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Business ethics are moral principles that guide the way a business behaves.

• Acting in an ethical way involves distinguishing between “right” and “wrong”


and then making the “right” choice.
• Ethics is a branch of philosophy which seeks to find answers about the moral
concepts like bad, good, evil, right, wrong, etc.
• Business ethics is the study of business situations, activities, and decisions
where issues of right and wrong are addressed. Personal ethics are usually
considered as the foundation for running ethical businesses.
Due to increased emphasis on the business ethics over last three decades, this
field is suffering and is troubled by the lack of proper directions and is struck in
the issues like logic, reasons etc.
• The past conception of the companies about the ethical issues in business was
related to the administration of rules, regulations in the organizations.
• Today, people from the top management level and the business owners have
understood that this concept of ethical issues in business is far superior than
handling the rules and regulations and their effective implementation.
So, I think they should be the top priority in the business instead of focusing
company's profit because Ethical behaviour can bring significant benefits to a
business.
For example: • They attract customers to the firm's products, thereby boosting
sales and profits make employees want to stay with the business, reduce labour
turnover and therefore increase productivity
• Secondly,they attract more employees wanting to work for the business, reduce
recruitment costs and enable the company to get the most talented employees
and attracting investors and keep the company's share price high, thereby
protecting the business from takeover.