How Big is YOUR Market?

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


Does the Market Need Your Product?

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


How to Know If Market Needs Your Product?

JUST LAUNCH IT! GET OPINIONS!

Consult with MarQt iQ:


What approach fits you the best & How to get opinions the right way!

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


Target Audience is the Key to Success!

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


The Right Offer for the Right Consumers!

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


More reasons Why Listen to Consumers?

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


HOW TO COMMUNICATE. HOW TO SELL.
ENGLISH, HINDI,
LOCAL LANGUAGE

TV – 60% HOUSEHOLDS

500M INTERNET USERS


MOBILE INTERNET
FACEBOOK - #1

100M ONLINE-SHOPPERS
BY END 2016
75% - PAY IN CASH
FLIPKART, SNAPDEAL, AMAZON, PAYTM

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


IMPORTANT TO KNOW ..
TRADITIONALLY A BIG JOINT FAMILY
MORE & MORE SECULAR FAMILIES

PUBLIC OPINION!

WOMEN INFLUENCE,
MEN SELECT AND (!) BUY

METICULOUS MARKET ANALYSIS,


SEARCH FOR OPTIMAL OFFER

PURCHASE DECISION: TRUST,


QUALITY, PRICE+DISCOUNT

SHOPPING FOR NUMEROUS


TRADITIONAL FESTIVALS

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188
WANT TO KNOW MORE?

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


MarQt iQ
Expertise to power your growth
marQtiQ is an Amsterdam based total market solutions
consultancy founded by passionate marketing professionals -
Tatyana Kozlova: 15+ Sid Gupta: 12+ yrs senior mgmt at
yrs leadership in the world’s leading consulting
international strategic agency, servicing A-Brands globally.
Insights & intelligence, An engineering graduate with an
at agency & client side. MBA in Finance.

- Over 800 market research studies across the world


- Cross functional know how across Technical & Financial areas
- Multilingual - English, Dutch, Russian, German
- 50+ Desk (web) market research projects on
- entering new markets
- developing new products & marketing strategy
- assessing competition landscape and market environment etc.
- In-depth expertise in market research for ICT, incl.:
- Software products, incl. documents management
- Digital platforms and services
- Innovative gadgets and hardware
- Successful experience in business development strategy & management :
- Ensuring 2.5M euros revenue per annum (in previous corporate role)
- Business development strategy to deliver additional 1.3M euros revenue
from identifying new business opportunities and developing new prospects

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


Business Actionable Solutions
Insights that matter
Solutions that go beyond the academics & actually work.
Consultancy most geared towards actionability and business success.

Market Strategy Business & Brand Strategy


Research & Consulting Marketing & Brand Plans
Insights • Enabling smart Plans • Defining your
• Research & decision making to • Mapping out your brand’s persona &
Insights beyond propel your entire business – positioning to
academics and business forward idea to revenue attract customers
that actually work • Investor Pitch & increase loyalty
in real business Decks to attract
environment funding
• Roadmap for
marketing

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


The marQtiQ Bplan Structure
Business Plan Summary The Business
Executive Summary Business details
Investment Rationale Location & infrastructure
Organisation chart
Management & ownership
Key personnel
Products/services
Business Strengths
Legal considerations
Operations

The Market
Market research
Market targets
Industry analysis
The Future The Finances Your competitors
Vision statement Key objectives & financial review Your customers
Mission statement Assumptions S.W.O.T. analysis
Goals/objectives Revenue forecast Advertising & sales
Action plan Expenses forecast
Profit and loss forecast
Expected cash flow
Break-even analysis

www.marqtiq.com | marketing@marqtiq.com | +31-645304299 || +31-614693188


Market iQ – market intelligence services

Let’s talk!
+31-614693188
marketing@marqtiq.com