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Public News Service

Lark Corbeil, Founder


Susan Green, Development Director

Today’s Agenda: Media Environment, PNS Background,


Starting a News Service for Maryland

“A popular government without popular information, or the means of acquiring


it, is but a prologue to a farce or a tragedy, or perhaps both."- James Madison

Maryland News Connection November 9, 2010


Who We Are…
 Since 1996, Public News Service has been building a “progressive AP”
with state-level independent news services, now in 31 states (with AR,
GA, IN, MD, NJ, & TX in development)
 Currently, tens of thousands of media outlets receive our content
and more than 8,000 nationally are regularly using our stories,
reaching a combined weekly national audience of 24 million. We
deliver high quality, commercially formatted public interest news to
commercial and non-commercial media outlets, including radio,
television, web, and print, as well as in podcasts and searchable RSS
formats. We also offer a Spanish-language component that includes
translation of all our stories and a talk show booking service where
Spanish speaking experts may be interviewed in depth on local and
national radio.
 An average of 15 to 45 media outlets (depending on the state) run
each story in traditional formats or online. About one-third of content is
picked up by national radio networks (Clear Channel, CBS, Sirius OutQ,
Native News Network, WIN, etc.)
 Support comes from foundations, nonprofits, socially responsible
businesses and individuals; scholarships for participation are based on a
sliding scale from $2,000 - $5,000/year. Participants may earmark their
contribution for reporting on up to four priority issues, and understand
they are supporting an independent network of journalists whose passion
is the public interest.

Maryland News Connection November 9, 2010


State of the Media: “I hate to tell you, folks, but the
era of free air time is over. There’s a new normal.”
-Major Market political TV reporter, True Spin Conference

Maryland News Connection November 9, 2010


PNS Combines The Fragments
From Pew Research Center for the People and the Press May, 2008

Net Newsers 13%


Integrators 23%

Traditionalists
46%
Disengaged
14%

Maryland News Connection November 9, 2010


Where people get News
A Snapshot of What Current Research Says on Sector Reach
Television: Network News & Cable
 Evening network news programs on ABC, NBC and CBS reach about 27 million viewers while morning
news shows on those networks are seen by 14.1 million viewers daily (according to ratings data)
 Nightly newscast on PBS reaches 2.4 million viewers daily (according to its internal figures)
 During prime-time hours, news programs on CNN, MSNBC and Fox News reach 2.7 million viewers
combined while 1.6 million watch during daytime hours (according to ratings data)
Newspapers
 About 54 million people still buy a newspaper each weekday (This number does not include the “pass
along” rate of newspapers, which some estimate, depending on the paper, to be approximately three
times the circulation rate)
Online News Sites
 About 30 million Internet users go online for news each day with about 6.8 million people reading a
blog each day
 In an Arbitron survey, 27% of respondents said they listened to online radio in the previous month
(about 69 million people), which is up from 21% in 2008.
Traditional Broadcast or “Terrestrial” Radio
 Radio is a diverse medium that reaches the majority of the people, with 94 percent of Americans 12
years and older listening to traditional radio each week. 236 million Americans listened to at least
some radio in an average week in the fall of 2009 (a number that has been basically static for the past
five years)
The numbers cited on this slide were extracted from Pew Research Center’s The State of the News
Media 2010 at http://www.stateofthemedia.org/2010/

Maryland News Connection November 9, 2010


“Public News Service is the silver lining in MSM.” Janice Thompson, MIPRAP

Maryland News Connection November 9, 2010


Commonwealth News Service
A statewide news service for Massachusetts
Producer: Monique Coppola, 71 Commercial Street #420, Boston, MA, 02109 Ph: 888-320-9603 Fax: 360-656-7367 E-mail:
cns@newsservice.org

SOUND FILES ON THE PHONE: (888) 600-9800, ID Code: 17


Sound files online: www.newsservice.org Your Web Account ID is: CNS-

June 18, 2010

Health Reform Means New Rules for Hospitals – MA is Ahead of the Game
Boston, MA – Community Benefit Guidelines, which are issued to nonprofit hospitals and HMOs by the state Attorney
General’s office, are similar to what all hospitals nationwide will have to follow with the passage of health care reform.
For those who watch the issue closely, Massachusetts is way ahead of the game. Comments from Amy Whitcomb
Slemmer, executive director of Health Care For All; Joan Quinlan, executive director at MGH Center for Community
Health Improvement; and Jessica Curtis, project director at Community Catalyst.

Intro: The passage of health care reform means new rules for all nonprofit hospitals, and Massachusetts looks
to be ahead of the game in meeting those requirements. That's because since 1995, the state A-G's office has
been issuing Community Benefit Guidelines – which are suggestions for nonprofit hospitals and HMOs on
how to address the health and social needs of underserved communities, much like required under federal
reform. Massachusetts hospitals recently filed their annual community benefits reports describing how they're
working on meeting the guidelines. Amy Whitcomb Slemmer of Health Care For All assessed the filings.

Cut 85 :12 "Health Care For All has done a comprehensive review of the hospital programs and plans that have
been filed with the state, and were very encouraged by some of the innovative work that is underway around
Massachusetts."

Tag: Examples of projects that meet the guidelines include new clinics, disease prevention programs and
substance abuse programs.

Second Cut: Joan Quinlan is with MASS General Hospital. She says partnering with the community, which
are what the guidelines suggest, are nothing new for her organization. She says the successes they have seen
have been enormous. In Revere, where teen substance abuse was an issue, they worked on a variety of ways
to reduce it.

Cut 86 :12 "We worked to change policies; we changed social norms, so it became less acceptable for parents to
host parties, or for people to have the attitude that drinking's a rite of passage."

Third Cut: Jessica Curtis is with Community Catalyst in Boston, an organization that tracks hospital
activities in Massachusetts, and nationally.

Cut 87 :10 "There’s already some progress here with hospitals working together with their communities so in
Massachusetts following these new requirements shouldn’t be as difficult as other states that haven’t taken any steps
forward."

OPTIONAL REPORTER WRAP: uses first soundbite(s)


LEAD: Community Benefit Guidelines – are suggestions issued by the state A-G's office for non –profit hospitals
and HMO’s to address the health and social needs of underserved communities. For those who watch health issues
closely, Massachusetts is way ahead of the game as a result. Monique Coppola explains.
Cut 88 :30 Outcue...Monique Coppola reporting

Note to Editors: Whitcomb Slemmer is at: 617-275-2915. Quinlan: 617-724-2763. Curtis: 617-275-2859.
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Home » June 2010

Health Reform Means New Rules for Hospitals – MA is


Ahead of the Game

June 18, 2010 Get the Flash Player to see this player.

BOSTON - The passage of health care Public News Service - MA


reform means new rules for all nonprofit June 2010
hospitals, and Massachusetts looks to Budget Policy & Priorities
be ahead of the game in meeting those Health Issues
requirements. That's because since Poverty Issues
1995, the state attorney general's office Download audio
has been issuing Community Benefit Print this article
Guidelines, which are suggestions for Email This article
nonprofit hospitals and HMOs on how to Like
OFFICES address the health and social needs of
underserved communities, much like
Boulder Office those required under federal reform.
3980 Broadway Suite 103 Box 139 Massachusetts hospitals recently filed
Boulder, CO 80304
Phone: 303.448.9105 their annual community benefits reports
Toll free: 888.891.9416 describing how they're working to meet the guidelines.
Fax: 208.247.1830

Amy Whitcomb Slemmer, executive direcector of Health Care For All, assessed the
Boise Office
1810 West State Street #420 filings.
Boise, ID 83702
Toll free: 888.891.9416
Fax: 208.247.1830 "Health Care For All has done a comprehensive review of the hospital programs and,
regarding plans that have been filed with the state, we were very encouraged by some
STAFF LIST of the innovative work that is underway around Massachusetts."

Lark Corbeil Joan Quinlan, executive director of MASS General Hospital's Center for Community
Managing Editor
Contact
Health Improvement, says partnering with the community, which is what the guidelines
suggest, is nothing new for her organization. She says the successes they have seen
David Crandall have been enormous. In Revere, where teen substance abuse was an issue, they
Business Manager worked on a variety of ways to reduce it.
Contact

Susan Green "We worked to change policies; we changed social norms, so it became less acceptable
Development Director for parents to host parties, or for people to have the attitude that drinking's a rite of
Contact
passage."
Mary Hulsebus
Executive Administator Jessica Curtis is project director for Community Catalyst in Boston, an organization that
Contact
tracks hospital activities in Massachusetts, and nationally.
Deb Courson
Editor "There's already some progress here with hospitals working together with their
Contact
communities. In Massachusetts, following these new requirements shouldn't be as
Skip Wood
difficult as other states that haven't taken any steps forward."
Editor
Contact
Examples of projects that meet the guidelines include new clinics, disease prevention
programs and substance abuse programs.

Monique Coppola, Public News Service - MA

Copyright © 2010 Public News Service

http://www.publicnewsservice.org/index.php?/content/article/14536-1 11/5/2010
Station Usage Report
Health Reform Means New Rules for Hospitals – MA is Ahead of the Game
6/18/2010 Boston, MA – Community Benefit Guidelines, which are issued to nonprofit hospitals and
HMOs by the state Attorney General’s office, are similar to what all hospitals nationwide will
have to follow with the passage of health care reform. For those who watch the issue closely,
Massachusetts is way ahead of the game. Comments from Amy Whitcomb Slemmer, executive
director of Health Care For All; Joan Quinlan, executive director at MGH Center for
Community Health Improvement; and Jessica Curtis, project director at Community Catalyst.

Cut # Date Frequency Media Outlet Count City Media Market Audience Size
85 06/18/2010 560 Clear Channel Springfield, MA Springfield MA 47,036
MA Affiliates -
WHYN-AM

85 06/18/2010 93.1 Clear Channel Springfield, MA Springfield MA 40,166


MA Affiliates - Hartford-New Britan CT 6,289
WHYN-FM

85 06/18/2010 94.5 Clear Channel Boston, MA Boston MA 267,347


MA Affiliates - Providence RI 33,036
WJMN-FM New Bedford-Fall River MA 11,988
Worcester MA 21,333
Portsmouth-Dover NH 9,105

85 06/18/2010 1600 Clear Channel Framingham, MA Boston MA 15,498


MA Affiliates -
WKOX-AM

85 06/18/2010 640 Clear Channel Westfield, MA Springfield MA 9,513


MA Affiliates -
WNNZ-AM

85 06/18/2010 96.1 Clear Channel Worcester, MA Boston MA 15,498


MA Affiliates - Worcester MA 46,013
WSRS-FM

85 06/18/2010 580 Clear Channel Worcester, MA Worcester MA 21,333


MA Affiliates -
WTAG-AM

85 06/18/2010 1430 Clear Channel Everett, MA


MA Affiliates -
WXKS-AM

85 06/18/2010 107.9 Clear Channel Medford, MA Boston MA 220,852


MA Affiliates - Cape Cod MA 1,393
WXKS-FM Providence RI 8,259
Worcester MA 14,640
Portsmouth-Dover NH 11,589

85 06/18/2010 Clear Channel (460 Stations)


National
Cut # Date Frequency Media Outlet Count City Media Market Audience Size

85 06/18/2010 90.9 WBUR-FM


1 Boston, MA

85 06/20/2010 1460 WBET-AM 1 Brockton, MA

85 06/20/2010 95.9 WATD-FM 1 Marshfield, MA

86 06/18/2010 90.9 WBUR-FM 1 Boston, MA

86 06/20/2010 1460 WBET-AM 1 Brockton, MA

86 06/20/2010 95.9 WATD-FM 1 Marshfield, MA

87 06/20/2010 1460 WBET-AM 1 Brockton, MA

87 06/20/2010 95.9 WATD-FM 1 Marshfield, MA

88 06/20/2010 1340 WBRK-AM 1 Pittsfield, MA

88 06/20/2010 101.7 WBRK-FM 1 Pittsfield, MA

B 06/20/2010 1460 WBET-AM 1 Brockton, MA

B 06/20/2010 1340 WBRK-AM 1 Pittsfield, MA

B 06/20/2010 101.7 WBRK-FM 1 Pittsfield, MA

"Factor representing stations that regularly use the story without calling to get the audio. 26
(WATD, Marshfield, Metro-News Boston)"

Unique number of stations that aired the story: 41


Number of stations that ran more than one soundbite: 5
Estimated Audience Size: 800,888

Unique number of times the RSS story text or audio was accessed: 200

Notes:
1. Cut # corresponds to the number identifying the soundbite in the script. numbers from the larger markets. Arbitron does not rate the other
B indicates the Word version of the broadcast script was downloaded in markets. The "unique number of stations" is a conservative, but
addition to the email or fax; P means the web-ready text was downloaded. confirmed number. Where we can not verify the network use, but we are
2. RSS indicates the unique times times the public version of the text or told it is "highly likely", the audience numbers are shared here. However,
audio was accessed. We have just begun to promote this site so it will be the station will be counted in the "unique number" only if we ourselves
low initially. can confirm the usage.
3. Radio audience numbers are difficult to pinpoint precisely. These are 4. The "unique" number represents the number of stations that
our standard estimates based on market share information. These aired either of the sound bites; the second number represents the
numbers show 1) the minimum # of stations that aired the story, usually number of stations that ran both sound bites.
3-4 times according to Radio Advertising Age; and/or 2) the audience
Widget on member website

Maryland News Connection November 9, 2010


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Home » October 2010

Climate Change Paints Not-so-pretty Fall Allergy Picture in


PA

October 13, 2010 Get the Flash Player to see this player.

HARRISBURG, Penn. - Pennsylvanians Public News Service - PA


who suffer from fall allergies are really October 2010
feeling the effects this year and, Environment
according to the National Wildlife Global Warming/Air Quality
Federation (NWF), the future may only Health Issues
hold more red eyes and runny noses. Download audio
Print this article
Along with the wet and dry conditions Email This article
that can affect the severity of allergy Like
OFFICES seasons from year to year, there's a
larger factor at work – climate change –
Boulder Office according to NWF climate scientist, Dr.
3980 Broadway Suite 103 Box 139 Amanda Staudt. She points out that, as
Boulder, CO 80304
Phone: 303.448.9105 we burn fossil fuels, we automatically
Toll free: 888.891.9416 create more carbon dioxide in the atmosphere.
Fax: 208.247.1830

"Carbon dioxide is basically a fertilizer for a lot of these plants that produce allergenic
Boise Office
1810 West State Street #420 pollen."
Boise, ID 83702
Toll free: 888.891.9416
Fax: 208.247.1830 There's a double whammy in several Pennsylvania cities in which people's asthma is
triggered by their allergies. NWF puts Philadelphia, Allentown, Scranton and Pittsburgh
STAFF LIST in its Top 20 list of "Asthma Capitals" for 2010.

Lark Corbeil Another byproduct of our fossil fuel consumption is creating conditions that change the
Managing Editor
Contact way some plants grow, adds Staudt.

David Crandall "We're allowing some trees to move further north, so places that typically didn't have a
Business Manager lot of allergenic trees like oaks and cedars are going to start seeing more and more of
Contact
those over the decades."
Susan Green
Development Director She predicts says certain areas of the country will especially hard hit if fossil fuel
Contact
emissions aren't curtailed in, in short order.
Mary Hulsebus
Executive Administator "We're going to see increases in allergenic tree pollen across much of the Northeastern
Contact
United States, the upper Midwest, and the lower Mississippi Valley."
Deb Courson
Editor The NWF estimates that ragweed pollen, which hits most allergy sufferers hardest,
Contact
results in roughly $700 million in lost productivity nationwide, each year.
Skip Wood
Editor Tom Joseph, Public News Service - PA
Contact

Copyright © 2010 Public News Service

http://www.publicnewsservice.org/index.php?/content/article/16468-1 11/5/2010
PNS_PA Twitter

Maryland News Connection November 9, 2010


PA nonprofit website

Maryland News Connection November 9, 2010


Online media outlet

Maryland News Connection November 9, 2010


Strategy: Ubiquitous, Purple-Voiced, Accurate, Multi-Issue, Cross-platform, Locally Based

Broadcasters Organizations
THE SWEET
SPOT

PNS producers

Maryland News Connection November 9, 2010


What Public News Service Is… and Is Not
 Your state new service is part of a growing network of state-based
news services that distribute to 10s of 1,000s of radio, TV, print and
online outlets.
 Your membership provides resources for skilled journalists to cover
stories on issue categories you care about.
 Your job is to pitch our producers, similar to every other media
outlet.

The difference is…


 …if you ask, our producer will tell you why a story will work, or not,
and suggest ways to improve it.
 …our producer will be looking for ways to cover the issue and pro-
actively come to you for information.
 …this is not PR. Our goal is to insure maximum media pickup of
stories. To accomplish this, PNS must maintain its reputation as a
provider of independent, accurate, high quality, public interest news.
We aim to balance the mainstream debate, privileging voices that
represent the public interest, while fostering understanding, not
divisiveness.

Maryland News Connection November 9, 2010


Measuring Effectiveness
 More than numbers…people, policy & messaging.

 1000s of progressive voices heard on MSM yearly; 100s trained in use


of shared core messages.

 Positive policy developments: a bill to clean up the Chesapeake Bay


Watershed approved in PA and VA; NY voters indicate they don't want
immigration issue politicized, they want immigration to be dealt with in a
rational way; FL mandates that redistricting respect natural community
boundaries to help stop gerrymandering. (174 discrete events last year
on issues PNS has been covering--sometimes for years--across the
network).

 High degree of Initiative/Referendum success (i.e., OH voters


overwhelmingly passed the nine children services levies on the most
recent ballot. CO votes down Amendments 60 and 61, and Proposition
101 all designed to reduce taxes that would have lead to job losses and
taken away the ability to expand and improve roads and infrastructure.)
 Continued growth of network based on word-of-mouth (31 states in 14
years).
Maryland News Connection November 9, 2010
Advocacy Infrastructure

Policy/Advocacy

Organizers
Media

Results:
Legal Policy Change
Arts/Culture

Service Providers

Maryland News Connection November 9, 2010


Public News Service amplifies public interest voices
through credible reporting that is respected, cost-effective and has
proven results on mainstream and alternative media across the country.

Core Values:

People Matter.
Communities Matter.

We Can Make A Difference:


We all deserve a say in decisions that affect our lives.

“Misplaced Priorities”

Government has a role to play.

Decisions made today must not compromise tomorrow's world.

Maryland News Connection November 9, 2010


How it works - how stories come together:
1) You make annual pledge of support and earmark issue categories that
become the producer’s ‘beat”
2) You pitch story ideas to the producer, and respond to their ideas
3) (In a perfect world) you prep your spokesperson
4) Producer writes story, conducts interviews, and contacts you for a fact
check (5-15 min.)
5) PNS distributes story to all media radio, TV and print outlets in your
state(s) in multiple formats (broadcast script, audio files, reporter voiced
packages, print/online article, podcast.) Pitches to national networks as
appropriate. Tweets/widgets/RSS available.
6) You receive emailed print version when the story runs and a live link to a
detailed Media Usage Report 2 days later.
7) Your org has a new benchmark of success reaching the public; looks very
good at board meetings; the coverage triggers additional interviews; over
time we see policy changes and your leaders are very 

Maryland News Connection November 9, 2010


What Supporters Say
Sherry Otto, Cumberland Chapter, Sierra Club, Kentucky
“We are an all-volunteer organization with only one paid staff. It is extremely difficult to consistently
generate media around our issues with volunteers who have day jobs. We do an incredible amount
of work, but much of it never gets to the media...in this, PNS is incredibly helpful.”

Rick Wilson, American Friends Service Committee, West Virginia


“It's fast and easy and gives progressive groups a way to get solid news coverage for their issues on
commercial radio stations all over any given state--an audience that would be impossible to reach
any other way. It can help both to educate the public and to win specific campaigns. If you haven't
got a Public News Service going in your state, there's no better time than now.”

Ona Porter, Community Action New Mexico


“When we think about high impact, strategic communication, we think about the Public News Service.
Reporting on our stories in compelling images for audiences in all of our state's media markets has
increased citizen knowledge and support for a broad range of out of poverty strategies that we are
leading.”

Roye Anastasio-Bourke, Annie E. Casey Foundation


“Although we have several grantees around the country that have been part of the Public News Service
(PNS), as a national foundation, we recently joined. In the current news landscape, PNS plays a
critical role in bringing public-interest stories into communities around the country. We look
forward to using this growing network to build public will for policies and practices that improve
the well-being of vulnerable children and families.”

Maryland News Connection November 9, 2010


PNS National and Multi-State Supporters
 1000 Friends  Keystone Conservation
 AARP  Kids Count
 Annie E. Casey Foundation  League of Conservation Voters
 ACLU  League of Rural Voters
 AFL-CIO  League of Women Voters
 AFSCME  Legal Aid Society
 American Association for Justice  Lutheran Social Services
 American Cancer Society  National Association of Community Health
 American Federation of Teachers Centers
 American Friends Service Committee  National Association of Social Workers
 American Heart Association  National Coalition Against Domestic
 American Library Association Violence
 American Lung Association  National Education Association
 American Rivers  National Farmers Union
 Applied Research Center  National Parks Conservation Association
 Campaign for America’s Wilderness  National Wildlife Federation
 Center for Independent Media  Oxfam America
 Center for Media Justice  Planned Parenthood
 Center for Rural Affairs  Pew Charitable Trusts
 Center on Budget & Policy Priorities  Resource Media
 Children’s Defense Fund  Save Our Wild Salmon
 Clean Energy Works  SEIU
 Common Cause  State Fiscal Analysis Initiative
 Community Action Partnership  Sierra Club
 Council on Developmental Disabilities  The Wilderness Society
 Defenders of Wildlife  USAction
 Earthjustice  Voices for Children
 Economic Analysis & Research Network  Western Conservation Foundation
 Fresh Energy  Weston A Price Foundation
 Women Donors Network
Over 400 groups support PNS nationwide
Green denotes formal multi-state support

Maryland News Connection November 9, 2010


Maryland News Connection
Annual Support Levels:
Support Levels: The sliding scale is designed to enable participation for a broad array of groups. The actual
cost per membership is $5,000, which provides resources for production and distribution of audio and text to
all appropriate radio, TV, print and online outlets. Organizations, foundations, individual donors and socially
responsible businesses who want to be part of a media solution are invited to make additional contributions
to make up the remainder of the support required.

Based on group’s annual budget:


Budgets greater $500,000 (or multi-group coalitions) $5,000
Budgets between $300,000 - $499,999 (scholarship) $4,000
Budgets $200,000 - $299,999 (scholarship) $3,000
Budgets under $200,000 (scholarship) $2,000
National Spanish talk show/translations (add’l / membership) $1,750

Each contribution gives us the resources to do about eight stories per year, depending on the total funding in
the state.

Maryland News Connection November 9, 2010


Media Cost Comparison

News is not paid media, and earned media is not free when staff time and
effort is factored in. Below are sample rates for commercial access to
media:

 1/6 page print ad for a nonprofit campaign in the Baltimore Sun is $890
(B/W, 1 time/weekday)

 30-second radio spot on Baltimore’s 93.1 WPOC-FM radio morning


drive time is $225 per airing (as an example, a statewide mix of 20
small and large stations would be about $2,500)

 30-second TV spot on Baltimore’s WJZ Channel 13 (CBS affiliate) 7-9


a.m. on The Early Show is $350

 Average minimum for a PR service to produce and distribute a single


statewide Audio News Release (ANR) is $2,000

Maryland News Connection November 9, 2010


Benefits of Being a Member

 Statewide News Coverage on Multiple Platforms!!!


 Media Usage Reports
 Social Media
 Widgets
 Spanish Translation, Talk Show Booking, and Media Consultation
Services (i.e., PSAs, press releases) Optional Add-on
 Media Training discounts and heads up on other Media
opportunities

Maryland News Connection November 9, 2010


To Fast Track Startup in Maryland…
Goal: min. 10 stories/month (120/year) = 15 – 20 groups
 Let us know level of interest, decision timelines and
other allies to contact
 FAX PLEDGE BACK BY FRIDAY, December 17
AND GET A 5% DISCOUNT!
 Once commitments are secured:
– We can launch first stories 2 weeks after funds are
committed
– Start interviewing for a MD-based producer to work
with Executive Producer
– Let all 320+ media outlets in MD/border markets know
the Maryland News Connection is starting

Maryland News Connection November 9, 2010


Maryland News Connection
A statewide news service for Maryland to be launched in 2010
Your ability to get your organization’s vital message to the public is made more challenging by shrinking
news staffs, collapsing newspapers and increasingly fragmented media. The good news is: the Maryland
News Connection (MDNC) is a vehicle that can provide high-quality news stories on a wide range of
social, community and environmental issues that many newsrooms want, but no longer cover
themselves.

MDNC will be part of the national Public News Service network of state-based public interest news
agencies that have sprung up to provide high quality, independent and professionally produced news
stories covering the public interest beat to local, regional and national news outlets to use as they see fit:
by broadcasting, uploading to their own websites and printing. Currently, tens of thousands of media
outlets receive our content and more than 8,000 nationally are regularly using our stories, reaching a
combined national audience of 24 million. You are invited to learn more and become a founding member.

Why a “Public Interest” News Service?

Our coverage lifts up public interest voices and issues so they are included in mainstream/commercial as
well as independent/non-commercial media outlets, with demonstrated success impacting people’s
perspectives and effecting public policy. We’re solving three problems: providing content for hard-pressed
media outlets; educating the public, and ensuring coverage for the critical issues and voices of our day.

What is our Reach?

The trend in media is “seamless” access. We distribute to radio, television, satellite, mobile devices, web
and print outlets; provide public access to our material via our website www.publicnewsservice.org; and
offer podcasts and RSS feeds. We are unique in being welcomed by thousands of media outlets across
the political, geographic and commercial divides.

PNS also has a pilot TV project and bilingual news options across the country. Our stories dramatically
increase the impact and visibility of our supporters’ issues as well as the wider community.

By providing content to other media outlets in the format of their choice, we leverage access to people
who are hard to reach otherwise. As new media tools arrive, our content adapts easily and supports
rapidly changing news environments.

How We Work

MDNC is funded by memberships, grants and gifts from foundations, organizations and individuals.
Supporters may earmark their contributions for reporting on priority issues areas, with the explicit
understanding that all editorial authority rests with MDNC. Supporters are welcomed and invited to help
our producers keep on top of local issues. Each completed news script with audio is sent out to media
outlets statewide, and national networks when appropriate. Shortly thereafter, an electronic list is
available detailing the media outlets that used each story, which is updated perpetually.

Public News Service is a socially responsible business creating new models of community-accountable media. We
welcome your support. Please call 888-891-9416 or email us at info@publicnewsservice.org
MARYLAND NEWS CONNECTION: A Statewide News Service


Pledge Form

Please complete this form by typing in the text below, or print and fill it out by hand.
 Email to info@publicnewservice.org OR fax a hardcopy to 208-247-1830. When received, the News
Service Producer will be alerted to initiate coverage on these issues.
 Mail payments (made payable to Public News Service) to Public News Service ATTN David Crandall,
3980 Broadway, Suite103, Box 139, Boulder, CO 80304.

Name of Organization:

Address:

Phone: Fax: Website:


Support Levels: The cost to Public News Service (PNS) per membership is $5,000. To enable participation for a
broad array of groups, subsidies are provided by PNS on a sliding scale; all members receive the same benefits.
If you are able to join at a higher level than the sliding scale suggests and take a smaller subsidy, that helps us
have more funds available to others. Organizations, foundations, individual donors and socially responsible
businesses who want to be part of a media solution are invited to support our subsidy fund.
Annual membership means that you can join at anytime and we work with you over a 12 month period to produce
up to 8 stories (can only grant extensions beyond that membership period in extenuating circumstances).
SELECT ONE:
 Organizations with budgets over $500,000 (or multi-member coalitions) $5,000
 Organizations with budgets between $300,000 and $499,999 (scholarship) $4,000
 Organizations with budgets between $200,000 and $299,999 (scholarship) $3,000
 Organizations with budgets under $200,000 (scholarship) $2,000
SELECT ALL THAT APPLY:
 Spanish talk show booking & story translations (additional per membership) $1,750
 Widget for your website FREE
Fill out and return the attached Widget Request Form and we will contact you to finish the process.

Our total contribution will be: $


Payment Plan (groups commit for the entire year, regardless of the payment plan chosen):
 We will pay the entire amount once the service starts and we are invoiced.
 We prefer to pay in semi-annual payments and will pay once we are invoiced and the service starts.
 We prefer to pay in quarterly payments and will pay once we are invoiced and the service starts.

If you are requesting to pay in installments:


My organization commits to support for Public News Service for one year, regardless of payment plan.
Name: __________________________________________ Date: ______________

 PNS does not share contact lists. From time to time, we list a representative sampling of our members. Please
check if you do not want your organization’s name listed as a member in any published materials.
Organizational Bio


Issues of Interest
Please complete this form by typing in the text below, or print and fill it out by hand.
Email to info@publicnewservice.org OR fax a hardcopy to 208-247-1830.

Name of Organization: _____________________________________________________________

Please circle the coverage area(s) that you want to support. It is understood that member groups earmark their
memberships for reporting on up to four priority issue areas (fewer selections means more reporting on each) and not
control of the editorial content. This preserves the independence critical to the success of the news, while also
providing the resources to more deeply cover the complex issues of our time.
Alcohol and Drug Abuse Prevention Environment Philanthropy

Animal Welfare Environmental Justice Public Lands/Wilderness

Arts & Culture


Family/Father Issues Rural/Farming
Budget Policy & Priorities
GLBTQ Issues Salmon Recovery
Campaign Finance Reform/Money in
Politics Global Warming/Air Quality Senior Issues
Census
Gun Violence Prevention Smoking Prevention
Children's Issues
Health Issues Social Justice
Citizenship/Representative Democracy
HIV/AIDS Prevention Sustainable Agriculture
Civil Rights
Housing/Homelessness Teen Pregnancy Prevention
Community Issues
Human Rights/Racial Justice Toxics
Consumer Safety
Hunger/Food/Nutrition Urban Planning/Transport.
Criminal Justice
Immigrant Issues Waste Reduction/Recycling
Disabilities
International Relief Water Quality
Domestic Violence/Sexual Assault
Livable Wages/Working Families Welfare Reform
Early Childhood Education
Mental Health Women's Issues
Education
Native American Issues Youth Issues
Endangered Species & Wildlife
Nuclear Waste Other:
Energy Policy
Peace
Please take a moment to add any other details on specific issues your group works on:
Organizational Bio


Contacts
Please list all the contact persons for your organization so that we can keep the key players plugged
into the service. We need at least one, but as many as five, media contacts. Secondary media contacts
are back-up for when primary contacts can’t be reached. For media contacts, please include as much
contact information as possible. We need one person identified as the billing/invoices contact.

We email stories and media outlet usage reports to our members. These detail which outlets in which
markets picked up the story, as well as the estimated minimum listening audience. Contacts can receive
scripts and/or reports for either just the issues circled on the prior page, or for all the stories your state
service produces, or no email at all. Please select email preferences for each contact.

A) Name:___________________________________ Title: __________________________


 Primary media contact  Secondary media contact  Billing/invoices contact
Email preferences: Stories:  only issues selected on page 2 OR  all issues OR  none
Reports:  only issues selected on page 2 OR  all issues OR  none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:

B) Name:___________________________________ Title: __________________________


 Primary media contact  Secondary media contact  Billing/invoices contact
Email preferences: Stories:  only issues selected on page 2 OR  all issues OR  none
Reports:  only issues selected on page 2 OR  all issues OR  none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:

C) Name:___________________________________ Title: __________________________


 Primary media contact  Secondary media contact  Billing/invoices contact
Email preferences: Stories:  only issues selected on page 2 OR  all issues OR  none
Reports:  only issues selected on page 2 OR  all issues OR  none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:
D) Name:___________________________________ Title: __________________________
 Primary media contact  Secondary media contact  Billing/invoices contact
Email preferences: Stories:  only issues selected on page 2 OR  all issues OR  none
Reports:  only issues selected on page 2 OR  all issues OR  none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:

E) Name:___________________________________ Title: __________________________


 Primary media contact  Secondary media contact  Billing/invoices contact
Email preferences: Stories:  only issues selected on page 2 OR  all issues OR  none
Reports:  only issues selected on page 2 OR  all issues OR  none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:

F) Name:___________________________________ Title: __________________________


 Primary media contact  Secondary media contact  Billing/invoices contact
Email preferences: Stories:  only issues selected on page 2 OR  all issues OR  none
Reports:  only issues selected on page 2 OR  all issues OR  none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:

Thank you!