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Fifa Soccer World Cup Legacy

Unpacking the World Cup legacy

With the successful conclusion of Africa’s first World Cup, it remains to be
seen what the broader legacy of the event will be for sub-Saharan Africa.
While there is justifiably much pride in South Africa’s tremendous work in
hosting a major world event, it is not yet clear what will be left behind for
Africa’s children. South African President Jacob Zuma rightly argued at an
education summit before the final game that there could be no greater
legacy than universal primary education across the continent. Yet, the latest
figures demonstrate that 32 million children still do not go to primary school
in sub-Saharan Africa. Overall levels of international aid to basic education
for the region declined after 2007 and have not grown significantly since
2003. Without a much greater and more targeted investment in education in
Africa, there is no chance that world leaders will achieve their commitment
to universal primary education by 2015.

Johannesburg - President Jacob Zuma on Tuesday pledged South Africa's
support to a global campaign to ensure education for all the world's children.
"We are determined that the 2010 Fifa World Cup should leave a legacy for
education on this continent," he said joining other world leaders' messages
of support for the campaign via satellite. The 1Goal: Education for All
campaign was aimed at ensuring the 75 million children not in school were
provided with primary education. Half of these 75 million children lived in
Africa. "South Africa is committed to do whatever is necessary to ensure
that all our children get a quality education," Zuma said. He was speaking at
Johannesburg's Ellis Park stadium where world leaders sent messages of
support that were broadcast across the globe via satellite link.

United Nations secretary-general Ban Ki-Moon said: "We cannot rest until
every child receives a quality education." He said 2010 marked a decade
since the world committed to providing primary education for all. To date 40
million children benefited from this pledge but more needed to be done.
With your support, the most important goals at the 2010 World Cup will be
the millennium development goals," Ban said. Queen Rania al Abdullah of
Jordan, co-founder and co-chairwoman of the campaign, said more support
was needed to ensure children grew up to fulfill their potential. "How much
will it cost to get children from low income countries into early childhood
programmes? 11 billion dollars, what the world spent last year on computer
games. "Or seven billion pounds, what one British bank raised from
investors in 2008. If one industry, one bank has that much money, how can
the world's richest countries not find the same amount? "When the final
whistle blows at the World Cup in 2010 we want every politician to know our
goal, one goal, that global education is a global dream," she said, urging
countries like the United States to support the campaign.

Fifa president Sepp Blatter, speaking from Zurich, said the 2010 World Cup
represented a "unique opportunity" to mobilise support around the globe to
provide education for all children in Africa. The soccer spectacle was a good
rallying point for world leaders to improve global education. Football was a
"force for change". "Together we can work towards making universal
education in Africa a reality," he said. South Africa's soccer greats, former
Bafana Bafana midfielder Doctor Khumalo, former Bafana Bafana defender
Mark Fish as well as players Matthew Booth and Shaun Bartlett also pledged
their support.

The 1Goal campaign calls on football fans to sign their names to a petition to
urge world leaders to act on providing education. Soccer players from across
the globe have backed the campaign, including Rio Ferdinand, Thierry Henry,
Robinho, Michael Essien, Nicolas Anelka and Michael Owen. It is also

supported by celebrities Kevin Spacey, Jessica Alba, Clive Owen, Bono and
Kelly Rowland.

1Goal: education 'the greatest legacy
Addressing heads of state during the "1Goal: Education for All" summit in
Pretoria on Sunday, President Jacob Zuma said there was no greater legacy
that hosting the 2010 Fifa World Cup™ could leave than that of education.
"The most important investment in the future of any nation is in education.
No legacy can be higher than that," he said. The President told the summit
that there were approximately 72-million children across the world who were
not in school, with half of them in Africa.

Ensuring education funding
1Goal aims to help the millions who do not have access to education by
ensuring that governments keep their promises related to education and
provide the money needed to get every boy and girl to school by 2015, or by
the next World Cup in Brazil in 2014. Zuma urged the world leaders to
renew their commitment to advancing the millennium Development Goals
relating to education, which included giving every citizen in every society the
benefit of an education. World governments needed to redouble their efforts
to ensure that the suffering of those most affected was not prolonged, he
added. Zuma called on African countries to focus on the basics, such as
ensuring school fees and uniforms did not become a barrier to education.
"We have to fund feeding schemes to ensure that children are healthy and
physically ready to study. We have to strengthen ties with community and
non-governmental organisations, the religious sector and others to help us
reach children in remote areas who are not attending school”. More
teachers needed to be employed and trained, to improve the quality

of learning and teaching, and more investments had to be made in
programmes that kept children from dropping out of school.

Scoring a bigger goal
Other speakers at the summit also emphasised the need for the World Cup
to leave behind a legacy that would impact on future generations. Bafana
Bafana captain Aaron Mokena told the heads of state that they had the
opportunity to create the greatest legacy in one of the world's biggest
sporting event in history by giving children worldwide access to education.
"We have just seen the world's greatest game celebrate its greatest
tournament but now we have the chance to score a bigger goal," he said.
Mokena said the world had failed to deliver on its promise to ensure that
every child in the world had an education, and called on world governments
to act quickly and decisively in providing children everywhere access to
education. The campaign would translate into giving hope to children and
youngsters across the world and hope was what the youth of the world
needed, he added.

Giving children opportunities
1Goal ambassador, 12-year-old Nthabiseng Tshabalala, asked the leaders to
give the children of the world the same opportunities they had when they
were younger. "There are millions of children in Africa and around the world
who can't go to school. I think that our government and other governments
should do everything they can to make sure that all children are allowed to
get the education they need for their futures. "As leaders, you had your
opportunity to go to school. Please sure make that 72 million children get
theirs," she said. Fifa president Sepp Blatter said some of the biggest names
in world football including Pele, Zinedine Zidane and Ronaldo, as well as
teams such as Manchester United and Barcelona had added support to the
1Goal campaign. The African Union and the United Nations Educational,

Scientific and Cultural Organisation also gave the campaign its support at
the summit.

FIFA’s legacy of Football for Hope mean to South Africa
Firstly, the FIFA World Cup itself is one of the biggest events that South
Africa has ever had, but Football for Hope has brought this spectacle right
here to Alexandra. I think this is that legacy – most people here and all of us
will never forget that there was the Football for Hope festival here in
Alexandra. So this is a legacy for our young people, for old, for everyone
that will never go away from our minds.

The President of South Africa Jacob Zuma and FIFA President Joseph S.
Blatter attended the opening of the Football For Hope Festival 2010 in

The opening of the Festival was a milestone in Football For Hope’s work, as it
was the first in the organisation’s history; evidence to FIFA’s mission of

‘building a better future’ with improved healthcare and the provision of
education for young people the key aims.
It represents the universality of our game and also the universality of the
World Cup. But concerning the legacy, the movement of Football for Hope,
which we have started with the decision to make 20 Centres in Africa and
other projects around the world, means there is education and also
healthcare, linked with football. There was not a better opportunity than at
the end of the competition, with just the last four matches remaining, to start
with this competition here, which is a very special one.

It was the idea not only behind this World Cup but the idea behind football.
It has been repeated before and if I say it, it has not the same the value as if
the President of the Republic of South Africa is saying it, but football is more
than kicking a ball and this I have realised since the very beginning of my
career. You can say that football can bring people together but more than
that, football is a school of life because the essence of football is discipline
and respect and if you transmit discipline and respect not only on the field of
play but towards your families, towards your business, towards your friends
then football can play a very important social, cultural role in education and
this is the hope we have in football. Football can do that because it is the
most popular game in the world (Joseph S. Blatter).

Economic growth impact
The gross economic impact will be R93-billion, with 62% expected to be
generated pre-2010 and 38% during the course of the year. Foreign tourism
will account for 16% of the gross impact. The majority of economic spend
comes from the government's spend on infrastructure and some operational
expenditure. This has increased significantly compared to original budgets,
from R17.4-billion (2007) to R30.3-billion, with a further R9-billion or more
spent by cities and provinces. Net additional economic impact in 2010 is

0.54% of GDP - comprising an estimated 0.48% from net additional foreign
tourism and 0.06% Fifa spending. This is significant, since GDP growth this
year is estimated at 2.0 to 2.5%, of which 0.5% is accounted for by a single

Sustaining jobs
In terms of the World Cup impact on jobs, Grant Thornton finds the figures
very encouraging. The number of annual jobs sustained in total is 695 000.
Of these, 280 000 annual jobs will be sustained in 2010 and 174 000 by the
net additional economic activity in this year. This is an economic measure of
equivalent annual jobs sustained by this amount of economic activity, and
not new jobs created. "We continue to be upbeat about the impact of the
World Cup," said Saunders. "The stadia will be full and it will be great event;
the profiling of South Africa and future spin-offs have always been the real
benefit of hosting an event of this magnitude."


Nelson Mandela: The Sepp Blatter: "Life is Paul Bannister: "The
World Cup will help unify rhythm, football is 2010 World Cup is a
people, if there is one rhythm and I feel the powerful creator of
thing in this planet that rhythm when I am in opportunity for all and
has the power to bind South Africa." must be used as a
people, it is soccer." springboard to our