A report on

“Shades of Entrepreneurship”
submtted by,
Aditya Mehta
(MD17/17)

On the setting end of the month of September, a two day seminar was organized by the In-
cubation cell of The Department of Textile and Fashion Technology, College of Home Science
, Niramala Niketan; in association with Society of Colours and dyers-SDC. The agenda of this
seminar was to enlighten the young minds in the area of entrepreneurship. Various speakers
from the different age, gender, sexualities and races came forward sharing their life and busi-
ness journeys. Hence, the seminar was named “Shades of Entrepreneurship.”
SEEMA KAKKAR, REMANIKA VIDDHI DALAL, B: KIND ANIKET SATAM, DESIGNER PRAVIN THAKUR, DIGITAL MEDIA

“I am not a designer, I am a visualiser.” “Understand your lients and their needs.” “Ethics go out of the window when branding “The first statement of your Introduction
comes in the picture.” makes a agreat impact.”
Mrs. Seema Kakkar the single head behind the The Creative head of the fashion label B: Kind,
brand Remanka shaed her life and business Viddhi Dalal shared her experience of ideat- On the second day of the seminar, Aniket Sa- With the experience of more than 19 years in
journey in her talk on Day 1. ing and building the brand on day 1. tam, a popular fashion designer on the circuit, digital media and marketing, Pravin Thakur
Talking about her rollercoaster journey of the Viddhi, a commerce graduate student got her talked about the Impact of branding. shared his knowledge of personal branding on
foundation of Remanika, she shared how she early interest in fashion from her father’s busi- Aniket started the talk along with a presenta- the day 2 of the seminar.
sold clothes on the streets and rooftops of the ness. Working under him in the menswear tion talking about various aspects of brand, In his talk, Pravin talks about the importance
shops. She never asked for the financial help segment for six months, she decided that it is branding, and brand image. He talked about of personal branding in Jobs as it gives rise
from her husband as she belived and I quote” not her forte. how it is important to understand the way from the competition, gives you power to
all of us have dreams. I can’t live my dreams by people persive a brand. control how others see you and a better bar-
stepping up on his dreams.” Later, she came up with an idea of giving the gaining power. He emphasised on getting a
Indian women a perfect blend of indian-ness By giving example of Gucci, Aniket explained thought; I am a brand , I just need to get my
In 2012, when Pantaloons was sold to anoth- with modern touch. B: Kind started in 2010 how brand identity and brand image works. position right.”
er umbrella company; Remanika hit hard. For, and today their presence is at 570 Multi Brand along with the help of visual aids he explained
two years Mrs. Kakkar had faced hardship. outlets in India and Middle East. Between how Tom Ford Sexed up the Gucci and later With a small excersise, he also explained how
During which, she kept looking for all the these years all sort of market study, analysis Frida Gann fixed up what Tom did by making personal introduction and professional intro-
opportunities that would take her out of the was done. brand more feminist. duction should be differnt and appropreate.
mess. Finally in 2015 Flipkart started selling
her products. She taught us to nurture our She emphasised on getting all the possible One essence to be taken from his talk was that one of the key learning was that, people do
Businesses as our Kids and to never lose hope. opportunities recieved from the college to in- “ Brand Identity and brand Image should sync have multiple online presence in terms of so-
crease the network and industry exposure. with each other.” Also, the social media being cial media and professional media. Pravin
One of the major learning for the entrepre- One of the major learning from her talk was a major tool in the marketing, he suggested emphasized on keepig the personal and pro-
neurship was to BE Selfish; to achieve your to get global experience once, and use it in the that Social Media is in our control and we can fessional online presenece in Sync. As, a lot of
dreams and goals, but not at the stake of hurt- local market. Another learning was to place manipulate it as per our wish. employers today check and compare both of
ing someone. And another was “when it hits the brand n a proper segment after doing a these online presence.
hard, hit back harder.” market analysis.